The best of non-profit advertising and marketing for social causes

Media

We have 139 blogposts about media related communication and remarkable use of media by non-profit organisations.

  • Heartvertising: Follow your heart. Also in advertising.

    Follow your heart. Also in advertising.

    By on 23 February 2014

    In social advertising, as here on Osocio, we are familiar with emotions. Because it is not about physical things but real people’s problems. Advertising to overcome problems. It is often about pain and sorrow. But almost always with a...

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  • Lindsay Bottos: Documenting the reality of online harassment

    Documenting the reality of online harassment

    By on 31 January 2014

    Lindsay Bottos is a 21-year-old Photography student at the Maryland Institute College of Art. As part of her evolving artistic expression,  she posts a lot of self-portraits online. While “selfies” get a little tired, serious self-portraits of the vulnerable...

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  • #NotBuyingIt… the App

    #NotBuyingIt… the App

    By on 28 January 2014

    #NotBuyingIt is the hashtag used by the social media feeds for Miss Representation (both the film and the movement) to call out sexism in advertising and media. And now, it’s an App as well. Available for iPhone, it allows...

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  • Photojournalism Behind the Scenes

    Photojournalism Behind the Scenes

    By on 13 December 2013

    Presentation of Photojournalism Behind the Scenes, an auto-critical photo essay showing the paradoxes of conflict-image production and considering the role of the photographer in the events. Credits: Director: Ruben Salvadori

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  • Storycorps: Storytelling: Not so long ago we called it oral history #ListeningIsAnActOfLove

    Storytelling: Not so long ago we called it oral history #ListeningIsAnActOfLove

    By on 27 November 2013

    For a non-American, it was a pleasant experience to discover StoryCorps. I found this animated storytelling on Vimeo recently. And found out that StoryCorps started recording stories long before it became a new trend in marketing. Real stories like...

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  • Sim City Red Cross

    Play games. Save lives. Real ones.

    By on 22 October 2013

    It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however. The Red Cross has launched an...

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  • South African newspaper Business Day challenges South Africans

    Newspaper campaign challenges South Africans #UnderstandSA

    By on 23 September 2013

    This new campaign from the South African newspaper Business Day is provoking and impressive. The tagline: ‘Understand your country, or lose it’. There are currently two TVC’s available. They are about poverty and inequality aiming to create awareness around...

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  • Alyssa Milano does the most important sex tape of our age

    Alyssa Milano does the most important sex tape of our age

    By on 5 September 2013

    When I was a teenager, I admired American actress Alyssa Milano for ordinary hormonal reasons. But now that I’ve been exposed to her shocking (and shall I say… educational?) sex tape, I love her all the more. It’s just...

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  • The Battle of the Newspaper Ads: Belgium vs Holland

    The Battle of the Newspaper Ads: Belgium vs Holland

    By on 28 August 2013

    The are currently two design competitions about non-profit newspaper ads running in the Dutch speaking lowlands. Both organised by newspapers. The Dutch competition is from NRC and it’s called the NRC Charity Awards. The Belgium competition is from the...

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  • Ottawa International Animation Festival: Hilarious poster campaign celebrates “adult” cartoons

    Hilarious poster campaign celebrates “adult” cartoons

    By on 28 June 2013

    I love this campaign for the Ottawa International Animation Festival. It’s like “Where the Wild Things Are” meets Adult Swim. According to the Festival site, “the Ottawa International Animation Festival presents the world’s most cutting-edge, quirky and important animation...

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