A few months ago I discovered the website of the Mexican design collective Colectivo Aliados. Stunning activist design work but hard to understand what the collective is about because all was writen in Spanish. Now the launched their new site Colectivo.Aliados 2.0, available in various languages.
Colectivo Aliados is set up by Manolo G, Eréndida M, Alberto M, Carlos R, (Mexico) and Futuro M, (Colombia). They launched the collective in april 2003 with their first project “Aliados vs Aliados” to protest about the invasion in Iraq. They received about 60 posters and did the web distribution.
After that they started more social projects in the same way: everybody who wants to participate can submit artwork and the collective distributed it in several ways.
These two video’s are the winners in the Nationwide (USA) Cyberbullying PSA Development Contest organised by Sony Creative Software, The Ad Council and the National Crime Prevention Council. The purpose of the cyberbullying PSA contest was to leverage the talents of multimedia creators in a way that contributes to the greater good of the online community.
Above the video from Marvin Jimenez. For his entry, Words Really Do Hurt, Jimenez aimed for a sense of loneliness, and the thought of someone deliberately hurting another through the use of technology in the form of words on a computer screen. “The students involved in the cyberbullying PSA project did an exceptional job,” he said. “This was a great opportunity to expose them to communicating through video to support what educators call ‘differentiated instruction’, working with the medium of video on a very meaningful project.”
Gold Lion in Cannes in the category Press.
Anti Female Foeticide is a big social problem in India. Every year 1.1 million unborn baby girls die before they are born.This isn’t the first time I see a ad about it, shocking. Even more shocking when reading the text in this ad.
Ad is from AADHAR. Agency: Contract India, Mumbai.
On 1st January 2007, a press ad triggered such overwhelming public response that it started a movement for political and social change in India - a clarion call for committed Indians to step forward and pick up the challenge of a fresh political leadership.
Over the next few months, that single ad snowballed into a nationwide direct response campaign across press, television, outdoor, the Internet, mobile and street level activation and reality TV.
This, in my opinion heartbreaking, campaign made by JWT Mumbai India won the Grand Prix in the category Direct Lions.
It has been some time coming but it is here, a comprehensive exploration into what is ‘Social Design’. This great video comes from the team at the SocialDesignSite.com.
In Seoul, Korea, on 17-18 June, government ministers from more than 40 countries, global business leaders, technical experts and academics are meeting to work out how the Internet can improve the world. They will forge broad principles that can provide an enabling policy environment for the Internet Economy. It is organised by the Organisation for Economic Co-operation and Development (OECD).
They want to know what you think. You can tell the leaders and opinion shapers in Seoul what you think by uploading a video on the FutureInternet channel at YouTube and they will upload responses to your ideas.
The video’s which are most valuable according to the OECD will be show at the conference.
Great idea. But why did they made such a boring announcement? See also the video below from Vint Cerf, Chief Internet Evangelist at Google.
I have my thoughts and doubts about this initiave but what do you think? Are we, citizens of the world, capable of making a strong statement and refreshing and creative ideas?
Ad lovers knows the famous ”White on Red” campaign from The Economist, the identity campaign which is used fro several years.
Tonči Klarić, copywriter living in Croatia, made a spoof ad with the same “White on Red” theme, showing Red becomes Blood Oil.
Tonči Klarić: “The certain amount of arogance in their ads and the fact they are the leading magazine on subjects like economics and international politics made them a great theme for me to make a spoof reflecting economic politics in our world today.”
I never realized that censorship is serious business in Brazil until my post a few days ago (see the comments).
These two ads are also made for the 3th of May, world day for the freedom of press.
Copy: “Sem liberdade de imprensa, não há liberdade de opinião.”
“3 de maio, Dia internacional da liberdade de imprensa.”
“Without freedom of press, there is no freedom of opinion.”
“3th of May, world day for the freedom of press.”
Two ads from Associação Brasileira de imprensa, the Brazilian press organisation.
