The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Can you wait a little longer for a reply?

    By on 13 October 2013

    This campaign from the Canadian SAAQ (Société de l’assurance automobile du Québec) is currently running in the French-language part of the country. It is a ‘Don’t Text and Drive’ campaign. It is addressed to all drivers as well as...

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  • Matyroshkas help Russians to buckle up

    By on 25 September 2013

    Using tradition for a cause that also should be a tradition: using safety belts. That’s the idea behind this national campaign from Road Safety Russia. The campaign objective was to explain the entire population of Russia that wearing a...

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  • Data visualization: Highway fatalities are a poverty-inducing problem

    By on 2 September 2013

    Almost every road safety campaign we have posted on Osocio come from countries in the developing world. The Pulitzer Center recently published an interactive map with data about road traffic accidents from all over the world. The outcome is...

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  • The thrill of texting and driving

    By on 29 August 2013

    Nice project from Holden Link called SMS Racing. The name says it all. It is a time trial arcade racer that captures the “thrill” of texting and driving. The game is available as online version or downloadable for various...

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  • In Scotland they ask motorists to treat cyclists like horses

    By on 23 August 2013

    This is the new TV ad from Cycling Scotland. They ask motorists to treat cyclists like horses. The budget for the campaign was £500,000. A lot of money to ask road users to be nice to each other. The...

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  • These aren’t the obvious drugged-driving experts

    By on 19 August 2013

    A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency. They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some...

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  • Parking violators as fundraisers

    By on 14 August 2013

    Nice action from Boulder Colorado USA. Agency TDA_Boulder worked together with twelve charities. They chose 21 parking spots, replaced the standard “You will be towed” signs with new ones that read: “Parking violators, thank you for your altruism. We are going...

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  • Werner Herzog’s Documentary “From One Second To The Next” – it can wait

    By on 9 August 2013

    Werner Herzog, one of the most important film directors alive, directed a 30-minute short film, acting as public service announcement, that follows the emotional stories of families affected by the consequences of texting and driving. The film was funded...

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  • An SMS can hide a child

    By on 15 July 2013

    While driving, would you prefer to see your text messages or the child crossing the street? It’s up to you. After the break, two more prints of this great campaign powered by Fiat and Leo Burnett Brazil. Those 3...

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  • Road safety PSA puts a soft touch on shock

    By on 8 July 2013

    Transport for London has put out a new road safety video, and it’s weird. A crash victim gives a very matter-of-fact account of his lethal injuries as paramedics tend to him on the street: My friend Neil Hopkins sent...

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