From now on we will choose the best campaign every month according to the Osocio bloggers. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
I’m currently working on a rating tool meant for you. It’s because we love to hear from you, your choice isn’t necessarily ours.
The campaign of January came in loud and clear. It got the most votes from us: Aides - Graffiti, the great video made by TBWA\Paris for the French Aids awareness organization Aides.
The project and website is an initiative from the Metropolitan Police (London UK). It is made to show how real people can turn away from violent crime. All depend on which choices are made. And that is how the video project works also. The viewer decide.
The interactive films allow the target audience to engage with the content, they can choose a series of pathways, each with a different consequence. This will hopefully force them to think longer and harder about the choice to carry a knife.
The campaign has been co-created by the target audience and cast members to ensure its authenticity.
During the voting process we realized that not all ngo’s and other non-profit projects can communicate their cause with big budgets. Therefore we thought it is a good idea to bring another award: Osocio’s Special Award 2009.
This award is for low budget or activist/grassroots campaigns.
Osocio is happy to announce a list of ten nominees for the Osocio’s Best Campaign of 2009 award. Osocio has started selecting best campaigns featured on our blog, because we want to put the most creative and innovative social ads into spotlights. So that non-profit organizations can learn and benefit from these best practices. We don’t intend to compete with big advertising festivals. Our aim is to award grassroots initiatives and advertising campaigns that try to solve real-life problems. Let’s not forget that Osocio is the place where advertising and activism collide.
This is the Top 10 list of the best social campaigns featured on Osocio in 2009. One of these campaigns will become the Osocio’s Best Campaign of 2009:
Posted by Marc | 2-01-2010 00:35 | Category:
Osocio
Happy New Year do gooders, advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe!
Let’s begin 2010 with a small 2009 retrospect.
In this post the top-10 most viewed campaigns on Osocio from last year. Most of the entries in this top-10 were linked by the the big social networks like Digg, StumbleUpon, Facebook or Twitter. Therefore they got a lot of views. These ten are not necessarily the best campaigns. We’re organizing a Campaign of the Year contest right now about which you will hear very soon!
Remarkable in this post: only one video and five outdoor campaigns.
Click the links for seeing the entire post, click image for a enlargement.
Stealourideas.com is a new website made by duo Jon & Adam, recently left their respective agencies in New York, who were used to getting ideas stolen - and decided to make it official.
Just for fun I asked them to make a concept for Osocio and they came with these three ads (click images to enlarge).
It plays on a human truth about how a lot of social advertising is done for the wrong reasons (awards where the work doesn’t actually run) and how it needs to make a difference in the real world. Jon & Adam feel this is a needed message that your brand can get behind during this award season, seeing as how your site acts as an in-between for both advertising people and social activism.
“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.”
Osocio fully agree! As Osocio blogger Armando said last year: “We’re in the business of changing behaviours, not winning awards.”
And don’t forget to see our updates about the Cannes Lions 2009 next week :-)
Thanks Jon & Adam.
Enough about us. Take a look at Stealourideas.com and don’t be shy, ask a concept for yourself, brand or ngo.
Posted by Marc | 10-04-2009 21:40 | Category:
Osocio
Next month we launch the Osocio e-mail newsletter highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world.
You can now subscribe by entering your e-mail address here.
Your privacy is important to us, we will not use your address for other purposes.
Wishes for our newsletter? Let us know in the comments.
Posted by Marc | 27-10-2008 23:40 | Category:
Osocio
Osocio reached the BOB finals and is nominated for best english weblog!
Advertisers, ad agencies, grassroots, activists, social entrepreneurs, social marketeers, designers, dogooders, Osocio fans and good Samaritans from around the globe may we have your vote please.
You can vote until November 26.
Posted by Marc | 15-02-2008 23:25 | Category:
Osocio
A warm welcome to our new bloggers Kate Andrews and Jeroen Tiebout!
I discovered Kate’s blog last week and I was surprised by her approach to social design. London based Kate is Graphic Designer and Researcher.
Advertising addict Jeroen was sending high quality tips and a good commenter for a while. Belgium based Jeroen is trying to scrap up the necessary skills to make it in advertising. No doubt he will be succesfull.
Read the profiles of Kate and Jeroen and all of the O-team at our about page.
Do you know good ads or social advertising related issues?
Posted by Osocio | 2-01-2008 21:39 | Category:
Osocio
The Osocio team wishes you a great and peaceful 2008. Let’s hope the world becomes less indifferent.
We started Osocio a month ago and we’re very happy with all the comments and nice e-mails we got. It was a launch we could only dream of. Thank you.
We found a lot of new campaigns and ideas in our mailbox. And of course there is a lot to improve at our new site.
Today we added a Spanish translation of the ‘About’ page. The page is now available in thirteen languages but we want more. When you are capable to do a translation pro bono for us in a language which is not listed please .
This month we will work on the Profile section. We offer ngo’s a free profile page. when your organisation wants to contribute.
We got some questions about our RSS feed. Some of you wants richer content in the feed. We are working on that.
And we love to see your news, agenda and campaign tips coming our way!
Posted by Marc | 28-11-2007 17:56 | Category:
Osocio
Finally we’re back after a six months break.This is the follow-up of Houtlust, the first social advertising and non-profit campaigns blog. A new name, Osocio, many more features and better technique.
We will go on with publishing do-gooder campaigns from all over the world. But there is more…
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world.
You can now subscribe by entering your e-mail address here.
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Finally we’re back after a six months break.This is the follow-up of 
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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