Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00 were placed. The main title explains: “With your help we can get these children of the streets”.
The campaign is developed by Giovanni+DraftFcb in partnership with 24x7 Cultural to raise funds for Fundação Abrinq; a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship.
I like this campaign because the vending machines not only turn out to be great selling points for ‘Good’, resulting in donations, but the location of the vending machines play an important part in the story being told. Guerilla marketing is not always used in the right way. Giovanni+DraftFcb, however, did a great job picking the right medium and using this perfect for this campaign.
A ordinary campaign video at first site but the message underneath is firmly. The video is a shout out about the stigma single parents suffer.
The video support the work of Gingerbread, the UK charity which works nationally and locally, for and with single parent families, to improve their lives.
Gingerbread has been working with single parents since 1918. Back then they opposed the ‘bastardy’ acts that stigmatised children born out of wedlock. 92 years later single parents are angry about the labels that are used today.
Lone parent employment has climbed steadily in recent years but single parents are still portrayed as ‘scroungers’. Recent evidence has confirmed that most children growing up in single parent families turn out fine but single parents are often depicted as ‘bad mothers’, responsible for ‘broken families’. Single parents want these attitudes to be challenged.
Gingerbread has asked 50 influential politicians and media editors to sign a pledge to tackle prejudice against single parents.
Gordon Brown, Nick Clegg and David Cameron have already signed up.
You just saw some Belgian politicians being asked wether they know Samuel.
The voice over explains:
Help our politicians, nominate this poor Bolivian farmer for the Nobel Prize in Sustainable Development en keep the concequences of global warming on the political agenda.
You can cast your vote for Samuel on NomineerSamuel.be
(site also in dutch only).
While it’s not a traditional advertising campaign, I thought the Osocio readers would appreciate this design-centric fundraiser: Font Aid IV: Coming Together is a collaborative typeface to benefit the victims of the recent earthquake in Haiti put together by The Society of Typographic Aficionados. It features ampersands from nearly 400 international designers (myself included). The font is already for sale at Veer & Ascender Fonts, and will also be available at FontShop & MyFonts soon. All proceeds from the sale of the “Coming Together” font will go to Doctors Without Borders, to help with their relief efforts in Haiti. More details and a full list of contributors can be found HERE.
A shocking visual for a today’s topic: suicide amongst elderly people.
Ad is made by Shimoni Finkelstein Draftfcb (Tel Aviv, Israel) for Adam LeAdam, the charity for the elderly in Israel.
“Over 50% of all suicides are committed by senior citizens.”
Posted by Marc | 30-01-2010 22:27 | Category:
Social aid
Two ads from the Utah Commission on Marriage (USA). Aim is to help people form and sustain a healthy and enduring marriage. The campaign website offer all kind of reading material on various subjects.
“If you want a stronger marriage, work on it together.”
Campaign for The Healing Place, a nonprofit organization in Raleigh USA. Their mission is to help rehabilitate homeless people with substance abuse issues. While most organizations focus on keeping people off the street, The Healing Place seeks to give people new skills and confidence that they can use to reignite their lives as functioning, and working, members of society.
The National Crime Prevention Council (NCPC) unveiled today a new Internet resource in partnership with Google/YouTube and renowned ad agency Saatchi & Saatchi.
The video shows a typical 14-year old YouTube user who is passionate about dolphins but is being bullied and harassed by fictitious comments on site. When he sees one particularly hurtful comment he reaches down, grabs the comment, and then responds to it in the remainder of the video.
According to new research from NCPC, young people state that disrespect is growing rapidly in the digital world and say they need help defining and restoring respect among their peers.
YouTube also has a safety center where users can report bullying and other aggressive behaviors on the site or get the valuable tips and information on how to prevent these problems.
I noticed it by myself that I seldom give comments at blogs anymore. And not because of bullying but due to disrespect and indifference most commenters expose these days. And like many friends do, the place to discuss all kind of issues is the safe environment of social networks. It makes blogs and places like YouTube less valuable.
