The best of non-profit advertising and marketing for social causes

Social Aid

We have 219 blogposts about Social Aid.
Related Pinterest board: Mental Health & Social Aid.

  • L'ennemi Anouck Goulet

    The enemy called panic

    By on 4 October 2015

    L’ennemi is an attempt to depict a panic attack, one of the possible manifestations of an anxiety disorder. The video is a production of Anouck Goulet and Benoit Daoust from French speaking Canada. Anxiety attacks appears abruptly and lasts from minutes to...

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  • Cornwall Partnership NHS Foundation Trust: How Long Would you Wait

    Underwater: How Long Would You Wait?

    By on 3 October 2015

    Psychosis – a condition which affects the mind’s ability to decide what’s real and what’s not – is a bit like being underwater. That was the basis for a media experiment in 2010 for the Cornwall Partnership NHS Foundation Trust. Arts innovation...

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  • Take the 9/11 Good Deed Challenge

    The Children Born on 9/11

    By on 6 September 2015

    This video is part from a very nice volunteers initiative called the 9/11 Good Deed Challenge. As they name makes clear it is based on the terrorist act 14 years ago. It is a call on all Americans to perform good deeds that...

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  • The erasure of LGBT youth

    By on 25 August 2015

    Well, “LG” anyway: These posters, for Czech LGBT support organization Sbarvouven, give a visual expression of how “in the closet” lesbian and gay youth feel themselves erased by having to pretend to be someone they’re not. Simple, but devastating. Agency: Oh,...

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  • Girl Undresses in Public for Courageous Cause

    This Girl at Piccadilly Circus is doing a Brave Act about Self-Acceptance

    By on 16 August 2015

    Blindfolded and almost naked standing in the centre of London at Piccadilly Circus, with a few markers and a whiteboard with a very unusual question. See what happened in this moving experiment. Would you have the courage to do the same? Jae...

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  • This water PSA has a surprisingly cool soundtrack

    By on 24 July 2015

    As creative advertising, this YouTube PSA for Safe Water Network is pretty straightforward: A succession of images and statements that show how essential access to clean drinking water is to humanity. Literal, but required reading: The big surprise is the...

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  • TrendOnThis AdCouncil Ebola David Oyelowo

    #TrendOnThis: Celebrity PSAs done right

    By on 23 July 2015

    Adland’s Kid Sleepy drew my attention to this fantastic campaign for awareness of the ebola crisis. #TrendOnThis is an attempt to change the Twitter trends from trivial celebrity gossip to important news about the international fight against ebola. To...

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  • Center for Child Protection: How To Spot The Signs Of Abuse

    Duh, Kids Don’t Talk Like This

    By on 5 June 2015

    Recognize the signs of abuse is difficult but can be learned. That is the main idea behind this new campaign from the Center for Child Protection. Kids don’t talk shockingly straightforward language like in this campaign. It’s the ‘duh’ factor, an eye...

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  • Salvation Army Vilence Against Women PSA featuring battered woman in

    Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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  • This is normal

    From Deafness to Listening – What is Normal?

    By on 31 January 2015

    This short film is about Gwen, a young deaf woman who undergoes an experimental medical procedure to cure her of her deafness and give her the ability to hear. The story isn’t about medical aspects. What is normal? Who am I and...

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