Osocio NL

This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 17:00 | Category: Human rights

image

It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.



Advertiser:
Draw The Line Canada
Source:
Julie S. Lalonde (Twitter)

Read more | 1 x video | Post comment (0)

Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

Read more | Post comment (0)

Freedom of tweets

Posted by Marc van Gurp | 24-03-2014 21:00 | Category: Human rights

Reporter hone Grenzen: Freedom of tweets

This is the response from the German Reporter ohne Grenzen (Reporters Without Borders) on the Turkish Twitter ban.
Clear message, nothing to add.



Advertiser:
Reporter ohne Grenzen
Agency:
Grey Düsseldorf
Source:
Ads of the World

Read more | 1 x print | 2 x other | Post comment (0)

Social marketing is about emotions, this Save the Children advert isn’t

Posted by Marc van Gurp | 16-03-2014 10:20 | Category: Human rights, Peace & Conflicts

Save the Children . Stephen Hawking: I'm Giving My Voice.

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.



Advertiser:
Save the Children

Read more | Post comment (0)

My body, my rights, my body painting

Posted by Marc van Gurp | 6-03-2014 21:30 | Category: Human rights

Hikaru Cho and Amnesty International: My Body My Rights

A woman is refused contraception because she doesn’t have her husband’s permission. A man is harassed by police because he’s gay. A teenager is denied a life-saving termination because abortion is illegal in her country.

Japan-based artist Hikaru Cho created a series of body art images exclusively for Amnesty International’s newest campaign My Body My Rights. Hikaru Cho and Amnesty created four videos on the subject of sexual and reproductive rights.
Each of the four videos is about the basic human right to make our own decisions about our health, body and sexual life.

This video: You have the right to know and learn about your body, sexual health and relationships.
See the other videos after the break including an interview with Hikaru Cho.




Read more | 5 x video | Post comment (0)

Survival International reveals a sinister side of “sustainable development”

Posted by Arbie Baguios | 13-02-2014 19:30 | Category: Activism, Human rights, Developing World

Survival International makes you think twice about sustainable development

Here is a video that will truly force anyone who’s ever called for “sustainable development,” particularly those of us who belong to the Church of Aid, to take a long, hard look at ourselves, and make us examine whether we’re doing what we’re doing right.

There You Go! is a short animated film created by Oren Ginzburg and narrated by the British comedian David Mitchell for Survival International – a global organization that “champions tribal peoples around the world” and help them “defend their lives, protect their lands, and determine their own futures.”

It depicts two men with questionable intentions setting out into a jungle to bring “sustainable development” to a tribal community. When they discover that these people are within themselves already sustainable, they resort to bringing them “just development” instead.

The narrative, then, begins to sound like the many annual reports you would hear being delivered across board rooms of INGO headquarters all over the world – a discussion on the “challenges” of implementing things like “participatory community project building,” “income generating activities,” and “empowerment.”

It ends in that typical ‘lessons learned’ style, where the development workers tout their supposedly successful “multi-stakeholder cross-disciplinary approach” and “innovative private sector partnerships,” despite having left the tribal community in complete and utter shamble.

The video reveals the sinister agenda of some development work, particularly those which are targeted at tribal communities that are often seen as ‘backward’ or ‘uncivilized’ - some call it the “development bloat.” (Click the article to read more)



Advertiser:
Survival International

Read more | 1 x video | Post comment (1)

Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Posted by Tom Megginson | 29-01-2014 19:37 | Category: Human rights

Classic Coke ad hacked to shame Olympic sponsorship

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s involvement in the 2014 Winter Olympic Games.

 



Advertiser:
Queer Nation

Read more | 1 x video | Post comment (0)

Amnesty International advertises the clumsy way because Superheroes don’t exist

Posted by Marc van Gurp | 19-12-2013 21:45 | Category: Fundraising, Human rights

Amnesty International: Superheroes don't exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!



Advertiser:
Amnesty International Belgium
Agency:
AIR Brussels

Read more | 1 x video | 2 x print | 1 x other | Post comment (0)

Caution: Hot Topic

Posted by Noah Scalin | 18-12-2013 21:53 | Category: Activism, Education, Gender issues, Human rights

image

Students in Design Rebels, my socially conscious graphic design course at Virginia Commonwealth University, are required to create a real world project that reaches beyond the school as their final project. This year the students decided as a group to work on the issue of raising awareness about the local LGBTQ community. They chose to create a set of coffee sleeves as way to reach out to the general public in a more subtle way.

Each sleeve features the face of a local queer-identified person and a quote about their experiences dealing with a world that is not always very understanding of their sexuality. The sleeves also include an alternate version of the check boxes usually found on commercial coffee cups, but rather than types of coffee they list “Straight”, “Gay”, “Lesbian”, “Bisexual, “Trans”, and “Human” as the options. The “Human” box was pre-checked by the students to emphasize their goal of creating a greater respect for the humanity of their subjects as well as the LGBTQ community as a whole.

image

The students were given only 10 weeks to conceptualize, design, produce, and distribute their project and a $100 budget was provided by the Graphic Design department at VCU. Since the students wanted to reach a larger audience they solicited donations for additional cups using the local non-profit The James House as their fiscal sponsor. They ended up with enough money to print 2,000 sleeves, which were distributed at four local businesses and one event. They were also able to garner the attention of local and international press, creating a good deal of discussion around the initiative.

Two of the students have already expressed an interest in continuing the project beyond the end of the semester.

More about the project can be found on the students’ website HERE.

[click read more for additional visuals]




Read more | 1 x video | 6 x print | Post comment (0)

Amnesty International arrest movie lovers for a signature

Posted by Marc van Gurp | 3-12-2013 21:30 | Category: Human rights

Amnesty International arrest movie lovers for a signature

This action was held recently in a Ukrainian cinema. It was a performance done by Amnesty International. Two moviegoers were arrested by Amnesty actors.
At least a questionable way for communicating an annual letter-writing marathon. Very shocking performance and would never be done in a Western European country.

Hat tip Huzzah Sarah.



Advertiser:
Amnesty International Ukraine

Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: In his final years he was unable to tie his own shoes because of ALS

In his final years he was unable to tie his own shoes because of ALS

Read more


image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)