Tormented by the demons of her past and burdened by this disturbing family development, Colleen Foy (There Will Be Blood) tries to make sense out of her newfound life, but a series of unfortunate events cause her world to spiral out of control. (Guided text at the YouTube page)
This fake punks teens movie promotion is actually teen pregnancy PSA in disguise. It is made for United Way of Greater Milwaukee.
It was billed as an urban suspense thriller with a big twist. But teens in Milwaukee who have been anticipating the premiere of the new movie 2028 since late December, got a surprise they never saw coming. The movie they were expecting was really a psa about teen pregnancy.
“Get pregnant as a teen and the next 18 years could be the hardest of your life. babycanwait.com”
Posted by Marc | 16-01-2010 23:06 | Category:
Social aid
Two days ago CyberMentors launched an major £1.2m advertising campaign – refused permission to air on TV by regulators – in memory of bullied school girl Megan Gillan, whose life was cut short after facing continual bullying both online and in school on 19th January last year.
Megan’s family has fully supported the campaign with the hope that “no other family suffers the loss we have”. The advert, refused permission to air on TV, depicts a teenage girl sewing her mouth closed, symbolising the way victims feel silenced by bullies. It is this imagery which was seen as too brutal an image for younger audiences. However, the disturbing imagery is designed to drive awareness of the devastating effects bullying can have.
The video above shows a flashmob organised in Budapest by the Hungarian Kurt Lewin Alapítvány (Kurt Lewin Foundation) for their campaign called 100 Legszegényebb (The 100 poorest).
The message is that poverty is more than just being short of money. Poverty can be more: material deprivation, physical or cultural defencelessness, addiction, lack of family relationships.
Main part of the campaign is a book, in which the foundation collected short stories and attached 100 photos about people, who told their stories. An another main part is a traveling exhibition with selected pictures and information.
They promoted the campaign mainly with all kinds of guerilla marketing like the flashmob above but also reading actions, putting poster and stickers everywhere in several Hungarian cities.
The Kurt Lewin Foundation is an independent civil public interest organisation. With their work they wish to make a contribution to the consolidation of a democratic society in Hungary and particularly to the increase of tolerance and the elimination of stereotype-based thinking. They promote social dialogue, tolerance and the dissemination of knowledge and skills required for active civic participation – mainly by the development of critical thinking.
After Ingres. The bather of Valpinçon, Oil on canvas, 146/98cm. 2009
These paintings made by Remus Grecu are part of a campaign from earlier this year made for ANAD, the German eating disorder aid foundation.
Is the museum the place to show the beauty ideal? The three oil paintings where shown in the Städel Museum in Frankfurt with a lot of impact (see the video after the break).
On a plaque next to the painting:
Beauty ideals change. Today, the media and the cosmetics and fashion industries all promote body measurements that are unattainable for people with healthy eating behaviors, effectively turning disorders like anorexia and bulimia into trends.
But while in most countries models with a body mass index below 18 are banned from work, in Germany the seriousness of the issue is still downplayed.
Support prevention and education: www.antianorexia.net
Smiling is the universal sign of wellbeing so see what you can do to make yourself and those around you smile everyday. For World Mental Health Day on Saturday 10th October, the BBC is urging the UK citizens to smile its way to better mental health. What makes you smile? Tell others at bbc.co.uk/headroom.
The campaign will invite celebrities and members of the public to share what makes them smile and encourage people to do something everyday to make them smile, taking a simple step towards better mental health.
Campaign Executive Nina Bell explains: “Smiling is the universal sign of wellbeing. It’s scientifically proven that smiling makes you feel and look happier, healthier and more attractive. BBC Headroom is all about finding simple, effective ways of encouraging people to take better care of their mental health - and what could be simpler than smiling?
Oxfam International has been given a bold, typocentric makeover by Barcelona’s Hey Studio which is expected to resonate with a young Spanish audience. Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues through confronting icon-typographic mash-ups applied to a vividly coloured range of products from posters to pencils.
Holstee is an initiative by New York-based innovation lab Incubaker. It produces a line of eco-friendly and socially conscious t-shirts with unique signature holster pockets made of vibrantly patterned fabric.
