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The travel agency that should never exist #AbortionTravel

Posted by Tom Megginson | 25-06-2014 22:16 | Category: Human rights

The travel agency that should never exist #AbortionTravel
(Image via The Guardian)

CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency (and web site) that demonstrated what would happen if a more restrictive anti-abortion law passed.

AbortionTravel, the travel agency that should never exist from DDB España on Vimeo.



Advertiser:
CELEM (The European Women's Lobby)
Agency:
DDB Spain
Source:
Ads Of The World

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A lot of pens in this new ‘Your Signature Is More Powerful Than You Think’ from Amnesty

Posted by Marc van Gurp | 18-06-2014 23:00 | Category: Human rights

A lot of pens in this new Your Signature Is More Powerful Than You Think from Amnesty International

‘Your Signature Is More Powerful Than You Think’ is the well-known theme of Amnesty International. And is often used in campaign videos. This is the latest.
Amnesty is celebrating again the association’s process of mobilisation and its backbone in contributions: the signatures of supporters.

The film follows the ominous course of a persecuted protestor: arrest, detention, physical cruelty but mainly focusing on the release once thousands of pens petition to release the man from his incarceration.

The soundtrack, performed by Paolo Nutini (Iron sky), features a short excerpt from Charlie Chaplin’s speech from The Dictator providing a singular depth and meaning to the film.

The atmosphere in this latest version is a little too industrial, artificial is maybe the right word. Luckily the agency used music with a human touch.





Advertiser:
Amnesty International France
Agency:
TBWA\PARIS

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Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 21:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.



Advertiser:
Amnesty International Belgium
Agency:
Air

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Facebook’s new product line: Ads for Dictators #Syria

Posted by Marc van Gurp | 3-06-2014 23:00 | Category: Human rights, Media

Facebook's new product line: Ads for Dictators, Bashar al-Assad edition

On Election day in Syria evidence has come to light that Facebook has been running advertisements from Syrian President Bashar al-Assad, who just last week faced accusations of war crimes at the UN Security Council.

In response, activist group The Syria Campaign has launched a video and a petition website calling on Facebook to reject advertising money from the Assad regime and donate the revenue it has received so far to fund aid for Syrian children.

Anna Nolan from The Syria Campaign: “By accepting money for “promoted posts,” Facebook has provided a platform for the propaganda of a regime that has been at the heart of one of the world’s most brutal conflicts. The Facebook advertising has helpied President Assad’s ‘Sawa’ (or ‘Together’) campaign to garner over 200,000 ‘likes’ and reach millions more.”

The campaign is demanding that Facebook stop taking their ads, take down all of President Assad’s accounts, and donate the money they’ve received to aid for the more than one million refugee children who have fled to neighboring countries.




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A priest, a rabbi and an atheist walk into a bar for cultural diversity

Posted by Marc van Gurp | 20-05-2014 11:30 | Category: Discrimination, Human rights

A priest, a rabbi and an atheist walk into a bar for cultural diversity

May 21 is World Day for Cultural Diversity for Dialogue and Development. And Danish agency Move. Copenhagen made a campaign for this day.
They use the opening line of well known jokes and give it a little twist.

The day was created to raise awareness worldwide about the importance of intercultural dialogue, diversity and inclusion.

The three posters are part of their new ongoing campaign ‘Messages Worth Sharing’. The campaign isn’t co-branded, it’s the message from the agency itself.
As Simon de Tusch-Lec from the agency commented: “By not doing so, we will achieve continuity, consistency and creative freedom throughout the campaign.”



Agency:
Move. Copenhagen

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This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 17:00 | Category: Human rights

image

It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.



Advertiser:
Draw The Line Canada
Source:
Julie S. Lalonde (Twitter)

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Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

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Freedom of tweets

Posted by Marc van Gurp | 24-03-2014 21:00 | Category: Human rights

Reporter hone Grenzen: Freedom of tweets

This is the response from the German Reporter ohne Grenzen (Reporters Without Borders) on the Turkish Twitter ban.
Clear message, nothing to add.



Advertiser:
Reporter ohne Grenzen
Agency:
Grey Düsseldorf
Source:
Ads of the World

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Social marketing is about emotions, this Save the Children advert isn’t

Posted by Marc van Gurp | 16-03-2014 10:20 | Category: Human rights, Peace & Conflicts

Save the Children . Stephen Hawking: I'm Giving My Voice.

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.



Advertiser:
Save the Children

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My body, my rights, my body painting

Posted by Marc van Gurp | 6-03-2014 21:30 | Category: Human rights

Hikaru Cho and Amnesty International: My Body My Rights

A woman is refused contraception because she doesn’t have her husband’s permission. A man is harassed by police because he’s gay. A teenager is denied a life-saving termination because abortion is illegal in her country.

Japan-based artist Hikaru Cho created a series of body art images exclusively for Amnesty International’s newest campaign My Body My Rights. Hikaru Cho and Amnesty created four videos on the subject of sexual and reproductive rights.
Each of the four videos is about the basic human right to make our own decisions about our health, body and sexual life.

This video: You have the right to know and learn about your body, sexual health and relationships.
See the other videos after the break including an interview with Hikaru Cho.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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