I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.
In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.
However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.
The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus. See it here and tell us which evolution you see.
It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.
The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.
You can be blown away by this Canadian TVC. But if you look closely you will see that it is all about the door. A door as a symbol for something that can’t be ignored.
This TVC is the new campaign from Partners for Mental Health. With this campaign they show the shocking statistics that surround youth suicide. After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.
The campaign entitled Right By You is actually a petition campaign.
It calls on viewers to sign a petition encouraging governments to change the way we support and fund youth mental health.
Partners for Mental Health: The lack of support for mental health services is one of the most pressing issues facing youth today, and it has devastating consequences. As many as 8% of young people will try to take their own lives, and almost all young people who die by suicide have a mental illness, such as depression. 3 out of 4 children and youth with a mental health problem or illness will not receive treatment. And those who require mental health services are often not able to access it, unless their families have the resources to pay for services privately.
They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.
Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.
A nice idea from International China Concern (ICC) now on Kickstarter. Hand in Hand is a card game to help supporters connect and relate to the children they serve.
They need to promote sponsorship of children by building connections with sponsor parents. They wanted to give them something they could share with their friends, and something to help teach their own children about the work that’s being done.
The result is the card game. Originally the name of their sponsorship program, Hand in Hand is now a game that helps children and adults learn about disabilities.
Amazing animated typographic conversation shows what it’s like to speak to a helpline counsellor.
The animation is made for ChildLine. It is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine deals with any issue that causes distress or concern, one of which is unfortunately sexual abuse.
The video is also one of the eye catchers at the ChildLine website. Good work from the helpline to prepare and convince. To take the first step.
This is a great new project from Martijn van Osch: Goodmornings.
The place for you to share and enjoy goodmornings with the whole world. A team of 16 people from the Netherlands made this happen. Their goal : brighten up the world.
Good morning! Bonjour! Buenos días! Guten Morgen! Bom dia! доброе утро! God morgon! Buongiorno! Dzień dobry! 早安 Günaydın!
Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.
They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.