“From May 3rd to May 12th, patrons at 17 participating restaurants in Toronto can take photos of their meals and share them on social networks like Facebook, Twitter and Instagram with the hashtag #picturelesshunger and a statement of support for The Salvation Army’s hunger relief efforts. Patrons can also make a personal donation to the organization by adding $2 to their bill, at their discretion.”
Users are asked to post: “I support #SalvationArmy Food Banks with this meal to #picturelesshunger.”
I like that this project gives participants a “social good” excuse to take fancy pictures of your meal ... A current guilty pleasure for many people on social media!
The campaign site at Picturelesshunger.com (and the cards I’ve seen in photos at the restaurants) outlines how to share the #PictureLessHunger message in 3 easy steps, but doesn’t mention donation. Before reading the official press release, I thought that the restaurants themselves were making a donation with each use of the hashtag at their location.
I’d like to suggest a 4th point be added to the website. “You may add $2 to your bill to help fight hunger”. This would help participants understand they are being asked to give. The current call-to-action could be misinterpreted as “tag the restaurant on social networks to prompt a corporate donation to food banks”.
For our Toronto followers, a question: Will #PictureLessHunger motivate you to visit a participating restaurant for a meal this weekend?
The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.
It’s perfect for low budget campaigns thus for small charities.
Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.
Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!
Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama.
The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now?
This is how Saatchi & Saatchi Frankfurt campaigns for World Water Day. They do it for UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization).
It’s smart, the agency reach a big audience with this collaboration.
Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers.
The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries.
Of course charity: water comes with a campaign on World Water Day. Access to clean water for everyone is their business.
“Today is World Water Day. Pledge your next birthday for clean water.”
There are still 800 million people in the world who don’t have access to clean drinking water, and in the new campaign the charity focus on the commonly used fundraising day in the year: your birthday.
Watch the video to see how 6-year-old Lory did it.
Check also the celebrity birthday profiles like the one from Depeche Mode.
I’m not a big fan of today’s infographic trend. 1 meter high visuals with meaningless graphics comes as a virus. With data which can be told in a few sentences.
Therefore I was pleasantly surprised by this infographic from Able Skills, a Construction Training firm. It’s made for Wolrd Water Day which is tomorrow Friday 22nd March.
You can see the static infographic after the break. Click on it and you will see why it is so great.
It is an infographic made for the internet. It’s interactive. You, the viewer, decide what to do and see.
“The problem starts with water, but water affects everything. As a result, lack of clean water and sanitation is the 4th highest killer in the world
That means more people die from a lack of clean water and sanitation than from all forms of violence - including war.”
No, it’s not **that** kind of “smokin’”. The supermodel and goodwill ambassador for the United Nations Environment Programme appears to be overcome by smoke inhalation in this PSA from Practical Action.
Nearly two million people die each year as a result of inhaling lethal smoke from kitchen stoves and fires. Most of these deaths are a result of respiratory infections. Most victims are women and children under five. Smoke is the killer in the kitchen.
More than three billion people - half the world’s population - depend on fuels such as wood, dung and coal for cooking, boiling water and heating.
Burning these fuels on rudimentary stoves or three-stone fires creates a dangerous cocktail of pollutants that can kill. It is the poorest who have to rely on the lowest grades of fuel, and are the most vulnerable. Every year smoke kills more people each year than malaria.
True to their mandate, Practical Action is seeking support to solve this problem with modern technology, providing ventilation and cleaner cookstoves to affected families.
This new campaign started in february and made by McCann Digital Israel shows us how great a 0$-facebook campaign can work!
The holidays were coming up, and they wanted to raise awareness for the
shorashim group - an organization that provides food for thousands of only elderly people.
It’s a simple equation. There is enough food in this world for everyone. And even a child can explain that it should be distributed fairly.
That is the idea behind the new campaign ‘Enough Food for Everyone IF’. It is the largest coalition of its kind in the UK since Make Poverty History in 2005.
Enough Food for Everyone IF is a coalition of 100 organisations and counting which have joined together to campaign for action by the G8 on the issue of global hunger.
Arch Bishop Desmond Tutu supports Enough Food for Everyone IF and said: “Hunger is not an incurable disease or an unavoidable tragedy. We can make sure no child goes to bed hungry. We can stop mothers from starving themselves to feed their families. We can save lives. We can do all of this, IF we are prepared to do something about it. IF we challenge our leaders to take action. IF they listen to us. It’s time the world’s decision-makers came to the right decision on hunger. It’s time to end the unnecessary suffering caused by the failure of the current food system. We can make hunger a thing of the past IF we act now.”
I hope that our current leaders will eat healthier food than what the kids do in this campaign video.
Data in social advertising is important. It puts causes in perspective. Did you know that there are more victims of child labor than LinkedIn users?
That children who work would be the fifth largest population in the world? Are the double of people who watch the Super Bowl? Are more than the inhabitants of Brazil? Are more people than Germany, England and France together?
These facts are the idea behind the new campaign from Advertisers Without Borders (AWB), the community of advertising & communication professionals who have a true passion for social causes.
Our ally Guillermo Caro did a great job with this campaign.
They based the campaign on LinkedIn, one of the largest professional networks on the Internet. This idea, created by Coupé Buenos Aires agency and IURL digital agency, was born when the found out that LinkedIn does not have a user age limit for creating a profile or generating the job search. Any child can register as a candidate/independent worker without being stopped. The campaign is not intended to damage LinkedIn’s image. This site was simply chosen for being one of the world’s most important professional networks.
AWB made profiles on LinkedIn to activate this campaign. More than 50 children and 10 companies working with minors were placed on the site. Immediately, all children were connected to hundreds of thousand users through a professional request sent from the site. The people contacted received the request that, symbolically speaking, invited them to accept the reality of child labor or to continue ignoring it.
Three ads from the Brazilian department of the Salvation Army: Exército de Salvação.
They want all your good stuff you don’t need anymore.
Like the fur coat because you are vegetarian now and you fully support PETA. Like in the ad above.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.