Onstuimig

Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

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Freedom of tweets

Posted by Marc van Gurp | 24-03-2014 21:00 | Category: Human rights

Reporter hone Grenzen: Freedom of tweets

This is the response from the German Reporter ohne Grenzen (Reporters Without Borders) on the Turkish Twitter ban.
Clear message, nothing to add.



Advertiser:
Reporter ohne Grenzen
Agency:
Grey Düsseldorf
Source:
Ads of the World

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Social marketing is about emotions, this Save the Children advert isn’t

Posted by Marc van Gurp | 16-03-2014 10:20 | Category: Human rights, Peace & Conflicts

Save the Children . Stephen Hawking: I'm Giving My Voice.

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.



Advertiser:
Save the Children

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My body, my rights, my body painting

Posted by Marc van Gurp | 6-03-2014 21:30 | Category: Human rights

Hikaru Cho and Amnesty International: My Body My Rights

A woman is refused contraception because she doesn’t have her husband’s permission. A man is harassed by police because he’s gay. A teenager is denied a life-saving termination because abortion is illegal in her country.

Japan-based artist Hikaru Cho created a series of body art images exclusively for Amnesty International’s newest campaign My Body My Rights. Hikaru Cho and Amnesty created four videos on the subject of sexual and reproductive rights.
Each of the four videos is about the basic human right to make our own decisions about our health, body and sexual life.

This video: You have the right to know and learn about your body, sexual health and relationships.
See the other videos after the break including an interview with Hikaru Cho.




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Survival International reveals a sinister side of “sustainable development”

Posted by Arbie Baguios | 13-02-2014 19:30 | Category: Activism, Human rights, Developing World

Survival International makes you think twice about sustainable development

Here is a video that will truly force anyone who’s ever called for “sustainable development,” particularly those of us who belong to the Church of Aid, to take a long, hard look at ourselves, and make us examine whether we’re doing what we’re doing right.

There You Go! is a short animated film created by Oren Ginzburg and narrated by the British comedian David Mitchell for Survival International – a global organization that “champions tribal peoples around the world” and help them “defend their lives, protect their lands, and determine their own futures.”

It depicts two men with questionable intentions setting out into a jungle to bring “sustainable development” to a tribal community. When they discover that these people are within themselves already sustainable, they resort to bringing them “just development” instead.

The narrative, then, begins to sound like the many annual reports you would hear being delivered across board rooms of INGO headquarters all over the world – a discussion on the “challenges” of implementing things like “participatory community project building,” “income generating activities,” and “empowerment.”

It ends in that typical ‘lessons learned’ style, where the development workers tout their supposedly successful “multi-stakeholder cross-disciplinary approach” and “innovative private sector partnerships,” despite having left the tribal community in complete and utter shamble.

The video reveals the sinister agenda of some development work, particularly those which are targeted at tribal communities that are often seen as ‘backward’ or ‘uncivilized’ - some call it the “development bloat.” (Click the article to read more)



Advertiser:
Survival International

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Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Posted by Tom Megginson | 29-01-2014 19:37 | Category: Human rights

Classic Coke ad hacked to shame Olympic sponsorship

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s involvement in the 2014 Winter Olympic Games.

 



Advertiser:
Queer Nation

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Amnesty International advertises the clumsy way because Superheroes don’t exist

Posted by Marc van Gurp | 19-12-2013 21:45 | Category: Fundraising, Human rights

Amnesty International: Superheroes don't exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!



Advertiser:
Amnesty International Belgium
Agency:
AIR Brussels

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Caution: Hot Topic

Posted by Noah Scalin | 18-12-2013 21:53 | Category: Activism, Education, Gender issues, Human rights

image

Students in Design Rebels, my socially conscious graphic design course at Virginia Commonwealth University, are required to create a real world project that reaches beyond the school as their final project. This year the students decided as a group to work on the issue of raising awareness about the local LGBTQ community. They chose to create a set of coffee sleeves as way to reach out to the general public in a more subtle way.

Each sleeve features the face of a local queer-identified person and a quote about their experiences dealing with a world that is not always very understanding of their sexuality. The sleeves also include an alternate version of the check boxes usually found on commercial coffee cups, but rather than types of coffee they list “Straight”, “Gay”, “Lesbian”, “Bisexual, “Trans”, and “Human” as the options. The “Human” box was pre-checked by the students to emphasize their goal of creating a greater respect for the humanity of their subjects as well as the LGBTQ community as a whole.

image

The students were given only 10 weeks to conceptualize, design, produce, and distribute their project and a $100 budget was provided by the Graphic Design department at VCU. Since the students wanted to reach a larger audience they solicited donations for additional cups using the local non-profit The James House as their fiscal sponsor. They ended up with enough money to print 2,000 sleeves, which were distributed at four local businesses and one event. They were also able to garner the attention of local and international press, creating a good deal of discussion around the initiative.

Two of the students have already expressed an interest in continuing the project beyond the end of the semester.

More about the project can be found on the students’ website HERE.

[click read more for additional visuals]




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Amnesty International arrest movie lovers for a signature

Posted by Marc van Gurp | 3-12-2013 21:30 | Category: Human rights

Amnesty International arrest movie lovers for a signature

This action was held recently in a Ukrainian cinema. It was a performance done by Amnesty International. Two moviegoers were arrested by Amnesty actors.
At least a questionable way for communicating an annual letter-writing marathon. Very shocking performance and would never be done in a Western European country.

Hat tip Huzzah Sarah.



Advertiser:
Amnesty International Ukraine

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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.




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