These BBDO campaign for Caritas against poverty launched this year with the slogan “Poverty leads to ill.” “Where is a lack of income, education and perspectives, disease is a frequent companion.” With this message Caritas wants to draw attention to the vulnerabilities and insufficient in German health system.
“Health is what every human being needs - including the poor. But their chances are slim. The loads are too great: No job, no money, no home ... Body and psyche often strike when they connect to the “normal life” loses. The charity is committed to ensuring that health care in Germany is independent of income and education.” this is the statement by President Monsignor Peter Neher, Caritas Germany and these are the thoughts of all of us.
The freezing temperatures in Europe claims over 400 lives. Many of those who died in the cold were homeless. Caritas provides as every year in many countries around the world at the beginning of the cold winter season, assistance to the needy, such as in Armenia, Russia or Ukraine, Afghanistan and Japan…
Translation: We have defeated the plague. We have overcome the smallpox. We have developed medicine against tuberculosis… and against typhoid. Only against the greatest pathogen is a medicine not enough ... against the poverty.
During the Jewish Holiday of Hanukkah, Latet (Hebrew for “to give"), a humanitarian aid organization, wanted to create a unique fundraising event.
In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook.
Israeli celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers.
Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011
The World Economic Forum in Davos, Switzerland, is an independent, invitation-only conference “committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.”
Not invited were members of Ukrainian feminist protest group FEMEN. But they showed up anyway, braving freezing temperatures to do their signature topless, screaming, and headline-grabbing protest.
They give this account (from an unknown news source):
Three topless Ukrainian protesters were detained Saturday while trying to break into an invitation-only gathering of international CEOs and political leaders to call attention to the needs of the world’s poor.
After a complicated journey to reach the heavily guarded Swiss resort town of Davos, the women arrived at the entrance to the congress center where the World Economic Forum takes place every year.
With temperatures around freezing in the snow-filled town, they took off their tops and climbed a fence before being detained.
Davos police spokesman Thomas Hobi said the three women were taken to the police station and their papers were checked. They were told that they weren’t allowed to demonstrate, and will be released later, he said.
Not a stunning campaign video, visually speaking. Although the call to action is a little complicated, the visuals are okay.
But what terrible music! Is it stock music or is it made with the cheapest keyboard in town?
This isn’t what we are used to seeing and hearing from Save the Children. We know they a can do a lot better. Like what they did with the campaign website for this action.
“Gift of Life” is a film about an old robot and a beautiful doll, directed by A/F Benaza for Manikako, and sponsored by Energizer.
Manikako is a Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials. It offers free doll-making workshops to less-fortunate Filipino children, helping them rediscover creativity, resourcefulness and environmental responsibility--values which can help them rise above poverty.
At the Manikako workshop, a Manika (doll) is transformed into a Manikako (my doll).
Manikako believe the world becomes a better place when making beautiful things for someone else. The Manikako staff will guide the participants throughout the workshop, sharing doll-making tips, sewing techniques, and a story or two.
The Christmas business is booming. Many consumers want clothing, toys, computers, and flowers that were produced under decent working conditions and are ready to grab for it even deeper into their pockets. Child labor, wages below the subsistence level, unhealthy working conditions and unregulated, excessive working hours: These grievances have millions of workers in the garment, especially in Asian, African and Latin American low-wage countries. The developmental organization in Austria, Südwind (southwind) makes regular attention to these inhumane working conditions and let created a representative study from the Ethical Consumer market research firm Nielsen based on 1000 telephone interviews. The results are available now.
Let see the Barbie graphicks first:
- span Chinese production company, internal Chinese transport 1,90 €
- wages factory workers 0,40 €
- Margin trading, profit shareholders, transport, promotion 14,00 €
- customs duty 0,40 €
- material costs 1,30 €
- final price in the trade 18,00 €
Who earned on Barbie-business?
For Osocio this is off topic but it is so remarkable that I want to share it with you. It is a media project from the tech brand Motorola based on the theme “The Future of Abundance”.
Remarkable because of it’s length. 13 minutes in total. But above all it isn’t about the brand itself. It is a vision on our future.
What’s going to emerge next when social media comes to an end? Key persons who lead the cultural context in Japan got together at the “Social Lab 0.0” to achieve an ambitious objective of finding out what’s beyond social and seeking a rich future. The social network can become vicious or at other times, become an innocent baby. What kind of future will it let us see?
Is abundance really our outlook? Hard to imagine.
The new technologies we face now will evolve into something else. Is social media an intermediate stop?
I saw these videos two weeks ago for the first time and since then I’m confused. More questions than answers. But above all a very important question:
“What does abundance mean to us these days?”
As America prepares to eat itself comatose for Thanksgiving, it’s good to remember there are people in the world so poor they cannot get enough life-sustaining nutrients.
This is the case in parts of Cambodia, where iron deficiency is a huge problem. Sixty per cent of Cambodian women face premature labour, hemorrhaging during childbirth and poor brain development among their babies simply because they cannot afford meat or other iron-rich foods. The solution to this problem is to convince Cambodians to cook with iron — either using cast iron pots (which they find awkward and expensive) or to throw a chunk of metal into their stews (which they, understandably, find weird).
This is the challenge that faced Chris Charles, a recent bachelor of biomedical science graduate from the University of Guelph in Canada. Chris was in Cambodia, working with Cambodian scientists to find a more attractive way to get poor families, who are suspicious of change, to adopt new cooking methods.
“We knew some random piece of ugly metal wouldn’t work . . . so we had to come up with an attractive idea,” he said. “It became a challenge in social marketing.”
The research team first tried to “sell” the cooks on adding a small circle of iron to their cooking pots. They didn’t like it. Then they tried to make the iron more decorative, crafting it into a lotus flower. Still no luck. Finally, the team looked deep into local traditions and found something magical.
Posted by Marc | 18-11-2011 21:52 | Category:
Poverty
Appealing campaign made by calder bateman for the Christmas Bureau of Edmonton. I love these visuals. Typical holiday season packaging filled with healthy food.
Aim is to get more donations to help feed families in need during the holiday season. The agency created a fun microsite as part of the campaign to help garner donations from those who aren’t typical donators.
“For some, these are the season’s must-have gifts.”
While many families happily celebrate the Christmas season, one in ten Edmontonians hunger through it. Single working mothers struggle to provide for their children. Impoverished seniors suffer on fixed incomes. And underprivileged families fight to make ends meet.
Founded in 1940, the Christmas Bureau is one of Edmonton’s longest serving non-profit organizations. Through individual and corporate donations, their goal is to provide for more than 70,000 people this season.
A very powerful video from One International. Not only powerful because of the graphics but especially by the music.
The message seems to be clear:
“Drought is an act of nature. Famine is man-made.”
But it isn’t that in general. It is a call to sign a petition which become apparent only after visiting the One website.
A little bit of criticism about great campaign video.
Dear World Leaders,
The famine in Somalia could kill 750,000 in the coming months, and tens of thousands have already died. When you meet at the Group of 20 (G20) Summit in November, you have the opportunity to break the cycle of famine and ensure people are hungry no more. Lives are in your hands. Please keep the promises you have made to the 2 billion poor people who depend on farming for their livelihoods.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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