These two video’s are the winners in the Nationwide (USA) Cyberbullying PSA Development Contest organised by Sony Creative Software, The Ad Council and the National Crime Prevention Council. The purpose of the cyberbullying PSA contest was to leverage the talents of multimedia creators in a way that contributes to the greater good of the online community.
Above the video from Marvin Jimenez. For his entry, Words Really Do Hurt, Jimenez aimed for a sense of loneliness, and the thought of someone deliberately hurting another through the use of technology in the form of words on a computer screen. “The students involved in the cyberbullying PSA project did an exceptional job,” he said. “This was a great opportunity to expose them to communicating through video to support what educators call ‘differentiated instruction’, working with the medium of video on a very meaningful project.”
Posted by Marc | 30-06-2008 22:10 | Category:
Social aid
This is the follow-up of the campaign from Florida based Family Resources Inc. which I posted about before. In this stage of the campaign a new website is launched: ihatehimsomuch.com. The campaign aims to help couples get through rough points in their marriage. Initially, the project was supposed to promote marriage but research clearly showed marriage is hugely popular and widely sought after in the United States. The problem: marriages are frequently not well planned, not well executed, and subsequently discarded. The challenge became helping people build better marriages.
Bronze Lion in Cannes in the category Outdoor.
This outdoor Red Cross campaign from Argentina was made for fundraising after a flood. A home was built inside a lake in downtown Buenos Aires next to the Planetarium.
A sign read: The North of Argentina needs your help.
Over 60.000 calls and a increase in donations were achieved. And most importantly, the citizins became aware of a situation that until then seemed remote.
From Adbusters:
“Design is at war with itself. We are taught that design is about finding solutions. But the success of these solutions is judged so narrowly – Did it ooze desire? Did it shift units? – that we find ourselves implicated in problems far greater than the ones we solve. The time has come for a radical shift in priorities. We are now faced with some of the most daunting global challenges in human history. These are real targets, worthy of our problem-solving skills, ripe for our intervention. Yet those who have the vision to rise above national and political boundaries still have no symbol to rally under. We invite you to create a flag – free from language and well-worn clichés – that embodies the idea of global citizenship. A symbol that triggers pride and cohesion, whether worn on a backpack, displayed on a door, or flown on a flagpole. A symbol for anyone to declare membership in a growing and vital human cooperative. We invite you to prove that design has a real role to play in the fate of our world.”
The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces.
On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to make a call by accident to the first recorded contact on your cellphone address book?
So how about turn that into a good action, by placing The Braille League number on the first slot ?
And so the award winning campaign “A Blind Call” was born:
Add “A blind call” as a contact on your cellphone (contact = A blind call ; number = 070 22 22 30)
If you accidentaly press your address book, that would be the first number
You no longer would bother Adrian, Alan or Armando – thanks, anyway! – but rather contribute to solve blind people’s problems.
The call ends after 30 seconds with a maximum toll of € 0,75 *.
The campaign is live until 31/12/2008
Thousands of people made a blind call, and the muchawarded campaign had a surprisingly large coverage in media. A great use of world’s largest platform for a good cause.
Suffering from war, hunger and disasters is in some parts of the world a never ending thing. The French organisation Douleurs Sans Frontières (Pain Without Borders) tries to give the first social aid in these areas like Docters Without Borders do for health care.
This new campaign, made by TBWA/MAP Paris, is meant for fundraising and shows the never ending cycle which Douleurs Sans Frontières tries to break through.
Posted by Marc | 18-04-2008 21:40 | Category:
Social aid
Osocio visitor Tommaso Catalucci sent me these pictures of the current campaign from the Scottish National Child Protection Line. All of Glasgow and the rest of Scotland distressed children are seen in telephone boxes.
Main goal is asking people to speak out and help stop the abuse or neglect of young people.
“He can’t tell anyone his mum’s too drunk to look after him.
But you can.
If you are concerned about any child’s welfare, call the Child Protection Line: 0800 022 3222”
This new campaign, which is launched today, doesn’t try to persuade people to get married. It pushes people to think twice about what marriage means.
Hired by the Pinellas Park, FL, non-profit Family Resources Inc. main goal is: if more people invest wisely in their relationships, those relationships will strengthen, and fewer divorces or separations will take place. This is a marriage promotion effort that doesn’t push people into marriage; it pushes people to think twice about what marriage means.
