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Alzheimer’s patients as news editors

Posted by Marc van Gurp | 21-08-2014 20:00 | Category: Health, Media

This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease.
Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute.

On World’s Alzheimer’s day these memories were published in cooperation with the leading newspapers with front pages featuring news from the past.
Also, the news on the TV stations were substituted with news from the past.

The main message: “This is the latest news for people with Alzheimer’s”.

The video below is the case study.
According to Nielsen media research, the campaign reached 68% of the Macedonian population. And the following month the number of the visits for medical advice increased by 215%.

Alzheimer’s patients as news editors in Macedonia.



Advertiser:
Macedonian National Neurological Institute
Agency:
Publicis Skopje

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Information is ammunition unfortunately

Posted by Marc van Gurp | 4-08-2014 21:45 | Category: Human rights, Media

CJFE, Canadian Journalists for Free Expression: Information is ammunition.

‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible variation on ‘The pen is mightier than the sword’.

Every sane person will understand that the used visuals in this campaign are about the use of information in conflict areas and dictatorial countries. But anyone who follows the information about the current conflict in Gaza know that this ammunition is also used by media from countries with free press. Besides that we all became a journalist and columnist with social media. Twitter and Facebook are the modern trenches, filled with a barrage of comments, insults and irrationality.
Regardless of press freedom or oppression.

I am an advocate for free speech but not with words as ammunition. Where ammunition is used there is no room for debate and respect. Unfortunately, that doesn’t depend on press freedom.
The campaign is well intentioned but don’t speak the language of our time.



Advertiser:
CJFE, the Canadian Journalists for Free Expression
Agency:
Juniper Park, Toronto, Canada
Source:
Ads of the World

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Facebook’s new product line: Ads for Dictators #Syria

Posted by Marc van Gurp | 3-06-2014 23:00 | Category: Human rights, Media

Facebook's new product line: Ads for Dictators, Bashar al-Assad edition

On Election day in Syria evidence has come to light that Facebook has been running advertisements from Syrian President Bashar al-Assad, who just last week faced accusations of war crimes at the UN Security Council.

In response, activist group The Syria Campaign has launched a video and a petition website calling on Facebook to reject advertising money from the Assad regime and donate the revenue it has received so far to fund aid for Syrian children.

Anna Nolan from The Syria Campaign: “By accepting money for “promoted posts,” Facebook has provided a platform for the propaganda of a regime that has been at the heart of one of the world’s most brutal conflicts. The Facebook advertising has helpied President Assad’s ‘Sawa’ (or ‘Together’) campaign to garner over 200,000 ‘likes’ and reach millions more.”

The campaign is demanding that Facebook stop taking their ads, take down all of President Assad’s accounts, and donate the money they’ve received to aid for the more than one million refugee children who have fled to neighboring countries.




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Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

Posted by Marc van Gurp | 7-05-2014 20:30 | Category: Health, Media

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

‘Food Porn’ is a known term to social media channels. 30% of Americans who use social media define the term “food porn” as a visual of food. It’s the practice of photographing, posting and socializing about one’s meals and snacks.

The California based Bolthouse Farms mission is to change the way people consume healthy foods and beverages. Because of their presence on various channels they saw that fruits and vegetables are severely under-represented within ‘Food Porn’. To visualize this, they came up with The Food Porn Index.

The Index monitors social media conversations and mentions of key foods highlighted as a hashtag, and tracks them in the appropriate categories represented within the Index. 24 total food categories are currently tracked.
The program constantly monitors hashtag posts of the Index’s food categories on public Twitter and Instagram feeds and updates every 15 minutes. The result is a healthy vs unhealthy page.
Currently they tracked 270 million food hashtags. The imbalance today is 32,4% healthy vs 67.6% unhealthy hashtags.

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions



Advertiser:
Bolthouse Farms
Agency:
Tiny Rebellion

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Promote reading with an URL lengthener

Posted by Marc van Gurp | 25-02-2014 21:30 | Category: Education, Media

Promote reading with an URL lengthener

Reading a book is enjoyable. Sadly, reading is out of fashion today. That’s why the Russian online store respublica.ru created a url lengthener to promote books thru your links. Preferably boring links.
Try this link and see how it looks like.

