Scouting is pretty cool. Outdoor.

Posted by Marc van Gurp | 24-02-2014 23:40 | Category: Sport


Scouting has been around for over 100 years. And many new activities for young people have passed by in that century. Scouting has gotten a dull image in recent years. Yet they are the best in outdoor they say themselves in this video.
It is the new campaign from Scouting Switzerland. This spot will soon be seen in cinemas as start of a campaign to recruit new members. Because scouting is pretty cool.

Spinas Civil Voices

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Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:


It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.


Canadian Paralympic Committee
BBDO, Toronto, Canada
Ads of The World (additional content from client press release)

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Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport


The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!

Canadian Institute of Diversity and Inclusion

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Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.

McCann London

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Native Americans ask for rebranding NFL Redskins

Posted by Marc van Gurp | 30-01-2014 13:10 | Category: Design, Sport

This campaign from Oneida Indian Nation is about the use of the name and the mascot of the NFL team Redskins.
The name of Washington’s NFL team has become a prominent civil rights issue. Members of Congress from both parties, city councils across America, top sports icons, leading journalists, faith leaders and even President Obama talk about the subject.

The campaign video was released three days ago. It is made ​​in a friendly tone and contains a list of names.
“Native Americans call themselves many things, the one thing they don’t…”

The demand is simple: Native Americans don’t want to be a mascot for the NFL.

Congresswoman Eleanor Holmes Norton explains it in this radio ad for the action group:

Native Americans ask for rebranding NFL Redskins

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Football is priceless, literally

Posted by Marc van Gurp | 21-12-2013 09:45 | Category: Sport

A Game of Numbers

Kris Hofman tells the story of the big business Premier League Football. And how is has become a destructive financial imbalance between the mega wealthy stars of the game and their fans. What was once a real working man’s game, is unaffordable to many fans.

It is told with a set of custom illustrated football playing cards that feature drawings of the men and women who ‘make’ the game.
The film was originally directed for the NY Times.

More work from Kris Hofman:
- The Feminism issue: Aftermath
- The food we eat has a story to tell
- The London Olympics: Vote your Greenwash Gold

Kris Hofman website here.

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Table football fundraising

Posted by Marc van Gurp | 5-09-2013 22:29 | Category: Fundraising, Sport, Developing World

MISEREOR Africa Kicker

The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game.

The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.

When players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.
Companies can rent the Table Football.

More at Africa Kicker.

More campaigns from MISEREOR:
- Move it with €2
- Courage in action - Mut zu Taten
- Falling letters
- Drive the Mobilombo
- War leaves many scars


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Greenpeace at the F1 Grand Prix: Priceless

Posted by Marc van Gurp | 26-08-2013 19:00 | Category: Environment, Sport

Greenpeace at the F1 Grand Prix: Priceless. Shell

Small and funny action from Greenpeace at the F1 Grand Prix in Belgium. A reminder about the role of Shell at the arctic.
A few weeks before they hid two remote controlled banners on the Grand Prix circuit.
They activated them at the final festivities.

Update: The Shell Grand Prix ceremony video has been banned from YouTube.
But there’s is a new version on Vimeo:

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Canadian Breast Cancer Foundation Campaigns for the Future

Posted by Marc van Gurp | 4-06-2013 23:00 | Category: Health, Sport

Canadian Breast Cancer Foundation (CBCF) Campaigns for the Future. Literally. I’m curious about the idea of ​​the launch date for this campaign because it’s for an event in October.
The event is the Run for the Cure, the yearly awareness and fundraising run, held this year on Sunday, October 6.

The campaign itself also shows a picture of the future. With children taking a step towards change for the future of women across Canada.

Canadian Breast Cancer Foundation Campaigns for the Future

Canadian Breast Cancer Foundation (CBCF)
DARE North America

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The Paralympic movement: #itsmorethansport

Posted by Tom Megginson | 3-12-2012 16:51 | Category: Sport

Canadian Paralympic Committee: its more than sport

In the run-up to the London 2012 Paralympic Games, the Canadian Paralympic Committee’s promotional efforts focussed on Canada’s “unstoppable” athletes. Soon afterwards, they released a follow-up public service announcement about how the determination of para-athletes can also help Canadians with disabilities overcome the challenges of everyday life:

Canadian Paralympic Committee (CPC)
BBDO, Toronto, Canada
Canadian Paralympic Committee on Facebook

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