Osocio NL

UNICEF tells us something we already know and it still surprises us #violencevaccine

Posted by Marc van Gurp | 21-10-2014 16:00 | Category: Violence, Peace & Conflicts

UNICEF UK: There is no #violencevaccine. And there never will be..

UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes.

The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe.

Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will protect him. The film, ends with the message ‘There is no vaccine…there is only you. Act now to help end violence against children.’

In its report “Children in Danger: Act to End Violence against Children” UNICEF outlines that globally some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.
Governments are currently developing a new set of global targets and UNICEF are calling on David Cameron to champion this via the public’s support.

David Bull, Executive Director of Unicef UK:
“We live in a world where some children are too scared to walk out of their own front doors or play on their streets.  We want children living in fear to have a chance of feeling safe and secure.  A global target would galvanise action to make the world safer for children. We know from Unicef’s work on the ground that violence can be prevented and survivors supported to rebuild their lives – but this work needs to be rolled out on a wider scale. Each day we delay more children will be exposed to the corrosive impact of violence.”



Advertiser:
UNICEF UK
Agency:
Don't Panic London

Read more | Post comment (0)

We can’t reverse what’s happened in Syria

Posted by Marc van Gurp | 18-09-2014 22:30 | Category: Peace & Conflicts

image

image

In reverse, in a campaign video it’s possible. Not in Syria. But we can change how the story ends in the country with the huge amount of civilian casualties.
Martin Stirling, the director behind The Most Shocking Second A Day brings us this heartbreaking but hopeful message.

With the death toll close to 200,000 Syria is now the most dangerous place in the world. While ISIS have seized headlines, the story of this massacre is not making the news.

Martin Stirling: “I really had no choice about whether or not to make this film. I was swamped by a couple of projects and I tried my best to walk away but found it impossible. Whenever I thought about not making this film I was haunted by the images and stories I had come across in preparation for the Most Shocking Second A Day Video earlier in the year. This film felt like an appropriate follow up to that first one - it was creatively and stylistically different in a way which would hopefully capture the attention of a wide audience and the hearts of influential policy makers.”

With the UN General Assembly next week the world’s leading NGOs: Oxfam, Save the Children, Care, Amnesty and 100s more under the #WithSyria coalition, have teamed up to draw attention to this silent massacre. A petition asking the UN Security Council to take next steps to protect civilians can be signed at http://withsyria.com




Read more | Post comment (0)

The rescue mission in Syria that he will never forget

Posted by Marc van Gurp | 31-08-2014 21:30 | Category: Peace & Conflicts

image

This powerful video is from the Syria Campaign in which, Khaled Farah, a Syrian volunteer rescue worker recounts one rescue he’ll never forget. It is the miraculous rescue of a baby beneath a collapsed building following a barrel bomb attack.

It is a moving example of what The White Helmets do in Syria. They are the first responders on the front lines in Northern Syria. Some neighbourhoods in Syria are attacked by more than 50 barrel bombs and mortars a day. When these bombs drop, the White Helmets rush in to search for life in the rubble.
The volunteers save people on all sides of the conflict, pledging commitment to the principles of “Humanity, Solidarity, Impartiality” as outlined by the International Civil Defence Organisation.

Imad, a member of the Syrian Civil Defence said, “Members of our civil defence centre help all people who need them, regardless of their gender, age, background. Religious or national identity of people we help doesn’t matter for us. Our job is purely humanitarian, nothing else. When we respond to catastrophes, we only care about rescuing people as quickly as we can. We don’t ask questions, we just help.”

The video is part of the petition campaign imploring governments to fund the “White Helmets” with the basic equipment they need to continue providing rescue support. 




Read more | Post comment (0)

Palestinian and Israeli Bereaved Families: We don’t want you here

Posted by Marc van Gurp | 23-07-2014 11:10 | Category: Peace & Conflicts

The Parents Circle-Families Forum (PCFF): We don't want you here.

The Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle-Families Forum (PCFF) is a joint Palestinian Israeli organization of over 600 families, all of whom have lost a close family member as a result of the prolonged conflict.

Their latest campaign video consists of one sentence: We don’t want you here. Said by people, Palestinians and Israelis, who have lost a family member to the conflict. They doesn’t want new PCFF members.

PCFF: “We are all - Palestinians and Israelis - going through difficult, sensitive and emotional days.
But it’s time for someone to stand up and say what is on everybody’s mind. Even though it hurts.”



Advertiser:
The Parents Circle-Families Forum (PCFF)
Agency:
BBR Saatchi & Saatchi Israel

Read more | Post comment (0)

War shows the worse side of life. These ads too.

