The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game.
The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.
When players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.
Companies can rent the Table Football.
Small and funny action from Greenpeace at the F1 Grand Prix in Belgium. A reminder about the role of Shell at the arctic.
A few weeks before they hid two remote controlled banners on the Grand Prix circuit.
They activated them at the final festivities.
Update: The Shell Grand Prix ceremony video has been banned from YouTube.
But there’s is a new version on Vimeo:
Canadian Breast Cancer Foundation (CBCF) Campaigns for the Future. Literally. I’m curious about the idea of the launch date for this campaign because it’s for an event in October.
The event is the Run for the Cure, the yearly awareness and fundraising run, held this year on Sunday, October 6.
The campaign itself also shows a picture of the future. With children taking a step towards change for the future of women across Canada.
In the run-up to the London 2012 Paralympic Games, the Canadian Paralympic Committee’s promotional efforts focussed on Canada’s “unstoppable” athletes. Soon afterwards, they released a follow-up public service announcement about how the determination of para-athletes can also help Canadians with disabilities overcome the challenges of everyday life:
This might be the best print/outdoor campaign of the year. And I don’t say this because I’m a Bike Hugger myself.
Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. Transportation Alternatives is the partner.
The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.
Print ads and billboards will be posted throughout publications and city streets supporting the growing bike movement. The ads will also encourage people to visit BikeNYC.org which hopes to become an important destination for the city’s bikers, providing information on events and hundreds of options for social biking.
Bicycling is the fastest growing form of transportation in New York City and the aim of the campaign is to encourage even more New Yorkers to choose a bicycle for everyday use.
For me the campaign gets a 9.5 on a scale of 10. It has everything a good campaign must meet. Great visuals, superb typography, visible on the right spots and, very important, a positive approach.
I would have given a ‘10’ if the organisation included a special item for on the bike too. Like an adhesive or plate.
But I will not complain, this is the best get-on-a-bike campaign I’ve ever seen.
This campaign from the UK’s Surfers Against Sewage is about as grim as it gets.
I wasn’t aware that there was surfing in Great Britain. According to SAS, I could soon (sadly) not be mistaken:
British surfing waves are under threat from a growing number of activities around our coastline that could destroy or have long-term devastating impact on some of our most prized surfing beaches. This includes coastal developments, pollution, and restricted access.
Waves are an important and necessary part of the workings of our planet. Surfing beaches and waves also have a deep personal value to surfers and surfing communities around the UK. However, in the UK there is currently no specific legal protection for surfing waves or any assurance that stakeholders, including surfers and surfing communities in Wales, Northern Ireland or England*, will be consulted fairly on activities threatening their existence.
Other sports and activities such as walking and sailing are formally recognized, represented and consulted during many new development processes. Other areas of outstanding beauty and countryside sites are also protected. But politicians, developers and the wider public in general have very little knowledge of the value, uniqueness and finite nature of surfing waves and the landscapes, swell corridors prevailing weather conditions and other conditions creating good quality waves.
The organization invites people to sign their petition to protect beaches. Hugo Tagholm, SAS director, told The Drum, “Waves and surfing beaches should be recognised as part of UK coastal heritage and afforded greater protection and valued as unique, valuable and scarce assets, just like an ancient woodland.”
Colle+McVoy created a public service campaign for the American Recreational Boating & Fishing Foundation (RBFF) that humorously gets the point across that purchasing a fishing license is something everyone should take pride in doing as freedom-loving Americans. Many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.
Maya Nakanishi is a Japanese runner who has used a prosthetic right leg since her original was crushed, at age 21, by a five-ton steel frame that collapsed on her at work in a paint shop. Two years later, she was competing in the Beijing 2008 Paralympic Games.
Now, she wants to compete in London. But according to a statement, Nakanishi said she was unable to compete in the 2011 world championships due to a lack of financial resources, despite being a Japanese medal chance. (She also needs a new racing leg.)
So she took her clothes off and made a calendar.
Ms. Nakanishi told NDTV Sports, “I don’t regret having become nude. I’m very happy that I was able to show Maya Nakanishi as I am.”
What she is, is a beautiful person with an elite athlete’s finely-tuned physique, as well as a great poster child for strength following tragedy. But what does it say about Japan that one of their medal contenders has to fund her own way to London? And what does it say about our world that we are only interested in her story when she shows some skin?
Next June is the 2012 UEFA European Football Championship. It takes place in Poland and the Ukraine. Tom wrote a lot about FEMEN, the Kiev based feminist protest group. They have experienced personally how bad the state of democracy is (read the exclusive interview with FEMEN’s founder Anna Hutsol here).
A lot is happening right now in the Ukraine. Human rights violations goes on for years. Now it is about politician and former Prime Minister Yulia Tymoshenko who is currently being held in prison at Kharkiv and has been on hunger strike since 20 April 2012. The political pressure is rising because of this and the upcoming European Football Championship. And European leaders are thinking about a political boycott.
Amnesty International is not in favor of a boycott. Being in the Ukraine during the big sport event can give more pressure than a boycott they say.
“Politicians and sport functionaries that travel to Ukraine must use the opportunity to call attention to serious human rights violations and to demand that the Ukrainian government does a better job of protecting human rights,” Wolfgang Grenz, general secretary of Amnesty Germany, told the business daily Handelsblatt.
My Facebook friend and fellow blogger at work Jasper Mulder has delivered a fantastic idea.
Maybe you remember the Bavaria Dress. The Ambush Marketing stunt from the Dutch brewer during the World Championship Football in South Africa in 2010.
Jasper suggested something similar, the Yulia Tymoshenko wig that can be worn by supporters during the football matches. Because her hair is rather special, it is recognized around the world.
It can be risky for the supporters. But we also know that millions of people will see the matches on TV. It can be powerful like a Vuvuzela but without the noise.
A positive statement while having fun enjoying the football matches.
The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.