The best of non-profit advertising and marketing for social causes

Homelessness

We have 131 blogposts about Homeless people and Homelessness.
Related Pinterest board: Homelessness. Related category: Poverty.

  • Young people who learn the hard way

    By on 31 January 2015

    A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds. The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a...

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  • Guilt tactics that work in this campaign from the Salvation Army

    By on 10 October 2014

    “We’re too developed, too wealthy, and too kind-hearted a country to allow poverty to affect any of us.” This 2014 summer campaign from the Canadian Salvation Army is about guilt, and that is a tactic not so desirable in...

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  • ReThink Homelessness: Their cardboard story could be ours

    Their cardboard story could be ours

    By on 9 September 2014

    Rethink Homelessness, an Orlando-based advocacy group, asked their homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them. The answers are confronting as it may be our story. Many are...

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  • Covenant House: Learn to code to escape homelessness

    Learn to code to escape homelessness

    By on 2 August 2014

    Canada’s largest homeless youth agency Covenant House was in need of a poster to let youth know about a free course they could take to learn to code. The idea was to relate to their situation and present a...

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  • EIPR: Why are houses collapsing in Egypt?

    Why are houses collapsing in Egypt?

    By on 21 June 2014

    EIPR, the Egyptian Initiative for Personal Rights, recently launched an interactive website egyptbuildingcollapses.org which visualises data and analysis gathered over the course of one year, July 2012 to June 2013, documenting 392 residential building collapses which resulted in 192...

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  • Homelessfonts

    New: the Homelessfonts

    By on 11 June 2014

    This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless...

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  • New York City Rescue Mission: Would you recognise your family if they were homeless

    Would you recognise your family if they were homeless?

    By on 29 April 2014

    The New York City Rescue Mission – an organisation that provides support to people in crisis in New York City – has developed an emotive campaign that brings homelessness a little closer to, well, home. In this compelling video...

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  • Hen House for Rent. For Students.

    Hen House for Rent. For Students.

    By on 26 March 2014

    A campaign that is difficult to translate because spoken language is being used. As the agency explains in English: “For all the homedogs, lovebirds and tasty hens out there: students in Ghent deserve decent dorms with proper sanitation.” It...

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  • Depaul UK: Don’t Let Their Stories End on The Streets

    Don’t Let Their Stories End on The Streets

    By on 18 March 2014

    This is the proof that the street art can do good! The Campaign for Depaul UK made by Publicis, London breaks the thin line between good Advertising and Art. The street Artvertising, a graffiti-inspired campaign dedicated to helping the...

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  • The Conditioned

    The Conditioned

    By on 21 February 2014

    Raimundo Arruda Sobrinho was homeless in São Paulo, Brazil, for nearly 35 years, and became locally known for sitting in the same spot and writing every day. In April 2011, he was befriended by a young woman named Shalla...

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