Great outdoor action from Amsterdam. This shadow art was made for World Refugee Day on June 20 and was shown at various locations in the city.
The idea behind the campaign is about invisibility of refugees. We don’t know their faces and their background. What we do know is that they need help.
The copy that was placed next to the visual:
“There are over 40 million lives hidden today, living as shadows suppressed by war and violence. We often don’t know about them. But they deserve to be seen. And helped. Support another family through Stichting Vluchteling - The Dutch Refugee Foundation”
If this image looks familiar, it’s because the idea of “people for sale” has been used several times in human trafficking awareness campaigns. The best one I’ve seen is the “Woman to Go” campaign in Tel Aviv, Israel, which used live models in a mall display. However, it was very similar to this one for the Salvation Army in 2007, and this one for the UK Equal Opportunities Commission from 2002.
On a recent trip to Chicago, Illinois I ran into this eye catching ad on the side of a public trashcan.
The End Demand Illinois campaign’s self-described aim is “shifting law enforcement’s attention to sex traffickers and people who buy sex, while proposing a network of support for survivors of the sex trade.”
The saga of Pussy Riot, the Russian feminist punk group that has members currently jailed for “hooliganism”, has attracted worldwide attention. No doubt, their provocative name deserves some of the credit.
The power of the word “pussy” was the big idea behind a recent campaign by Cossette for Amnesty International’s Write for Rights campaign to free the band members. They pasted lurid teaser posters that read “Free Pussy” along Montreal’s infamous Saint Catherine Street (home of several strip clubs) . A QR code at the bottom directed smartphone users to the campaign site:
For non-profit organizations, the street remains a strategic place to get a message across. Why? Because the street is real. Because the street is powerful. Because the street is where action takes place.
Between street art and street marketing, this campaign implemented by Ammar Argentina aimed to support the recognition of sex workers’ rights.
Reporters without Borders have made my day. Well they have made many journalists day. They have put in pictures what corrupt, autocratic and authoritarian regimes, policies and laws do to journalists everyday.
Smart campaign from Amnesty International broadcasted on the Dutch television in the run-up to the visit from Russian President Putin to Amsterdam.
On Monday, April 8, the Russian President Putin visits Amsterdam.
This visit is on a friendly basis.
We therefore ask everyone to avoid the following topics in the immediate surroundings of Mr Putin:
- Sexual orientation other than heterosexual
- Critical journalism
- Independent judiciary
- The right to demonstrate
- And Punk bands
Don’t frighten President Putin.
Keep Amsterdam free of Human Rights
Swiss chocolate is the best, say experts. And that opinion is about the final product.
The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations.
Swiss chocolate companies and dealers are implicated in this, according to the Die Erklärung von Bern (The Berne Declaration). The organization started a campaign, in advance of Easter, to inform the Swiss public.
Companies such as Nestle, Lindt and Mondelez (formerly Kraft Foods) neglect their social responsibilities, and still a third of the industry refuses to provide any information at all.
The main problem is the lack of traceability of the cocoa raw materials. It is the outcome of a recent study by the Berne Declaration.
More than 20 million people make a living from cocoa farming. This requires transparent and controlled supply chains and major investments in actions against child labor and price guarantees that allow cocoa farmers a decent living.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.