The best of non-profit advertising and marketing for social causes


We have 92 blogposts about Sport.
Related Pinterest board: Sport.

  • Back On My Feet Los Angeles

    Homeless people back on their feet with running

    By on 4 November 2015

    I’m very excited about this project. Maybe because I know the feeling of euphoria of running. It was a new world for me when I started two ago, discovering a free spirit through running. That could be part of the idea behind...

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  • Toronto 2015 Parapan Am Team: The Games are Tough, The Athletes are Tougher

    The Games are Tough, The Athletes are Tougher #PARATOUGH

    By on 11 July 2015

    The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their stories. Martin Richard, Executive Director of Communications and...

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  • Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein

    Book Review: Born to Walk

    By on 9 June 2015

    Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein ECW Press (Canada) 2015 I didn’t just read this book. I lived it. A couple of months ago, I was offered a “walking copy” of the book...

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  • Sweating like a pig. Feeling like a fox.

    By on 23 February 2015

    A new campaign from Sport England, the government body charged with getting people in the UK moving. Their research uncovered that female participation in sport is far lower than men’s, and for specific reasons associated with body image and...

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  • Domestic violence shock ad calls for NFL Commissioner's resignation

    Domestic violence shock ad calls for NFL Commissioner’s resignation

    By on 29 January 2015

    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety...

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  • Still image from NBA's

    The NBA brands itself as a “Barrier Breaker” for #BlackHistoryMonth

    By on 16 January 2015

    In advance of Black History Month in the United States, the National Basketball Association is planning a number of observances, the first of which is this PSA that will debut during this Monday’s Detroit Pistons/Atlanta Hawks game. Set to Dr....

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  • We Are Who We Become

    Luvo jumped over his addiction with sport

    By on 15 October 2014

    The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with...

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  • Down syndrome eyes as selling point

    By on 14 August 2014

    The image above, without the copy, goes round and round on most of the social media channels since yesterday. It is famous Belgium footballer Kevin De Bruyne with Down’s Syndrome eyes. Today it became known what it is about....

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  • City of Buenos Aires: life is better by bike

    Five gorgeous posters to tell you that life is better by bike

    By on 23 July 2014

    Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike. Stay healthy by cycling. And don’t forget,...

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  • Tender: Woman’s reaction to England World Cup knockout

    Woman’s reaction to England World Cup knockout

    By on 25 June 2014

    England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26%...

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