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#freedomoftweet transforms your tweet into a bird song

Posted by Marc van Gurp | 6-11-2014 20:30 | Category: Human rights

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The freedom to tweet is not for everyone. As for the people in China, Iran and North Korea.
Reporters without Borders Belgium came up with a solution. They let birds sing the tweets with #FREEDOMOFTWEET.

Functionally it is rather useless, but that isn’t the intention. The twitter bird sings an appealing song about freedom of speech that is fun to share.
Like this relevant song.



Advertiser:
Reporters without Borders Belgium

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Sounds from torture

Posted by Armando Alves | 31-10-2014 16:40 | Category: Human rights

The sounds from torture go beyond the ones suffering in this campaign from Amnesty International Portugal, where several artists and musicians built a musical instrument made up of objects used in torture methods.

The drum set is traveling the whole country to help spread this message, amplifying the pain sounds so everyone listens. You can also test each instrument (be sure to use headphones) at Soundsfromtorture.com

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Advertiser:
Amnesty International
Agency:
Leo Burnett Lisboa

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Amnesty International bypasses Russian demonstration laws with mannequins

Posted by Tom Megginson | 7-10-2014 16:48 | Category: Human rights

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Amnesty International just shared this video, of an unusual one-person demonstration in Moscow:



Advertiser:
Amnesty International

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Let your cat doing the activist work with this scratching post

Posted by Marc van Gurp | 30-09-2014 21:30 | Category: Activism, Design, Human rights

Kim Jong-un Cat Scratching Post.

When your cat is your friend in the activist game this scratching post is something for you. There are two types available, Putin and Kim Jong-un, and both are unique, there is only one copy.

Both scratching posts were handcrafted by a team of artists and took over 200 hours each to complete and therefore not cheap: £4,500.
All money will be donated to charity according the the artists on their webshop.

For activists with a smaller purse there is also a £3.00 litter tray.

Check also our Dictator board on Pinterest.

Protest Cat Litter Tray.




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The best topical ad of today #bendgate

Posted by Marc van Gurp | 25-09-2014 14:30 | Category: Human rights

Amnesty International: The best topical ad of today #bendgate

There seems to be a problem with the new iPhone. Something with bending and twitter is full of it.
Very important of course but there are some things that are more important. And Amnesty International points us to it with a topical call to action.




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Experience censorship on this tram from Amnesty

Posted by Marc van Gurp | 8-09-2014 21:00 | Category: Human rights

Tramnesty: Experience censorship on this tram from Amnesty International Belgium.

Public transport is for everyone, free speech isn’t. That’s the story of #tramnesty, the campaign from Amnesty International that literally drives through Brussels. It is a yellow tram which was already visible in the streets of Ghent last month.

In countries like Russia, Turkey or China, it is not so obvious to freely surf around Internet forums and social media. Like what the Turkish government did in March which block YouTube and Twitter. Passengers in the Amnesty tram experience what censorship means themselves. Travelers who attempt to log in, get this pop-up message: “During this short journey you can not express your opinion on the Internet. For millions of people who are censored, this is a daily experience.”

Freedom of speech is not for everyone. This message is displayed in large letters on the outside of the tram. With the hashtag #tramnesty travelers can share their experience on the tram with the outside world. This is possible after they have reached their destination, because they don’t have Wi-Fi access on the tram.

Done by Amnesty and communication Ogilvy beautiful. This yellow tram is a striking appearance and public transport is a good metaphor for something what is from all of us.

Read this post in Dutch here.



Advertiser:
Amnesty International Belgium
Agency:
Ogilvy

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Into the night with a dictator

Posted by Marc van Gurp | 30-08-2014 09:19 | Category: Human rights

Night of Dictatorship: Assad.

These posters are made for an event about dictatorship. The event is held in The Hague in The Netherlands.
It is a varied and active program of lectures, exhibitions, night tours, films and debates titled The Night of Dictatorship.

The Night of the Dictatorships is created to deal with the meaning of democracy and the state of justice. It is the counterpart of the UN Day for Democracy (15 sept.). The event is organized for the fourth time this year.

More about the event here and here in English.



Advertiser:
Night of the Dictatorships

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Amnesty International takes over Tinder to promote women’s rights

Posted by Arbie Baguios | 6-08-2014 23:59 | Category: Gender issues, Human rights

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It’s not the first time Tinder has featured in the world of charities and nonprofits - there was that social experiment by ASH (Action on Smoking & Health) that asked whether smoking is sexy (spoiler alert: it’s not); and then, there is the cringe-fest that is Humanitarians of Tinder.

Now Amnesty International wants in on the action, too. And, indeed, action is one thing Tinder, the popular hook-up app, is in abundance of.

In this campaign developed by digital agency Circul8 for Amnesty International Australia, they ask members of the public to sign-up for an account, change their profile picture to one of these below, and add the following caption: “Amnesty stands up for women’s rights, will you?”

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And if you think hook-up apps and women’s rights aren’t compatible, think again. According to Tinder co-founder and CMO Justin Mateen, “Empowering women is a vital part of Tinder’s overall mission.”

This partnership certainly is a match! Amnesty Australia’s Director of Marketing and Fundraising, Peter Thomas, said, “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms. Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.”

Human rights and human swipe-rights - what’s not to like?



Advertiser:
Amnesty International Australia
Agency:
Circul8

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Information is ammunition unfortunately

Posted by Marc van Gurp | 4-08-2014 20:45 | Category: Human rights, Media

CJFE, Canadian Journalists for Free Expression: Information is ammunition.

‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible variation on ‘The pen is mightier than the sword’.

Every sane person will understand that the used visuals in this campaign are about the use of information in conflict areas and dictatorial countries. But anyone who follows the information about the current conflict in Gaza know that this ammunition is also used by media from countries with free press. Besides that we all became a journalist and columnist with social media. Twitter and Facebook are the modern trenches, filled with a barrage of comments, insults and irrationality.
Regardless of press freedom or oppression.

I am an advocate for free speech but not with words as ammunition. Where ammunition is used there is no room for debate and respect. Unfortunately, that doesn’t depend on press freedom.
The campaign is well intentioned but don’t speak the language of our time.



Advertiser:
CJFE, the Canadian Journalists for Free Expression
Agency:
Juniper Park, Toronto, Canada
Source:
Ads of the World

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Whistles for Whistleblowers

Posted by Marc van Gurp | 30-07-2014 21:20 | Category: Fundraising, Human rights

Reporters Without Borders: Whistles for Whistleblowers Chelsea Manning.

This is very well executed fundraising campaign made for the German section of Reporters Without Borders from earlier this year.
The idea is simple: buy a whistle to support the work of organisation for whistleblowers like Chelsea Manning and Edward Snowdon.

“Whistleblowers pay a high price for the freedom of information. Yours is 6€.”

The whistles are for sale on the campaign website.

If you really want to criticize the campaign, then you can say that it is a worthless gadget. It will go away in a drawer, or worse, in the garbage. However, the symbol is relevant. And funny too.



Advertiser:
Reporter ohne Grenzen Deutschland
Agency:
DDB Tribal Berlin
Source:
Gute Werbung

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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