Posted by Marc van Gurp | 16-05-2014 20:00 | Category: Peace & Conflicts

Human Rights Foundation: War shows the worse side of life. Africa.

It is difficult to define what the worst thing in life is. War is one the choices for many people in the world. It is also the claim in this powerful campaign from The Human Rights Foundation (HRF).

All wars are capable of revealing human nature’s worse. With this motto, Grey Brasil was selected to work on the development of the campaign. The campaign will unfold during the 2014 Oslo Freedom Forum, an event that this week gathers world leaders, activists, executives, journalists and artists to share the importance of the cause for human rights.

The pieces were created based on journalistic photos of conflicts that marked history, such as the Vietnam War and the II World War. The images characterize the aggressors that use their power against their victims. The signature brings the phrase, “War shows the worse side of life. Show your best side,” and invites people to access the site www.thehrf.org to contribute to the NGO.

The ads have been published since March in newspapers and magazines and are used as posters and postcards.
Grey is also producing a film for the second phase of the campaign.

(click images to enlarge)



Advertiser:
The Human Rights Foundation (HRF)
Agency:
Grey Brasil

Read more | 4 x print | Post comment (4)

The Longest Handshake in the History of Mankind

Posted by Marc van Gurp | 6-05-2014 14:30 | Category: Peace & Conflicts

The Longest Handshake in the History of Mankind. The handshake from Turkey and Armenia.

The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything but friendship.
TANGO Network, which unites non-government organizations in both countries, wants to break the vicious circle and came with the idea of the longest handshake. The longest in human mankind.

On December 6, 2013 Deniz Barış from Turkey and Hovhannes Hajinyan from Armenia gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake.
The whole event was broadcast live on the Internet, allowing everyone to witness Barış and Hajinyan holding hands.

The video below is the case study.

The action caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached.



Advertiser:
TANGO Network
Agency:
TWIGA Moscow

Read more | Post comment (0)

A new version of “The pen is mightier than the sword” for Ukraine

Posted by Marc van Gurp | 24-04-2014 16:10 | Category: Peace & Conflicts

A new version of The pen is mightier than the sword for Ukraine from Adot

These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”.

Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst.
We urge leaders of Ukraine, Russia and the world to stop and think. We plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the gun.”

This is our call to peace.
See the differences and choose war.
See the similarities and choose peace.

Adot ask you to join the dialogue for peace by signing this petition.



Advertiser:
Adot
Agency:
Ogilvy & Mather, Japan
Source:
Ads of the World

Read more | 4 x print | Post comment (0)

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts

National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine

Read more | Post comment (0)

Outdoor art installation targets drone operators #NotABugSplat

Posted by Marc van Gurp | 6-04-2014 20:00 | Category: Activism, Peace & Conflicts

Outdoor art installation targets drone operators #NotABugSplat

This massive portrait is facing in the Khyber Pukhtoonkhwa region of Pakistan where drone attacks regularly occur.
When viewed by a drone operator through his camera it isn’t an anonymous dot on the landscape, but an innocent child face.

The project is a collaboration of artists with the help of the Reprieve/Foundation for Fundamental Rights under the name #NotABugSplat.
Drone operators often refer to kills as ‘bug splats’ because killing through a grainy video image gives the sense of an insect being crushed.

More about the project including the background story and images at the #NotABugSplat website.




Read more | Post comment (0)

Hard-hitting Animation About Killing Aid Workers

Posted by Marc van Gurp | 25-03-2014 22:00 | Category: Developing World, Peace & Conflicts

Action Contra La Faim: Protect Aid Workers

Action Contra La Faim: Protect Aid Workers

On August 4th 2006 in Sri Lanka, seventeen ACF (Action Contra La Faim) International humanitarian aid workers were assassinated, in the midst of the violent outbreaks in the city of Muttur.
Following this attack, ACF International had to bring an end to its work in Sri Lanka. We wrote about it before in 2012 and January this year.

TBWA\PARIS now made a third campaign about the same killing as known as the Muttur crime. The film illustrates the dramatic consequences of a crime against humanitarian aid workers.
It is released this week because the 25ème United Nations Human Rights Council meets in Geneva to examine and deliver a resolution on the Sri Lanka.

More at the campaign website Protect Aid Workers.



Advertiser:
ACF (Action Contra La Faim)
Agency:
TBWA/PARIS

Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











World Alzheimer's Day

World Alzheimer's Day

See all posts


image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)