The best of non-profit advertising and marketing for social causes

Homelessness

We have 131 blogposts about Homeless people and Homelessness.
Related Pinterest board: Homelessness. Related category: Poverty.

  • Yellow umbrellas to shelter from the storm

    By on 7 May 2013

    Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home. That’s what this new campaign from Serve Marketing is about. They has partnered with the...

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  • Don’t bother the people at the movies

    By on 4 March 2013

    This case study is about a campaign done in German cinemas by homeless charity fiftyfifty. They let people experience how homeless people feel in winter – live at the movies. Music by Daniel Mustard perfoming ‘Creep’. Advertiser: fiftyfifty Agency:...

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  • Homeless People as Weather Anchors

    By on 31 January 2013

    A weather forecast but not what you would expect. Called ‘Days of Hope’, the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real...

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  • “No one chooses to eat garbage”, especially not college students

    By on 29 January 2013

    In December, the Salvation Army of Canada and Bermuda partnered with the Centre for Creative Communications at Centennial College in Toronto to place a “one-of-a-kind” vending machine on campus as part of a food insecurity awareness campaign produced by...

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  • Swedish campaign rebrands homeless living as a boutique hotel

    By on 9 January 2013

    A street newspaper in Gothenburg, Sweden, has launched an interesting fundraising campaign. Using a spoof hotel chain site, Faktum (not to be confused with the Ikea cabinets) offers locals the pleasures of sleeping in the urban wasteland where the...

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  • Cardboard hearts to make sure there is #ningudormintalcarrer

    By on 28 December 2012

    In Barcelona, there are around 3.000 homeless people. Arrels Fundació has been working for more than 25 years with one goal: #ningudormintalcarrer (#nobodysleepingonthestreet). This Christmas, the foundation launched a fundraising campaign with the name “People with a heart”. The...

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  • The Story of Stuff – Red Cross Style

    By on 18 December 2012

    Nice animation from the Canadian Red Cross for the holiday season. It’s a call to donate instead of spending money on just things. At their gift store visitors can buy a Family Survival Kit with stuff Canadian families really...

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  • Madness! You can’t live in a waiting list

    By on 17 December 2012

    In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatted...

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  • When a homeless person gets out of the streets

    By on 23 November 2012

    When a homeless person gets out of the streets … too often, they fall back in. That’s the theme of the new advertising campaign of Accueil Bonneau. Accueil Bonneau is a shelter for homeless people in Montréal Canada. It...

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  • Reversed message on a cardboard

    By on 29 August 2012

    I’ve done many blogpost with cardboard messages in all forms. This fundraising campaign from England is one of the best examples. It is made by Publicis Life Brands Resolute for The Passage, London’s largest voluntary-sector, day-centre charity for homeless...

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