Amnesty International : Flag

“No one will keep us from seeing.”

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The use of flags as visuals have been a bit overused now, but this new campaign from Amnesty International is fresh on the execution side. 

Lessons in leadership

This stunning artwork and flash animation is made to introduce the world to Eglantyne Jebb, founder of Save the Children. Twelve lessons in leadership tells her story of making a ngo succesful.
Shocked by the aftermath of World War 1 and the Russian Revolution, Eglantyne and her sister Dorothy Buxton were determined to secure improvements to children’s lives. Their goal was to create a powerful international organisation, which would extend its ramifications to the remotest corner of the globe. This was soon achieved – and Save the Children continues to build on this success.

The real disaster in Burma is the government

In the wake of the devastating cyclone that hit Burma on 2 May, the Burma Campaign UK launched a new video and poster campaign to highlight the ongoing disaster in Burma – the military dictatorship.

The new animated film ‘The Real Disaster’ was created by Ogilvy Advertising and is narrated by famous comedian Ricky Gervais. It tells the story of a little girl called Khin Mar, who survived Cyclone Nargis but whose village is later destroyed by the military dictatorship. The message is ‘The real disaster in Burma is the government’.

The video was beamed onto Waterloo station in London on June 25. The first part of the video above shows the projection, the second part shows the ad made by Ogilvy.

He’s just showing Amnesty’s phone number

Bronze Lion Campaign in Cannes in the category Press.
This campaign is from Amnistia Internacional Portugal.
Copy: “He’s done nothing. He’s just showing Amnesty’s phone number.
Dicriminating is not human. Denounce it.”

Euro 08 Campaign against Trafficking in Women

This campaign from Switzerland, the Euro 08 campaign against Trafficking in Women, is an initiative launched by more than 25 women’s and men’s organisations, Human Rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of Human Rights violation.
Every year an estimated two and a half million human beings are trafficked worldwide, 80% are women.

Young Lions 2008

Finally this weekend the high mass of the advertising industry has begun. Everybody who takes themselves seriously when speaking about communication is in France right now at the Cannes Lions 2008.
In this post the first winners, Gold, Silver and Bronze in the category Young Lions Print. The Young Lions competition (formerly known as the Young Creatives competition) is open to advertising professionals up to 28 years old. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their own country, with the winners attending Cannes.

An art director and a copywriter have only 24 hours to create a print ad. The brief, provided by Amnesty International this year, is disclosed to all competitors. The Print teams then consider the brief overnight and work between 08:00 – 20:00 the following day to create their ad.
The Gold winning team come from the Netherlands: Karian Weijers and Thijs Biersteker from the Willem de Kooning Academy (see above).

Read on for Silver and Bronze.

Guantánamo Cell Tour

Amnesty International is bringing a life-size model of a maximum security cell at Guantánamo to cities across the USA.
The tour is a way to enable people in the United States to get a glimpse of the harsh realities of illegal detention and prolonged isolation.
Visitors to the cell are encouraged to enter and to go through the conditions of isolation and then share their experience in a video message (see below).

Stories of the Erased

On the 26. of February 1992 18.305 legal inhabitants of Slovenia were erased from the Permanent Population Register of the Republic of Slovenia without being notified, without procedure, without any written order or legal ground.

In order to make a strong statement about this sad problem, the Slovenian design Studio Poper in collaboration with Amnesty International, The Peace Institute and The Municipality of Ljubljana started a public intervention in the streets of Ljubljana.
The Stories of the Erased are the message which can be seen all over the city on billboards, bus stops, shop windows, traffic lights and other various printed material.

It’s one of the saddest stories I ever heard of, but also a brilliant public intervention. 

In Africa, not everyone dies from hunger

“In Africa, not everyone dies from hunger.”
Ad from the France department of SOS Sahel. Good copy, strange design. Person looks like a pregnant skeleton. 

Freedom of press is freedom of opinion

I never realized that censorship is serious business in Brazil until my post a few days ago (see the comments).
These two ads are also made for the 3th of May, world day for the freedom of press.
Copy: “Sem liberdade de imprensa, não há liberdade de opinião.”
“3 de maio, Dia internacional da liberdade de imprensa.”
“Without freedom of press, there is no freedom of opinion.”
“3th of May, world day for the freedom of press.”

Stop the daily rapes in Darfur

Brilliant design, shocking message from Amnesty International Hungary.
“My camp is my home, and the men here are part of my family. I don’t want to let them die by the hands of the melitiamen. So I made a decision in order to keep the men out of danger, I get the firewood myself. That is my gift for them; to face rape every day.”
Stop the daily rapes in Darfur.

