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The Dancing Traffic Light

Posted by Marc van Gurp | 16-09-2014 12:00 | Category: Corporate Social Responsibility, Road safety

Smart: The Dancing Traffic Light.

Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world.
Nothing new here, it is one of the key factors of behaviour change.

The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart.
The campaign hashtag is #WhatAreYouFOR.




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Dear Motorist, I’m a Cyclist

Posted by Marc van Gurp | 10-08-2014 20:00 | Category: Road safety

Dear Motorist, I'm a Cyclist.

ENDEVR, known from the MyID medical bracelet, has launched their Dear Motorist campaign last year. The aim is promoting cycling safety and driver awareness. In the last 10 years in America, 7,000 cyclists have lost their lives in motorist accidents. That’s why.
It contains a short film with stories and a campaign website where motorists and cyclist have the possibility to share their experiences and to take this pledge:
“I pledge to be more aware of my surroundings on the road. Beginning right now, I will do my part to help put an end to cyclist fatalities by committing to drive and cycle as responsibly as I can.”

Josh Taylor, ENDEVR, VP of Marketing, came up with the idea when he was almost hit by a car whilst running and spends a lot of time training alone, especially on long distance trail runs and mountain biking he said to PEZ cycling news.
“I live an extremely active lifestyle and I realized that some of my training friends don’t even have my wife’s contact details. I know that when I am on my motorbike or cycling, it’s more a matter of “when I get hit” not “if”. ”




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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 14:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?



Advertiser:
Department of the Environment (UK)
Source:
The Ethical Adman

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Physics professor explain the simple act of BKLUP

Posted by Marc van Gurp | 18-06-2014 11:30 | Category: Road safety

Physics professor explain the simple act of BKLUP for the New Mexico Department of Transportation

Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.



Advertiser:
New Mexico Department of Transportation
Agency:
VWK, Albuquerque

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Don’t TXT & DRV

Posted by Reuben Turner | 1-05-2014 15:41 | Category: Design, Road safety

Lovely, classic poster design from the UK’s AMV BBDO. image No words needed.



Advertiser:
Think! (UK Gov't)
Agency:
AMV BBDO
Source:
Hello You Creatives

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Bus Time is #TheNewMeTime

Posted by Marc van Gurp | 9-04-2014 09:35 | Category: Road safety

For York region transit riders, Bus Time is #TheNewMeTime.

Commuters in a car are busy. Bus riders can relax, listen to music, read or prepare for work. It’s appreciating the ride.
In this new campaign from the Canadian York Region Transit (YRT/Viva) it is called #TheNewMeTime.

Acart Communications, the agency behind the campaign: “Taking the opportunity of being on a bus to enjoy “me time” is the insight came from YRT/Viva rider interactions, as well as our own experience as bus commuters. It was also explored and validated last year in our successful “Do It On The Bus” campaign for Halifax Transit.”

The objective is to retain existing ridership by reinforcing the positive bus experience. And also to engage riders to start a conversation on social media with #TheNewMeTime.
Smart use of a hashtag in a campaign. Which can be dangerous too. What will be said in case of delays and dissatisfaction? That is the risk that any modern brand must experiment. Transparency is a great thing, especially when it comes to public services.



Advertiser:
York Region Transit (YRT/Viva)
Agency:
Acart Communications, Canada

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Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

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Hunters on the road

Posted by Marc van Gurp | 13-03-2014 14:00 | Category: Road safety

Respeite Um Carro a Menos. Hunters on the road.

Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)

The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.

Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”

image



Advertiser:
Respeite Um Carro a Menos
Agency:
Heads Propaganda, Rio de Janeiro, Brazil
Source:
Ads of the World

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Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.



Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

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Your dog at 50 km/h

Posted by Marc van Gurp | 27-01-2014 21:45 | Category: Road safety

With a sudden stop at 50 km/h, your dog gets 40 times heavier.

Strong in-your-face message from Norway.

“With a sudden stop at 50 km/h, your dog gets 40 times heavier.
Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.”



Advertiser:
Trygg Trafikk
Agency:
TRY/APT, Oslo, Norway
Source:
Ads of the World

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