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Watch what happens when a Gran Turismo champion starts racing drunk

Posted by Marc van Gurp | 20-01-2014 11:00 | Category: Drugs, Road safety

Responsible Young Drivers: Watch what happens when a Gran Turismo champion starts racing drunk

Watch what happens when a Gran Turismo champion starts racing drunk.
It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking:

- They have to fake it, the “gamer” play a role and do not play the game, it think he can get first place with 1 promille, but he wont be so fast.
- How can this be real he only has 0.9 Promille wtf is that ?
- I guess it was his first drink ever. so lame.

There are also positive reactions and it is even discussed. On a platform where it belongs.

Video is from the Belgium Responsible Young Drivers.

“You can’t restart life
Don’t drink and drive”

Responsible Young Drivers

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Is this PSA a movie trailer, or is this movie trailer a PSA?

Posted by Tom Megginson | 15-01-2014 21:10 | Category: Road safety

National Highway Traffic Safety Administration - RoboCop PSA

I’ve seen PSAs that mimicked the style of Hollywood blockbuster previews before, but I’m not sure I’ve seen the worlds of cause and consumer marketing quite so merged as this:

National Highway Traffic Safety Administration

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In this NZ Transport Spot, they take the time for a car crash

Posted by Marc van Gurp | 7-01-2014 20:45 | Category: Road safety

In this NZ Transport Spot, they take the time for a car crash

Slow down, take your time. This is more and more a returning technique that is used in the road safety campaigns.
A natural approach when dealing with speed-related crashes. It all started with the best campaign from 2010: Embrace Life.
It gives creatives the opportunity to bring emotion into the message.

Just like in this new campaign from the New Zealand Transport Agency. Launched three days ago, and already a huge success. At least among ad people and ad blogs.
And at this moment more than 400,000 views on YouTube.

If you haven’t seen it yet: Enjoy! (What might sound a little weird)

NZ Transport Agency
Clemenger BBDO

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The morning after slur

Posted by Marc van Gurp | 23-12-2013 17:10 | Category: Road safety

THINK! The morning after

Or how a talking head can be very effective. With slurring words in this case.
This new campaign video from THINK! highlights the fact that many people can still be over the legal limit to drive the morning after drinking. The ad features a sober-looking man who talks about how his body is still over the limit the day after an evening of drinking, landing the message that to your body, the morning after is still the night before.

See also the video of a young lady who crashed her car over the limit ‘the morning after’.
It’s in our new directory about visual storytelling Osocio: Stories.


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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.

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Ghosts victim of silence

Posted by Simon Beyrand | 1-11-2013 17:35 | Category: Road safety

In Quebec, road accidents are the leading cause of death among the 16-24 years old. To raise awareness on this major problem, the road insurance company of Quebec developed an innovative 3D display device in 20 colleges.

The idea: when a student approaches the bathroom mirror, a ghost appears and tells how he lost his life. 3 different stories are displayed to relate the 3 main causes of road accident (speeding, drinking, and texting). Indeed, the victims are passengers who didn’t try to reason with the drivers: the ghosts are “victim of silence”.

The result: those young Canadians lived a disturbing but memorable experience. This approach that shows the passenger’s responsibilities is not very common in road safety campaigns.

Société de l’assurance automobile du Québec

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First Crashmob campaign: Put Your Lights On

Posted by Marc van Gurp | 28-10-2013 21:30 | Category: Road safety

Fietsersbond First Crashmob campaign: I want to see you

The first Crashmob campaign ever. It’s is the start of a new campaign from the Dutch Fietsersbond, the oldest bicycle promoting NGO in the Netherlands.
The campaign entitled ‘I want to see you’ (Ik wil je zien) is designed to promote the use of bike lights.

The Netherlands is one of the best cycling countries but there are many cyclist riding unsafely by not using lights at night. The campaign targets young people between 13 and 25 years with this road safety version of a flashmob.
They surprised cyclists without lights with the possible effects of their dangerous behaviour. They did it with dancing policemen, music from the popular Partysquad and the choreography by Juvat, the winner of the Dutch version of So You Think You Can Dance.

Only slightly more than half of Dutch people under 25 use their lights at night. Time for a more direct approach, without being pedantic. The prevention of penalties and the importance of bicycle lighting for yourself and other road users is the main message in this Crashmob video.

The campaign start at the end of October is no coincidence, it’s the end of the Daylight saving time.


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Can you wait a little longer for a reply?

Posted by Marc van Gurp | 13-10-2013 21:40 | Category: Road safety

SAAQ Au volant, on ne texte pas

This campaign from the Canadian SAAQ (Société de l’assurance automobile du Québec) is currently running in the French-language part of the country.
It is a ‘Don’t Text and Drive’ campaign. It is addressed to all drivers as well as the people close to them.

These televised messages encourage drivers to get their contacts used to waiting for a reply. That way, drivers won’t be tempted to reply immediately to incoming texts when they are at the wheel. The theme is “Habituez les gens à attendre vos réponses. Ça ne vous fera pas mourir.” (Get them used to waiting for your reply. It won’t kill you.) It is followed by the slogan “Au volant, on ne texte pas.” (Don’t text and drive.)

Other items in this campaign are a radio message and mobile application.
The mobile application blocks text messages and incoming calls, and sends an “acknowledgment of receipt” message to the person who tried to contact the driver.

Previous SAAQ campaigns:
- Seat belts extend lives
- We didn’t use to write messages while driving…

Hat tip Jean-Julien.

SAAQ (Société de l'assurance automobile du Québec)

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Matyroshkas help Russians to buckle up

Posted by Marc van Gurp | 25-09-2013 21:10 | Category: Road safety

Road Safety Russia: Buckle Up Matyroshka. Кампания Пристегнись!

Using tradition for a cause that also should be a tradition: using safety belts. That’s the idea behind this national campaign from Road Safety Russia.
The campaign objective was to explain the entire population of Russia that wearing a seat belt is essential to protect.
To make Russian road safety a national cause agency Zavod integrated deep-rooted traditions and used Russia´s most popular icon, the Matryoshka, as the main symbol of campaign.

Part of the campaign was also this TVC produced in traditional Palekh style:

Road Safety Russia
Zavod Consulting, Moscow, Russia

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Data visualization: Highway fatalities are a poverty-inducing problem

Posted by Marc van Gurp | 2-09-2013 20:59 | Category: Road safety

Roads kill, Data visualization: Highway fatalities are a poverty-inducing problem

Almost every road safety campaign we have posted on Osocio come from countries in the developing world. The Pulitzer Center recently published an interactive map with data about road traffic accidents from all over the world. The outcome is the shocking fact that 90 percent of traffic fatalities occur in the developing world. In countries like the Dominican Republic and Nigeria. Poor countries account for 50 percent of the world’s road traffic, but 90 percent of the traffic fatalities. Road accidents will soon become the fifth leading cause of death in these countries.

Try the map below or see the full screen map here.

Jose Luis Irigoyen, a highway safety expert at the World Bank: “Highway fatalities are a poverty-inducing problem. It’s costing on average between 1 and 3 percent of GDP in low- and middle-income countries.”

With this insight I’m going to give us a new assignment. And we need your help. We love to see road safety campaigns from countries that we don’t see often.
Know any? Let us know in the comments or by e-mail.

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