Werner Herzog, one of the most important film directors alive, directed a 30-minute short film, acting as public service announcement, that follows the emotional stories of families affected by the consequences of texting and driving. The film was funded by mobile providers AT&T, T-Mobile, Sprint and Verizon.
Transport for London has put out a new road safety video, and it’s weird. A crash victim gives a very matter-of-fact account of his lethal injuries as paramedics tend to him on the street:
My friend Neil Hopkins sent this to my attention on Twitter with the question, “Will it change behaviour?”
I’m just not sure. As I’ve written here many times before, negative “shock” advertising is considered less and less effective when it comes to behaviour change. This one is more nuanced, with its ironic “live and learn” coda, but it still asks a lot of the viewer.
The very first parking barrier that doesn’t work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can’t leave the parking lot.
The alcohol barrier made its first appearance at Belgium’s most famous club ‘Carré’, during the weekend of its 22nd anniversary.
Other clubs and organizers of music events will install an alcohol barrier too.
This is the first global campaign about pedestrian safety. Launched today because it is the beginning of the UN Global Road Safety Week (6-12 May).
It is made by Fabrica, the Benetton Group communications research centre. It was commissioned by the World Health Organization, the lead health agency of the United Nations.
“We Are All Pedestrians” was the mantra that drove the group of designers from Fabrica to work on the “Make Walking Safe” campaign. They took the popular pedestrian pictogram man as key figure.
The result: five posters portray a life-size pedestrian pictogram man in different guises on street crossings addressing the various major pedestrian safety issues: 270,000 pedestrians die each year; improving visibility can save pedestrian lives; sidewalks and other infrastructures are necessary; legislation and law enforcement are essential; safe walking improves both personal health and the environment.
This new campaign from OVK (de vereniging van Ouders van Verongelukte Kinderen / Parents of Road Victims) isn’t very exuberant and modern. The power is all done with great photography. The kind of images you pick unconsciously while on the road.
And that is exactly the intention. Because you should not be distracted. Just what happens when texting while driving.
The photography is done by world renowned contemporary artist Andres Serrano. Known from controversial works such as ‘Piss Christ’ and the ‘Morgue series’.
Andres: “As an artist I usually focus on my own work. It’s very rare that I’m asked to do commissioned work, so it’s a great pleasure for me to do something that goes out to the masses.”
“Don’t Text and Die” is a series of photographs in which Serrano depicts three different characters. At first glance they look dead, but when you look closer you discover they’re actually just looking at their phones.
The campaign made by Happiness Brussels not only aims to address a modern and universal issue, but also to bring attention to the work of Parents of Road Victims. Their main goals are the consolation of the families of road victims, and the prevention of future traffic accidents.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.