“Our goal is to bridge the divide between Israelis and Palestinians and break down psychological barriers that have kept our two peoples apart. Until our ground-breaking programs launch, we hope people across the world discuss this video on Facebook and other social media platforms and start a transformational conversation.”
Quote by Executive Director Yitzhak Frankenthal, whose son Arik was kidnapped and killed by Hamas in 1994.
The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen.
The animation was a global pro-bono effort made by Creative Director Eitan Chitayat, Lobo of Brazil, The Ebeling Group, Birdo Studios, Wicked Music, Sweet Sound and Firefly Pictures.
Eitan Chitayat” “We worked together for two years with one goal in mind: to tell the human story of the conflict/ It’s not easy viewing, but we hope that what people remember is that working toward a future in which children live in peace isn’t just a goal. It’s a responsibility we all share&one we’re confident the fund will work tirelessly to achieve.”
The animation can be viewed in English, Arabic, Hebrew and Portuguese on the Fund’s dedicated YouTube channel.
I saw this sign on my way to work in Ottawa this morning:
Dominion-Chalmers is part of The United Church of Canada, my country’s largest Protestant denomination and quite a progressive force for social justice.
With all the partisan debate about religious freedoms versus human rights that is going on in the United States in this election year, it’s a nice reminder that churches are not always on the “religious right” side of the issues. Good for them for sharing this thought on a major urban thoroughfare. (I just wish they had a better web site.)
Purity Bear, one of the worst mascots ever imposed on a social issue, is back. This time, the PSA has all the bad acting, awkward pacing, and God-fearing sex anxiety we’ve come to expect. Except this time, they used a black female Teddy and decided to add ethnocultural stereotyping to the campaign’s many fails:
This campaign is not, I repeat not, a joke. It is an entirely earnest effort by an American Christian abstinence organization that attempts to scare teens out of premarital sexual activity — “safe” or otherwise — with the following dubious statistics:
Teen virgins can expect an average income that is 16 percent higher than sexually active teens from identical socioeconomic backgrounds. This will mean an increased average salary of $370,000 over their lifetime according to the Heritage Foundation.
When a woman is married as a virgin, her divorce rate is 76 percent lower than a non-virgin. For men it’s 63 percent lower, according to The Social Organization of Sexuality: Sexual Practices in the
United States.
Among those who have already lost their virginity, two-thirds wished they had waited longer to have sex (77 percent of girls and 60 percent of guys) according to the National Campaign to Prevent Teen Pregnancy.
But in the United States, attitudes towards sex, birth control and marriage are heavily politicized, with many opinions divided along partisan lines.
Health, education and science aside, I’m posting this campaign as a cautionary tale to cause marketers. A bad campaign, poorly executed (they claim to be “student made") can do your cause more harm than good.
Jugend Gegen Aids made this amazing online project with Crying Mary. She shed a tear every time someone like the facebook Page of of the German NGO.
It is a message for the Catholic Church who refuses to give up it’s opposition to condom use.
Check the Facebook Page with a live stream showing Virgin Mary.
See how it works in the video below.
Every year about 2 million human lives are lost to the effects of AIDS, and the number of newly infected people is even higher. The simplest way to protect yourself from infection is to use condoms.
“It’s real. Christmas is real. It’s about a real pregnancy, a real mother and a real child. It’s about real anxiety, courage and hope. This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant. Regardless of any premonition, that discovery would have been shocking. Mary was unmarried, young, and poor. This pregnancy would shape her future. She was certainly not the first woman in this situation or the last.”
When talking about Hate or Unhate I prefer relations between real people. Those on the front line.
Unhate isn’t about stunning Photoshop work or a green logo from Italy.
These pro-atheism billboards are appearing around Phoenix and Tucson, Arizona, to “educate the public on matters relating to nontheism, and to promote the constitutional principle of separation between church and state”. Clearly a response to the Tea Party‘s rise among the religious right in that state.
I’m not sure that the hipster atheist couple, above, are the best spokepeople to break through to the salt of the earth. But you can see several examples of the movement’s diversity after the break.
I just want to say this: Just because you don’t believe in god doesn’t mean that you have to lose faith in the principles of good art direction.
With the advent of new technology our lives should have become progressively simpler, happier and more connected. But is that what is really happening? Seems that with the myriad gadgets we invent to enable us to stay connected, the more disconnected we become.
We might be attending a stimulating lecture, enjoying a night out with friends, yet our hands are tapping in text.
We might be spending time at the park, watching our toddlers in the playground, but our fingers and our mind are distracted with ‘important’ matters.
We could be sitting in a restaurant, soft music in the background, enjoying dinner with our spouse, yet each of us is glued to our respective phones.
I’m not sure about this. I’m online 12 hours a day mostly and I know it is not always a pleasure for those I live and work with.
Ohr Naava, Women’s Torah Center in New York, ask the world to disconnect your smartphone on October 2 even if only for one hour.
We had the successful example of Earth Day, the day many people in the world turned the lights off for one hour.
In most cases I like to decide what to do myself. And I tried to disconnect one day a week. That didn’t work.
Maybe the day to disconnect isn’t a bad idea at all.
This “Condoms4Life” campaign by Catholics for Choice has been refused placement on Madrid buses during World Youth Day, the church’s annual international rally for young believers.
(Spanish version after the break)
C4C complain that, at the last minute, “the municipal authorities and Publimedia (a local media company) withdrew permission for the campaign messages to appear on billboards, buses and bus shelters in downtown Madrid, claiming that the ads could be ‘offensive.’” They insist that they will instead do face-to-face marketing at World Youth Day with their message of “Good Catholics Use Condoms”. They say they are emboldened by Pope Benedict’s remarkable comments about condoms being a “lesser evil” when used strictly for harm reduction in preventing the spread of AIDS.
“The young people in our coalition came from all over the world to proclaim at Catholic World Youth Day that good Catholics use condoms. HIV and AIDS are realities in the lives of young people and we know that in good conscience Catholics can use condoms to protect those we care about,” said Marissa Valeri, a lead organizer of the coalition. “We welcome that the pope has come out to say that condoms can prevent HIV transmission. We now want him to go further in publicly backing condom use and facing down Vatican conservatives because lives can be saved with a more realistic and compassionate view of condoms and sexuality in our church.”
Founded in 1973, Catholics for Choice claim to be “part of the great majority who believes that Catholic teachings on conscience mean that every individual must follow his or her own conscience—and respect others’ right to do the same. “ They support free individual reproductive choice, including contraception, access to abortion, and new reproductive technologies, which are controversial issues even outside the Vatican.
It was placed this week by an American group calling themselves The Christian Left, who tell the world:
“We are The Christian Left. We’re all around you. We’re among the people. Take a look. We’re part of the Body of Christ. We’re Christians. We’re Liberal. We make no apologies. In fact Jesus’ ways are “Liberal.” That’s why He was killed. The Pharisees and the Sadducees were the conservatives of their time.”
Well, their ad got banned from Facebook because, as the automatic notification e-mail said, “This ad has been disapproved due to negative user feedback concerning the ad’s content.”
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.