The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Hunters on the road

    By on 13 March 2014

    Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See...

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  • Valentine’s Day is a dumb day to die

    By on 13 February 2014

    Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day. The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s...

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  • Your dog at 50 km/h

    By on 27 January 2014

    Strong in-your-face message from Norway. “With a sudden stop at 50 km/h, your dog gets 40 times heavier. Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.” Advertiser: Trygg Trafikk Agency: TRY/APT, Oslo,...

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  • Watch what happens when a Gran Turismo champion starts racing drunk

    By on 20 January 2014

    Watch what happens when a Gran Turismo champion starts racing drunk. It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking: – They have to fake it, the “gamer” play a role and...

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  • In this NZ Transport Spot, they take the time for a car crash

    By on 7 January 2014

    Slow down, take your time. This is more and more a returning technique that is used in the road safety campaigns. A natural approach when dealing with speed-related crashes. It all started with the best campaign from 2010: Embrace...

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  • The morning after slur

    By on 23 December 2013

    Or how a talking head can be very effective. With slurring words in this case. This new campaign video from THINK! highlights the fact that many people can still be over the legal limit to drive the morning after...

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  • ‘The morning after’ going out drinking

    By on 23 December 2013

    This is a story of a young lady who crashed her car ‘the morning after’ going out drinking. The short documentary is made for the award winning drink drive campaign dontbethatsomeone.co.uk. ‘Don’t Be That Someone’ is a multi-media campaign designed...

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  • 10 Amazing swipes for good

    By on 26 November 2013

    Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano. ‘Don’t use your phone while you drive.’ And it’s a nice one for Joe La Pompe too. Because it’s done before. See more amazing...

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  • Ghosts victim of silence

    By on 1 November 2013

    In Quebec, road accidents are the leading cause of death among the 16-24 years old. To raise awareness on this major problem, the road insurance company of Quebec developed an innovative 3D display device in 20 colleges. The idea:...

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  • First Crashmob campaign: Put Your Lights On

    By on 28 October 2013

    The first Crashmob campaign ever. It’s is the start of a new campaign from the Dutch Fietsersbond, the oldest bicycle promoting NGO in the Netherlands. The campaign entitled ‘I want to see you’ (Ik wil je zien) is designed...

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