Onstuimig

Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:



Advertiser:
The Pilion Trust

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Fashion Revolution Day: Who Made Your Clothes? #insideout

Posted by Marc van Gurp | 24-03-2014 16:00 | Category: Design, Poverty, Developing World

On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.
On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness with the Fashion Revolution Day.
The first anniversary is about one question: Who Made Your Clothes?

Founder of Fashion Revolution, Carry Somers: “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.

In this post four examples of the ads that are downloadable at the campaign website.
The video above is an introduction from Fashion Revolution Day USA.

Fashion Revolution Day: Who Made Your Clothes?




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Social Experiment: Need change?

Posted by Marc van Gurp | 2-03-2014 11:00 | Category: Poverty

Social Experiment: Need change?

Another social experiment. This video will not be as successful as this viral but this little idea is very nice.
“Need change? Feel free to take what you need.”

In countries such as Brazil, you have to pay with coins to travel by bus. It is a problem when you’re without change. Or because you’re unemployed.
Do you have coins? Leave them behind for someone else.

It was developed by the occasional Troco Coletivo for Unicred, a cooperative bank in Brazil.




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This film features a real birth scene which viewers might find distressing

Posted by Marc van Gurp | 25-02-2014 12:30 | Category: Fundraising, Poverty, Developing World

Save the Children UK. For a million newborns every year, their first day is also their last.

A birth would be the most natural thing in the world to be. Yet there is a warning on this video: “This film features a real birth scene which viewers might find distressing.”
Why? Because for a million newborns every year, their first day is also their last.

First Day’ is great work from Save the Children UK. Filmed with respect for mother and child.

The footage comes from the maternal waiting home at Peters Town Clinic in Liberia and was not created specifically for this ad.

Justin Forsyth, Chief Executive of Save the Children said: “The first day of a child’s life is the most dangerous and too many mothers give birth alone on the floor of their home or in the bush without any life-saving help. We hear horror stories of mothers walking for hours during labour to find trained help, all too often ending in tragedy.”
“It’s criminal that many of these deaths could be averted simply if there was someone on hand to make sure the birth took place safely and who knew what to do in a crisis.“



Advertiser:
Save the Children UK
Agency:
Adam & Eve/DDB

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Looking back from 2024: 10 years Robin Hood Tax

Posted by Marc van Gurp | 18-02-2014 21:15 | Category: Environment, Politics, Poverty, Developing World

Looking back from 2024: 10 years Robin Hood Tax

2024: Andrew Lincoln (The Walking Dead), Bill Nighy (Love Actually), Clémence Poésy (Harry Potter), Heike Makatsch (The Book Thief) and Javier Cámara (Bad Education) look back and discuss the success of 10 years Robin Hood Tax.
Robin Hood Tax is a simple idea. 0.05% tax on every financial transaction. Will be used for the battle against poverty and climate change.

More about the Robin Hood tax and other taxes:
- Yeah!! We pay taxes
- People for Corporate Tax Cuts
- 0.05% is such a difficult birth
- The Robin Hood Tax: Tights, Camera, Action


Via @charitychick



Advertiser:
Robin Hood Tax

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In a global world, everyone is your neighbor

Posted by Marc van Gurp | 14-02-2014 16:00 | Category: Environment, Poverty, Developing World

Caritas: Weit weg ist näher, als du denkst. Far away is closer than you think.

What we buy, how we live and make contact with others - our daily behavior always has an impact on the living conditions in poor countries. The new annual campaign from the German Caritas is about these global relationships. Through beautiful animation and stop-motion linked with real actors, the problem of global neighborhood is discussed in a playful way. To raise awareness and to promote more individual responsibility.

The problem seems complex but agency BBDO has been able to tell it a simple and clear way. Scenes from a western suburb connected with scenes from districts in poor countries. That far away is closer than you think, shown with four examples in 60 seconds.

Agency BBDO Proximity Dusseldorf worked together with Austrian Designer Isi Wimmer, stop-motion animation expert Jim Lacy and cinematographer Michael Mieke .

The 60-second spot had it’s premiere last Thursday and will be aired from February 18.
See the making-after the break.



Advertiser:
Caritas
Agency:
BBDO Proximity Dusseldorf

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Credit Canada goes underwater to help you get out

Posted by Marc van Gurp | 4-02-2014 21:00 | Category: Poverty

Credit Canada - We’ll help you get out from under

Everything is right with this new TV ad from Credit Canada. A problem and a solution, a good and clear story, confidence, stunning visuals and great music.

“Without making a profit or false promises, we’ve helped over 2 million people since 1966 … We’ll help you get out from under.”

The images and the key message from the TV commercial are being put to use in all other transit ads, print ads, and collateral components for the campaign.

Credit Canada CEO Laurie Campbell: “Household debt hit a new record late last year. Credit market debt reached 163.7 per cent. Too many Canadians are overextended thanks in large part to low interest rates. More and more people need help staying afloat financially, and we’re letting them know we can be the lifesavers. We’re getting the message out that our not-for-profit credit counselling, financial coaching, and financial literacy programs promote manageable ways to deal with debt, no matter how stormy the seas.”

Credit Canada is the country’s leading not-for-profit credit counselling agency.



Advertiser:
Credit Canada
Agency:
Reason Partners
Source:
Glossy Inc.

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New animated web series based on the real stories of Australian children

Posted by Marc van Gurp | 3-02-2014 01:00 | Category: Poverty

Tales of the ‘One In Ten’ - Alice & the Giant Emptiness - The Smith Family

‘Alice & The Giant Emptiness’ is the first short film from a new animated series and it has just been launched.
The entire serie is called Tales of the ‘One In Ten’. It is based on the real stories of Australian children from disadvantaged backgrounds who struggle daily with the effects of financial hardship.

It is about one in ten Australian children, which is 638,000 in absolute numbers, who are living in disadvantaged families today.
The Tales aims to raise awareness of disadvantage and its effects. They are drawn from the case studies provided by children’s education charity ‘The Smith Family’.

After ‘Alice & the Giant Emptiness’ it will continue with further stories about other children and their experiences of disadvantage and how they overcome them.

Alice & the Giant Emptiness is the story of a girl who finds herself socially outcast at school as a result of being labelled as ‘the poor kid’.
See it here below and on the dedicated campaign website.



Advertiser:
The Smith Family
Agency:
The Solid State

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Thank peanuts! - Danke den Erdnüssen!

Posted by Tatjana Vukic | 25-01-2014 18:00 | Category: Health, Poverty, Developing World

In slang “It’s peanuts to me.” always meant that “It’s not important,” but this campaign made by german agency Jung von Matt for UNICEF tells us that a small peanut can do very much against hunger in the world.
Small, silvery packets of peanut paste have revolutionized the treatment of life-threatening malnourished children. The patented product is a success story and UNICEF is the main supplier of the highly effective feed supplement packed with important nutrients for emaciated girls and boys worldwide. (More after the image)

image



Advertiser:
UNICEF Deutschland
Agency:
Jung von Matt / Spree

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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