Next June is the 2012 UEFA European Football Championship. It takes place in Poland and the Ukraine. Tom wrote a lot about FEMEN, the Kiev based feminist protest group. They have experienced personally how bad the state of democracy is (read the exclusive interview with FEMEN’s founder Anna Hutsol here).
A lot is happening right now in the Ukraine. Human rights violations goes on for years. Now it is about politician and former Prime Minister Yulia Tymoshenko who is currently being held in prison at Kharkiv and has been on hunger strike since 20 April 2012. The political pressure is rising because of this and the upcoming European Football Championship. And European leaders are thinking about a political boycott.
Amnesty International is not in favor of a boycott. Being in the Ukraine during the big sport event can give more pressure than a boycott they say.
“Politicians and sport functionaries that travel to Ukraine must use the opportunity to call attention to serious human rights violations and to demand that the Ukrainian government does a better job of protecting human rights,” Wolfgang Grenz, general secretary of Amnesty Germany, told the business daily Handelsblatt.
My Facebook friend and fellow blogger at work Jasper Mulder has delivered a fantastic idea.
Maybe you remember the Bavaria Dress. The Ambush Marketing stunt from the Dutch brewer during the World Championship Football in South Africa in 2010.
Jasper suggested something similar, the Yulia Tymoshenko wig that can be worn by supporters during the football matches. Because her hair is rather special, it is recognized around the world.
It can be risky for the supporters. But we also know that millions of people will see the matches on TV. It can be powerful like a Vuvuzela but without the noise.
A positive statement while having fun enjoying the football matches.
There are three possible organization who can adopt this idea: Amnesty International, Human Rights Watch and FEMEN.
I’m very curious what they think about this campaign strategy item.
And giving the idea more color I made three versions in a photo editor. For the Dutch, Spanish and Italian supporters:
When American right-wing extremist Rush Limbaugh trolled women everywhere by calling anyone demanding that healthcare include free birth control a “slut”, he started a fight. For women already inspired by the Slutwalk movement’s efforts to reclaim the derisive term, it provided a trigger for political action.
“Our mission is to fight the GOP effort to bully, subjugate and silence women. We will wrest the power from the word slut and help women get informed, get involved, get registered and vote.
We are you. We are your sisters. We are your nieces and aunts. We are your best friends. We are your wives and partners. We are your daughters, mothers and grandmothers. We are the men in your lives who love and respect women. Together, we are a force to be reckoned with.
Join us — put on your boots and your dogtags — Go Forth, Raise Hell, and Rock The Slut Vote in 2012.”
The campaign has a heavy focus on social media, with Facebook and Twitter presence, a customized “dogtag" badge for members to use on their profiles (and in real life), and a typical selection of t-shirts, bumper stickers, lawn signs, buttons, etc. available for sale on Cafe Press
So far, Rock the Slut Vote only has about 550 “likes” on Facebook and a measly 28 Twitter followers, but they just launched this month.
Think you might be a slut? See their self-identification checklist after the break.
The use of images from politicians and world leaders is very common in social advertising. We’ve seen them a lot on Osocio. And not always to my satisfaction.
Just like these three ads from the French ADMD (Association pour le Droit de Mourir dans la Dignité), the association for the right to die with dignity.
The ads are made for an upcoming demonstration on March 24 against the French government and candidates in the presidential elections of spring 2012.
The ADMD wants to legalize euthanasia and assisted self-deliverance and wants to see it regulated through legislation
Just like 94% of French men and women according to the organization.
Tagline: “Must you be put in this position to change your stand on euthanasia?”
The ADMD campaigns with these harsh images, with Sarkozy, Le Pen and Bayrou in the key role. Euthanasia is a very controversial subject and it is too brutal to use the three French politicians to communicate the cause.
It is a sign of laziness and populism. Euthanasia is more than a difficult decision made in a hospital. It is about dignity which isn’t shown in this campaign.
They’re so simple, I’ve not much to add here… except to mention that I have gone swimming in the Bay of Pigs. They still have armed soldiers surveying the horizon for CIA operative above the motley collection of mostly-nude European, Latin American and Canadian discount vacationers.
On topic, however, this campaign is a beautiful example of art directed communication, showing the ups and downs of the charismatic President’s political career. (But without reference to interns or movie stars.)
Russian police detained a punk group called Pussy Riot on Friday after they performed a protest song criticising Vladimir Putin next to Saint Basil’s Cathedral in Moscow.
Eight members of an all-girl punk group called Pussy Riot wearing brightly coloured mini-dresses and balaclavas climbed over railings onto a stone platform next to the cathedral to sing a song called Putin Has P***** Himself.
Russian police stood by while the band performed the song before detaining all the members and taking them to the nearby Kitai-Gorod police station.
Four members were later charged with the non-criminal public order offences and disobeying police, carrying a maximum punishment of 15 days behind bars, according to one band member who uses the nickname Garadzha Matveyeva.
Putin’s party has drawn the ire of feminist groups for what they see as sexist policies and promotional stunts. And you though The Beatles’ rooftop concert was edgy.
The Canadian Broadcasting Corporation, better known as the CBC, is a major player in Canadian television, radio and internet news and entertainment. As a Crown Corporation, it is dependent on government funding to subsidize its programming (to supplement advertising revenues on television and web). However, the network has been consistently critical of the Conservative government of Prime Minister Stephen Harper. Now that the Conservatives have won a majority of seats in Parliament, it appears that the CBC will be the target of what some see as vindictive budget cuts.
Friends of Canadian Broadcasting is a non-partisan group trying to cement public support for the CBC against a possible worst-case scenario, which would be the outright sale of the network to private (possibly foreign) hands. The campaign may seem a little irrelevant to non-Canadians, but the satirical videos promoting it are an interesting and entertaining look into the uniquely Canadian culture of good-natured anti- Americanism:
58 countries around the world still apply the death penalty. What would you do to stop an execution? Would you stand between the gun wielding soldier and the convicted? Creators of this interactive installation and Ensemble Contre la Peine de Mort (Together against the death penalty) would like you to literally do that.
When talking about Hate or Unhate I prefer relations between real people. Those on the front line.
Unhate isn’t about stunning Photoshop work or a green logo from Italy.
These are images from a recent culture jamming action in Rome. The sender is anonymous.
According to the sender the action was done because of the corrupt Italy political landscape. Not against a single political party. It is about all of them.
More than thousand posters where jammed with three different stickers: “Dislike. Share this with a pic”, “Shit This - Follow on Twitter” and “404 Page Not Found - the page hasn’t been digested. Try again!”
As a socially conscious designer, I don’t always wait for a client to hire me to create something to support a cause I believe in. Most recently I created this design to support the Occupy Wall Street movement…
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
Post comment (1)
