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Luvo jumped over his addiction with sport

Posted by Marc van Gurp | 15-10-2014 19:00 | Category: Drugs, Poverty, Social aid, Sport, Violence

We Are Who We Become: about how sport unites young people around the world and helps them build their future.

The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions.

It is one of five portraits in this new campaign from Right To Play. All five sporters had their struggles, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that. We Are Who We Become is about how sport unites young people around the world and helps them build their future. The five video portraits are like Nike commercials but even more powerful by the stories of the athletes.



Agency:
Wieden + Kennedy

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A knife, the weapon for a better neighbourhood

Posted by Marc van Gurp | 26-09-2014 12:30 | Category: Awards, Social aid

Resto VanHarte: A knife, the weapon for a better neighbourhood.

This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye immediately. That was this ad from Resto VanHarte.

Resto VanHarte is a chain of 34 social neighbourhood restaurants where everyone can enjoy a healthy and inexpensive meal and a cozy environment. The aim to bring all kind of people together by cooking and eating together.

Issues in neighbourhoods can be anything and agency BBK/Door Vriendschap Sterker chose insecurity and violence with the visual of a knife. It is the power of associative thinking, knife stands for both violence and for the kitchen. It is the weapon for a better neighbourhood.

More about the NRC Charity Awards on our Dutch edition.

Click image to enlarge.



Advertiser:
Resto VanHarte
Agency:
BBK/Door Vriendschap Sterker

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A traveling campaign to Help Each Other Out

Posted by Marc van Gurp | 23-09-2014 21:40 | Category: Social aid

A traveling campaign to Help Each Other Out

This amazing project is important. Because it’s about kindness, about helping and be helped. Being there during tough times. It’s local, thus nearby.
Kelsey Crowe started Help Each Other Out last year. She conducted loads of research on support during tough times for an upcoming book. As she said, she became much kinder by reading people’s individual examples of support that got them through hard times. She could do nothing but start the project after this discovery.

Kelsey: “We are a young social venture that empowers neighbors, colleagues, peers and friends to reach out to people they know in a rough time. It could be loss, illness, any issue that people find really hard to talk about and struggle to know how to help.”

To promote their work they started a feel good public campaign that travels, hosted by neighborhood merchants, a school, hospital, or office lobby. Like the video below from an outdoor exhibit in San Francisco this summer.
Posters were created by a volunteer help at agency Wieden and Kennedy about kindnesses shown to young women with breast cancer undergoing treatment.
Click the posters in this blogpost to enlarge. And read them, then you know exactly what Help Each Other Out is about.




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The moving behind the scenes video is the best part of this suicide prevention campaign

Posted by Marc van Gurp | 10-09-2014 21:40 | Category: Social aid

Lifeline Australia: Reach out and get connected.

‘Reach out and get connected’ from the Australian Lifeline is the second post today about World Suicide Prevention Day.
The video features personalities Jessica Rowe, Steve Waugh, Jesinta Campbell, Justine Clarke, Luke Carroll, Steve Willis, Mia Freedman and Alex Perry speaking out about the importance of connecting to services and support.

Lifeline commented on YouTube and their website: ‘Talking openly about suicide is so important but, remember, your number one priority should always be self care so if watching this triggers emotions in you, please talk about how you’re feeling with a trusted friend or family member - or get in touch with people at Lifeline.”



Advertiser:
Lifeline Australia

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Would you answer this suicide call?

Posted by Marc van Gurp | 9-09-2014 20:00 | Category: Social aid

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

This is the campaign from the Flemish Suicide Prevention Hotline (Zelfmoordlijn) made for World Suicide Prevention Day, September 10. Agency Ogilvy came up with the idea to place a helpline desk in the center of Leuven. The phone on the desk rings incessantly until finally someone answers the calls.

The campaign itself is the result of this intervention on video. Guided with the text: “We are looking for volunteers.”, Then “Something for you?”. The video is clickable and leads to the foundation website.

In Flanders, three people die every day by suicide. It is the first cause of death among young people aged 15-19 years, adult women aged 20-34 years and in adult men aged 30-49 years. The number of suicide attempts is 10 times higher, which means that about 30 people in Flanders undertake a suicide attempt daily.

Read this blogpost in Dutch here.



Advertiser:
Zelfmoord 1813
Agency:
Ogilvy

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Priority Seats for those who want to make friends

Posted by Marc van Gurp | 28-08-2014 21:30 | Category: Social aid

Social intervention 2.0 IRL: Priority Seats for those who want to make friends.

Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do.
In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL.

These seats, marked with a label, are only available to people who wish to gain new experiences. For people who are ready for a new conversation.
For help to start a conversation some suggestions are given on post-its.




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In this video ATM stands for Automated Thanking Machine #TDThanksYou

Posted by Marc van Gurp | 6-08-2014 18:04 | Category: Corporate Social Responsibility, Social aid

TD Bank Group: Automated Thanking Machine

This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the video.

The Canadian TD Bank Group is doing an annual customer appreciation day and this year they did it with their ATM transformed into an Automated Thanking Machine.
Specially invited customers thought they were coming in for a focus group for a new ATM.

Watch the - 7.5 million views until now - video below. Today.com has the story.

Hat tip @gibarra!




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Back to the violence with makeup

Posted by Marc van Gurp | 23-03-2014 21:30 | Category: Social aid, Violence

Dutch Railways: Hands off our employees.

This seems like another shock campaign. It isn’t.

The Dutch Railways has recently launched a campaign about violence against their employees. Hands Off is the title. Two staff tell the story about what they have experienced.

Translating the story is not necessary. The strongest part of the campaign are the videos made in a sort of reverse Dove Evolution story. It is the story of an employee who goes back to the time of violence. Where the makeup work is an essential part of the story.

Translation of the headline in the first print ad:
“Since January 13, Iloyka is back in Breda every day.” (Breda is a city in the Netherlands)
“Hands off our employees.”



Advertiser:
Nederlandse Spoorwegen
Agency:
Selmore

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Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid

Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.



Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

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Guide dogs also help people who have seen too much [update]

Posted by Marc van Gurp | 7-01-2014 18:00 | Category: Fundraising, Social aid, Peace & Conflicts

KNGF Geleidehonden - Guide dogs also help people who have seen too much

This is the new commercial from KNGF Geleidehonden, the Dutch Guide Dog Association. They are known for the training of guide dogs.
That they also train dogs for different tasks is less well known. As for war veterans with post-traumatic stress disorder. They often suffer from insomnia, nightmares and reliving.

A dog contributes to a sense of security, increased mobility and comfort and peace, seeking contact and make his boss awake by nightmares.

“We not only help people who can’t see, but also people who have seen too much.”

Update: the video is now available in English. See below. Thank you Selmore.
(Dutch version after the break)



Advertiser:
KNGF Geleidehonden
Agency:
Selmore

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