Next June is the 2012 UEFA European Football Championship. It takes place in Poland and the Ukraine. Tom wrote a lot about FEMEN, the Kiev based feminist protest group. They have experienced personally how bad the state of democracy is (read the exclusive interview with FEMEN’s founder Anna Hutsol here).
A lot is happening right now in the Ukraine. Human rights violations goes on for years. Now it is about politician and former Prime Minister Yulia Tymoshenko who is currently being held in prison at Kharkiv and has been on hunger strike since 20 April 2012. The political pressure is rising because of this and the upcoming European Football Championship. And European leaders are thinking about a political boycott.
Amnesty International is not in favor of a boycott. Being in the Ukraine during the big sport event can give more pressure than a boycott they say.
“Politicians and sport functionaries that travel to Ukraine must use the opportunity to call attention to serious human rights violations and to demand that the Ukrainian government does a better job of protecting human rights,” Wolfgang Grenz, general secretary of Amnesty Germany, told the business daily Handelsblatt.
My Facebook friend and fellow blogger at work Jasper Mulder has delivered a fantastic idea.
Maybe you remember the Bavaria Dress. The Ambush Marketing stunt from the Dutch brewer during the World Championship Football in South Africa in 2010.
Jasper suggested something similar, the Yulia Tymoshenko wig that can be worn by supporters during the football matches. Because her hair is rather special, it is recognized around the world.
It can be risky for the supporters. But we also know that millions of people will see the matches on TV. It can be powerful like a Vuvuzela but without the noise.
A positive statement while having fun enjoying the football matches.
There are three possible organization who can adopt this idea: Amnesty International, Human Rights Watch and FEMEN.
I’m very curious what they think about this campaign strategy item.
And giving the idea more color I made three versions in a photo editor. For the Dutch, Spanish and Italian supporters:
The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.
Which dodgy company most deserves the Greenwash Gold medal in 2012? Who is covering up the most environmental destruction and devastating the most communities while pretending to be a good corporate citizen by sponsoring the Olympic games?
That’s the idea behind this new campaign in the form of a contest. It is organized by the London Mining Network, Bhopal Medical Appeal and UK Tar Sands Network.
Sport sponsoring is huge and events like the Olympic Games costs us consumers a lot of money. A good time to use our influence. There will be many debatable companies sponsoring the London Olympics this year. The organization behind the contest shortlisted three of them. Of course those who are close to the areas of interest of the three organizations.
The good thing about the three shortlisted companies: all three will win a medal :-)
The video above is made by director and designer Kris Hofmann. It is about the Dow Chemical Company who has a long, sordid, history of environmental crimes spanning many decades. Remember Agent Orange in Vietnam. Remember Bhopal.
Directed by Kris Hofmann
Sound/ music Alexander Zlamal
Director of photography Mirko Beutler
This is the new campaign from Solidar Suisse and again with a famous person in the lead. It’s president Sepp Blatter from the FIFA (International Federation of Association Football). The video from Solidar shows an excerpt from a press conference, at which Joseph Blatter behaves in a way that nobody would have thought possible.
The campaign is about the upcoming World Cup Footbal in Brazil in 2014.
Solidar: “We are making people aware that, although FIFA will once again earn billions in profit with the 2014 World Cup – the people in Brazil will have little cause for celebration. On the contrary: 150,000 people will be evicted from their homes in advance of the World Cup, tens of thousands of street vendors will lose their livelihood due to FIFA’s licensing policies and Brazil will be left with a mountain of debt that will inevitably result in a reduction in social benefits. Last but not least, because FIFA is forcing special legislation through so that it will not have to pay any Real taxes on its profits.”
It is logical that the organization has chosen this event, it’s about solidarity. It is their core business. A perfect way to advertise their brand.
The use of Joseph Blatter, commonly known as Sepp, is perhaps an easy choice. He is under attack for many years about all kind of rumors. See the comments about him on YouTube. But it is also about football, world’s most favorite sport.
An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him. And nothing stops him.
Inspirational. Thanks to Ads of the World for sharing this.
This campaign is from last year but I just discovered it. And I love it. It is from the Finnish Pink Ribbon (Roosa Nauha).
They wanted to do more than showing breasts or glamourous events. Their goal was to get man involved in the campaign. And they did it with this very unusual short movie.
To get the attention of both man and woman they had to find something amazing.
Ever saw an all-male synchronized swimming team? In Pink? They did in Finland.
Just making a film isn’t enough for a campaign short film like this. Roosa Nauha found partners to show the film in all kind of public places and on prime time television.
What you need to do is show courage and love, even if it’s pink.
Above the case video from the agency McCann Worldgroup Helsinki.
See the entire short film after the break.
Posted by Marc | 9-12-2011 17:57 | Category:
Sport
I love this and believe in this. It is how sport, and in this case football, can help change movements.
The video is a promo from streetfootballworld. They supports a worldwide network of organisations that use football as a tool to empower disadvantaged young people by engaging private and public partners to create social change.
No sport in the world generates as much passion as football. Football brings young people into social development programmes—and keeps them there. Football also gets people from all walks of life speaking the same universal language. Establishing common ground is streetfootballworld’s first step toward uniting the global community around a shared goal.
“It takes a team to win a game” is the title of the video. And indeed it is great way to work on change as a team.
streetfootballworld has won Schwab Foundations Social Entrepreneur of the Year 2011 and was recently awarded with the 2011 UEFA Monaco Charity Award.
Images in this trailer are taken from The Street and the Rag Ball. A film by Ciro Cappellari.
“Football is more than a game, it is how we changing this world.”
This is a short film from earlier this year. It is from Kick It Out, a football’s equality and inclusion campaign from the UK.
Football stars like Frank Lampard, Ledley King and Kieran Gibbs appear in this film aimed at tackling anti-Semitism and anti-Jewish abuse in football.
The Y-Word stands for ‘Yid’.
Filmmaker David Baddiel: “The film is not intended to censor football fans, it’s simply to raise awareness that the y-word is - and has been for many, many years - a race hate word. It’s our belief that some football fans may not even realise this, and the film is designed therefore to inform and raise debate.”
Although this is a campaign from the UK, the use of anti-Semitic fury is widespread in Western Europe. Even stronger, some groups use it as a badge of honor which makes the debate more difficult.
The film has been written and produced by David and Ivor Baddiel, in conjunction with Kick It Out, Maccabi GB, Community Security Trust, The Shoresh Foundation and Fahrenheit Films.
More campaigns videos from Kick It Out after the break, because anti-Semitism isn’t the only thing to kick out football.
St. Matthews is a “progressive Anglican church with a heart for the city & an eye to the world” that is known in Auckland for its cheeky and irreverent ads. This one parodies the Shroud of Turin while reminding New Zealanders of all the favours they asked of God before winning the World Rugby Cup in its inaugural year, 1987. The 2011 World Cup is scheduled to be held in Auckland next month.
It is unknown whether God is planning to cheer for New Zealand this year, or if He can be appeased through Haka.
Adorable video for B2ten / Canadian Sport for Life. Their mission is to change the way we teach sports to our kids. This new spot begins with a conversation with coaches and parents, letting them know how truly shocking the state of our kids’ health is.
The spot, by Blacklist director Cisma, features children creating a live infographic to bring some sobering statistics to life. In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise.
“The spot humanizes infographics utilizing children in different positions to create data visualization; bar graphs, plot, diagrams, pie-chart, iconic symbols and even typography,” says Cisma. “We wanted to communicate the importance of data in an interesting, tangible and personal way.”
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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