The campaign team at Salter>Mitchell (formally Marketing for Change) argued a straightforward campaign about the benefits of marriage didn’t make sense. Nine out of 10 people in the target area had already either been married or wanted to be married, the team’s data showed. The problem was not a desire to get married. The problem, they argued, was the product. About half of those who use the product - who get married - end up asking for a refund. They file for divorce. So the real challenge is not persuading people to get married; it’s helping people stay married or - and this is where the first commercial is targeted - creating a stronger marriage in the first place.
The TV spot above is part of a six-month strategy that will use outreach, the web and other tactics to reframe how people think about marriage.
A famous Dutch writer said last week “we are living in a over irritated world”. I admit, looking around at most blogs shows the dominance of the big mouth. Superiority and anger seems to be the keywords.
The British Mental Health Foundation ask in this years campaign how close you are to the boiling point. Most of us deal with anger in a healthy way. But for some of us anger can sometimes become a problem. Even if you don’t always express anger, it doesn’t mean you don’t feel it.
Problem anger has been linked to a range of physical, mental health and social problems.
This campaign from the Argentinian Alcohólicos Anónimos is running now. The four videos shows typical behaviour of alcohol addicts.
Tagline: “If you are worried about your way of drinking, call us. We have been there. Alcohólicos Anónimos”
Video above is called ‘Resaca’ which means ‘hangover’.
Great ads which won AdPrint - European Creative Teams Competition, 2008 (Crystal Angel) for Luerzer’s Archive Best Use Of Illustration.
Ads are form Payasos sin fronteras, the Spanish Clowns without Borders.
Posted by Marc | 11-03-2008 22:08 | Category:
Social aid
Nice ads from Recovering Workaholics, an organisation set up for those of us who have proved ourselves to be very successful in our career but realise that work simply isn’t enough. It is designed for people who are used to being in high- powered positions and have concentrated on building a career rather than a life. Recovering Workaholics was created Gina Gardiner.
Almost impossible to describe this hearing test from the Norwegian Red Cross. For optimal results, use headphones and reduce background noise as much as possible.
A simple, but ethically effective initiative was launched this week from NPO Project H Design. ‘The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods]. To read more about the project and get involved in the sponsoring, visit Project H Design.
“Don’t Shoot Me Santa” is a song by Las Vegas-based rock band The Killers. The song was released November 27, 2007, with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs.
Communication designers and its graduates, certainly have the creative ability to make significant change to social and public service, and yet I question why this is not sold to designers as a credible route to take post Graduation. Pitching the fact that only 23.2% of design graduates will find jobs in the creative industry itself, London based [public sector] design agency ThinkPublic, introduce The Real Work Experience.
The Real Work Experience aims to open design graduates’ eyes to the opportunities of using their skills beyond the usual design roles and the possibility of working in the public sector. Concurrently, the programme aims to educate public sector bodies on the skills and value designers can bring to their organisations. This is one of the most inspiring and much awaited initiatives I have seen for a long time. The situation so many design graduates find themselves in is frightening, and yet there are so many possible avenues to vehicle our talents toward. To see more photos of the first launch event held in London late 2007, see Flickr.
Three ads about teen pregnacy from United Way of Greater Milwaukee. A recent study found that Milwaukee has the 7th highest rate of birth to teens in the USA. In 2006, the United Way of Greater Milwaukee approached Serve, a non-profit advertising agency, to request help in raising awareness about the problem.
Serve focused on statutory rape for this particular campaign because in Wisconsin it is a huge part of the teen pregnancy crisis. In Wisconsin: 71% of babies born to teen girls are fathered by adult males over 20 years old. In 20% of the cases, the fathers are at least six year older than the mothers.
Serve give us the opportunity to look behind the scenes making a campaign with some exerpts of a video made during talks in a focus group.
In this provocative commercial from the Dutch Socialist Party (SP) you see a 86 years old former actrice telling about her experiences with the homecare situation. In order to cut down expenses the Dutch governement changed the homecare policy. Instead of having a personal helper who the elderly people know and trust, they now get different people who help them.
Everytime it’s someone else who washes them, helps them getting dressed, or cleans their houses.
This is what she says in the video:
Dutch:
Al jaren word ik bij het wassen geholpen door Connie.
Connie is te duur, zeggen ze.
Dus nu komt er een vreemde.
En daarna weer een andere vreemde.
Ik kan me net zo goed voor heel Nederland uitkleden.
