The best of non-profit advertising and marketing for social causes

Social Aid

We have 219 blogposts about Social Aid.
Related Pinterest board: Mental Health & Social Aid.

  • Burger King drives home a literacy message at the drive-through

    By on 29 September 2016

    A few years ago, Marc and I had some April Fool’s Day fun with Osocio, pretending that we had been acquired by McDonald’s. For the day, we ran posts about how great McDonald’s was on corporate social responsibility and,...

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  • Contact the Elderly Loneliness

    Loneliness

    By on 5 July 2016

    These two videos about loneliness are from UK charity Contact the Elderly. And with a major difference in the telling of the issue. The video above shows a life in a nutshell with a very sad and empty end. Being alone with...

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  • Grey For Good Singapore I SEA App

    Grey Singapore wins Bronze Lion for failed App

    By on 21 June 2016

      Well, isn’t that awkward. ADWEEK reports that Grey For good Singapore’s I SEA App, intended to use “the power of crowdsourcing to monitor the vast sea and make an impossible task possible” has been removed from Apple’s iTunes a few hours before...

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  • Pro Informis Fear is a serious disability

    Fear is a serious disability – fear paralyzes

    By on 14 June 2016

    Fear come in many forms. They are difficult to understand, recognize and visualize. Agency Jung von Matt/Limmat AG made an effort for Pro Informis from Switzerland. Fear is a problem for about 800.000 people in that country. The focus from the campaign is about...

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  • INATAA Brazil promotes dog therapy for war refugees in São Paulo

    Therapy dogs for refugees: Dogs don’t know intolerance and prejudice

    By on 30 May 2016

    The story in this new campaign video is told through the eyes of a dog. It is a therapy dog from the Brazilian INATAA telling us that he don’t care about what is on tv, what is said in the...

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  • Selling shock to prevent teen pregnancy? Does that ever work?

    By on 30 May 2016

    Just because you have a clever art direction idea, doesn’t mean you need to act on it. This campaign, by Sparkling México for Save The Children, is one of those situations. It’s shocking and attention-getting, sure. But was it the...

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  • Ministerio Publico do Estado de Sao Paulo Pierre Auguste Renoir The Incomplete Work of Art

    This incomplete masterpiece from Renoir is about missing children

    By on 15 April 2016

    This short film with the masterpiece “Pink and Blue” (1881) from famous painter Pierre-Auguste Renoir as storyline vehicle is a masterpiece itself. Because it is so gripping and because the authors have succeeded to portray personal stories in a very...

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  • BarbieSavior Instagram lampoons white saviour complex

    #BarbieSavior Instagram lampoons white saviour complex

    By on 25 March 2016

    The “white saviour” cliché is already well-known among international development circles. It’s a  voluntourist, often American, white, female, and overtly Christian, who engages in overseas volunteerism that’s “all about her.” The concept has already been lampooned by projects such...

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  • Pray for Paris

    There are no spoken words in this Prayer for Paris

    By on 21 November 2015

    A prayer and sharing love is the only answer to terror and violence. That is an opinion, which is more than the maker of the video above has to say and I think he is right. It is made by Alex Soloviev. His words:...

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  • Undressing Disability: Speaking up for sexual needs

    By on 12 November 2015

    Much of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...

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