Osocio NL

In this video ATM stands for Automated Thanking Machine #TDThanksYou

Posted by Marc van Gurp | 6-08-2014 19:04 | Category: Corporate Social Responsibility, Social aid

TD Bank Group: Automated Thanking Machine

This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the video.

The Canadian TD Bank Group is doing an annual customer appreciation day and this year they did it with their ATM transformed into an Automated Thanking Machine.
Specially invited customers thought they were coming in for a focus group for a new ATM.

Watch the - 7.5 million views until now - video below. Today.com has the story.

Hat tip @gibarra!




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Back to the violence with makeup

Posted by Marc van Gurp | 23-03-2014 21:30 | Category: Social aid, Violence

Dutch Railways: Hands off our employees.

This seems like another shock campaign. It isn’t.

The Dutch Railways has recently launched a campaign about violence against their employees. Hands Off is the title. Two staff tell the story about what they have experienced.

Translating the story is not necessary. The strongest part of the campaign are the videos made in a sort of reverse Dove Evolution story. It is the story of an employee who goes back to the time of violence. Where the makeup work is an essential part of the story.

Translation of the headline in the first print ad:
“Since January 13, Iloyka is back in Breda every day.” (Breda is a city in the Netherlands)
“Hands off our employees.”



Advertiser:
Nederlandse Spoorwegen
Agency:
Selmore

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Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.



Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

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Guide dogs also help people who have seen too much [update]

Posted by Marc van Gurp | 7-01-2014 18:00 | Category: Fundraising, Social aid, Peace & Conflicts

KNGF Geleidehonden - Guide dogs also help people who have seen too much

This is the new commercial from KNGF Geleidehonden, the Dutch Guide Dog Association. They are known for the training of guide dogs.
That they also train dogs for different tasks is less well known. As for war veterans with post-traumatic stress disorder. They often suffer from insomnia, nightmares and reliving.

A dog contributes to a sense of security, increased mobility and comfort and peace, seeking contact and make his boss awake by nightmares.

“We not only help people who can’t see, but also people who have seen too much.”

Update: the video is now available in English. See below. Thank you Selmore.
(Dutch version after the break)



Advertiser:
KNGF Geleidehonden
Agency:
Selmore

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A minute of digital silence

Posted by Marc van Gurp | 9-12-2013 21:30 | Category: Social aid

One Minute of Silence

For who would you hold a minute’s silence?
Try it here. Submit, keep the button pressed for one minute, share.

Developed by JWT Lisboa, this app runs in the most important social media platforms, independently of how you access it.




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3 Decades of Aids Awareness Campaigns #WorldAIDSDay

Posted by Marc van Gurp | 1-12-2013 21:30 | Category: Design, Gender issues, Health, Social aid, Developing World

I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.

In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.

However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.

The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus.
See it here and tell us which evolution you see.

Follow Osocio Aids/HIV campaigns on Pinterest




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Haiyan: Infographing a humanitarian catastrophe

Posted by Tom Megginson | 12-11-2013 12:29 | Category: Social aid

Haiyan: Infographing a humanitarian catastrophe



Advertiser:
United Nations Office for the Coordination of Humanitarian Affairs
Source:
ReliefWeb

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Play games. Save lives. Real ones.

Posted by Reuben Turner | 22-10-2013 12:02 | Category: Corporate Social Responsibility, Fundraising, Media, Social aid

It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.

image

The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.

image

Sim City player? Buy yours here.



Advertiser:
The Red Cross
Source:
Third Sector

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Slam the Door to Fund Youth Mental Health

Posted by Marc van Gurp | 14-10-2013 18:25 | Category: Health, Social aid

Right By You. Partners for Mental Health

You can be blown away by this Canadian TVC. But if you look closely you will see that it is all about the door. A door as a symbol for something that can’t be ignored.
This TVC is the new campaign from Partners for Mental Health. With this campaign they show the shocking statistics that surround youth suicide. After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.

The campaign entitled Right By You is actually a petition campaign.
It calls on viewers to sign a petition encouraging governments to change the way we support and fund youth mental health.

Partners for Mental Health: The lack of support for mental health services is one of the most pressing issues facing youth today, and it has devastating consequences. As many as 8% of young people will try to take their own lives, and almost all young people who die by suicide have a mental illness, such as depression. 3 out of 4 children and youth with a mental health problem or illness will not receive treatment. And those who require mental health services are often not able to access it, unless their families have the resources to pay for services privately.



Advertiser:
Partners for Mental Health (Canada)
Agency:
UNION
Source:
Glossy Inc.

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Five lines are enough to be the best Belgian newspaper ad

Posted by Marc van Gurp | 1-09-2013 22:00 | Category: Awards, Social aid

Stoute jongens tellen mee, VZW de Huizen

Last week I compared two prizes both organised by newspapers in the Netherlands and Belgium. The winner of the Belgium award is announced this weekend.
It’s the work from Bruno Seys and Filip Vandewiele, the creative partners at What’s in a name?.

They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.

Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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