This stunning artwork and flash animation is made to introduce the world to Eglantyne Jebb, founder of Save the Children. Twelve lessons in leadership tells her story of making a ngo succesful.
Shocked by the aftermath of World War 1 and the Russian Revolution, Eglantyne and her sister Dorothy Buxton were determined to secure improvements to children’s lives. Their goal was to create a powerful international organisation, which would extend its ramifications to the remotest corner of the globe. This was soon achieved – and Save the Children continues to build on this success.
In the wake of the devastating cyclone that hit Burma on 2 May, the Burma Campaign UK launched a new video and poster campaign to highlight the ongoing disaster in Burma – the military dictatorship.
The new animated film ‘The Real Disaster’ was created by Ogilvy Advertising and is narrated by famous comedian Ricky Gervais. It tells the story of a little girl called Khin Mar, who survived Cyclone Nargis but whose village is later destroyed by the military dictatorship. The message is ‘The real disaster in Burma is the government’.
The video was beamed onto Waterloo station in London on June 25. The first part of the video above shows the projection, the second part shows the ad made by Ogilvy.
Gold Lion in Cannes in the category Design.
Child labour is a big problem in India. People in India are averse to contributing for social causes because they feel their contributions won’t make a difference. The objective of this piece from the Care Foundation was to reverse the trend and drive donations towards the child labour cause.
Each individual’s contribution can help alter the current situation of a child; this was the essential message to be communicated in the ambient space.
A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words ‘Your contribution can end child labour’ was painted over it. This installation was placed in several malls with high volume footfalls across the city.
Since 1996 KickStart has been the leader in micro-irrigation technologies through the development and sales of its popularly known series of manually operated “MoneyMaker” pumps. Watch this video by Maasai rap artist Mr. Ebbo to learn more about this life-changing technology.
KickStart is a non-profit organization that develops and markets new agricultural technologies in Africa. These low-cost technologies are bought by local entrepreneurs and used to establish highly profitable new small businesses. They create new jobs and wealth, enabling the poor to climb out of poverty forever. The Lemelson Foundation has provided funding for KickStart initiatives.
Posted by Marc | 13-06-2008 00:14 | Category:
Poverty
Our Turkish blog friend Firat from elmaaltshift.com started a new blog about the nominees of Crystal Apple Advertising Awards: Kristal Elma Adayları 2008. This award will be held at June 26th in Turkey. One of the nominations is this campaign from Umut Çocukları Derneği (Children of Hope).
Umut Çocukları works to re-integrate children who live on the street with their families and society.
Copy of the ad above: “Do not look away. Do not ignore.
Every day in Turkey, thousands of children living on the streets, become the street itself in order to survive. They become as dangerous as the streets, as lonely and without any exit… Do not ignore them because your support is crucial.”
Posted by Marc | 11-06-2008 23:06 | Category:
Poverty
This guerilla action was seen on the main shopping street of Antwerp, the Meir. Belgium designer Pieter-Jan Fraussen, who is in final year of the St. Lucas Hogeschool in Antwerp, puts 60 pillows on benches with the text: ‘Still too many people sleep on the street. Sign the petition at www.stoparmoede.nu (stop armoede = stop poverty).
In Dutch: “Nog steeds teveel mensen slapen op straat. Onderschrijf mee de platformtekst op: www.stoparmoede.nu."
There was a lot of attention from various media, like national TV and a couple of newspapers. The main goal was too get as much attention as possible with this project, to make the people in Belgium aware about poverty in Antwerp.
Pieter-Jan Fraussen is finishing a short video about the project right now. I will post it later on.
In Seoul, Korea, on 17-18 June, government ministers from more than 40 countries, global business leaders, technical experts and academics are meeting to work out how the Internet can improve the world. They will forge broad principles that can provide an enabling policy environment for the Internet Economy. It is organised by the Organisation for Economic Co-operation and Development (OECD).
They want to know what you think. You can tell the leaders and opinion shapers in Seoul what you think by uploading a video on the FutureInternet channel at YouTube and they will upload responses to your ideas.
The video’s which are most valuable according to the OECD will be show at the conference.
Great idea. But why did they made such a boring announcement? See also the video below from Vint Cerf, Chief Internet Evangelist at Google.
I have my thoughts and doubts about this initiave but what do you think? Are we, citizens of the world, capable of making a strong statement and refreshing and creative ideas?
“In Africa, not everyone dies from hunger.”
Ad from the France department of SOS Sahel. Good copy, strange design. Person looks like a pregnant skeleton.
This ambient media is from Türkiye sokak çocukları vakfı, the Homeless Children Foundation of Turkey and can be seen in Istanbul.
Instead of giving out phone numbers or bank accounts for donation, a useful product was created: a bookmark. It features a child’s hand, gesturing help from others. Agency TBWA/Istanbul & TBWA/Hunt/Lascaris made different bookmarks, related to the book it was placed in. A hitchhiking hand gesture in travel books, a mudra hand gesture in meditation books, a peace hand gesture in war books etc.
