The best of non-profit advertising and marketing for social causes


We have 94 blogposts about Sport.
Related Pinterest board: Sport.

  • Channel 4 Superhumans spot for the Paralympic Games

    Is this the greatest social ad ever made?

    By on 19 July 2016

    If you haven’t seen it yet, the UK’s Channel 4 Superhumans spot for the Paralympic Games in Rio is the greatest sequel imaginable to one of the greatest ads ever made. It’s three minutes of powerful, moving, funny, compelling...

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  • Belgian Paralympic team Powered by Rio

    Belgian Paralympians push the limits far beyond the finish line

    By on 1 June 2016

    This campaign video from the Belgian Paralympic Committee (BPC) is powerful in many meanings. Above all it is a convincing portrayal of Belgian paralympians as driven, non-stop athletes. The video begins with the statement “Training doesn’t start at nine”. For...

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  • Back On My Feet Los Angeles

    Homeless people back on their feet with running

    By on 4 November 2015

    I’m very excited about this project. Maybe because I know the feeling of euphoria of running. It was a new world for me when I started two ago, discovering a free spirit through running. That could be part of the idea behind...

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  • Toronto 2015 Parapan Am Team: The Games are Tough, The Athletes are Tougher

    The Games are Tough, The Athletes are Tougher #PARATOUGH

    By on 11 July 2015

    The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their stories. Martin Richard, Executive Director of Communications and...

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  • Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein

    Book Review: Born to Walk

    By on 9 June 2015

    Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein ECW Press (Canada) 2015 I didn’t just read this book. I lived it. A couple of months ago, I was offered a “walking copy” of the book...

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  • Sweating like a pig. Feeling like a fox.

    By on 23 February 2015

    A new campaign from Sport England, the government body charged with getting people in the UK moving. Their research uncovered that female participation in sport is far lower than men’s, and for specific reasons associated with body image and...

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  • Domestic violence shock ad calls for NFL Commissioner's resignation

    Domestic violence shock ad calls for NFL Commissioner’s resignation

    By on 29 January 2015

    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety...

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  • Still image from NBA's

    The NBA brands itself as a “Barrier Breaker” for #BlackHistoryMonth

    By on 16 January 2015

    In advance of Black History Month in the United States, the National Basketball Association is planning a number of observances, the first of which is this PSA that will debut during this Monday’s Detroit Pistons/Atlanta Hawks game. Set to Dr....

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  • We Are Who We Become

    Luvo jumped over his addiction with sport

    By on 15 October 2014

    The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with...

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  • Down syndrome eyes as selling point

    By on 14 August 2014

    The image above, without the copy, goes round and round on most of the social media channels since yesterday. It is famous Belgium footballer Kevin De Bruyne with Down’s Syndrome eyes. Today it became known what it is about....

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