“It is our intention to broaden the expectation of what it means to be sustainable. Humanitarian Sustainability is a large factor in all Holstee products – 100% of our proceeds are used to empower entrepreneurs and dreamers in extreme poverty around the world. By partnering with Kiva ... non-profit, micro lending venture, Holstee will be able to directly connect with such entrepreneurs.”
To get in on their cause-related mission you don’t need to give the shirt off your back – you need to buy one!
Impressing TV spot made for Adam LeAdam, the charity for the elderly in Israel.
The goal is raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. The TV spot communicates the disturbing message that these types of suicides are happening unnoticed.
Agency: Shimoni finkelstein Draftfcb Tel Aviv
“Nie mów nikomu, co się dzieje w domu” is the original copy of these three Polish ads from Niebieska Linia. Roughly translated it means “Home Sweet Home” “don’t tell anyone, what happens at home” (see comments).
The three ads are very subtile, maybe too subtile, showing ordinary scenes until looking closer. Domestic violence in three shapes: physical, alcoholical and sexual.
The ads are published in magazines and outdoor.
Niebieska Linia (The Blue Line) is a social aid organisation working with the victims of domestic violence affiliated with the Institute of the Psychology of Health of the Polish Society of Psychologists.
This video shows a protest in front of the French Academy of Sciences organized by Léa pour Samy.
More than 100 families of autistic children were present to denounce the inhumane treatment of what is called “packing”. This packing is used to neutralize children with autism.
This treatment for autistic children with psychiatric problems that has never been tested is routinely used in France. Some psychiatrists say the technique has produced therapeutic results. But critics say that it is cruel, unproven, and potentially dangerous.
The therapy involves wrapping a child tightly in wet sheets that have been placed in the refrigerator for up to an hour. When children are encased in this damp cocoon with only their head left free psychiatrically trained staff talk to them about their feelings. Typically, the treatment is repeated several times a week, and depending on the results and the severity of the child’s condition, it can continue for months or even years.
It’s the first time for Utah helping to raise money to provide millions of children with clean drinking water, but they sure started pretty solid with a well crafted website and these 3 beautiful spots:
The award-winning fundraising program for UNICEF started by David Droga was featured last year here at Osocio, now returns with a lot more agencies involved, as reported recently by the NYTimes. They will start their fundraising partnership with restaurants during the next World Water Week, the 22nd March. As strange as it sounds, you can help save lives by dinning out.
Posted by Marc | 12-03-2009 23:05 | Category:
Social aid
“Overpopulation, violence, humiliations, lack of psychological and medical care, separation from family, lack of education…
Does prison really work for reintegration? Take care. Support a prisoner.”
Even a region as small as Flanders has different magazines where famous people attach their personality and picture to its cover and content. As of today, Flanders has a new personality glossy: “Tilak”. The luxurious magazine is available in over 3.000 press shops around the region.
‘It’s not about me, it’s about the entire village’ (quote not on cover)
Tilak is a castless Indian woman put forward by Broederlijk Delen, as the face of their campaing about India. It’s a one time magazine bringing homage to the strength of Indian people.
Kristien Hemmerechts, one of the contributing writers puts it like this:
“With this Glossy, Broederlijk Delen puts a definitive end to patronizing charity. Every page brings homage to the strength of indigenous Indians. Whoever had it in their minds these people are merely paupers will finally have to review their opinion.”
There’s a (Dutch) promotional video and some after the break.
Commercials aren’t always about the visuals, with the beauty being sometimes just the sound.
The latest Oxfam America ad is just that, with a kynetic type treatment and the wonderful soundtrack of “Með suð í eyrum” by Sigur Rós, the Icelandic band, whose symphonic rock is always inspiring.
Nearly one billion suffer from chronic hunger. The cost of food from Ethiopia to Afghanistan has nearly doubled. The situation is urgent.
One modest donation can make a difference.
Support Oxfam’s work to end hunger and poverty. You can save a life. You can make a difference.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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