English:
For many years now, Connie helps me with washing myself.
Connie became too expensive they say.
A stranger is helping me with washing myself now.
And the next time it’ll be another stranger.
What is the difference with getting undressed for the whole country?
Tagline: Voor een menselijke thuiszorg
For human homecare
This commercial can only be made in some European countries, I think. In the Netherlands the first reactions are positive. The video is very well made and the actress is beautiful and proud. But the main question is: does the nudity helps to get the message through, or does it just distract?
What do you think?
A new law prohibits Singaporeans from engaging in child prostitution while overseas. Pay for sex with someone under 18 and you will be prosecuted upon returning to Singapore.
These ads are from Singapore department of Unifem, the United Nations Development Fund for Women.
Tag line: “When you slept with her / When you get out of jail”
Just a normal foster parents campaign at first sight. But it isn’t. This new campaign made by Better World Advertising for Family Builders tries to recruit accepting and loving parents for LGBTQ kids in the foster care system. LGBTQ stands for Lesbian, Gay, Bisexual, Transgender and Questioning.
The campaign is running on billboards, in subway stations, on the trains and buses in the San Francisco Bay Area, as well as posters, print ads, postcards, etc.
“Look around you. 1 in 5 people will struggle with mental illness at sometime in their life, and almost everyone will be affected by it.
So what can you do?”
The NYU Child Study Center just launched a new campaign called ”Ransom Notes” to draw attention to childhood psychiatric disorder. This in-your-face approach has created a lot of controversy.
The Ransom Notes campaign is designed as a provocative wake up to create awareness and spark dialogue about the disorders. Twelve million American children and adolescents face daily battles with psychiatric disorders. Untreated, these children are at risk for academic failure, school dropout, substance abuse, suicide, unemployment, and imprisonment according to the NYU Child Study Center.
“Ransom Notes,” the Child Study Center’s most extensive public awareness campaign in its history, was produced pro bono by BBDO. Its public service ads appear in kiosks and bulletin spaces across New York City. The campaign features scrawled and typed communiqués as well as simulations of classic ransom notes, composed of words clipped from a newspaper.
Update 20/12: Ransom-Note Ads About Children’s Health Are Canceled.
The Child Study Center at New York University said on Wednesday that it would halt an advertising campaign aimed at raising awareness of children’s mental and neurological disorders after the effort drew a strongly negative reaction.
Read the story here.
Video from Pablo Olmos Arrayales, dedicated to everyone that remember the ones that forget.
¿Por qué lo hago? Why I do it?
I asked Pablo, who is living in Spain, why he made this video:
“Seven years ago I found out about alztheimer on a research of diseases for my thesis. Back in my homeland Mexico, I noticed this illness is not accepted and even worse, most people ignore alztheimer. I think because there are not as may old people as here in europe.”
“I wrote my thesis to make people understand that someday almost everyone will forget about everything, we´ll need support from others instead of indeference. I promised myself that someday I will make a movie about it so I can reach more people.”
Gold at the Cannes Lions 2007 in the category Press.
Four ads from the Singapore Hospice Council with very strong and confrontating copy. The Singapore Hospice Council (SHC) is an umbrella body incorporating all organisations actively providing hospice care in Singapore. The Council is committed to improving the lives of patients with serious life-threatening illness and to support the loved ones of these patients. It aims to co-ordinate and promote hospice care in Singapore and to provide education and training of doctors, nurses, social workers, volunteers and members of the public.
Bronze at the Cannes Lions 2007 in the category Outdoor.
Copy: “Suas doações são nossas armas.”
“Your donations are our ammunition.”
Ad for Exército de Salvação, the Brazilian Salvation Army.
The use of fairy tales is not new in social advertising. It is a simple and effective way to communicate about a issue and almost everybody can understand the metaphore.
Posted by Marc | 20-04-2007 13:39 | Category:
Social aid
Although this campaign is running for two years now, I never posted a campaign about the subject of incarceration. It is not a popular subject, it’s a world we don’t like to think about.
Posted by Marc | 11-04-2007 20:49 | Category:
Social aid
Each year the Mental Health Foundation uses Mental Health Action Week to raise awareness of mental health issues across Britain. This year (8 – 14 April) the Mental Health Foundation is raising awareness about the importance of friendship and its positive impact on mental health.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Social Edge:
Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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Bronze Lion in Cannes in the category Outdoor.
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