And this is the entire URL, including the first part of Vladimir Nabokov’s Luzhin Defense, the book I choose to recommend:
www.urliteratu.re/Vladimir-Nabokov-s-early-novel-is-the-dazzling-story-of-the-coarse-strange-yet-oddly-endearing-chess-playing-genius-Luzhin-Discovering-his-prodigious-gift-in-boyhood-and-rising-to-the-rank-of-International-Grandmaster-Luzhin-develops-a-lyrical-passion-for-chess-that-renders-the-real-world-a-phantom-As-he-confronts-the-fiery-swift-swooping-Italian-Grandmaster-Turati-he-brings-into-play-his-carefully-devised-defence-Making-masterly-play-of-metaphor-and-imagery-The-Luzhin-Defenseis-the-book-that-of-his-early-works-Nabokov-felt-contains-and-diffuses-the-greatest-warmth-/1447

Try it for yourself here urliteratu.re.
And don’t you dare to use a link from osocio.org as boring link.




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Follow your heart. Also in advertising.

Posted by Marc van Gurp | 23-02-2014 18:20 | Category: Design, Media

Heartvertising: Mark Verhaagen

In social advertising, as here on Osocio, we are familiar with emotions. Because it is not about physical things but real people’s problems. Advertising to overcome problems. It is often about pain and sorrow. But almost always with a positive approach. About dreams and ambitions.

Why not a advertising campaign about those two terms? Advertising agency KOKORO from Amsterdam has made ​​such a campaign named Heartvertising.

KOKORO: “Former nursing home carer Bronnie Ware recorded the top five regrets of the dying. Perhaps unsurprisingly, most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.”

Twelve designers, illustrators and artists created ads that would speak to the hearts of passers-by and inspire them to pursue whatever dreams they may have. The project started February 18th and can be seen on 300 outdoor advertising panels, 100.000 Boomerang freecards and a local exhibition.

See all the ads here.

Ad above: Mark Verhaagen.



Source:
Goed.is

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Documenting the reality of online harassment

Posted by Tom Megginson | 31-01-2014 15:28 | Category: Media

Lindsay Bottos - Documenting the reality of online harassment.

Lindsay Bottos is a 21-year-old Photography student at the Maryland Institute College of Art. As part of her evolving artistic expression,  she posts a lot of self-portraits online.

While “selfies” get a little tired, serious self-portraits of the vulnerable artist have been part of our visual vocabulary since the Renaissance, and reached a fascinating peak in the 20th Century.

In the 21st Century, however, personal artistic expression is seen as an invitation to make anonymous personal attacks on the artist, via social media. It’s actually a grave threat to the development of our artistic futures, as real critics and public discussion have been shouted out by immature and cruel trolls.

Lindsay Bottos - Documenting the reality of online harassment.

Ms. Bottos has chosen to face the trolls in her own way, by producing a whole series of self-portraits embellished with the worst comments she receives on them via Tumblr.



Advertiser:
Lindsay Bottos
Source:
PolicyMic

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#NotBuyingIt… the App

Posted by Tom Megginson | 28-01-2014 18:28 | Category: Media

Miss Representation #NotBuyingIt app

#NotBuyingIt is the hashtag used by the social media feeds for Miss Representation (both the film and the movement) to call out sexism in advertising and media. And now, it’s an App as well.

Available for iPhone, it allows users to “create, join and win campaigns against sexism in the media.”



Advertiser:
Miss Representation
Source:
Jezebel

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Storytelling: Not so long ago we called it oral history #ListeningIsAnActOfLove

Posted by Marc van Gurp | 27-11-2013 21:30 | Category: Media

StoryCorps: Listening Is an Act of Love

For a non-American, it was a pleasant experience to discover StoryCorps. I found this animated storytelling on Vimeo recently. And found out that StoryCorps started recording stories long before it became a new trend in marketing.
Real stories like this one from Gweneviere Mann.

She lost her short-term memory, following surgery to remove a brain tumor, she was forced to navigate life in a new way. But she wasn’t alone. With the support of her boyfriend, Yasir Salem, Gweneviere found she could tackle the challenges her condition threw her way—and a few more.

Since 2003, StoryCorps has collected and archived more than 45,000 interviews with nearly 90,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our weekly broadcasts on NPR’s Morning Edition and their website.




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Play games. Save lives. Real ones.

Posted by Reuben Turner | 22-10-2013 12:02 | Category: Corporate Social Responsibility, Fundraising, Media, Social aid

It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.

image

The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.

image

Sim City player? Buy yours here.



Advertiser:
The Red Cross
Source:
Third Sector

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