Rebranding peace

This ad appeared in today’s New York Times and International Herald Tribune Editorial pages, and will also show up in the next issue of Foreign Affairs. The ad was made to showcase and explain the name change of the International Peace Institute.
For nearly four decades, the International Peace Academy trained peacekeepers and promoted conflict resolution. But as their agenda evolved to address changing threats, so did their name. The new name: International Peace Institute.

The censorship never gives up

Two ads from Associação Brasileira de imprensa, the Brazilian press organisation.
Copy: “A censura nunca desiste. Ela sempre volta disfarçada. 3 de Maio Dia Mundial da Liberdade de Imprensa.”
“The censorship never gives up. It always return disguised. 3th of May, world day for the freedom of press.”

I have seen more censorship ads from Brazil in the past. What going on? Is censorship a big problem in Brazil?

Beijing Olympics: the risks of peacefull protests

With 100 days to go until the Beijing Olympics, Amnesty International UK launched today (30 April) the first in a series of four hard-hitting animated films. The video’s are part of a dedicated campaign about the Chinese abuse of human rights in relation to the Olympic Games. In this first video the risks are shown of peacefully protesting in China.
Thanks Ali from Free Lantern for sending.

This tall to fight

UNICEF reports that there are well over 250 000 children in armed forces around the world. About 2 million have been killed in the past decade alone.

”Children only have to be this tall to fight
Stop the use of child soldiers. Visit unicef.org”

These Life-size “standees” in the typical style of amusement park height restrictions were placed at the entrances to fun rides in theme parks across South Afrika. Painstakingly pointing the parents to the issue at hand.

Unsubscribe from waterboarding

I wish it wasn’t but this will be a award winner: Amnesty International’s new anti-waterboarding advert found on unsubscribe-me.org, the fight against human rights abuse in the ‘war on terror’.
Waterboarding is a form of torture that consists of immobilizing a person on their back with the head tilted downward (the Trendelenburg position), and pouring water over the face and into the breathing passages. Through forced suffocation and inhalation of water, the subject experiences the process of drowning and is made to believe that death is imminent. (Wikipedia)

Related post: Unsubscribe-me.org

(Thanks Michael and Adfreak)

We all have the same colour blood in our hearts

This awareness campaign for the International Red Cross won bronze at the ACT competition last year.
The idea behind the artwork is that everybody have the right to be treated as a normal human being. A healthy life is very important, compassion and tolerance is part of it.
“Every conflict around the globe, whether it’s between countries or cousins, begins when people disregard this (compassion) basic human emotion.
Compassion helps us find common ground and overlook our differences by discovering that we all have the same colour blood in our hearts.”

The artwork is made by Pier Madonia (Art Director) together with Stuart Macmillan (Copy) and Roger Stayte (Photography).
Thanks Johan for the tip.

You can’t ignore child labour

On the 26th of March, World Vision launched a campaign to create more awareness around child labour.  One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day.
In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede.
Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).

Beijing Olympics: China is getting ready

Three print ads from Amnesty International in Slovakia. China is getting ready (for the Beijing 2008 Olympics).
“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk”
Published: September 2007
Thanks Nedra

Russian edition of Esquire for civil society

The Russian edition of Esquire dedicated the first issue of 2008 to the civil society in Russia. The issue contained 140 photographs of Russian opinion leaders holding quotes, aimed to raise awareness about civil rights and duties. Such as “Distrust of authority should be the first civic duty” by Norman Douglas and “Aberration remains aberration even if it’s shared by the majority” by Leo Tolstoy. Photos by the Esquire weblog on LiveJournal.

Beijing Olympics: handcuffs

A new entry for our Beijing Olympics category. This is made by Ronald Wigman and shows the Olympic rings as handcuffs.
The design is also available on a printed t-shirt here.

See all entries in the Beijing 2008 category.

Expose your Humanity

Our online friend and colleague blogger FiratYildiz (Elmaaltshift) and copywriter Seral Celikbas from Turkey made this artwork for the 60th Anniversary of the Universal Declaration of Human Rights. It’s good!

Copy: Expose your Humanity!
All human beings are born free and equal in dignity and rights. No crime justifies inhuman or degrading treatment and punishment. Everyone is entitled to all the rights, freedom of expression and equality before the law without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status.
For the 60th Anniversary of the Universal Declaration of Human Rights, acknowledge and defend for your own rights. Expose your humanity!

tearitdown.org

Tearitdown.org is Amnesty International’s global initiative to end illegal US detentions and a major online action under Amnesty International’s campaign to Counter Terror With Justice.

Each pixel - in the 500.000 pixel image depicting the issue - represents one individual’s power to end the lawlessness and the human rights violations in Guantanamo. By signing up, your commitment is visualized by one pixel being removed from the image.

