Rude to say this is beautiful but this is one the best visualizations of the term Vicious Cycle of Violence. It is from the AWARE (Association of Women for Action and Research) in Singapore.
The term cycle of violence refers to repeated and dangerous acts of violence as a cyclical pattern, associated with high emotions and doctrines of retribution or revenge. The pattern, or cycle, repeats and can happen many times during a relationship. Each phase may last a different length of time and over time the level of violence may increase.
It often refers to violent behavior learned as a child and then repeated as an adult, therefore continuing on in a perceived cycle.
It is one the most important chapters in the cause marketing book: looking for a sustainable solution. That is what Aware is trying. Breaking the chain. Or even better:
“If it happens once, it could happen again.
Stop the cycle before it start.”
Two more great campaign items after the break supplemented with 6 other campaigns from our archive based on the same theme: The Vicious Cycle.
“Gift of Life” is a film about an old robot and a beautiful doll, directed by A/F Benaza for Manikako, and sponsored by Energizer.
Manikako is a Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials. It offers free doll-making workshops to less-fortunate Filipino children, helping them rediscover creativity, resourcefulness and environmental responsibility--values which can help them rise above poverty.
At the Manikako workshop, a Manika (doll) is transformed into a Manikako (my doll).
Manikako believe the world becomes a better place when making beautiful things for someone else. The Manikako staff will guide the participants throughout the workshop, sharing doll-making tips, sewing techniques, and a story or two.
A new nifty Google Maps tool. Getting safely from A to B with a Guide Dog with Google Maps.
It really works, check this route (and press the ‘Get Directions’ button).
For blind people, getting from A to B is often a challenging route. Guide dogs enable blind people to safely, easily and independently take to the streets. This is why KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains puppies to be guide dogs.
The only thing we have to wait for is a smartphone made for dogs :-)
This interesting campaign from Chile portrays the ill fates of children in poverty and neglect as a cage they need to be freed from.
The visuals are self-explanatory, so I don’t really need to add much commentary except to say that it’s one of the saddest ads I’ve seen in a while. Not exactly shock advertising, but it certainly turns the pathos up to “11”.
How would you react while listening to a Christmas choir like this? I got a big smile on my face. And what if the same strong language comes from your son or daughter?
A typical hilarious campaign from Belgium. The Flemings have humor.
(The English translation isn’t accurate, in Dutch the song is much stronger.)
“Making children is easy. How to educate is a different story.”
This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids.
Two great Christmas greetings from agencies in our world of cause marketing.
The video above is from Acart Communications, the agency where Osocio blogger Tom is working. I guess he is too shy to promote is here :-) I do it because it’s a great video.
Paranoël Activity: it takes a different perspective on that supernatural old guy who breaks into your house once a year while you and your children are asleep.
Written and Directed by Christopher Redmond
Director of Photography: Karl Roeder
Starring: Tim Coderre , Jack Megginson and Bridget Redmond (with a special appearance by Christopher Redmond as Old St. Nick)
Creative Directors: John Staresinic, Tom Megginson & Vernon Lai
Starring: Tim Coderre, Jack Megginson, Bridget Redmond, Christopher Redmond
Agency DETUSCH&LUBA from Copenhagen Danmark made the work below.
It is about food as a huge concern for humanity.
Eat, drink and be merry.
Eating disorder is rapidly reaching epidemic levels across the globe. Today, eating disorders account for more deaths than any other type of mental illness. Getting treated early is vital. The longer an eating disorder lasts, the greater and less reversible the damage becomes.
It can be scary to seek help for an eating disorder but gaining support from a friend, family member or nutritionist is for many people the first step on the road to recovery.
See the overweight version after the break.
Creative Director: Simon de Tusch-Lec
Chief strategist: Louis Paldrup
Photographer: Piotr Stopka
World’s largest community service organization, Lions Clubs International, has an old-fashioned image. That is my perception too. And they are aware of that also.
For breaking that image the came with this campaign two weeks ago.
While there are 46,000 clubs and 1.35 million members the around the world, Lions Clubs International is looking to recruit the next generation of Lions members. Therefore agency Serve Marketing made this rap video for them.
The music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees.
It is an idea done many times before, mostly overacted, rarely good. This video from the Lions Club is ok, acted in the right proportions.
A wetsuit, mermaid costume, clown attire, Liverpool FC T-shirt and an imperial Chinese robe. These last outfits were chosen by some of the 23 people taking part in a photo project initiated by The Straits Times, the leading Singapore daily, in partnership with Lien Foundation, a Singapore philanthropic house. Entitled “The Last Outfit”, the project showcases individuals in the clothes they wish to wear for their own funeral.
For The Last Outfit, 8 professional photographers from The Straits Times captured 23 subjects attired in the final fashion statements of their choice.
Mr Lee Poh Wah, CEO, Lien Foundation: “Dressing is a way of life and even at death, our clothes can be a statement of who we are. Each exit outfit is one that best expresses the subject’s unique life. Their outfits and candid attitude have given us a fresh and fun perspective on how to deal with death. If there’s something like funeral fashion, they are setting a trend by wearing their souls on their sleeves.”
The Last Outfit seeks to remove the taboo of death and enthuse people to view life and death differently. It is part of the Foundation’s Life Before Death initiative we wrote about in 2010.
Posted by Marc | 22-08-2011 20:41 | Category:
Social aid
Nice campaign from the Israelian ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone).
A museums audio guide is used as new media channel. Agency McCann Erickson contacted the Israel Museum in Jerusalem and they choose a painting that expresses a deep feeling of distress. They changed it’s audio guide number to 1201, the same number as from ERAN.
Posted by Marc | 23-05-2011 22:18 | Category:
Social aid
This campaign is running for a few weeks in the Netherlands. I waited with posting it on Osocio because I expected a lot of discussion in my country. It didn’t happen.
The advertiser is SIRE, Stichting Ideele Reclame (the Idealistic Advertising Foundation), from which most campaigns cause a lot of stir.
This campaigns is about the consequences of divorce for children.
The campaign makes clear how much influence the penetrating words of divorcing parents can have on their children. The children are portrayed tattooed with their parents words. It is a metaphore that conflicts in a divorce not only have a big impact on the short term, but possibly will influence the child a lifetime.
The campaign made by 180 Amsterdam contains 3 print ads, a video and a campaign website.
Website visitors can share some of the tattoos on Twitter, Facebook and Hyves (the Dutch Facebook competitor).
Some of the texts at the tattoos: “If you’re gonna visit dad now, you can stay there”, “If you’re taking the house, I’m taking the boys”, and “Don’t you think your dad still wants to see you”.
See the translated english version after the break.
About SIRE
The board are people from the Dutch marketing and communication industry. The members work in advertising, public relations, online and research offices, its communications officer with advertisers, or come from newspapers, magazines or television. These board members are not themselves the creators of the campaign. They only choose from the topics that qualify for a campaign.
In the Democratic Republic of Congo or DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground or SFCG, it is estimated that there…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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