The best of non-profit advertising and marketing for social causes

Road Safety

We have 209 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Danish Public Roads Administration: more photo carriages gives lower speed and saves lives.

    More cameras with kind regards from the Danish police

    By on 22 February 2015

    It seems a simple anti-speeding spot of the Danish Public Roads Administration. But there happens a lot in 40 seconds, the tension, introspection, the turn, family life and great copy (especially in the original Danish version. See below.). What...

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  • New Budweiser PSA isn’t a dog’s breakfast

    New Budweiser PSA isn’t a dog’s breakfast

    By on 22 September 2014

    I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it: Okay, so it’s still picking low-hanging fruit (dogs, or “beasts,” being one of the “3...

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  • The Dancing Traffic Light

    The Dancing Traffic Light

    By on 16 September 2014

    Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world. Nothing new here, it...

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  • ENDEVR: Dear Motorist, I’m a Cyclist

    Dear Motorist, I’m a Cyclist

    By on 10 August 2014

    ENDEVR, known from the MyID medical bracelet, has launched their Dear Motorist campaign last year. The aim is promoting cycling safety and driver awareness. In the last 10 years in America, 7,000 cyclists have lost their lives in motorist...

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  • Department of the Environment

    This road safety ad is so bad, it’s a viral success

    By on 24 June 2014

    Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it...

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  • Physics professor explain the simple act of BKLUP

    Physics professor explain the simple act of BKLUP

    By on 18 June 2014

    Animation company Brigade made the first part of this PSA leading up to make a long story short. It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of...

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  • Don’t TXT & DRV

    Don’t TXT & DRV

    By on 1 May 2014

    Lovely, classic poster design from the UK’s AMV BBDO.  No words needed. Advertiser: Think! (UK Govt) Agency: AMV BBDO Source: Hello You Creatives

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  • York Region Transit : Bus Time is #TheNewMeTime

    Bus Time is #TheNewMeTime

    By on 9 April 2014

    Commuters in a car are busy. Bus riders can relax, listen to music, read or prepare for work. It’s appreciating the ride. In this new campaign from the Canadian York Region Transit (YRT/Viva) it is called #TheNewMeTime. Acart Communications,...

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  • Stop the Violence, Don’t Speed Ad Campaign

    Stop the Violence, Don’t Speed Ad Campaign

    By on 6 April 2014

    I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography – the elements are harmonizing...

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  • Hunters on the road

    Hunters on the road

    By on 13 March 2014

    Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See...

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