How would you react while listening to a Christmas choir like this? I got a big smile on my face. And what if the same strong language comes from your son or daughter?
A typical hilarious campaign from Belgium. The Flemings have humor.
(The English translation isn’t accurate, in Dutch the song is much stronger.)
“Making children is easy. How to educate is a different story.”
This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids.
Two great Christmas greetings from agencies in our world of cause marketing.
The video above is from Acart Communications, the agency where Osocio blogger Tom is working. I guess he is too shy to promote is here :-) I do it because it’s a great video.
Paranoël Activity: it takes a different perspective on that supernatural old guy who breaks into your house once a year while you and your children are asleep.
Written and Directed by Christopher Redmond
Director of Photography: Karl Roeder
Starring: Tim Coderre , Jack Megginson and Bridget Redmond (with a special appearance by Christopher Redmond as Old St. Nick)
Creative Directors: John Staresinic, Tom Megginson & Vernon Lai
Starring: Tim Coderre, Jack Megginson, Bridget Redmond, Christopher Redmond
Agency DETUSCH&LUBA from Copenhagen Danmark made the work below.
It is about food as a huge concern for humanity.
Eat, drink and be merry.
Eating disorder is rapidly reaching epidemic levels across the globe. Today, eating disorders account for more deaths than any other type of mental illness. Getting treated early is vital. The longer an eating disorder lasts, the greater and less reversible the damage becomes.
It can be scary to seek help for an eating disorder but gaining support from a friend, family member or nutritionist is for many people the first step on the road to recovery.
See the overweight version after the break.
Creative Director: Simon de Tusch-Lec
Chief strategist: Louis Paldrup
Photographer: Piotr Stopka
World’s largest community service organization, Lions Clubs International, has an old-fashioned image. That is my perception too. And they are aware of that also.
For breaking that image the came with this campaign two weeks ago.
While there are 46,000 clubs and 1.35 million members the around the world, Lions Clubs International is looking to recruit the next generation of Lions members. Therefore agency Serve Marketing made this rap video for them.
The music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees.
It is an idea done many times before, mostly overacted, rarely good. This video from the Lions Club is ok, acted in the right proportions.
A wetsuit, mermaid costume, clown attire, Liverpool FC T-shirt and an imperial Chinese robe. These last outfits were chosen by some of the 23 people taking part in a photo project initiated by The Straits Times, the leading Singapore daily, in partnership with Lien Foundation, a Singapore philanthropic house. Entitled “The Last Outfit”, the project showcases individuals in the clothes they wish to wear for their own funeral.
For The Last Outfit, 8 professional photographers from The Straits Times captured 23 subjects attired in the final fashion statements of their choice.
Mr Lee Poh Wah, CEO, Lien Foundation: “Dressing is a way of life and even at death, our clothes can be a statement of who we are. Each exit outfit is one that best expresses the subject’s unique life. Their outfits and candid attitude have given us a fresh and fun perspective on how to deal with death. If there’s something like funeral fashion, they are setting a trend by wearing their souls on their sleeves.”
The Last Outfit seeks to remove the taboo of death and enthuse people to view life and death differently. It is part of the Foundation’s Life Before Death initiative we wrote about in 2010.
Posted by Marc | 22-08-2011 20:41 | Category:
Social aid
Nice campaign from the Israelian ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone).
A museums audio guide is used as new media channel. Agency McCann Erickson contacted the Israel Museum in Jerusalem and they choose a painting that expresses a deep feeling of distress. They changed it’s audio guide number to 1201, the same number as from ERAN.
Posted by Marc | 23-05-2011 22:18 | Category:
Social aid
This campaign is running for a few weeks in the Netherlands. I waited with posting it on Osocio because I expected a lot of discussion in my country. It didn’t happen.
The advertiser is SIRE, Stichting Ideele Reclame (the Idealistic Advertising Foundation), from which most campaigns cause a lot of stir.
This campaigns is about the consequences of divorce for children.
The campaign makes clear how much influence the penetrating words of divorcing parents can have on their children. The children are portrayed tattooed with their parents words. It is a metaphore that conflicts in a divorce not only have a big impact on the short term, but possibly will influence the child a lifetime.
The campaign made by 180 Amsterdam contains 3 print ads, a video and a campaign website.
Website visitors can share some of the tattoos on Twitter, Facebook and Hyves (the Dutch Facebook competitor).
Some of the texts at the tattoos: “If you’re gonna visit dad now, you can stay there”, “If you’re taking the house, I’m taking the boys”, and “Don’t you think your dad still wants to see you”.
See the translated english version after the break.
About SIRE
The board are people from the Dutch marketing and communication industry. The members work in advertising, public relations, online and research offices, its communications officer with advertisers, or come from newspapers, magazines or television. These board members are not themselves the creators of the campaign. They only choose from the topics that qualify for a campaign.
These plastic moulded figurines are made by Dorothy, a design collective from the UK.
It is entitled ‘Casualties of War’. It is based on two articles in the Colorado Springs Gazettea. The articles focused on a single battalion based at Fort Carson in Colorado Springs, who since returning from duty in Iraq had been involved in brawls, beatings, rapes, drunk driving, drug deals, domestic violence, shootings, stabbings, kidnapping and suicides.
War is more than victims on the battlefield. And wounds aren’t always physical.
21 March is World Down Syndrome Day.
This video shows 45 doors open for 45 people with Down Syndrome. That is because of the key message: Let Us In!
The organization wants one global voice for advocating for the rights, inclusion and well being of people with Down Syndrome.
March 21st was chosen by Down Syndrome International (DSI) to mark World Down Syndrome Day (WDSD) with the inaugural day being launched in Singapore in 2006.
The date (21st day of 3rd month) was chosen to signify the uniqueness of Down syndrome in the triplication (trisomy) of the 21st chromosome.
The organization ask you to wear blue & yellow to show your support and spread awareness.
Down Syndrome International at Facebook.
World Down Syndrome Day at Facebook (a closed group, wondering about the reason for that).
This clever guerilla was a partnership with The Dawn, Pakistan’s largest English newspaper:
According to the case study, the newspaper agreed to have its morning edition ruined for subscribers in rich neighbourhoods. (The appeal was on the back of the belly band.) Daring, to be sure.
I’d love to know what the response from readers was. Since they lived in Pakistan, I’m sure they were well-aware of the flood’s devastation (even if they were not personally touched). Part of me wishes this campaign was instead aimed at people in far-away lands, for whom catastrophic flooding only happens in the news.
This nice graphic approach by Spain’s Red Cross shows the hidden value of a ubiquitous charity:
I’m often cynical about these “Art Director’s Eeye Candy” campaigns, but the subtlety and intrigue of these makes them an example (IMHO) of how to get it right. I’m left wanting to find out more.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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