Silver Lion in Cannes in the category Direct.
The brief from the Latvia Road Traffic Safety Directorate was to develop a campaign against speeding and agressive driving. Not for people who are exceeding the allowed speed for some 10km/h, but those who are playing hide and seek with the police.
Another awareness campaign for the target audience won’t be succesful. Fast driving is considered to be cool among large groups of the society. Therefore organ donors certificates were issued directly to aggressive drivers during raids by the Latvian road traffic police.
Bronze Lion in Cannes in the category Media.
It is not the first time a egg is used as a metaphor for our head. The Swiss accident insurance fund (Suva) is promoting the use of bicycle helmets. This is not compulsory in Switzerland. The start of the cycling season in spring coincides with Easter. Painted eggs are exchanged at Easter in Switzerland. 200,000 real eggs were used as advertising materials for this campaign.
The used visual in this ad is Ravana, the character with ten heads, is very popular, well known and immortal character in India. It comes from the Hindu mythology epic ‘The Ramayana’. Ten heads of Ravana made him immortal. (Wikipedia)
Great opportunity for Bangalore (India) based agency Bhadra Communications to use this visual to spread awareness about the importance of wearing a helmet when riding a motor bike.
Copy: “Unfortunately, you’ve only one head. Please wear a helmet.”
The aim of this Cycle safety campaign from Transport for London is to reduce the number of cyclists that are hurt on London’s roads. The phenomenon which is known as “change blindness” is used in this video - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
How about you? Check out this test.
Ambient from Johannesburg, South Africa for the road safety organisation Arrive Alive.
Drunk driving contributes to 46% of all deaths and injuries on South African roads, mainly involving drivers between the ages of 18 and 30.
With a modest budget agency The Jupiter Drawing Room focused on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilet cubicles.
DDB Sydney and the NSW Police Department have released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods while crossing the road is beginning to reach “epidemic proportions”. Seems like an interesting ad, the execution is great, but I think it could use a bit of variation in my opinion (The road location and the Ipod models, etc).
I would say this would be a very nice ambient idea!
This adhesive is from the Greek activist group Streetpanthers. They are a group of friends who can’t stand the terrible situation for pedestrians in their country anymore.
The text on the adhesives: ίμαι γάιδαρος, παρκάρω όπου γουστάρω / I’m an ass (exact translation: donkey) and I park wherever I please.
More inside.
These confrontating adhesives where placed on walls and floors in public bathrooms at local bars. The South African road safety organisation Arrive Alive visualize people’s behaviour after drinking too much.
Great animated typography for the German Malteser, the worldwide relief agency of the Sovereign Order of Malta for humanitarian aid. The organisation covers around 200 humanitarian projects in about 30 countries in Africa, Asia, Europe and the Americas without distinction of religion, race or political persuasion.
Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message. Every fourth line was made up of the words ‘Don’t let the road claim you. Belt up’.
Bronze at the Cannes Lions 2007 in the category Film.
Ad from Ornge. Ornge, a non-profit organization, was appointed in July 2005 by the province of Ontario Ministry of Health to co-ordinate all aspects of Ontario’s air ambulance system and began operations January 2006.
Gold at the Cannes Lions in the category Film.
Video from Transport for London about motorcycle safety. A man gets up and goes to work, but doesn’t look where he is going.
I did it once, London by bike. It was terrible. Too much traffic jams, too much smog. But if more London citizins would take their bike instead of their car it would be much more fun. That’s what this campaign is about.
M&C Saatchi’s campaign for TFL (Transport for London) persuades viewers they are better off travelling by bike.
“Speed is the biggest contributing factor to road deaths in Ireland .”
Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road fatalities between 1996 and 2005 in Northern Ireland.
However, evidence shows that every time human error causes a road collision it is the speed of the vehicles which determines the outcome – whether someone lives or dies, or is maimed for life.
It is not a new idea using zebra crossings as campaign material for road safety awareness but this one from Portugal is really confrontating. To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.
These coasters, made for Mumbai Traffic Police (India), were printed using a special invisible red ink, which spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes.
A typical European viral from the Danish Rådet for Større Færdselssikkerhed, the Danish Road Safety Council. According to the Road Safety Council 70% of the Danish drivers are pushing the limits.
“If you drive carelessly in the City, eventually you’ll kill somebody. When you do, turn to us. Just call from the scene. We’ll deliver a fitting handmade Roadside Memorial in 30 minutes or less. Choose from our handcrafted collection, or personalize your own.
This ad is from ACA-M (Associacao de Cidadaos Auto-Mobilizados) from Portugal. The names of pedestrians hit by cars fill the crosswalk.
‘A quarter of the road traffic victims were not inside a car. Respect the traffic signals. Respect life.’
New campaign from the wellknown Think!, the Britisch road safety organisation.
New regulations governing the use of child car seats became into force in Britain on 18 September 2006.
This is guided by advertising from July to September in press, radio and online to advise parent and carers about the new regulations governing the use of child car seats.
Don’t overspeed and keep smiling.
This ad is from Oman and reminds drivers that authorities have installed cameras/radars onto traffic lights to ’snap’ speeding drivers.
This ad was published in Al MARA (a Women’s Magazine).
Agency UMS Advertising, Muscat, Oman
(via)
Nice idea with a clear message but seen before.
This ad is from early 2006 and it’s from Switss road safety organisation RoadCross. Made by students of the Zürcher Hochschule Winterthur.
(More Road safety ads at Coolz0r)
Great project from artist and graphic designer Alejandro Lecuna from Berlin. The project is called Berlin Ohne-Scheiss (Berlin without shit).
The Ohne Scheiss Project is a grass-roots effort focused on arousing solidarity between pedestrians to help them overcome the dog shit left by some Berliner dog owners.
It works by having people take figures out of at sticker poster and then place them around the dog crap to make people aware walking by that there is a danger in the front. There are four shapes: Versaute Scheisse (Dirty Shit), Heisse Scheisse (Hot Shit), Heilige Scheisse (Hollyshit) and Scheisse (Shit).
Order it for €10
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Social Edge:
Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
Silver Lion in Cannes in the category Direct.
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