This is a great new project from Martijn van Osch: Goodmornings.
The place for you to share and enjoy goodmornings with the whole world. A team of 16 people from the Netherlands made this happen. Their goal : brighten up the world.
Good morning! Bonjour! Buenos días! Guten Morgen! Bom dia! доброе утро! God morgon! Buongiorno! Dzień dobry! 早安 Günaydın!
Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.
They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.
The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.
It’s perfect for low budget campaigns thus for small charities.
Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.
Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!
The six-member Heilsarmee rock band includes 94-year-old “self-confessed ‘old crock’” Emil Ramsauer on double-bass! Check out the video for “You and Me”:
The pick is not without controversy, however. Some media reports wonder if Salvation Army’s Christian affiliation may violate the rules of the European Broadcasting Union (EBU) which produces Eurovision. EBU contest rules specify that “political” or “commercially promotional” songs are not allowed.
Martin [Künzi, Salvation Army Head of Marketing & Communications] says he disagrees with the EBU but admits that there is ongoing dialogue to ensure Heilsarmee can take part in a way that represents the original concept of presenting a true face of The Salvation Army.
‘For us,’ he says, ‘it is not a question about uniforms and the name as such but that if we have to change them it will disrupt our concept. We were authentic as The Salvation Army – no wild choreography, a band that can perform the song in the streets. If the uniform is removed the concept will be affected. Therefore we want the EBU to rethink the restrictions and let us create a concept that works.’
Switzerland has not won Eurovision since Celine Dion represented the country in 1988. (She really did!) The first semi-final is May 14, 2013. Will you be voting for “You and Me”?
It has been said; a picture can say a thousand words, well how about “a picture can save, 16 billion dollars in foreign aid dollars.” Uh? Ok yes, I made that one up, but its what International Relief and Development organization Oxfam America is betting on with it’s new “Don’t Cut Aid, Its Working?” campaign.
Our regular visitors know that I’m a fan of Oitzarisme, the blog from Constantin Nimigean about photography. And from his magazine Love Issue. It is about Love & Issues.
Recently he published the first Love Issue edition in print. The first six editions were online only.
And this first print edition is great again. Reading and watching a magazine is a completely different experience than online. Seclude yourself is something we no longer know that good.
This Issue contains ten beautiful, sometimes heartbreaking, photographic reports and series. From ten different photographers.
Like ‘Couple Clothing’ from Erik Nauman. The title covers it completely.
Snog is a serie by Rankin. Snog in a very literal way.
And what I like the most is ‘What do you miss’ from Ioana Cîrlig.
It is a collection of portraits and Polaroids from women in the Târgșor prison in Romania.
See some of them below.
Ioana Cîrlig: “I wanted to find out what they think about the stuff they can’t do while they’re inside. What they miss especially the litle things like taking a walk in the park or having a beer on a terrace.
I took a Polaroid of one of the the things they said they miss. I show the Polaroids next to the portrait.
Aida, 54, is serving a 10-year sentence for murder. She miss watching TV, taking her grandchildren to the park, taking care of her family and taking walks in the city.
In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatted a house in the middle of a street in Brussels. In that very house, they recorded their own version of Madness’ well-known hit Our House.
“Paul- Émile Léger, more than 60 years ago, created a movement. A movement to help young people in foreign lands, and those most in need, worldwide. A movement to help the senior citizens and families of Quebec. Today, thanks to you, L’Oeuvre Léger has helped more than 30 million people. Keep the movement going. Give.”
Every day over 40 young Australians find out their mum or dad has cancer. The research released by CanTeen shows that these 40 young people are 6 times more likely to be at risk of mental health issues than their friends.
CanTeen is a national support organisation for 12 - 24 year olds who are living with cancer, and is the only organisation of its kind in Australia.
In response to this research, CanTeen is launching a national campaign designed to raise public awareness about the mental health issues that can arise in young people when dealing with a parent’s cancer.
Peter Orchard, CanTeen CEO: “This research clearly identifies the scale of mental health issues that are apparent in this group of young people. The findings speak for themselves – young people in society today are dealing with more life choices and pressures and adding a parent’s cancer to the mix significantly increases the risk of developing anxiety or depression.
The campaign, which was launched nationally on November 15, include radio, TV, cinema, online and print coverage.
A honest story. That’s all you need for a touching campaign video.
It doesn’t matter if you’ve nicked the idea. Like this copy of Subterranean Homesick Blues from Bob Dylan. It’s the fundraising campaign from the Irish Jack & Jill Children’s Foundation.
The music from Angus & Julia Stone is the final touch.
The campaign, called ‘Bringing Home’, calls on the general public for financial support and features the personal experiences and stories of many people linked to the charity including Brigid Flanagan from Termonfeckin, Co Louth and her three-year old son Richard, who requires 24h-a-day care.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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