Reporters without Borders have made my day. Well they have made many journalists day. They have put in pictures what corrupt, autocratic and authoritarian regimes, policies and laws do to journalists everyday.
Smart campaign from Amnesty International broadcasted on the Dutch television in the run-up to the visit from Russian President Putin to Amsterdam.
On Monday, April 8, the Russian President Putin visits Amsterdam.
This visit is on a friendly basis.
We therefore ask everyone to avoid the following topics in the immediate surroundings of Mr Putin:
- Sexual orientation other than heterosexual
- Critical journalism
- Independent judiciary
- The right to demonstrate
- And Punk bands
Don’t frighten President Putin.
Keep Amsterdam free of Human Rights
Swiss chocolate is the best, say experts. And that opinion is about the final product.
The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations.
Swiss chocolate companies and dealers are implicated in this, according to the Die Erklärung von Bern (The Berne Declaration). The organization started a campaign, in advance of Easter, to inform the Swiss public.
Companies such as Nestle, Lindt and Mondelez (formerly Kraft Foods) neglect their social responsibilities, and still a third of the industry refuses to provide any information at all.
The main problem is the lack of traceability of the cocoa raw materials. It is the outcome of a recent study by the Berne Declaration.
More than 20 million people make a living from cocoa farming. This requires transparent and controlled supply chains and major investments in actions against child labor and price guarantees that allow cocoa farmers a decent living.
The exhibition doesn’t have an artist and it isn’t art. It portraits the reality of the irresponsible arms trade around the world. The exhibition will be presented in Lisbon in the central hall of the Electricity Museum and it will be displayed in New York during the week of the Arms Trade Treaty conference.
Guilt is a powerful emotion. But will it work on you?
Cossette Montreal bet on it with this December, 2012 work for Amnesty International’s Write for Rights. Titled “Saturday”, it contrasts all of the mundane things we do on the weekend with the desperate needs, of prisoners of conscience, for advocacy and help:
I’m ambivalent about the use of guilt in general, but considering that Amnesty is probably just trying to remind its committed supporters of how little it asks of them (and how much they can accomplish) through Write For Rights, it may have been just the thing.
It’s also an example of how much can be accomplished with very little money, when people are really behind the cause. The director of the ad (and one of my regular collaborators), Dominique Laurence, told me in his submission that the whole thing was shot in one location in Montreal, in just nine hours, for less than $5000! With free media online, that puts spreading a powerful PSA campaign well within the reach of many cause marketers.
Quebec’s Ministry of Justice has launched a campaign to ask people if they are really as open-minded as they think about gay, lesbian, bisexual and transexual (LGBT) people. According to Marketing Magazine, it’s the province’s first large-scale, publicly funded campaign to fight homophobia.
In this version, the viewer is taken through a number of scenarios designed to challenge his or her comfort level living and working with people who are LGBT. It’s not a particularly difficult challenge, but it does make you think.
Everyone has the right to be informed. This is the raison d’être of Reporters Without Borders, a French NGO that raises public awareness regarding the role of information. After an inspiring print campaign released in September 2012, Reporters Without Borders implemented lately the website VoicelessEyes, offering an innovative digital experiment.
If you spend a lot of time on social media with celebrities, you have undoubtedly encountered the NOH8 campaign For four years, prominent online personalities have been posing with duct tape over their mouths and “NOH8” painted on their cheeks. Originally a reaction to California’s anti-equal-marriage Prop 8, it has since become an ongoing statement for GLBT rights.
The woman in the photo above represents an important new development in American civil rights: The abandonment of the ultra-homophobic Westboro Baptist Church — of “God Hates Fags” funeral protest infamy — by a young generation of women members.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.