The bookmarks were exhibited inside the books and sold near the cashier.
Posted by Marc | 13-05-2008 22:38 | Category:
Poverty
Another post about hunger in Israel. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.
Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org.
In 2007 7.4 million people live in Israel. One million of them live in hunger. Their voices will never heard.
Two weeks before new years eve a silent protest was made with 10.000 human-like cardboard figures that were placed at main square in Tel Aviv, Rabin Square, the most important protest place in Israel.
The cardboard figures shows the text:
“One million hunger in silence. Donate a meal by SMS or go online at www.latet10.co.il”.
In October last year designer Nadia Plesner started a campaign called Simple Living to raise awareness of the ongoing genocide in Darfur and to raise money for the helping organization Divest for Darfur. The thought was: Since doing nothing but wearing designerbags and small ugly dogs appearantly is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention.
That is why Nadia choose to mix the cruel reality with showbiz elements. The result was the poster above, also available on a t-shirt.
In February this year, Nadia received a letter from Louis Vuitton’s (French fashion designer) main office in Paris, asking firmly to end the campaign immediately, as they believe one of their products is being portrayed in the art piece:
“Although we applaud your efforts to raise awareness and funds to help Darfur, a most worthy cause, we cannot help noticing that the design of the Simple Living Products includes the reproduction of a bag infringing on Louis Vuitton’s Intellectual Property Rights, in particular the Louis Vuitton Monogram Multicolore Trademark to which it is confusingly similar. We are surprised of such a promotion of a counterfeit bag.”
“As an artist yourself, we hope that you regognize the need to respect other artists’ rights and Louis Vuitton’s Intellectual Property Rights which include the Louis Vuitton Monogram Multicolore trademark.”
This is part of the answer from Nadia Plesner:
“However, I must inform You, that the bag in my drawing is inspired by - and refers to - designers bags in general – not a Louis Vuitton bag.
If you take a closer look, you will also notice, that the pattern in my drawing is not the pattern which is used in the design of a Loius Vuitton bag.
The name Louis Vuitton is in no way mentioned or referred to, neither in my drawing, nor in the campaign as such.”
Talks between the laywers of Louis Vuitton and Nadia Plesner will take place at the end of May.
Update: Although I think Nadia is sincere, the design of the handbag looks very similar to a Louis Vuitton design. See this image.
I think the design of the poster is great. It shows the ridiculous gap between rich and poor, first world and third world. Is it smart from from Louis Vuitton to make such a hassle? Is there intellectual property harmed by this campaign? I don’t think so.
Or what one of the commenters asked at Nadia’s website forum: was Andy Warhol sued for his portrayal of the Campbell’s soup cans?
What is your opinion? Please let us know in the comments.
Posted by Marc | 12-04-2008 22:07 | Category:
Poverty
These parking meters are used for fundraising for the homeless in Denver USA. Agency rabble+rouser developed the Campaign to End Homelessness over a year ago, and designed these meters as way for the Campaign to increase grassroots awareness throughout the city of Denver. Today, the Donation Meter Program is still running strong, and is projected to raise around a million dollars for Denver’s Ten Year Plan to End Homelessness which is called Denver’s Road Home.
“The donation meter demonstrates yet another innovative way in which this community is responding to Denver’s Road Home and our commitment to ending homelessness” says Mayor Hickenlooper in the video at the end of this post.
The idea is simple: Drop your spare change into the refurbished parking meters. The cities redirect the money to initiatives that provide meals, job training, substance abuse counseling, housing, and other programs for those in need.
Thanks Lee for sending.
A child’s well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. The World Health Organisation (WHO) drinking water project is encouraging people to give out financial help to these areas.
The strategy was doing campaign in Beijing and give out the glasses. Print a skinny child image on the glass, as the water filed the glass, by the effect of refraction, the skinny child began getting “fat” visually shows the theme of “Having water to drink, he will improve” therefore encourage people to donate money.
People’s attention were drawed to the drinking water issue and within one day, among all the campaign site all toegether donated RMB 153200,-
Copy on the glass: “Provide him water, make him improve immediately. Please donate WHO drinking water project.”
Posted by Marc | 27-03-2008 22:54 | Category:
Poverty
Not the first time a trashbin is used as a communication tool. This one is from the Australian Father Bob Maguire Foundation.
The overriding principle of the Fr Bob Maguire Foundation is to ensure practical help is directed to the areas of most need at any given time.
“For the homeless every day is a struggle. Donate today and help us feed the homeless”
Last year, over 300 New York City restaurants, along with thousands of their customers and individual contributors helped to make the inaugural Tap Project a huge success by asking a minimum of $1 for the tap water. The money raised through UNICEF saved many lives by providing safe drinking water to children all around the world. This year the project is expanding nationally with the hope to raise millions during the week of March 16-22, 2008.
