The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the training and preparation rituals of Paralympic athletes Ray Grassi (Sledge Hockey) and Stephanie Dixon (Swimming), the ads bring to life the perseverance, passion, skill, determination and successes each athlete experiences as they prepare to compete in their sport.
Two television ads “Swimming” and “Sledge Hockey” and a number of print executions are running on CTV, TSN in English and French and in the Globe and Mail with donated media space leading up to the Vancouver 2010 Paralympic Games. BBDO Toronto also donated the time spent to create and execute the campaign.
The Vancouver 2010 Paralympic Winter Games take place from March 12th – 21st, 2010. 55 Canadian Paralympic athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey, and wheelchair curling.
Déjà vu! This video and poster are protest items of the anti-capitalist, Indigenous, housing rights, labour, migrant justice, environmental, anti-war, community-loving, anti-poverty, civil libertarian, and anti colonial movement fighting at the coming Vancouver Olympics.
I was active at various protest movements in the early eighties and what I see at the Vancouver movement is almost a copy of what was going on 40 years ago. Protesting because the Olympics will take place on unceded Indigenous land I understand. Making the world aware of poverty and migrant justice I fully agree. But saying that the Olympics has acted as a fascist trojan horse since the Hitler games in 1933 is beyond all reality. And from a communications point of view it is very anti-productive. This is Godwin’s Law.
I guess what we are doing here at Osocio, covering the world where marketing and activism collide, is a fascist thing too.
I love (Do) Good ads and cycling. And the Miami Ad School just pointed me to this initiative from San Francisco-based freelance art director Keith Gibson. He is forming a group of creatives called the Red Pencils who will ride in the 2010 AIDS Life Cycle.
AIDS/LifeCycle is a fully supported, 7-day bike ride from San Francisco to Los Angeles, June 6-12, 2010. It’s a life-changing ride - not a race - through some of California’s most beautiful countryside. AIDS/LifeCycle is co-produced by the L.A. Gay & Lesbian Center and the San Francisco AIDS Foundation and is designed to advance their shared interest to end the pandemic and human suffering caused by AIDS.
The ad above is just the start. The Red Pencils will launch a lot of other materials soon. We love to see it coming Team Captain Keith!
Cycling, important stuff… and fun. The state of Oregon (USA) wants to become the best place in the country to ride a bike.
Substance made a gorgeous website called Ride Oregon for the Travel Oregon agency full of information, tips, road trips and trials. And with a little web 2.0 of course. Sharing information with other bike huggers is the most important thing to stay updated with the latest information.
A new PSA campaign is being launched today by KidSport BC to help raise awareness of the importance of sport in children’s lives. Developed by DDB Canada’s Vancouver office, the campaign includes three TV spots and eight radio spots that will hit airwaves on July 27th. The new campaign is the recipient of the 2009 Humanitarian Award for the British Columbia Association of Broadcasters and received $3-million of gifted media placement.
Additional creative work is planned to be in market later this year.
“Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong.”
Bike for Bibles originated in 1984 in Australia with three cyclists, and it now takes place in many countries, including Canada. Money to provide Bibles is raised through the sponsorship of cyclists.
The 2009 Bike for Bibles ride will be in support of Scripture resources for the 2010 Olympics in Vancouver. The Canadian Bible Society will be distributing New Testaments, the Gospel of Mark, and the Book of Hope youth magazine to thousands of people at the games.
This video isn’t highschool creativity but cycling is my first love…
(Thx @gibarra)
Great combination of religion and humour. A promotion in fitness studios, where people mostly train alone and anonymously, from the German DJK Hamburg e.V., the Catholic sports association. Agency Grabarz & Partner made treadmills with a special cover which lets the athletes run on water. And invites them to train together with others in the DJK in a humorous way.
“Even Jesus didn’t walk alone all the time. Join with us! DJK - The Christian sports club.”
Three ads from Associação Desportiva para Deficientes (ADD), the Brazilian sport association for disabled people.
Copy above: Um dia os médicos ficaram espantados com meu quadro clínico.
One day doctors were surprised with my clinical case.
Complete copy in the english versions of the ads below.
Video made to support Team Tibet from the Tibetan Youth Association Europe, Tibetan Swiss Friendship Association, Tibetan Community Switzerland / Liechtenstein and the Tibetan Women Association Switzerland.
These four organisations also work together in the campaign Ich couche nicht (I don’t cough). Pascal Couchepin is the President of the Confederation of Switzerland.
This a little overdesigned artwork is from Amnesty International Hungary.
“China holds the current world record of executions with executing 1.010 people of 1.591 confirmed executions worldwide.
Although the Beijing Olympic committe declared that hosting the Olympics will ‘help the development of human rights in China’.”
Bronze Lion Campaign in Cannes in the category Press.
Very powerful images from Amnesty International which don’t need any explanation.
