Onstuimig

Bus Time is #TheNewMeTime

Posted by Marc van Gurp | 9-04-2014 10:35 | Category: Road safety

For York region transit riders, Bus Time is #TheNewMeTime.

Commuters in a car are busy. Bus riders can relax, listen to music, read or prepare for work. It’s appreciating the ride.
In this new campaign from the Canadian York Region Transit (YRT/Viva) it is called #TheNewMeTime.

Acart Communications, the agency behind the campaign: “Taking the opportunity of being on a bus to enjoy “me time” is the insight came from YRT/Viva rider interactions, as well as our own experience as bus commuters. It was also explored and validated last year in our successful “Do It On The Bus” campaign for Halifax Transit.”

The objective is to retain existing ridership by reinforcing the positive bus experience. And also to engage riders to start a conversation on social media with #TheNewMeTime.
Smart use of a hashtag in a campaign. Which can be dangerous too. What will be said in case of delays and dissatisfaction? That is the risk that any modern brand must experiment. Transparency is a great thing, especially when it comes to public services.



Advertiser:
York Region Transit (YRT/Viva)
Agency:
Acart Communications, Canada

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Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

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Hunters on the road

Posted by Marc van Gurp | 13-03-2014 14:00 | Category: Road safety

Respeite Um Carro a Menos. Hunters on the road.

Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)

The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.

Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”

image



Advertiser:
Respeite Um Carro a Menos
Agency:
Heads Propaganda, Rio de Janeiro, Brazil
Source:
Ads of the World

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Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.



Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

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Your dog at 50 km/h

Posted by Marc van Gurp | 27-01-2014 21:45 | Category: Road safety

With a sudden stop at 50 km/h, your dog gets 40 times heavier.

Strong in-your-face message from Norway.

“With a sudden stop at 50 km/h, your dog gets 40 times heavier.
Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.”



Advertiser:
Trygg Trafikk
Agency:
TRY/APT, Oslo, Norway
Source:
Ads of the World

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Watch what happens when a Gran Turismo champion starts racing drunk

Posted by Marc van Gurp | 20-01-2014 11:00 | Category: Drugs, Road safety

Responsible Young Drivers: Watch what happens when a Gran Turismo champion starts racing drunk

Watch what happens when a Gran Turismo champion starts racing drunk.
It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking:

- They have to fake it, the “gamer” play a role and do not play the game, it think he can get first place with 1 promille, but he wont be so fast.
- How can this be real he only has 0.9 Promille wtf is that ?
- I guess it was his first drink ever. so lame.

There are also positive reactions and it is even discussed. On a platform where it belongs.

Video is from the Belgium Responsible Young Drivers.

“You can’t restart life
Don’t drink and drive”



Advertiser:
Responsible Young Drivers

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Is this PSA a movie trailer, or is this movie trailer a PSA?

Posted by Tom Megginson | 15-01-2014 21:10 | Category: Road safety

National Highway Traffic Safety Administration - RoboCop PSA

I’ve seen PSAs that mimicked the style of Hollywood blockbuster previews before, but I’m not sure I’ve seen the worlds of cause and consumer marketing quite so merged as this:



Advertiser:
National Highway Traffic Safety Administration
Source:
carscoops.com

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In this NZ Transport Spot, they take the time for a car crash

Posted by Marc van Gurp | 7-01-2014 20:45 | Category: Road safety

In this NZ Transport Spot, they take the time for a car crash

Slow down, take your time. This is more and more a returning technique that is used in the road safety campaigns.
A natural approach when dealing with speed-related crashes. It all started with the best campaign from 2010: Embrace Life.
It gives creatives the opportunity to bring emotion into the message.

Just like in this new campaign from the New Zealand Transport Agency. Launched three days ago, and already a huge success. At least among ad people and ad blogs.
And at this moment more than 400,000 views on YouTube.

If you haven’t seen it yet: Enjoy! (What might sound a little weird)



Advertiser:
NZ Transport Agency
Agency:
Clemenger BBDO

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The morning after slur

Posted by Marc van Gurp | 23-12-2013 17:10 | Category: Road safety

THINK! The morning after

Or how a talking head can be very effective. With slurring words in this case.
This new campaign video from THINK! highlights the fact that many people can still be over the legal limit to drive the morning after drinking. The ad features a sober-looking man who talks about how his body is still over the limit the day after an evening of drinking, landing the message that to your body, the morning after is still the night before.

See also the video of a young lady who crashed her car over the limit ‘the morning after’.
It’s in our new directory about visual storytelling Osocio: Stories.



Advertiser:
THINK!

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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.




Read more | 6 x video | 3 x print | Post comment (0)




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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