Osocio NL

This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 15:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?



Advertiser:
Department of the Environment (UK)
Source:
The Ethical Adman

Read more | 1 x video | Post comment (5)

Physics professor explain the simple act of BKLUP

Posted by Marc van Gurp | 18-06-2014 12:30 | Category: Road safety

Physics professor explain the simple act of BKLUP for the New Mexico Department of Transportation

Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.



Advertiser:
New Mexico Department of Transportation
Agency:
VWK, Albuquerque

Read more | Post comment (0)

Don’t TXT & DRV

Posted by Reuben Turner | 1-05-2014 16:41 | Category: Design, Road safety

Lovely, classic poster design from the UK’s AMV BBDO. image No words needed.



Advertiser:
Think! (UK Gov't)
Agency:
AMV BBDO
Source:
Hello You Creatives

Read more | 1 x print | Post comment (0)

Bus Time is #TheNewMeTime

Posted by Marc van Gurp | 9-04-2014 10:35 | Category: Road safety

For York region transit riders, Bus Time is #TheNewMeTime.

Commuters in a car are busy. Bus riders can relax, listen to music, read or prepare for work. It’s appreciating the ride.
In this new campaign from the Canadian York Region Transit (YRT/Viva) it is called #TheNewMeTime.

Acart Communications, the agency behind the campaign: “Taking the opportunity of being on a bus to enjoy “me time” is the insight came from YRT/Viva rider interactions, as well as our own experience as bus commuters. It was also explored and validated last year in our successful “Do It On The Bus” campaign for Halifax Transit.”

The objective is to retain existing ridership by reinforcing the positive bus experience. And also to engage riders to start a conversation on social media with #TheNewMeTime.
Smart use of a hashtag in a campaign. Which can be dangerous too. What will be said in case of delays and dissatisfaction? That is the risk that any modern brand must experiment. Transparency is a great thing, especially when it comes to public services.



Advertiser:
York Region Transit (YRT/Viva)
Agency:
Acart Communications, Canada

Read more | 3 x print | 2 x other | Post comment (0)

Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

Read more | 5 x print | Post comment (2)

Hunters on the road

Posted by Marc van Gurp | 13-03-2014 14:00 | Category: Road safety

Respeite Um Carro a Menos. Hunters on the road.

Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)

The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.

Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”

image



Advertiser:
Respeite Um Carro a Menos
Agency:
Heads Propaganda, Rio de Janeiro, Brazil
Source:
Ads of the World

Read more | 4 x print | 1 x other | Post comment (0)

Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.



Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

Read more | Post comment (0)

Your dog at 50 km/h

Posted by Marc van Gurp | 27-01-2014 21:45 | Category: Road safety

With a sudden stop at 50 km/h, your dog gets 40 times heavier.

Strong in-your-face message from Norway.

“With a sudden stop at 50 km/h, your dog gets 40 times heavier.
Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.”



Advertiser:
Trygg Trafikk
Agency:
TRY/APT, Oslo, Norway
Source:
Ads of the World

Read more | Post comment (0)

Watch what happens when a Gran Turismo champion starts racing drunk

Posted by Marc van Gurp | 20-01-2014 11:00 | Category: Drugs, Road safety

Responsible Young Drivers: Watch what happens when a Gran Turismo champion starts racing drunk

Watch what happens when a Gran Turismo champion starts racing drunk.
It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking:

- They have to fake it, the “gamer” play a role and do not play the game, it think he can get first place with 1 promille, but he wont be so fast.
- How can this be real he only has 0.9 Promille wtf is that ?
- I guess it was his first drink ever. so lame.

There are also positive reactions and it is even discussed. On a platform where it belongs.

Video is from the Belgium Responsible Young Drivers.

“You can’t restart life
Don’t drink and drive”



Advertiser:
Responsible Young Drivers

Read more | Post comment (0)

Is this PSA a movie trailer, or is this movie trailer a PSA?

Posted by Tom Megginson | 15-01-2014 21:10 | Category: Road safety

National Highway Traffic Safety Administration - RoboCop PSA

I’ve seen PSAs that mimicked the style of Hollywood blockbuster previews before, but I’m not sure I’ve seen the worlds of cause and consumer marketing quite so merged as this:



Advertiser:
National Highway Traffic Safety Administration
Source:
carscoops.com

Read more | 1 x video | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Read more


image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)