Beijing Olympics: logo alternative

In my search for protest artwork about the Beijing Olympics 2008 I asked Hayan Maani to participate. He came up with this simple and very effective proposal for a logo (see above, left: official logo). Let ‘Beijing 2008’ be ‘Freedom 2008’.
Feel free to use it to spread the word.

I’d love to see more artwork, see the call for entries.
See all entries in the Beijing 2008 category.

Stand up against racism in stadiums

One year after its first initiative, CLM BBDO stands up once again against racism in stadiums.
With a third impactful key visual, CLM BBDO and “Collectif du Football” ambition is to denonciate that racism is still a reality in sport, which has to be fight against.
More at footballresistance.com or the CLM BBDO blog.

Copy: “Ne laissons pas le rascisme faire partie du jeu”
“Don’t let rascism be part of the game”

Related post:
- Fascism and football don’t match
- Stop racism from invading football

Pen vs sword

“By putting pen to paper, you can help end armed conflict in Darfur and Eastern Chad. Join thousands of others around the world in writing to Sudanese MPS and asking them (pleading with them if we must) to put an end to the atrocities being committed in these countries. To find out how you can make a difference, visit http://www.amnesty.org/en/armed-conflict."

Beijing Olympics: In the name of ensuring stability and harmony

This is the first entry I asked for a few posts ago. At Osocio we are very interested in all kind of protest campaigns regarding to the Beijing Olympics 2008.
I love this artwork made by Melanie Drent from Studio Mel. Very good visualisation of sports and repression.
Although to artwork is signed with ‘Amnesty International’, Melanie made this artwork at her own initiative.

Copy:” In the name of ensuring stability and harmony in the country during the 2009 Olympic Games. The Chinese governement continues to detain and harass political activists, journalists, lawyers and human rights workers.”

Know them before you judge them

Hard to understand this PSA if you don’t speak Romanian. It is about discrimination against gypsy minority from Romania. One of the things is that children are not allowed to play or to be friends with gypsy kids.
The PSA shows two kids playing together and sharing things on the playground. At home one of the mothers asks with whom her son was playing, he said ‘No one’. 

Bring Tibet to the 2008 Games

On August 8, 2008, the opening ceremonies will take place at the Beijing 2008 Olympic Games. Where will Tibet be?
Like other nations, the Tibetan people want to be represented at the Olympics. Yet Tibet remains occupied and Tibetans as a nation remain barred from participating in the Games.
The members of Team Tibet, all passionate sports people, are forced to live as refugees around the world. Their dream is to fly their flag alongside athletes from other nations as they walk into the Olympic Stadium at the opening of the Beijing Games. It is their passion for sports as well as a greater vision of freedom - to live free as a people and nation - that gives these athletes the strength to believe in their audacious mission.

Support Team Tibet on their great website.

March against FARC

Thousands of people in more than 160 cities around the world marched yesterday in protest of the actions of the Revolutionary Armed Forces of Colombia (FARC). The protests were convoked via Facebook under the name ”One million voices against the FARC” (Spanish: Un millón de voces contra las FARC).

Agency Sancho BBDO Colombia took the bus stop posters and chained three iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.” (Tú que puedes sal a caminar en contra de las FARC)

More information about the fight against the FARC: A million voices against FARC.

We All Walk in Different Shoes

We All Walk in Different Shoes is an interesting campaign from fashion house Kenneth Cole, which celebrates 25 years of non-uniform thinkers. “Appearance can be a defining characteristic for us all but it’s the ability to think differently that really makes a difference.”

Do Disturb

Door hangers were placed in hotels throughout Phnom Penh and discovered by tourists as they checked into their rooms.

The Messenger/Receiver House

The Messenger/Receiver House is a project by design students Chris Knox, Colm Keller and Bastian Bischoff, studying on the Master Programme in Design at HDK (The School of Design and Crafts at Göteborg University in Sweden). Conceived to collect and analyse public opinion about homelessness, the graphic and product design students created this eye-catching public exhibit. As MocoLoco reported, the future of the M/R House project looks to involve “smaller versions to be decorated by homeless people and well known creatives to be auctioned off to raise funds for organizations that deal with homelessness.”

Amnesty International: Death

Copy: “The death penalty comes from another age. There are still 76 countries that apply it.”
(La pena de muerte es cosa de otra época. Todavía hay 76 paises que la aplican)

Good 50x70

GOOD 50x70 is back for 2008! Good 50×70, the initiative that ‘promotes awareness amongst the creative community of the power they have to be a force for good,’ is back for its second year.

Entrants are asked to design posters (on as many briefs as they wish) and the best submissions will be selected by a jury of graphic design luminaries [listed below] and given to the supporting seven charities to use for global campaigns. For 2008, seven briefs fall under the themes of: Child Mortality, Global Warming, Human Rights Violation, Hunting, STDs, War Victims and Water Scarcity.