This post shows 12 videos and a print ad of this years project.
The Messenger/Receiver House is a project by design students Chris Knox, Colm Keller and Bastian Bischoff, studying on the Master Programme in Design at HDK (The School of Design and Crafts at Göteborg University in Sweden). Conceived to collect and analyse public opinion about homelessness, the graphic and product design students created this eye-catching public exhibit. As MocoLoco reported, the future of the M/R House project looks to involve “smaller versions to be decorated by homeless people and well known creatives to be auctioned off to raise funds for organizations that deal with homelessness.”
Posted by Marc | 25-02-2008 21:26 | Category:
Poverty
“I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.”
Another great example of using media in a very creative way. This paperboard ad is not only the best way to portray the problems of the homeless and the hungry, it is also very easy and cheap to produce.
A simple, but ethically effective initiative was launched this week from NPO Project H Design. ‘The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods]. To read more about the project and get involved in the sponsoring, visit Project H Design.
GOOD 50x70 is back for 2008! Good 50×70, the initiative that ‘promotes awareness amongst the creative community of the power they have to be a force for good,’ is back for its second year.
Entrants are asked to design posters (on as many briefs as they wish) and the best submissions will be selected by a jury of graphic design luminaries [listed below] and given to the supporting seven charities to use for global campaigns. For 2008, seven briefs fall under the themes of: Child Mortality, Global Warming, Human Rights Violation, Hunting, STDs, War Victims and Water Scarcity.
“Don’t Shoot Me Santa” is a song by Las Vegas-based rock band The Killers. The song was released November 27, 2007, with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs.
Posted by Marc | 17-01-2008 20:16 | Category:
Poverty
This more than succesfull idea from New York agency JWT was made to promote their search for coats for the homeless during the freezing winter in New York. The idea was to paint a giant homeless person on a wall and place coat hooks on the upper half of his body. As people hang their donated coats on the hooks.
“Donating your coat won’t stop people from sleeping on the streets, but it may stop them from dying on them.”
Posted by Marc | 12-01-2008 22:17 | Category:
Poverty
Interesting comparison between pet care and poverty.
The video is from the Hilfswerk Austria, a organisation providing social & health care services, child care and support for families in Austria, as well as it supports people who need help in various regions all over the world.
Tagline: “Wouldn’t it be nice if something was left over for children in need as well?”
Posted by Marc | 9-01-2008 21:31 | Category:
Poverty
In this new campaign from Meir Panim, the Relief Centers in Israel, the new ‘winter collection’ is shown from poor and homeless. The campaign is made by Tel Aviv based agency Shimoni Finkelstein Draftfcb.
The idea is to demonstrate the contrast between worshiping a piece of clothing and desperately needing one for survival. A big fashion production, of models wearing used clothes was staged.
Models, defined by their looks and what they wear, stand for glamorous and desirable. By revealing where these clothes come from, the work provides a new perspective on our worship to fashion.
Ad from Right to Play. They uses specially-designed sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty, disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East.
Right To Play is the only global-scale implementer of Sport for Development and Peace programmes and takes an active role in driving research and policy development in this area and in supporting children’s rights.
Every year, thousands of young women are tricked into prostitution through the false promise of a better job abroad.
Now STOP THE TRAFFIK (together with Belgian agency Duval Guillaume) have come up with a confronting idea to raise awareness about this injustice and gather signatures for a declaration to the UN to help set up a global fund to fight human trafficking.
Unicef Survival Kit for children: In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children’s lives. Every donation help.
(thanks Ellen)
The United Nations World Food Program has a new online game called Free Rice that combines two very different advertising messages: 1) charitable giving can be painless and 2) “wasted” time can be made productive. Visitors to the website practice improving their vocabulary with multiple choice quizzes. (I made it to a relatively challenging level 48.) At the same time they are “earning” rice for the hungry with each correct answer in ten grain increments, so they can “donate” this staple to the needy. As players click to see each new page, they are also exposed to advertising from the sponsors who fund the actual program, which appears at the bottom of each screen.
To highlight the harsh realities of human trafficking, the South-African Red Cross Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life.
Above the outdoor ad from the Dutch Artsen Zonder Grenzen (Medecins Sans Frontieres/Docters without Borders). This ad is part of a awareness campaign about there work in Darfur. The copy says it all: “Wij blijven vechten in Darfur”, “We still remain fighting in Darfur”.
Bronze at the Cannes Lions 2007 in the category Outdoor.
Copy: “Suas doações são nossas armas.”
“Your donations are our ammunition.”
Ad for Exército de Salvação, the Brazilian Salvation Army.
This is one of the first winners this year at the Cannes Lions Advertising Festival this year. Net#work BBDO Johannesburg created this marvelous billboard, titled “Power to the people”, for the South African Nedbank and won the Outdoor Grand Prix.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Social Edge:
Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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Gold Lion in Cannes in the category Design.
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