To promote Cancer Research UK’s Race for Life event agency Mother London have developed a dance to teach participants. There’s a ‘flashmob’ happening today at London’s Liverpool Street station where people can learn the dance.
They launched The Cancer Slam with this video. What do you think?
I started the “Pinkverts” category on Osocio last year as a way to encourage discussion about the various issues raised by breast cancer cause marketing, such as “pinkwashing,” cynical exploitation of the cause for publicity or profit, and the trivialization or sexualization of the widespread and often fatal disease.
This campaign, by Fuck Cancer (via Mashable) is a good example of why we need to keep having this conversation.
“A lot of people are pissed off about the ‘pink’ thing,” Yael Cohen, CEO and founder of F Cancer, told Mashable. “They don’t feel it gives them strength when they’re going through everything. We wanted to give people a different way to interact with cancer this month — a way that was humorous, light and, above all, actionable.”
Åsk, at Adland, made me aware of this breast cancer month poster from Saudi Arabia.
Hot on the heels of IKEA’s PR disaster last week, when it was found that all women had been Photoshopped out of its Saudi catalogue, this campaign has emerged from the murk of the internet.
This isn’t an easy topic in Saudi, where women are in many cases controlled by men as they have fewer legal rights overall in the country, and the culture itself is male-dominated to the extreme. That the poster becomes a mano-a-mano talk about letting your wive(s) check their breasts isn’t at all surprising.
According to people posting in the Facebook thread where I found the uncropped picture, the men in the ad are all Saudi celebrities. From right to left: musician Qusai, journalist Turki Al-Dakhil, (unidentified) and comedian Omar Hussein. The caption beside them reads, “For you, my dearest”.
It appears to be a campaign in which men show their support and approval for women getting checked. It reads as pretty patronizing to my western sensibilities, but is it progress for the region? The Adland post includes a quote from gynecologist Dr. Samia Al-Amoudi, who explains “In male-dominated societies like some areas in Saudi Arabia, women’s decisions are controlled sometimes by men, and men may be unaware of or may disapprove of screening.”
The sexualization of breast cancer cause marketing is, unfortunately, common these days. But what do you call it when the sex industry decides to adopt breast health as a “corporate social responsibility” issue?
Pornhub is ab online sex video aggregator. This is what’s on the top of their homepage right now:
There really is no relief from the commercialization of breast cancer. The ad, above, is for a “pink ribbon” merchandise wholesaler.
Here’s the pitch:
Pink Ribbon Breast Cancer Awareness Merchandise - The Perfect Way to Raise Money!
Fundraising For A Cause has Breast Cancer Ribbon Merchandise and pink ribbon fundraising merchandise at low wholesale prices. Our Pink Ribbon Awareness items and Breast Cancer Awareness items are high quality and allow you to raise a bunch of money for Breast Cancer Awareness. Our products include; Pink Ribbon Jewelry, Pink Ribbon Bracelets, Pink Ribbon Pins, Pink Ribbon Lanyards, Pink Ribbon Coffee Mugs, Pink Ribbon Stickers, Pink Ribbon Cards, Pink Ribbon Hats, Pink Ribbon Car Magnets, Pink Silicone Bracelets, pink ribbon socks, breast cancer awareness ribbons, breast cancer awareness merchandise, breast cancer ribbons, pink ribbons and much more. You are surely able to find some Pink Ribbon Merchandise that will allow you to raise money and help your organization. Pink Ribbon Fundraising and Breast Cancer Fundraising is easy and there are a ton of Breast Cancer Walks like the Susan G Komen 3 Day walk, Avon breast cancer Walk, Making Strides for Breast Cancer Walk, Race For The Cure and Relay for Life and other breast cancer Fundraising Events that you can participate in to raise money for this great cause. People can get nervous about fundraising but it is easy. And our Pink Ribbon Merchandise makes it fun. You will find that selling pink ribbon Awareness Merchandise and breast cancer awareness merchandise, breast cancer ribbon merchandise will be one of the easiest ways to raise money for your breast cancer Walk or breast cancer Fundraising Event. Your donors will love wearing their pink ribbon and your friends will want a breast cancer ribbon too. Be sure to check out our Fundraising Tips section for other great tips to help you with your breast cancer fundraising.
The Lee jeans company claims its National Denim Day has been ranked “one of the Top 10 Most Influential Cause Marketing Campaigns of All Time” by the Cause Marketing Forum, and named “one of the most imaginative campaigns” by Forbes.
It’s really just a “Casual Friday” fundraiser. As I wrote recently in Change Marketing, my first exposure to Casual Fridays in the corporate world was exactly this: you get to wear jeans to work by paying a $5 “fine” that goes to charity.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.