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Save the Children wants you to #BeASuperhero

Posted by Osocio | 16-10-2014 01:40 | Category: Poverty, Developing World

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What’s not to like about this new Save the Children ad? It’s got real children in it – not actors, but actual children supported by the organisation’s work in their real-life environments. It’s made by the super cool BAFTA-winning agency Don’t Panic – the same guys who brought us that brilliant “Most Shocking Second A Day” video, and Greenpeace’s “Lego: Everything Is Not Awesome.” It’s positive and inspiring; it’s meant to motivate people to take action when it launches alongside Save the Children’s global campaign, Race for Survival, and the UN International Day for the Eradication of Poverty on October 17. In short, it’s just great.

Of course, there is always that guy who would say, “Hold on. Isn’t it a bit more complicated than that? Didn’t I read somewhere that we are ‘not the heroes of this story’? Maybe we should try a more nuanced messaging?”

But that guy is probably just overanalysing it, am I right? This ad is quite good, anyway. It’s what appeals to most people. It’s going to raise millions. And it’s likely going to go viral, too. So don’t be that guy. #BeASuperhero instead.



Advertiser:
Save the Children
Agency:
Dont Panic

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Luvo jumped over his addiction with sport

Posted by Marc van Gurp | 15-10-2014 20:00 | Category: Drugs, Poverty, Social aid, Sport, Violence

We Are Who We Become: about how sport unites young people around the world and helps them build their future.

The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions.

It is one of five portraits in this new campaign from Right To Play. All five sporters had their struggles, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that. We Are Who We Become is about how sport unites young people around the world and helps them build their future. The five video portraits are like Nike commercials but even more powerful by the stories of the athletes.



Agency:
Wieden + Kennedy

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Guilt tactics that work in this campaign from the Salvation Army

Posted by Marc van Gurp | 10-10-2014 22:00 | Category: Homelessness, Poverty

Salvation Army: It’s Time to End Poverty in Canada.

“We’re too developed, too wealthy, and too kind-hearted a country to allow poverty to affect any of us.” This 2014 summer campaign from the Canadian Salvation Army is about guilt, and that is a tactic not so desirable in social advertising.
Yet it is quite popular on social networks and widely shared. Sometimes just the right chord is hit, and I think that’s the case here. It is a simple and recognizable equation.

The prints and video’s are part of the ongoing campaign ‘It’s Time to End Poverty in Canada’.



Advertiser:
Salvation Army Canada

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Youth take the streets in this powerful Brazilian Rap da Rua #NoWorldCup

Posted by Marc van Gurp | 11-06-2014 22:00 | Category: Activism, Poverty

Construção Coletiva take the streets in this powerful Brazilian Rap da Rua #NoWorldCup.

Jennifer Lopez and Pitbull sing ‘We Are One’ during the World Cup opening ceremony in Brazil. And not all Brazilians agree. Many off them dislike the FIFA and their government’s behaviour.
There are many things to tell about Brazil other than football. And the people from Construção Coletiva did it in five powerful minutes. As if they are the real pitbulls. Love it!

The people from Witness made a playlist with much more protest music. They call it the #FIFAGoHome Edition.

Captions in English available.



Advertiser:
Construção Coletiva

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Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:



Advertiser:
The Pilion Trust

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Fashion Revolution Day: Who Made Your Clothes? #insideout

Posted by Marc van Gurp | 24-03-2014 16:00 | Category: Design, Poverty, Developing World

On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.
On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness with the Fashion Revolution Day.
The first anniversary is about one question: Who Made Your Clothes?

Founder of Fashion Revolution, Carry Somers: “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.

In this post four examples of the ads that are downloadable at the campaign website.
The video above is an introduction from Fashion Revolution Day USA.

Fashion Revolution Day: Who Made Your Clothes?




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Social Experiment: Need change?

Posted by Marc van Gurp | 2-03-2014 11:00 | Category: Poverty

Social Experiment: Need change?

Another social experiment. This video will not be as successful as this viral but this little idea is very nice.
“Need change? Feel free to take what you need.”

In countries such as Brazil, you have to pay with coins to travel by bus. It is a problem when you’re without change. Or because you’re unemployed.
Do you have coins? Leave them behind for someone else.

It was developed by the occasional Troco Coletivo for Unicred, a cooperative bank in Brazil.




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This film features a real birth scene which viewers might find distressing

Posted by Marc van Gurp | 25-02-2014 12:30 | Category: Fundraising, Poverty, Developing World

Save the Children UK. For a million newborns every year, their first day is also their last.

A birth would be the most natural thing in the world to be. Yet there is a warning on this video: “This film features a real birth scene which viewers might find distressing.”
Why? Because for a million newborns every year, their first day is also their last.

First Day’ is great work from Save the Children UK. Filmed with respect for mother and child.

The footage comes from the maternal waiting home at Peters Town Clinic in Liberia and was not created specifically for this ad.

Justin Forsyth, Chief Executive of Save the Children said: “The first day of a child’s life is the most dangerous and too many mothers give birth alone on the floor of their home or in the bush without any life-saving help. We hear horror stories of mothers walking for hours during labour to find trained help, all too often ending in tragedy.”
“It’s criminal that many of these deaths could be averted simply if there was someone on hand to make sure the birth took place safely and who knew what to do in a crisis.“



Advertiser:
Save the Children UK
Agency:
Adam & Eve/DDB

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Looking back from 2024: 10 years Robin Hood Tax

Posted by Marc van Gurp | 18-02-2014 21:15 | Category: Environment, Politics, Poverty, Developing World

Looking back from 2024: 10 years Robin Hood Tax

2024: Andrew Lincoln (The Walking Dead), Bill Nighy (Love Actually), Clémence Poésy (Harry Potter), Heike Makatsch (The Book Thief) and Javier Cámara (Bad Education) look back and discuss the success of 10 years Robin Hood Tax.
Robin Hood Tax is a simple idea. 0.05% tax on every financial transaction. Will be used for the battle against poverty and climate change.

More about the Robin Hood tax and other taxes:
- Yeah!! We pay taxes
- People for Corporate Tax Cuts
- 0.05% is such a difficult birth
- The Robin Hood Tax: Tights, Camera, Action


Via @charitychick



Advertiser:
Robin Hood Tax

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