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Into the night with a dictator

Posted by Marc van Gurp | 30-08-2014 10:19 | Category: Human rights

Night of Dictatorship: Assad.

These posters are made for an event about dictatorship. The event is held in The Hague in The Netherlands.
It is a varied and active program of lectures, exhibitions, night tours, films and debates titled The Night of Dictatorship.

The Night of the Dictatorships is created to deal with the meaning of democracy and the state of justice. It is the counterpart of the UN Day for Democracy (15 sept.). The event is organized for the fourth time this year.

More about the event here and here in English.



Advertiser:
Night of the Dictatorships

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Amnesty International takes over Tinder to promote women’s rights

Posted by Arbie Baguios | 7-08-2014 00:59 | Category: Gender issues, Human rights

image

It’s not the first time Tinder has featured in the world of charities and nonprofits - there was that social experiment by ASH (Action on Smoking & Health) that asked whether smoking is sexy (spoiler alert: it’s not); and then, there is the cringe-fest that is Humanitarians of Tinder.

Now Amnesty International wants in on the action, too. And, indeed, action is one thing Tinder, the popular hook-up app, is in abundance of.

In this campaign developed by digital agency Circul8 for Amnesty International Australia, they ask members of the public to sign-up for an account, change their profile picture to one of these below, and add the following caption: “Amnesty stands up for women’s rights, will you?”

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And if you think hook-up apps and women’s rights aren’t compatible, think again. According to Tinder co-founder and CMO Justin Mateen, “Empowering women is a vital part of Tinder’s overall mission.”

This partnership certainly is a match! Amnesty Australia’s Director of Marketing and Fundraising, Peter Thomas, said, “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms. Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.”

Human rights and human swipe-rights - what’s not to like?



Advertiser:
Amnesty International Australia
Agency:
Circul8

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Information is ammunition unfortunately

Posted by Marc van Gurp | 4-08-2014 21:45 | Category: Human rights, Media

CJFE, Canadian Journalists for Free Expression: Information is ammunition.

‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible variation on ‘The pen is mightier than the sword’.

Every sane person will understand that the used visuals in this campaign are about the use of information in conflict areas and dictatorial countries. But anyone who follows the information about the current conflict in Gaza know that this ammunition is also used by media from countries with free press. Besides that we all became a journalist and columnist with social media. Twitter and Facebook are the modern trenches, filled with a barrage of comments, insults and irrationality.
Regardless of press freedom or oppression.

I am an advocate for free speech but not with words as ammunition. Where ammunition is used there is no room for debate and respect. Unfortunately, that doesn’t depend on press freedom.
The campaign is well intentioned but don’t speak the language of our time.



Advertiser:
CJFE, the Canadian Journalists for Free Expression
Agency:
Juniper Park, Toronto, Canada
Source:
Ads of the World

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Whistles for Whistleblowers

Posted by Marc van Gurp | 30-07-2014 22:20 | Category: Fundraising, Human rights

Reporters Without Borders: Whistles for Whistleblowers Chelsea Manning.

This is very well executed fundraising campaign made for the German section of Reporters Without Borders from earlier this year.
The idea is simple: buy a whistle to support the work of organisation for whistleblowers like Chelsea Manning and Edward Snowdon.

“Whistleblowers pay a high price for the freedom of information. Yours is 6€.”

The whistles are for sale on the campaign website.

If you really want to criticize the campaign, then you can say that it is a worthless gadget. It will go away in a drawer, or worse, in the garbage. However, the symbol is relevant. And funny too.



Advertiser:
Reporter ohne Grenzen Deutschland
Agency:
DDB Tribal Berlin
Source:
Gute Werbung

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The travel agency that should never exist #AbortionTravel

Posted by Tom Megginson | 25-06-2014 22:16 | Category: Human rights

The travel agency that should never exist #AbortionTravel
(Image via The Guardian)

CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency (and web site) that demonstrated what would happen if a more restrictive anti-abortion law passed.

AbortionTravel, the travel agency that should never exist from DDB España on Vimeo.



Advertiser:
CELEM (The European Women's Lobby)
Agency:
DDB Spain
Source:
Ads Of The World

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A lot of pens in this new ‘Your Signature Is More Powerful Than You Think’ from Amnesty

Posted by Marc van Gurp | 18-06-2014 23:00 | Category: Human rights

A lot of pens in this new Your Signature Is More Powerful Than You Think from Amnesty International

‘Your Signature Is More Powerful Than You Think’ is the well-known theme of Amnesty International. And is often used in campaign videos. This is the latest.
Amnesty is celebrating again the association’s process of mobilisation and its backbone in contributions: the signatures of supporters.

The film follows the ominous course of a persecuted protestor: arrest, detention, physical cruelty but mainly focusing on the release once thousands of pens petition to release the man from his incarceration.

The soundtrack, performed by Paolo Nutini (Iron sky), features a short excerpt from Charlie Chaplin’s speech from The Dictator providing a singular depth and meaning to the film.

The atmosphere in this latest version is a little too industrial, artificial is maybe the right word. Luckily the agency used music with a human touch.





Advertiser:
Amnesty International France
Agency:
TBWA\PARIS

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Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 21:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.



Advertiser:
Amnesty International Belgium
Agency:
Air

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Facebook’s new product line: Ads for Dictators #Syria

Posted by Marc van Gurp | 3-06-2014 23:00 | Category: Human rights, Media

Facebook's new product line: Ads for Dictators, Bashar al-Assad edition

On Election day in Syria evidence has come to light that Facebook has been running advertisements from Syrian President Bashar al-Assad, who just last week faced accusations of war crimes at the UN Security Council.

In response, activist group The Syria Campaign has launched a video and a petition website calling on Facebook to reject advertising money from the Assad regime and donate the revenue it has received so far to fund aid for Syrian children.

Anna Nolan from The Syria Campaign: “By accepting money for “promoted posts,” Facebook has provided a platform for the propaganda of a regime that has been at the heart of one of the world’s most brutal conflicts. The Facebook advertising has helpied President Assad’s ‘Sawa’ (or ‘Together’) campaign to garner over 200,000 ‘likes’ and reach millions more.”

The campaign is demanding that Facebook stop taking their ads, take down all of President Assad’s accounts, and donate the money they’ve received to aid for the more than one million refugee children who have fled to neighboring countries.




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A priest, a rabbi and an atheist walk into a bar for cultural diversity

Posted by Marc van Gurp | 20-05-2014 11:30 | Category: Discrimination, Human rights

A priest, a rabbi and an atheist walk into a bar for cultural diversity

May 21 is World Day for Cultural Diversity for Dialogue and Development. And Danish agency Move. Copenhagen made a campaign for this day.
They use the opening line of well known jokes and give it a little twist.

The day was created to raise awareness worldwide about the importance of intercultural dialogue, diversity and inclusion.

The three posters are part of their new ongoing campaign ‘Messages Worth Sharing’. The campaign isn’t co-branded, it’s the message from the agency itself.
As Simon de Tusch-Lec from the agency commented: “By not doing so, we will achieve continuity, consistency and creative freedom throughout the campaign.”



Agency:
Move. Copenhagen

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This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 17:00 | Category: Human rights

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It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.



Advertiser:
Draw The Line Canada
Source:
Julie S. Lalonde (Twitter)

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