The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is without any doubt the Zero Rupee Notes campaign from 5thpillar. Almost every blogger voted this campaign as favourite.
See the post here.
“One such story was our earlier case about the old lady and her troubles with the Revenue Department official over a land title. Fed up with requests for bribes and equipped with a zero rupee note, the old lady handed the note to the official. He was stunned. Remarkably, the official stood up from his seat, offered her a chair, offered her tea and gave her the title she had been seeking for the last year and a half to obtain without success.”
Great artwork from Andrea Castelletti. The poster was selected as one of the best of the 2009’s Poster4Tomorrow contest and is currently touring Europe and parts of the Middle East.
The poster shows an image of controversial Iranian president Mahmoud Ahmadinejad standing before a large crowd of himself. Even the colors used are all symbolic, invoking memories of this past springs presidential elections and the civil unrest that followed.
Posted by Marc | 28-02-2010 11:23 | Category:
Politics
Welcome to Pidiello, a magician, a fortune-teller, he predicts your future in his television show. The phone rings and a women ask about her future because her husband can’t find a job because of the financial crisis. Pidiello says: “Pidiello sees and foresees” and the solution he foresee is in the cards he shows with the pictures of Tremonti (the Italian Minister of Economy and Finance) and Berlusconi (the Italian Prime Minister). Pidiello says that the two faces sees it all: there’s no crisis: “it’s as real as long the spotlight could fall on my head…”
At the end, Pidiello’s wife ask him to find a real job and the the ex-magician answered: “impossible because of the economic crisis”.
The tv-spot is from the Partito Democratico, the centre-left political party in Italy.
Don’t like your bank? Change it. Change Your Bank is a grassroots campaign asking consumers to complain to their banks about ridiculous bank bonuses and payscales. In the UK banks such as the Royal Bank of Scotland (RBS) which have been bailed out by the taxpayer are awarding senior executives enormous bonuses for lacklustre performance. Not only is this unfair, it’s contributing towards a society which is more and more unequal – where people who move money around for a living are rewarded far, far more than nurses, care workers, firefighters etc.
The campaign is still in its early days. So any webdesigners, film-makers, journalists, creatives who want to help – please get in touch!
You just saw some Belgian politicians being asked wether they know Samuel.
The voice over explains:
Help our politicians, nominate this poor Bolivian farmer for the Nobel Prize in Sustainable Development en keep the concequences of global warming on the political agenda.
You can cast your vote for Samuel on NomineerSamuel.be
(site also in dutch only).
Indian NGO Fifth Pillar have come up with a new weapon in the fight against corruption – a zero rupee note that can be handed to those demanding a bribe. Genius idea. (NB the organisation’s website is temporarily suspended, perhaps because of all the traffic this idea is generating. But you can search to find lots of inspiring stories about the note.)
From the UK’s RSPB – the Letter to the Future campaign. An emotional plea to politicians to save our future and invest in a ‘green recovery’. Very simple.
Aman Ki Asha is a new campaign initiated by The Times of India and the Jang Group (Pakistan’s largest newspaper organization) to help create “a stronger Track 2 in the diplomatic and cultural relations between India and Pakistan”. More information about the campaign, which features full-page newspaper ads (shown below) can be found HERE.
Overview of 37 innovation principles and inspiring examples for a better world. Made by Marc Heleven from New shoes today, a ídea factory based in Belgium.
New shoes today is a growing number of soulmates in business who give support to people and organisations on their road to creation, innovation and change. Together with clients they take on 21st century challenges. Their values: open - drive - unity - fun - care - today.
The transcript of the slideshare presentation with all links can be found here.
SocialDesignZine published a gallery early August entitled Posters for Green Iran. A great collection of social design about the current situation in Iran.
See all 132 posters here.
Save the Children is presenting this banner today in Rome, Italy.
The children on the banner are calling on world leaders meeting for the G8 in Italy this week to deliver on their promises to stop millions of children dying from preventable diseases.
More than 9.2 million children die every year but only 3% of aid G8 countries give to the developing world goes into maternal, newborn and child healthcare. This is $3.5 billion a year - half of what Save the Children is calling for.
The aid agency is calling on the G8 to double their money for child and maternal healthcare to at least $7 billion in order to try and reach their target of cutting child deaths by two thirds by 2015.
With every powerful people’s movement for change, a symbol emerges--an image that can change the world. For the Iranian democracy movement, that image is of Neda, the 26 year old Iranian young woman struck down by a bullet to the heart.
Last week, her devastated family was ordered by the Iranian regime to bury her quietly and without circumstance.
Avaaz.org wants you to send a message of commemoration and solidarity by buying a t-shirt. Proceeds will go to support projects that enable Iranians to freely access the internet.
CEDC, the Center for Educational Design and Communication, helped Avaaz with the design of a t-shirt concept.
Ok ok awards can’t feed the hungry but some of the winners at the Cannes Lions are too special not to blog about.
Tonight The Great Schlep campaign from the Jewish Council for Education and Research won a Cyber Lion. Sarah Silverman tells, in this campaign from 2008, the Jewish grandparents to vote for Barack Obama. Old Floridian Jews are the most important demographic in the presidential election. They make up about 5% of the voters in a swing state with 27 electoral college votes.
