Osocio NL

Palestinian and Israeli Bereaved Families: We don’t want you here

Posted by Marc van Gurp | 23-07-2014 11:10 | Category: Peace & Conflicts

The Parents Circle-Families Forum (PCFF): We don't want you here.

The Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle-Families Forum (PCFF) is a joint Palestinian Israeli organization of over 600 families, all of whom have lost a close family member as a result of the prolonged conflict.

Their latest campaign video consists of one sentence: We don’t want you here. Said by people, Palestinians and Israelis, who have lost a family member to the conflict. They doesn’t want new PCFF members.

PCFF: “We are all - Palestinians and Israelis - going through difficult, sensitive and emotional days.
But it’s time for someone to stand up and say what is on everybody’s mind. Even though it hurts.”



Advertiser:
The Parents Circle-Families Forum (PCFF)
Agency:
BBR Saatchi & Saatchi Israel

Read more | Post comment (0)

War shows the worse side of life. These ads too.

Posted by Marc van Gurp | 16-05-2014 20:00 | Category: Peace & Conflicts

Human Rights Foundation: War shows the worse side of life. Africa.

It is difficult to define what the worst thing in life is. War is one the choices for many people in the world. It is also the claim in this powerful campaign from The Human Rights Foundation (HRF).

All wars are capable of revealing human nature’s worse. With this motto, Grey Brasil was selected to work on the development of the campaign. The campaign will unfold during the 2014 Oslo Freedom Forum, an event that this week gathers world leaders, activists, executives, journalists and artists to share the importance of the cause for human rights.

The pieces were created based on journalistic photos of conflicts that marked history, such as the Vietnam War and the II World War. The images characterize the aggressors that use their power against their victims. The signature brings the phrase, “War shows the worse side of life. Show your best side,” and invites people to access the site www.thehrf.org to contribute to the NGO.

The ads have been published since March in newspapers and magazines and are used as posters and postcards.
Grey is also producing a film for the second phase of the campaign.

(click images to enlarge)



Advertiser:
The Human Rights Foundation (HRF)
Agency:
Grey Brasil

Read more | 4 x print | Post comment (4)

The Longest Handshake in the History of Mankind

Posted by Marc van Gurp | 6-05-2014 14:30 | Category: Peace & Conflicts

The Longest Handshake in the History of Mankind. The handshake from Turkey and Armenia.

The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything but friendship.
TANGO Network, which unites non-government organizations in both countries, wants to break the vicious circle and came with the idea of the longest handshake. The longest in human mankind.

On December 6, 2013 Deniz Barış from Turkey and Hovhannes Hajinyan from Armenia gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake.
The whole event was broadcast live on the Internet, allowing everyone to witness Barış and Hajinyan holding hands.

The video below is the case study.

The action caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached.



Advertiser:
TANGO Network
Agency:
TWIGA Moscow

Read more | Post comment (0)

A new version of “The pen is mightier than the sword” for Ukraine

Posted by Marc van Gurp | 24-04-2014 16:10 | Category: Peace & Conflicts

A new version of The pen is mightier than the sword for Ukraine from Adot

These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”.

Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst.
We urge leaders of Ukraine, Russia and the world to stop and think. We plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the gun.”

This is our call to peace.
See the differences and choose war.
See the similarities and choose peace.

Adot ask you to join the dialogue for peace by signing this petition.



Advertiser:
Adot
Agency:
Ogilvy & Mather, Japan
Source:
Ads of the World

Read more | 4 x print | Post comment (0)

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts

National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine

Read more | Post comment (0)

Outdoor art installation targets drone operators #NotABugSplat

Posted by Marc van Gurp | 6-04-2014 20:00 | Category: Activism, Peace & Conflicts

Outdoor art installation targets drone operators #NotABugSplat

This massive portrait is facing in the Khyber Pukhtoonkhwa region of Pakistan where drone attacks regularly occur.
When viewed by a drone operator through his camera it isn’t an anonymous dot on the landscape, but an innocent child face.

The project is a collaboration of artists with the help of the Reprieve/Foundation for Fundamental Rights under the name #NotABugSplat.
Drone operators often refer to kills as ‘bug splats’ because killing through a grainy video image gives the sense of an insect being crushed.

More about the project including the background story and images at the #NotABugSplat website.




Read more | Post comment (0)

Hard-hitting Animation About Killing Aid Workers

Posted by Marc van Gurp | 25-03-2014 22:00 | Category: Developing World, Peace & Conflicts

Action Contra La Faim: Protect Aid Workers

Action Contra La Faim: Protect Aid Workers

On August 4th 2006 in Sri Lanka, seventeen ACF (Action Contra La Faim) International humanitarian aid workers were assassinated, in the midst of the violent outbreaks in the city of Muttur.
Following this attack, ACF International had to bring an end to its work in Sri Lanka. We wrote about it before in 2012 and January this year.

TBWA\PARIS now made a third campaign about the same killing as known as the Muttur crime. The film illustrates the dramatic consequences of a crime against humanitarian aid workers.
It is released this week because the 25ème United Nations Human Rights Council meets in Geneva to examine and deliver a resolution on the Sri Lanka.

More at the campaign website Protect Aid Workers.



Advertiser:
ACF (Action Contra La Faim)
Agency:
TBWA/PARIS

Read more | Post comment (0)

Social marketing is about emotions, this Save the Children advert isn’t

Posted by Marc van Gurp | 16-03-2014 10:20 | Category: Human rights, Peace & Conflicts

Save the Children . Stephen Hawking: I'm Giving My Voice.

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.



Advertiser:
Save the Children

Read more | Post comment (0)

Parallel lives

Posted by Reuben Turner | 5-03-2014 21:13 | Category: Peace & Conflicts

Save the Children UK. Parallel lives.

One of the things I talk about a lot is the power of ‘parallel lives’ – shortening the distance between the lives of others, and our own. That’s particularly relevant for the children of Syria – children who’ve grown up with the same TV programmes, toys and secure, happy lives as those in the west, but who are now suffering the unimaginable consequences of three years of violence.

This new film from Save the Children in the UK uses the ‘second a day’ technique to show the effect of an equivalent conflict on a child in the UK. It’s powerful stuff (although the end line is the same as the well-known Amnesty campaign, which is a shame).



Advertiser:
Save the Children UK
Agency:
Don't Panic
Source:
Paul DeGregorio

Read more | 1 x video | Post comment (0)

Social Experiment: Would You Help A Freezing Child?

Posted by Marc van Gurp | 20-02-2014 21:30 | Category: Peace & Conflicts

SOS-barnebyer. Social Experiment: Would You Help A Freezing Child?

This kind of social experiments have been done before. And are apparently still a success judging by the numbers on YouTube.

This experiment is made to raise awareness of the sitation for children in Syria, and to raise funds to SOS Children’s Villages for their winter-campaign.

The organisation set up a hidden camera and placed boy Johannes at a bus stop, in Oslo, Norway. This is what happened:

Hat tip Francesco Marini.



Advertiser:
SOS-barnebyer
Source:
Bloguerrilla

Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Read more


image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)