Posted by Marc | 21-04-2012 22:05 | Category:
Social aid
Good campaign visuals don’t need much copy. I’ve said it many times before and I say it again.
And it’s obvious why these ads are nominated for the CLIO awards. It’s what I like, just like the jury.
These ads are from the Indonesian Jalla PRT, the National Network for Domestic Workers Advocacy.
“When domestic helpers themselves need help.”
"A Day Without Dignity”, 2012 campaign held on Monday April 16th highlighted how humanitarian aid and other development interventions often do more harm than good. The campaign features the use of social media channels such as blog posts, tweets and other media to share stories of local champions making a difference.
The campaign was originally launched for the first time last year, as a counter-protest to TOMS One Day Without Shoes campaign which challenged the general public to walk barefoot for one day to raise awareness for those who do not have shoes. TOMS shoes is a social enterprise which has a buy one give one policy: for every pair of shoes that are purchased one is given to poor children in developing countries.
“A Day Without Dignity” wanted to highlight the dilemmas that are incurred when communities are inundated with humanitarian aid, such as shoes, or food, clothing- it is detrimental to the local economy as it often competes with local vendors of the same products and might drive them out of business. Further according to campaign organizers this type of aid creates dependency and can deprives populations of their dignity by giving them charity instead of empowering them to help themselves.
This is a new campaign from Denmark, initiated by the Region Sjælland.
It is about psychosis, a generic psychiatric term for a mental state often described as involving a “loss of contact with reality”.
The campaign focus is on early intervention in psychosis. It is a relatively new concept based on the observation that identifying and treating someone in the early stages of a psychosis can significantly improve their longer term outcome.
The message is simple and clear: You can’t flee from what’s inside your head (Du kan ikke flygte fra en psykose).
The early intervention isn’t mentioned in the tv-spot. It think that is smart, it can act as a deterrent. I wonder if that is a strategic decision.
Three funny ads from the Dream Doctors, a non-profit organization which integrates professional medical clowning into the medical services provided at Israeli hospitals.
“For a few minutes, the disease is less scary.”
The use of images from politicians and world leaders is very common in social advertising. We’ve seen them a lot on Osocio. And not always to my satisfaction.
Just like these three ads from the French ADMD (Association pour le Droit de Mourir dans la Dignité), the association for the right to die with dignity.
The ads are made for an upcoming demonstration on March 24 against the French government and candidates in the presidential elections of spring 2012.
The ADMD wants to legalize euthanasia and assisted self-deliverance and wants to see it regulated through legislation
Just like 94% of French men and women according to the organization.
Tagline: “Must you be put in this position to change your stand on euthanasia?”
The ADMD campaigns with these harsh images, with Sarkozy, Le Pen and Bayrou in the key role. Euthanasia is a very controversial subject and it is too brutal to use the three French politicians to communicate the cause.
It is a sign of laziness and populism. Euthanasia is more than a difficult decision made in a hospital. It is about dignity which isn’t shown in this campaign.
Danish Blogger and photographer Sebastian Rottmair introduces the world to “The Little Peacekeeper.” Although he is a little green lego man with a blue hat, he has BIG ideas. The Little Peacekeeper believes that we live in a world that needs a lot of small and big peacekeepers. You can follow his travels to Sudan, Sierra Leon and Afghanistan here THE LITTLE PEACEKEEPER. While the site is not connected to the UNDP, Mr. Rottmair seems to be promoting the UNDP and their work all over the world. It is an interesting concept of showcasing the link between peace and sustainable development.
Rude to say this is beautiful but this is one the best visualizations of the term Vicious Cycle of Violence. It is from the AWARE (Association of Women for Action and Research) in Singapore.
The term cycle of violence refers to repeated and dangerous acts of violence as a cyclical pattern, associated with high emotions and doctrines of retribution or revenge. The pattern, or cycle, repeats and can happen many times during a relationship. Each phase may last a different length of time and over time the level of violence may increase.
It often refers to violent behavior learned as a child and then repeated as an adult, therefore continuing on in a perceived cycle.
It is one the most important chapters in the cause marketing book: looking for a sustainable solution. That is what Aware is trying. Breaking the chain. Or even better:
“If it happens once, it could happen again.
Stop the cycle before it start.”
Two more great campaign items after the break supplemented with 6 other campaigns from our archive based on the same theme: The Vicious Cycle.
“Gift of Life” is a film about an old robot and a beautiful doll, directed by A/F Benaza for Manikako, and sponsored by Energizer.
Manikako is a Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials. It offers free doll-making workshops to less-fortunate Filipino children, helping them rediscover creativity, resourcefulness and environmental responsibility--values which can help them rise above poverty.
At the Manikako workshop, a Manika (doll) is transformed into a Manikako (my doll).
Manikako believe the world becomes a better place when making beautiful things for someone else. The Manikako staff will guide the participants throughout the workshop, sharing doll-making tips, sewing techniques, and a story or two.
A new nifty Google Maps tool. Getting safely from A to B with a Guide Dog with Google Maps.
It really works, check this route (and press the ‘Get Directions’ button).
For blind people, getting from A to B is often a challenging route. Guide dogs enable blind people to safely, easily and independently take to the streets. This is why KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains puppies to be guide dogs.
The only thing we have to wait for is a smartphone made for dogs :-)
This interesting campaign from Chile portrays the ill fates of children in poverty and neglect as a cage they need to be freed from.
The visuals are self-explanatory, so I don’t really need to add much commentary except to say that it’s one of the saddest ads I’ve seen in a while. Not exactly shock advertising, but it certainly turns the pathos up to “11”.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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