Read more about the background in this article from the Los Angeles Times.
Last week from 23 to 28 March, The MegaMouth was shouting live and loud in the streets of London. The MegaMouth is a consumer generated bonafide hero. The MegaMouth was traipsing the streets of London with a megaphone, shouting submitted slogans to get people to come to the G20 Put People First rally.
On 2 April in London, the G20 has the opportunity to make wide-reaching reforms to the world financial system. The question is: are they willing to make the right decisions? World leaders can either paper over the cracks, or live up to their promises to tackle the underlying structures that cause global poverty.
The Put People First rally on 28 March asked the G20 to make the right choices, particularly for the fair distribution of wealth, decent jobs for all and a low carbon future.
As the international community debates the closure policy in the Gaza Strip, the director of animation of “Waltz with Bashir” has some harsh messages to convey in his new animated short about Gaza.
Despite declarations that it has “disengaged” from the Gaza Strip, Israel maintains control of the Strip’s overland border crossings, territorial waters, and air space. This includes substantial, albeit indirect, control of the Rafah Crossing.
During the past 18 months, Israel tightened its closure of Gaza, almost completely restricting the passage of goods and people both to and from the Strip.
Gisha - Legal Center for Freedom of Movement calls on the State of Israel to fully open Gaza’s crossings and to allow the real victims of the closure - 1.5 million human beings - the freedom of movement necessary to realize their dreams and aspirations.
This video named ‘Lost generation’ was created for the AARP (American Association of Retired People) U@50 video contest last year and placed second.
So simple and yet so brilliant.
It is based on the Argentinian Political Advertisement “The Truth” by RECREAR.
Video part of a new campaign from Amnesty International: 100 Days. They don’t expect the impossible from US President Barack Obama. But they are asking him to take steps to counter terror with justice.
Amnesty is asking Obama to meet the challenge and take steps to counter terror with justice in his first 100 days in the Oval Office.
Barack Obama made a good start today by stopping the Guantanamo trials.
Thank you Mr. Bush for those wonderful years. The past eight years were devastating on many levels. But for us, designers, artists, copywriters and others it was a great time. This post is for you in case you didn’t know what your existence meant for us. 30 examples from all over the world!
Produced by the UK-based NO2ID, Take Jane suggests that a national ID “will kill people, by leading murderers to their victims.” Other language on their website points out further contexts in which anonymity is desirous: fleeing government oppression, avoiding involvement in criminal activity, and becoming invisible to other persecutors. It’s worth noting that all of these conditions involve persons in liminal states, where other rights typically don’t apply. Is this scaremongering, clairvoyance, or a well-reasoned argument?
Filmmaker Gina Levy is working with GetToKnowMeFirst.org, a website that advocates for marriage equality by putting a “face on the issue” with five 30-second commercials to air during inauguration week in the United States. In an effort to overturn Proposition 8 in California and a number of other anti-gay initiatives, many of these spots will show gays and lesbians as adoptive parents and active community members.
This slideshow is part of a community project that the Courage Campaign launched in reaction to the legal brief that Ken Starr—on behalf of the “Yes on 8” campaign—just filed to nullify the 18,000 same-sex marriages performed in California USA between May and November of 2008.
Proposition 8 was a California ballot proposition that changed the state Constitution to restrict the definition of marriage to a union between a man and a woman and eliminated the right of same-sex couples to marry. The proposition did not affect domestic partnerships in California. The ballot measure was an amendment that would override portions of the ruling of In re Marriage Cases. The measure added a new section (7.5) to Article I, which reads:
“Only marriage between a man and a woman is valid or recognized in California.”
Guerilla advertising war scene! Seven members from the Iraq Veterans Against the War’s (IVAW) LA Chapter active on a early morning action on October 11th, placing 4,200 miniature soldiers around a gas station along with posters declaring “The Price of Gas: 4171 US SOLDIERS”.
Greenpeace is running a variation of this image in the current issue of The Economist and last week’s European Voice, in an effort to name and shame three Fisheries Ministers for their failure to protect the Mediterranen bluefin tuna industry.
From left to right the Pirates of the Mediterranean, the curse of the bluefin tuna industry: Mr. Luca Zaia (Fisheries Minister, Italy), Mr. Michel Barnier (Fisheries Minister, France) and Mrs. Elena Espinosa (Fisheries Minister, Spain).
“The bluefin tuna fishery in the Mediterranean is on the verge of collapse. These three ministers were supposed to safeguard its future. Instead, they’ve let the fishing industry plunder an irreplaceable treasure. If they don’t close the fishery immediately, someone ought to make them walk the plank.”
Posted by Marc | 3-11-2008 22:32 | Category:
Politics
Another campaign aimed to encourage US citizins to vote at the coming elections tomorrow. Remarkable that the campaign website is visual. No complex mission statements only this:
“Don’t vote. Things are fine just the way they are.
You can be that change. Vote. And encourage others to vote.
Grab a poster. Print it. Spread the word.”
The website contains twelve posters, three webbanners and a registration form.
This mock-PSA from the Partnership for a McCain-Free White House plays with a lot of conventions about social marketing and non-profit campaigns and borrows directly from the language and visual style of the Partnership for a Drug-Free America in encouraging intergenerational dialogue and tough love confrontation.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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