Canadian Breast Cancer Foundation (CBCF) Campaigns for the Future. Literally. I’m curious about the idea of the launch date for this campaign because it’s for an event in October.
The event is the Run for the Cure, the yearly awareness and fundraising run, held this year on Sunday, October 6.
The campaign itself also shows a picture of the future. With children taking a step towards change for the future of women across Canada.
In the run-up to the London 2012 Paralympic Games, the Canadian Paralympic Committee’s promotional efforts focussed on Canada’s “unstoppable” athletes. Soon afterwards, they released a follow-up public service announcement about how the determination of para-athletes can also help Canadians with disabilities overcome the challenges of everyday life:
This might be the best print/outdoor campaign of the year. And I don’t say this because I’m a Bike Hugger myself.
Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. Transportation Alternatives is the partner.
The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.
Print ads and billboards will be posted throughout publications and city streets supporting the growing bike movement. The ads will also encourage people to visit BikeNYC.org which hopes to become an important destination for the city’s bikers, providing information on events and hundreds of options for social biking.
Bicycling is the fastest growing form of transportation in New York City and the aim of the campaign is to encourage even more New Yorkers to choose a bicycle for everyday use.
For me the campaign gets a 9.5 on a scale of 10. It has everything a good campaign must meet. Great visuals, superb typography, visible on the right spots and, very important, a positive approach.
I would have given a ‘10’ if the organisation included a special item for on the bike too. Like an adhesive or plate.
But I will not complain, this is the best get-on-a-bike campaign I’ve ever seen.
This campaign from the UK’s Surfers Against Sewage is about as grim as it gets.
I wasn’t aware that there was surfing in Great Britain. According to SAS, I could soon (sadly) not be mistaken:
British surfing waves are under threat from a growing number of activities around our coastline that could destroy or have long-term devastating impact on some of our most prized surfing beaches. This includes coastal developments, pollution, and restricted access.
Waves are an important and necessary part of the workings of our planet. Surfing beaches and waves also have a deep personal value to surfers and surfing communities around the UK. However, in the UK there is currently no specific legal protection for surfing waves or any assurance that stakeholders, including surfers and surfing communities in Wales, Northern Ireland or England*, will be consulted fairly on activities threatening their existence.
Other sports and activities such as walking and sailing are formally recognized, represented and consulted during many new development processes. Other areas of outstanding beauty and countryside sites are also protected. But politicians, developers and the wider public in general have very little knowledge of the value, uniqueness and finite nature of surfing waves and the landscapes, swell corridors prevailing weather conditions and other conditions creating good quality waves.
The organization invites people to sign their petition to protect beaches. Hugo Tagholm, SAS director, told The Drum, “Waves and surfing beaches should be recognised as part of UK coastal heritage and afforded greater protection and valued as unique, valuable and scarce assets, just like an ancient woodland.”
Colle+McVoy created a public service campaign for the American Recreational Boating & Fishing Foundation (RBFF) that humorously gets the point across that purchasing a fishing license is something everyone should take pride in doing as freedom-loving Americans. Many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.
The campaign includes a TV spot, Radio spot and a print ad. All guided with a very informative website: Take Me Fishing.
Maya Nakanishi is a Japanese runner who has used a prosthetic right leg since her original was crushed, at age 21, by a five-ton steel frame that collapsed on her at work in a paint shop. Two years later, she was competing in the Beijing 2008 Paralympic Games.
Now, she wants to compete in London. But according to a statement, Nakanishi said she was unable to compete in the 2011 world championships due to a lack of financial resources, despite being a Japanese medal chance. (She also needs a new racing leg.)
So she took her clothes off and made a calendar.
Ms. Nakanishi told NDTV Sports, “I don’t regret having become nude. I’m very happy that I was able to show Maya Nakanishi as I am.”
What she is, is a beautiful person with an elite athlete’s finely-tuned physique, as well as a great poster child for strength following tragedy. But what does it say about Japan that one of their medal contenders has to fund her own way to London? And what does it say about our world that we are only interested in her story when she shows some skin?
