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Luvo jumped over his addiction with sport

Posted by Marc van Gurp | 15-10-2014 20:00 | Category: Drugs, Poverty, Social aid, Sport, Violence

We Are Who We Become: about how sport unites young people around the world and helps them build their future.

The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions.

It is one of five portraits in this new campaign from Right To Play. All five sporters had their struggles, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that. We Are Who We Become is about how sport unites young people around the world and helps them build their future. The five video portraits are like Nike commercials but even more powerful by the stories of the athletes.



Agency:
Wieden + Kennedy

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Down syndrome eyes as selling point

Posted by Marc van Gurp | 14-08-2014 14:25 | Category: Ableism, Sport

Special Olympics Belgium: Would you still be a fan of Kevin De Bruyne if he looked like this?

The image above, without the copy, goes round and round on most of the social media channels since yesterday. It is famous Belgium footballer Kevin De Bruyne with Down’s Syndrome eyes. Today it became known what it is about. It is a frequently used technique for the launch of a campaign.

It is the campaign for the upcoming Special Olympics which will be held in Belgium. The Special Olympics are for athletes with intellectual disabilities. The copy: “Would you still be a fan if I looked like this?”

The campaign has two goals, according to the agency and the organisation. They want to give Special Olympic athletes the attention they deserve. Unlike the Paralympics, the Games for athletes with intellectual disabilities are not well-known.
The second goal is to break the taboo around intellectual disabilities.



Advertiser:
Special Olympics Belgium
Agency:
LDV United

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Five gorgeous posters to tell you that life is better by bike

Posted by Marc van Gurp | 23-07-2014 10:00 | Category: Health, Sport

City of Buenos Aires: Better by Bike

Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike.
Stay healthy by cycling. And don’t forget, it’s good for your mental health too.



Agency:
La comunidad, Argentina
Source:
Ads of the World

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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Why a Brazilian football team played with an inverted jersey and no one noticed

Posted by Marc van Gurp | 6-06-2014 21:40 | Category: Discrimination, Sport

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.

Due to the increasing racism, Brazilian football club Botafogo inverted the colors of its traditional jersey. It was striped black and white for over 100 years. And the club, together with Puma, announced that they would take the field with a special jersey. After great expectations came the surprise which no one noticed.

The take the field with an inverted shirt that was black and white also. And unfurled a banner reading:
“If you didn’t notice the invertered jersey, it’s because color makes no difference at all.”

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.



Agency:
Africa

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In England they hook into the World Cup with iconic blood

Posted by Marc van Gurp | 22-05-2014 19:30 | Category: Health, Sport

NHS Blood and Transplant. Lee Dixon as Terry Butcher.

The British NHS Blood and Transplant is asking new and existing donors to give blood and be part of the Greatest Team in the World to help maintain healthy blood stocks for patients throughout the busy summer months.

The number of people donating blood often falls during the summer and this year’s football World Cup may present even more of a distraction. During a previous international football tournament, the number of blood donations collected on England football match days fell by up to 5%, and up to 12% on the day following an England match.

To help raise awareness of the ongoing need for blood, former England footballer Lee Dixon and sports presenter Adrian Chiles have recreated iconic football images. Adrian Chiles has imitated Stuart Pearce’s famous penalty celebration during the Euro ‘96 quarter-final shoot-out against Spain at Wembley. Lee Dixon has reinvented himself as Terry Butcher who memorably played on, despite an injury, during the 1989 World Cup Qualifier in Stockholm.



Agency:
NHS Blood and Transplant

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Scouting is pretty cool. Outdoor.

Posted by Marc van Gurp | 24-02-2014 23:40 | Category: Sport

image

Scouting has been around for over 100 years. And many new activities for young people have passed by in that century. Scouting has gotten a dull image in recent years. Yet they are the best in outdoor they say themselves in this video.
It is the new campaign from Scouting Switzerland. This spot will soon be seen in cinemas as start of a campaign to recruit new members. Because scouting is pretty cool.



Agency:
Spinas Civil Voices

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Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:

 

It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.

 



Advertiser:
Canadian Paralympic Committee
Agency:
BBDO, Toronto, Canada
Source:
Ads of The World (additional content from client press release)

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Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport

image

The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!



Advertiser:
Canadian Institute of Diversity and Inclusion

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Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.



Advertiser:
Sported
Agency:
McCann London

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