Posted by Marc | 9-12-2011 17:57 | Category:
Sport
I love this and believe in this. It is how sport, and in this case football, can help change movements.
The video is a promo from streetfootballworld. They supports a worldwide network of organisations that use football as a tool to empower disadvantaged young people by engaging private and public partners to create social change.
No sport in the world generates as much passion as football. Football brings young people into social development programmes—and keeps them there. Football also gets people from all walks of life speaking the same universal language. Establishing common ground is streetfootballworld’s first step toward uniting the global community around a shared goal.
“It takes a team to win a game” is the title of the video. And indeed it is great way to work on change as a team.
streetfootballworld has won Schwab Foundations Social Entrepreneur of the Year 2011 and was recently awarded with the 2011 UEFA Monaco Charity Award.
Images in this trailer are taken from The Street and the Rag Ball. A film by Ciro Cappellari.
“Football is more than a game, it is how we changing this world.”
This is a short film from earlier this year. It is from Kick It Out, a football’s equality and inclusion campaign from the UK.
Football stars like Frank Lampard, Ledley King and Kieran Gibbs appear in this film aimed at tackling anti-Semitism and anti-Jewish abuse in football.
The Y-Word stands for ‘Yid’.
Filmmaker David Baddiel: “The film is not intended to censor football fans, it’s simply to raise awareness that the y-word is - and has been for many, many years - a race hate word. It’s our belief that some football fans may not even realise this, and the film is designed therefore to inform and raise debate.”
Although this is a campaign from the UK, the use of anti-Semitic fury is widespread in Western Europe. Even stronger, some groups use it as a badge of honor which makes the debate more difficult.
The film has been written and produced by David and Ivor Baddiel, in conjunction with Kick It Out, Maccabi GB, Community Security Trust, The Shoresh Foundation and Fahrenheit Films.
More campaigns videos from Kick It Out after the break, because anti-Semitism isn’t the only thing to kick out football.
St. Matthews is a “progressive Anglican church with a heart for the city & an eye to the world” that is known in Auckland for its cheeky and irreverent ads. This one parodies the Shroud of Turin while reminding New Zealanders of all the favours they asked of God before winning the World Rugby Cup in its inaugural year, 1987. The 2011 World Cup is scheduled to be held in Auckland next month.
It is unknown whether God is planning to cheer for New Zealand this year, or if He can be appeased through Haka.
Adorable video for B2ten / Canadian Sport for Life. Their mission is to change the way we teach sports to our kids. This new spot begins with a conversation with coaches and parents, letting them know how truly shocking the state of our kids’ health is.
The spot, by Blacklist director Cisma, features children creating a live infographic to bring some sobering statistics to life. In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise.
“The spot humanizes infographics utilizing children in different positions to create data visualization; bar graphs, plot, diagrams, pie-chart, iconic symbols and even typography,” says Cisma. “We wanted to communicate the importance of data in an interesting, tangible and personal way.”
Hilarious story of a guy who came out of the closet and realized he… likes rugby.
It is a recruitment mockumentary by Toronto’s gay rugby team—inspired by the players’ true stories—the Muddy York Rugby Football Club.
Muddy York RFC is a progressive rugby club in Toronto geared towards the city’s gay community. Established in 2003, they primarily compete against ‘straight’ teams in the Toronto Rugby Union. They also travel for exhibition matches against other gay teams, and host the annual Beaver Bowl Tournament.
“Find yourself on Toronto’s Gay Rugby Team. Coming out of the closet was the easy part.”
The video is made in association with The Corner Store and Henderson Bas Kohn, starring the boys of Muddy York RFC featuring Anthony Wallace as Richard.
This man, Simon Gill, wants to to help people in poverty build a better life. And he is going to do it by walking 100km in the Yorkshire Dales in 30 hours: the Oxfam Trail Trekker.
But he is only doing it when donations reach £2,500. For this he has put his beard on the line for the charity.
The rules are simple: donate and choose the style of his facial hair.
The Oxfam Trail Trekker is an epic fundraising journey in the Yorkshire dales, 100km in 30 hours.
Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.
At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.
From the Lifesaving Society in Quebec comes this truly bizarre water safety PSA:
According to the news release:
The audience for the spot is a very specific demographic. Once a year, there is a travelling road show in Quebec for hunters and fishermen. The star of the evening is Normand Byrnes who speaks and shows films of himself fishing and hunting. Audiences generally have some time to relax over a beer before the show begins. Byrnes is something of a folk hero for them and he is usually greeted with great enthusiasm when he takes the stage. “This is a different kind of crowd,” explained Comeau. “Whenever an animal is killed in one the films the audiences cheer.”
Given the high incidence of drowning in Quebec, and Canada in general, water safety is a very real issue. Consequently there is always a PSA at some point in the evening. “Needless to say, this is the kind of audience that is pretty unimpressed by safety messages,” laughed Comeau.
The solution is a mock-serious announcer in fisherman’s gear who speaks with exaggerated clarity directly into the camera about water safety, periodically smashing his left hand with a hammer, to prove the point that safety is not just for wimps. “We had a lot of fun developing the script, but the concept posed a technical challenge. It was crucial that the spot look completely natural, or it simply would not have the right effect. We knew that using a fake hand or a rubber hammer would just look silly or campy. We knew we would have to solve this with CG.”
I wanted a more objective opinion, so I asked Vincent LeBlanc — Acart’s francophone Copywriter — to give me some perspective. He said, “A lot of ‘gutsy’ ads like the one you sent me are popping out here and there around Québec. I find it’s really well done, it keeps the viewers attention all the way through. The language is absolutely appropriate for the target audience and you can’t help but wonder where he is heading with all that finger hammering. (Although ‘moumoune’ might offend some people.) But all in all, the message is clear and the ad is compelling.”
Vincent pointed me to a similar approach, of playing up homegrown stereotypes for laughs, for Beauport gym . So I guess it’s a uniquely French Canadian thing.
Since last month in the Croatian media is running the Campaign “What we don´t have makes us stronger” (Ono što nemamo čini nas jačima) with the intention to strengthen the position of the Paralympic sports and their athletes in the society - where they are also belong - on the same par with the so-called mainstream sports.
The campaign comes directly from the Croatian Paralympic Committee, and the conceptual idea from the advertising agency Bruketa & Zinic OM.
The reason for the launch is the fact that the Croatian Paralympic Athletes in sports and the media does not get the recognition they deserve and are still treated as a social category, rather than to apply sport disciplines as equal. Croatia has gold-crowned champions, multiple world record holder, about which, according to the qualitative research to the public, no one listened. With this campaign Croatian Paralympic Committee wants to create awareness on the situation and reduce visibility and equal treatment of Paralympic athletes in the public and the media.
In the DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground, it is estimated that there are over 400,000 surviving rape victims living…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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