Disembodied private parts preach consent
By Tom Megginson on 4 March 2016Read moreIn a campaign that reminds me of Sweden’s singing genitals for kids, the North America’s Project Consent uses cute animations of body parts to deliver an important social message. In this case, however, the target audience is older. And...
1Anne goes rogue for abortion rights in PEI #iamkarats
By Tom Megginson on 30 January 2016Read moreAnne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...
#SexFactsOmaha fights teen sex myths
By Tom Megginson on 26 January 2016Read moreThis campaign, by all-volunteer agency Serve Marketing for Women’s Fund of Omaha, is pretty good in terms of production. But do teens really believe any of these things? This gives me serious doubts about sex education in Omaha. The campaign includes TV spots,...
#ItsNeverOkay makes harassment brutally frank
By Tom Megginson on 26 November 2015Read more**Trigger Warning: Sexual Harassment, Bullying, Implied Rape** In March, I wrote about the Government of Ontario’s great new anti-sexual-assault campaign, #WhoWillYouHelp. Now, they’re addressing some more subtle forms of harassment, both sexual and bullying, by having the offenders speak plainly...
Sexual abuse should not be a normal part of growing up
By Tom Megginson on 17 November 2015Read moreI’m of two minds about this new campaign for The Children’s Society (UK) by VCCPme: The storyline is chilling, and deeply affecting. Especially when we see the family’s ignorance of what the young woman is going through. At the same time,...
Undressing Disability: Speaking up for sexual needs
By Tom Megginson on 12 November 2015Read moreMuch of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...
Everything is right in this campaign about bodily autonomy
By Marc van Gurp on 8 November 2015Read moreA big hurray for this campaign from the Canadian Avalon Sexual Assault Centre. They proof that not only communication professionals know the rules of appealing communication, the fact that we often seek. Also applause for an organization that wasn’t blinded by...
Is this the first campaign about Premature Grandparents?
By Marc van Gurp on 21 October 2015Read moreWe’ve lost count which edition it is in the Baby Can Wait series made by Serve Marketing for the United Way of Greater Milwaukee & Waukesha County. This blog post is about the new part, surprisingly yet again with a new...
The erasure of LGBT youth
By Tom Megginson on 25 August 2015Read moreWell, “LG” anyway: These posters, for Czech LGBT support organization Sbarvouven, give a visual expression of how “in the closet” lesbian and gay youth feel themselves erased by having to pretend to be someone they’re not. Simple, but devastating. Agency: Oh,...
These revenge porn ads seem a little too sexy
By Tom Megginson on 14 August 2015Read moreI use my iPhone to text daily, but it took me a minute to figure out that these women were split up by the familiar “talk bubbles.” Then I had to admit to myself that I was instinctively distracted...
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