Curious if this post gets as many comments as this similar campaign from Amnesty International Slovakia.
Although this isn’t about a visual campaign it is worth to mention. The American Jewish World Service (AJWS) is doing a email campaign This series of five emails will span April and June, asking people to take action on various petitions and letters during this period leading up to the Olympics.
The logo at the right is part of this campaign.
In the first email which was sent at the beginning of Yom HaShoah, Holocaust Remembrance Day, AJWS ask the readers to sign an open letter that calls on President Bush not to attend the opening ceremony of the Olympic Games in Beijing. AJWS will deliver signatures to the White House on Monday, May 12.
As AJWS says, Jews have a deep understanding of the danger of inaction in the face of genocide. And so Yom HaShoah is also a reminder that there is much more that can be done - especially for the people of Darfur.
China has acted as both an enabler and protector of the government of Sudan. Since 2004, China has supplied 90 percent of all small arms purchased by Sudan - weapons used in the murder and forced displacement of hundreds of thousands of Darfuri people. And as Sudan’s largest trading partner, China continually thwarts international action to end the violence in Darfur.
AJWS: “The attendance of President Bush at the opening ceremony would implicitly endorse the actions of the government of China.”
With 100 days to go until the Beijing Olympics, Amnesty International UK launched today (30 April) the first in a series of four hard-hitting animated films. The video’s are part of a dedicated campaign about the Chinese abuse of human rights in relation to the Olympic Games. In this first video the risks are shown of peacefully protesting in China.
Thanks Ali from Free Lantern for sending.
Now you know why I love cycling. Cycling is good for you libido according to Ádám Bodor, the Hungarian cycling deputy from the Ministry of Economics and Transport.
Ádám Bodor: “In Hungary the car is status symbol nr. one, it is my mission to get the people of Hungary on the bike”.
Who knows what is said in this video? Tell it in the comments.
This anti China graffiti can be seen on the streets of Bangkok.
“How long will they kill our prophets? While we stand aside and look.”
(via Tibet Will Be Free and Wooster Collective)
Three print ads from Amnesty International in Slovakia. China is getting ready (for the Beijing 2008 Olympics).
“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk”
Published: September 2007
Thanks Nedra
A new entry for our Beijing Olympics category. This is made by Ronald Wigman and shows the Olympic rings as handcuffs.
The design is also available on a printed t-shirt here.
In my search for protest artwork about the Beijing Olympics 2008 I asked Hayan Maani to participate. He came up with this simple and very effective proposal for a logo (see above, left: official logo). Let ‘Beijing 2008’ be ‘Freedom 2008’.
Feel free to use it to spread the word.
One year after its first initiative, CLM BBDO stands up once again against racism in stadiums.
With a third impactful key visual, CLM BBDO and “Collectif du Football” ambition is to denonciate that racism is still a reality in sport, which has to be fight against.
More at footballresistance.com or the CLM BBDO blog.
Copy: “Ne laissons pas le rascisme faire partie du jeu”
“Don’t let rascism be part of the game”
This is the first entry I asked for a few posts ago. At Osocio we are very interested in all kind of protest campaigns regarding to the Beijing Olympics 2008.
I love this artwork made by Melanie Drent from Studio Mel. Very good visualisation of sports and repression.
Although to artwork is signed with ‘Amnesty International’, Melanie made this artwork at her own initiative.
Copy:” In the name of ensuring stability and harmony in the country during the 2009 Olympic Games. The Chinese governement continues to detain and harass political activists, journalists, lawyers and human rights workers.”
On August 8, 2008, the opening ceremonies will take place at the Beijing 2008 Olympic Games. Where will Tibet be?
Like other nations, the Tibetan people want to be represented at the Olympics. Yet Tibet remains occupied and Tibetans as a nation remain barred from participating in the Games.
The members of Team Tibet, all passionate sports people, are forced to live as refugees around the world. Their dream is to fly their flag alongside athletes from other nations as they walk into the Olympic Stadium at the opening of the Beijing Games. It is their passion for sports as well as a greater vision of freedom - to live free as a people and nation - that gives these athletes the strength to believe in their audacious mission.
This postcard campaign is made by the French agency Ayrine as a protest towards the Beijing 2008 Olympic Games (Wikipedia).
This ad have been produced in house for a creative competition on social and environmental issues named Carte Blanche with the french free card media Cart’Com.
“Tous les jours de nombreuses exécutions dans les stades en China.”
“Everyday, a lot of executions in China stadiums.”
Call for entries: Beijing Olympics protest campaigns
We all know that China violates many human rights conventions. Because of this years Beijing Olympics China is in the spotlights about that. At Osocio we are very interested in all kind of protest campaigns. If you know any campaign or if you made artwork yourself please send in.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Bronze Lion Campaign in Cannes in the category Press.
Although this isn’t about a visual campaign it is worth to mention. The 
Ad offering ‘Native Extraction Service’ condemned
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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