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Wear It Pink - Look Good. Do Good

Posted by Tatjana Vukic | 18-10-2014 09:22 | Category: Environment, Health, Pinkverts, Women's Issues

Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month.

Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign which encourages the public to wear pink and make donations during October.

47 films were shortlisted and Wear It Pink selected four finalists to feature across all media platforms.
It’s the first crowd-sourced, cost-effective, video creative campaign of its kind in the UK.

Cabinet created “Animation of a flying pink elephant”, which shows an elephant painted in pink, stepping off a cliff and flying.

image



Advertiser:
wear it pink
Agency:
Carat
Source:
campaignlive.co.uk

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Pink fracking drill bits… for the cure?  #pinkverts

Posted by Tom Megginson | 9-10-2014 17:23 | Category: Environment, Health, Pinkverts, Women's Issues

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In the years following the rise of the #pinkewashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies like Pink Ribbons, Inc., and the various PR nightmares at Susan G. Komen for the Cure, you’d think that this kind of thing would be over. But it’s not.



Advertiser:
Baker-Hughes
Source:
The Ethical Adman

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Topless advertising grows up   #whatnormalfeelslike

Posted by Tom Megginson | 17-09-2014 20:17 | Category: Pinkverts

Coppafeel, a British charity promoting self-examination to catch breast cancer early, has been a regular subject on Osocio for some time. But while they have experimented with a number of tactics, from sexy to silly, I think this is the first time I’ve seen one of their campaigns address their message with such maturity.

The Telegraph reports that this campaign is ads being displayed outdoors in London’s Westfield White City, St Enoch in Glasgow and the Cavern Quarter in Liverpool, on digital boards. And because they are an exercise in “desexualizing” breasts, they are not expected to be banned by UK advertising censors.



Advertiser:
Coppafeel
Agency:
Karmarama
Source:
Telegraph

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Breast Cancer awareness PSA criticized for **lack** of nudity

Posted by Tom Megginson | 10-12-2013 17:30 | Category: Pinkverts

New Zealand Breast Cancer Foundation

Here’s an unexpected scandal.

When the New Zealand Breast Cancer Foundation sought to remake the Scottish government’s extremely popular campaign featuring a topless Elaine C. Smith, they faced a serious obstacle: Showing nipples, even in the interest of describing cancer symptoms, is not allowed on TV before 8:30 pm.

Instead, the ad uses an Austin Powers sight gag of covering the breasts with objects:



Advertiser:
New Zealand Breast Cancer Foundation
Source:
Otago Daily Times

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The most epic of #pinkverts, via Iceland

Posted by Tom Megginson | 1-11-2013 03:15 | Category: Pinkverts

image

Yes, it’s just a pink ribbon. But it’s also a massive pink ribbon, potentially visible from space:

October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.



Advertiser:
Krabbameinsfélag Íslands / Icelandic Cancer Society
Agency:
Brandenburg (Iceland)

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Artists take mastectomy images to the streets   #Pinkverts

Posted by Tom Megginson | 31-10-2013 15:37 | Category: Pinkverts

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Leave it to Brazil to do a breast cancer awareness campaign that simultaneously feels inappropriately sexualized and undeniably cool:



Advertiser:
Liga Do Rosa
Agency:
JWT Brazil
Source:
Unconventional Dog

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Body Image After Breast Cancer - simply, beautifully, human #pinkverts

Posted by Tom Megginson | 31-10-2013 01:20 | Category: Pinkverts

My maternal grandmother was killed by cancer when I was 7 years old. One of the fuzzy memories I have of her sickness was playing in the back of her car and finding a some sort of prosthetic breast among the jumble of stuff in the back seat. I asked about it, and the subject was quickly changed.

That was the 1970s. Cancer was a word one never said in anything but hushed tones. It was a death sentence, and almost seemed to hold the stigma that infectious diseases have. Perhaps that’s why I have such a conflicted relationship with cancer campaigns, particularly in October.

This campaign is one of the good ones. Breast Cancer Care UK is not one asking for money for “the cure”, or even for prevention. It is simply a support network for every person facing a breast cancer diagnosis.

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This campaign features three women and tells the stories of how they have overcome challenges to their self-esteem and body image following mastectomies. It isn’t “sexy” or even necessarily heroic. It is simply, beautifully, human.



Advertiser:
Breast Cancer Care UK
Agency:
Arthur London (pro bono)
Source:
pmlive.com

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Wall-to-wall breasts for charity #Pinkverts

Posted by Tom Megginson | 30-10-2013 17:58 | Category: Fundraising, Health, Pinkverts, Women's Issues

Wall-to-wall breasts for charity

October 2013 is almost over, and for some reason I haven’t found nearly as many examples of “#Pinkverts” that have seemed worth the time to blog. I’m not sure if that’s because there’s been little in the way of novelty this year, or if the pinkwashing backlash is finally starting to have an effect.

Here’s one worth looking at, however: Boob Wallpaper.

Artist Sam Pooley is an artist based in Shrewsbury, Shropshire, UK. Over the past year or so, she has photographed the bare chests of 264 women of all ages and walks of life, with the plan of transforming them into wallpaper.

Not just any wallpaper, mind you, but a subtle black-and-white pattern with a damask overlay, intended for fine decor. Digitally printed, it comes in 12 different colours and sells for £100 per roll.

Wall-to-wall breasts for charity

25% of profits from the sale of the wallpaper are donated to Coppafeel!, who you might remember from Octobers past.



Advertiser:
Coppafeel
Agency:
Sam Pooley (Artist)
Source:
Shropshire Live

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Today, in bad #Pinkverts ideas: The #tweetingbra

Posted by Tom Megginson | 24-10-2013 17:43 | Category: Pinkverts

The Tweeting Bra, Nestlé Fitness

Oh, dear. Ogilvy Athens has developed a stunt for Nestlé Fitness called “The Tweeting Bra”:

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that!

But why?

It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam!

Who on Earth would wear such a thing?!?

Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.



Advertiser:
Nestlé Fitness
Agency:
Ogilvy Greece
Source:
Adrants

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What do we think about the #mamming meme?  #pinkverts

Posted by Tom Megginson | 17-10-2013 16:31 | Category: Pinkverts

Erin Daniels is best known for her role as Dana Fairbanks on The L Word, a character dying of breast cancer. She is the celebrity face of this funny video for #mamming, a movement started by a creative team at NYC digital marketing agency 360iMichelle Lamont and Michele Jaret.

It’s explained like this:

#Mamming is the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking.

#Mamming is a chance for all* of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month. Because when a woman reaches a certain age, doctors recommend that she get a mammogram to screen for the disease, and the procedure involves laying her boobs on the machine’s flat surface.

It’s awkward. But it can save her life. Because when breast cancer is caught early, over 90% of women beat it.

So let’s all embrace the awkwardness of mammograms and inspire more women to mam where it counts: at the doctor’s office.

*With a little creativity, dudes can mam, too.

According to staticgram, it’s going viral:

image



Advertiser:
thisismamming.com
Source:
Shewired.com

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