Next June is the 2012 UEFA European Football Championship. It takes place in Poland and the Ukraine. Tom wrote a lot about FEMEN, the Kiev based feminist protest group. They have experienced personally how bad the state of democracy is (read the exclusive interview with FEMEN’s founder Anna Hutsol here).
A lot is happening right now in the Ukraine. Human rights violations goes on for years. Now it is about politician and former Prime Minister Yulia Tymoshenko who is currently being held in prison at Kharkiv and has been on hunger strike since 20 April 2012. The political pressure is rising because of this and the upcoming European Football Championship. And European leaders are thinking about a political boycott.
Amnesty International is not in favor of a boycott. Being in the Ukraine during the big sport event can give more pressure than a boycott they say.
“Politicians and sport functionaries that travel to Ukraine must use the opportunity to call attention to serious human rights violations and to demand that the Ukrainian government does a better job of protecting human rights,” Wolfgang Grenz, general secretary of Amnesty Germany, told the business daily Handelsblatt.
My Facebook friend and fellow blogger at work Jasper Mulder has delivered a fantastic idea.
Maybe you remember the Bavaria Dress. The Ambush Marketing stunt from the Dutch brewer during the World Championship Football in South Africa in 2010.
Jasper suggested something similar, the Yulia Tymoshenko wig that can be worn by supporters during the football matches. Because her hair is rather special, it is recognized around the world.
It can be risky for the supporters. But we also know that millions of people will see the matches on TV. It can be powerful like a Vuvuzela but without the noise.
A positive statement while having fun enjoying the football matches.
There are three possible organization who can adopt this idea: Amnesty International, Human Rights Watch and FEMEN.
I’m very curious what they think about this campaign strategy item.
And giving the idea more color I made three versions in a photo editor. For the Dutch, Spanish and Italian supporters:
The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.
Which dodgy company most deserves the Greenwash Gold medal in 2012? Who is covering up the most environmental destruction and devastating the most communities while pretending to be a good corporate citizen by sponsoring the Olympic games?
That’s the idea behind this new campaign in the form of a contest. It is organized by the London Mining Network, Bhopal Medical Appeal and UK Tar Sands Network.
Sport sponsoring is huge and events like the Olympic Games costs us consumers a lot of money. A good time to use our influence. There will be many debatable companies sponsoring the London Olympics this year. The organization behind the contest shortlisted three of them. Of course those who are close to the areas of interest of the three organizations.
The good thing about the three shortlisted companies: all three will win a medal :-)
The video above is made by director and designer Kris Hofmann. It is about the Dow Chemical Company who has a long, sordid, history of environmental crimes spanning many decades. Remember Agent Orange in Vietnam. Remember Bhopal.
Directed by Kris Hofmann
Sound/ music Alexander Zlamal
Director of photography Mirko Beutler
This is the new campaign from Solidar Suisse and again with a famous person in the lead. It’s president Sepp Blatter from the FIFA (International Federation of Association Football). The video from Solidar shows an excerpt from a press conference, at which Joseph Blatter behaves in a way that nobody would have thought possible.
The campaign is about the upcoming World Cup Footbal in Brazil in 2014.
Solidar: “We are making people aware that, although FIFA will once again earn billions in profit with the 2014 World Cup – the people in Brazil will have little cause for celebration. On the contrary: 150,000 people will be evicted from their homes in advance of the World Cup, tens of thousands of street vendors will lose their livelihood due to FIFA’s licensing policies and Brazil will be left with a mountain of debt that will inevitably result in a reduction in social benefits. Last but not least, because FIFA is forcing special legislation through so that it will not have to pay any Real taxes on its profits.”
It is logical that the organization has chosen this event, it’s about solidarity. It is their core business. A perfect way to advertise their brand.
The use of Joseph Blatter, commonly known as Sepp, is perhaps an easy choice. He is under attack for many years about all kind of rumors. See the comments about him on YouTube. But it is also about football, world’s most favorite sport.
I did a lot of blogposts about the Denver water campaigns made by Sukle Advertising &Design. “Award winning, humorous, positive approach, recognizable, consistent style, understandable message and above all great artwork” I wrote recently. The campaigns is already in it’s ninth year. Time to look back. I did an interview…
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
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