Copy: “A censura nunca desiste. Ela sempre volta disfarçada. 3 de Maio Dia Mundial da Liberdade de Imprensa.”
“The censorship never gives up. It always return disguised. 3th of May, world day for the freedom of press.”
I have seen more censorship ads from Brazil in the past. What going on? Is censorship a big problem in Brazil?
Pangea Day taps the power of film to strengthen tolerance and compassion while uniting millions of people to build a better future.
In a world where people are often divided by borders, difference, and conflict, it’s easy to lose sight of what we all have in common. Pangea Day seeks to overcome that - to help people see themselves in others - through the power of film.
On May 10, 2008 - Pangea Day - sites in Cairo, Kigali, London, Los Angeles, Mumbai and Rio de Janeiro will be linked live to produce a program of films, speakers and music.
“Diesel takes on global warming as only they can… making their latest campaign poignant yet subtle, stylish yet absurd.” NOTCOT explained last year. Focusing on people and places… and claiming that “GLOBAL WARMING CANT STOP OUR LIVES” ~ Diesel produced this series of ad images, about how you can still look good and embrace the heat!!?
The Greens | European Free Alliance in the European Parliament made this video as a statement against the media industry who fights against illegal downloading and copying.
According to The Greens the media industry has failed to offer viable legal alternatives and they will fail to convince consumers that sharing equals stealing. The media industry have succeeded in another area – lobbying to adapt laws to criminalize sharing, turning consumers into criminals. The Greens say the industry argues that their laws are necessary to support artists, but in reality all they’re protecting is their own profits.
The Greens in Europe and worldwide has been opposing these laws. They believe that consumers are willing to pay if offered good quality at a fair price. They also believe that sharing is expanding culture – not killing it.
Dedicated website: I wouldn’t steal.
Suddenly, during a big sports event in Canada broadcasted on television, the screen turned black for ten seconds while the sound continued. It wasn’t a technical problem, it was a message from The Quebec Foundation for the Blind (La Fondation des Aveugles du Québec).
“Ce n’est pas un problème technique. C’est notre réalité.”
“It is not a technical problem. It is our reality.”
Important to mention that this was done during the sports broadcast, not during the commercial break.
Thanks for sending Jean Ju
Choice fm, a UK based radio station, takes their social responsibility towards their audience with this hardhitting film about gun crimes.
The radio stations concern is a rise in the number of young people carrying real or imitation firearms in an attempt to boost their image or from a mistaken idea about self-protection. Choice FM is working with the Notting Hill Carnival (an annual event which takes place in Notting Hill, London, England each August) to raise awareness in the areas that have high gun crime rates. They want to talk to those directly involved in a way they hope will make them listen and take positive action against gun crime.
“Restriction on free thought and free speech is the most dangerous of all subversions. It is the one un-American act that could most easily defeat us.”
(William O. Douglas, U.S. Supreme Court Justice 1939-1975)
Posted by Marc | 11-06-2007 21:22 | Category:
Media
I never posted commercial ads at Houtlust and I got these ones for more then a week. I didn’t know what to think of it. These ads are from Playboy Brazil.
This ad was spotted by Noah (thanks) last month in New York. It’s from Reality Check NY, a group that is pushing to have smoking relegated to R-Rated movies only.
The United States Holocaust Memorial Museum has joined with Google in an unprecedented online mapping initiative. Crisis in Darfur enables more than 200 million Google Earth users worldwide to visualize and better understand the genocide currently unfolding in Darfur, Sudan.
Tokyo, Amsterdam, and the entire Mediterranean island of Ibiza were inundated with floodwaters at april 4 due to rising sea levels brought on by global warming. No panic, it was in Second Life.
Posted by Marc | 28-02-2007 18:06 | Category:
Media
Almost everybody have a very strong opinion about the USA and their citizins. So do I and not always possitive. A few posts ago for example I asked why Americans react so oppresive about nudity in advertising.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Gold Lion in Cannes in the category Press.
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