This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again.
Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition.
To make the people of France aware of the situation ACF use the tagline “Objects in mirror are closer than they appear”.
And for the campaign they use various items like print ads, outdoor ads, web banners, Facebook and a web video. But the two most notable items are the tweet and guerrilla action.
ACF asked to use the hashtag #actionsahel to spread the word. This webpage, with some French celebs, bloggers and media channels, is available for making it more powerful. From the webpage is possible to send a tweet to one or more of the mentioned persons. It looks like this:
“@FredCavazza: 15 millions de personnes en danger de mort au #Sahel. Aidez-les à ne pas sombrer dans l’oubli #actionsahel @ACF_France”
On Saturday May 19 all solidarity tweets reveal on a giant billboard. This panel will be visible on the European Night of Museums, at the Cité des Science in Paris.
As Oxfam America said to me today this new campaign video is very different and unusual for them. I love the theatrical approach. It is already one the highlights from this year.
The video is the main focus of a mini-campaign about food aid reform, an urgent call to the American government in Washington.
Eric Munoz, policy advisor for Oxfam America: “Washington is playing with our food aid programs, with regulations that protect special interests at the expense of hungry people. It is long past time to cut the red tape that costs taxpayers up to $500 million per year. If we modernize our food aid program in the farm bill we can reach up to 17 million more people with life-saving aid at no additional cost to taxpayers.”
“Life-saving food aid represents a tiny fraction, just .05%, of the federal budget,” said Munoz. “Yet every year, hundreds of millions of dollars end up in the pockets of special interest groups instead of helping to feed hungry people. Cutting these costly regulations will save money and lives. It should be a no-brainer.”
The ad will air during national television programs such as The Daily Show and The Colbert Report. It will also be shared online via YouTube, Twitter, Facebook and other social networks.
Oxfam encourage supporters to send the video directly to the Twitter accounts of the House and Senate agriculture committees @SenateAg and @HouseAgNews.
The video was created by Hill Holliday under the direction of Chief Creative Officer Lance Jensen. The team partnered with NYC director Timothy Saccenti.
This is the new campaign from Solidar Suisse and again with a famous person in the lead. It’s president Sepp Blatter from the FIFA (International Federation of Association Football). The video from Solidar shows an excerpt from a press conference, at which Joseph Blatter behaves in a way that nobody would have thought possible.
The campaign is about the upcoming World Cup Footbal in Brazil in 2014.
Solidar: “We are making people aware that, although FIFA will once again earn billions in profit with the 2014 World Cup – the people in Brazil will have little cause for celebration. On the contrary: 150,000 people will be evicted from their homes in advance of the World Cup, tens of thousands of street vendors will lose their livelihood due to FIFA’s licensing policies and Brazil will be left with a mountain of debt that will inevitably result in a reduction in social benefits. Last but not least, because FIFA is forcing special legislation through so that it will not have to pay any Real taxes on its profits.”
It is logical that the organization has chosen this event, it’s about solidarity. It is their core business. A perfect way to advertise their brand.
The use of Joseph Blatter, commonly known as Sepp, is perhaps an easy choice. He is under attack for many years about all kind of rumors. See the comments about him on YouTube. But it is also about football, world’s most favorite sport.
Great guerrilla idea from ActionAid UK – take the biofuel lobby’s message to the streets to expose its absurdity. As ever, it’s all in the execution. Link to petition here
The number of street children is increasing day by day, fighting for survival in an uncaring and hostile environment. All these children have lost their parental love and affection. There is no one to look after them… This heartbreaking video shows a Child telling us his life story in Pantomime. (more after the break)
Not a very exiting video for World Water Day but I like the cause and it is important to share.
It is from World Walks for Water and Sanitation, a mass global movement demanding action to address the world’s largest crisis - water and sanitation.
I’m curious of such videos still be effective in all abundance of modern media.
Nice fundraising tool from Germany placed at the Hamburg Airport. It is made for MISEREOR. They call it a poster. I don’t how I would call it but I love the interactive part.
Donate € 2 and everything is going to move. The poster makes a photo also from the donor. The photo is also visible at the MISEREOR Facebook app.
It isn’t the first donation poster made by agency Kolle Rebbe. They did it before for MISEREOR in 2009.
MISEREOR was founded in 1958 as an agency “against hunger and disease in the world”. In its capacity as the overseas development agency of the Catholic Church in Germany, it offers to cooperate in a spirit of partnership with all people of goodwill to promote development, fight worldwide poverty, liberate people from injustice, exercise solidarity with the poor and the persecuted, and help create “One World”.
This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)
The Warming Hanger: nice and effective campaign by Samusocial Romania.
Samusocial provide care and medical ambulatory aid and nursing to homeless people and people in social distress. There are too few shelters to help all homeless in Bucharest therefore warm clothes are very much needed.
This winter they partnered up with two dry cleaning chains to collect clothes for homeless people. They did it low-cost with clothes donation pledges on hangers.
The result: 1 tons of clothes for 5000 homeless people. Total costs: 645 Euros.
Oxfam America is an international relief and development organization that saves lives, helps people overcome poverty, and fights for social injustice.
I would say, they have lot of work to do ...
This beautiful video shows so much colours, warmth and positivity ... Changing the world can be so inspirational.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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