Hilarious story of a guy who came out of the closet and realized he… likes rugby.
It is a recruitment mockumentary by Toronto’s gay rugby team—inspired by the players’ true stories—the Muddy York Rugby Football Club.
Muddy York RFC is a progressive rugby club in Toronto geared towards the city’s gay community. Established in 2003, they primarily compete against ‘straight’ teams in the Toronto Rugby Union. They also travel for exhibition matches against other gay teams, and host the annual Beaver Bowl Tournament.
“Find yourself on Toronto’s Gay Rugby Team. Coming out of the closet was the easy part.”
The video is made in association with The Corner Store and Henderson Bas Kohn, starring the boys of Muddy York RFC featuring Anthony Wallace as Richard.
This man, Simon Gill, wants to to help people in poverty build a better life. And he is going to do it by walking 100km in the Yorkshire Dales in 30 hours: the Oxfam Trail Trekker.
But he is only doing it when donations reach £2,500. For this he has put his beard on the line for the charity.
The rules are simple: donate and choose the style of his facial hair.
The Oxfam Trail Trekker is an epic fundraising journey in the Yorkshire dales, 100km in 30 hours.
Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.
At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.
From the Lifesaving Society in Quebec comes this truly bizarre water safety PSA:
According to the news release:
The audience for the spot is a very specific demographic. Once a year, there is a travelling road show in Quebec for hunters and fishermen. The star of the evening is Normand Byrnes who speaks and shows films of himself fishing and hunting. Audiences generally have some time to relax over a beer before the show begins. Byrnes is something of a folk hero for them and he is usually greeted with great enthusiasm when he takes the stage. “This is a different kind of crowd,” explained Comeau. “Whenever an animal is killed in one the films the audiences cheer.”
Given the high incidence of drowning in Quebec, and Canada in general, water safety is a very real issue. Consequently there is always a PSA at some point in the evening. “Needless to say, this is the kind of audience that is pretty unimpressed by safety messages,” laughed Comeau.
The solution is a mock-serious announcer in fisherman’s gear who speaks with exaggerated clarity directly into the camera about water safety, periodically smashing his left hand with a hammer, to prove the point that safety is not just for wimps. “We had a lot of fun developing the script, but the concept posed a technical challenge. It was crucial that the spot look completely natural, or it simply would not have the right effect. We knew that using a fake hand or a rubber hammer would just look silly or campy. We knew we would have to solve this with CG.”
I wanted a more objective opinion, so I asked Vincent LeBlanc — Acart’s francophone Copywriter — to give me some perspective. He said, “A lot of ‘gutsy’ ads like the one you sent me are popping out here and there around Québec. I find it’s really well done, it keeps the viewers attention all the way through. The language is absolutely appropriate for the target audience and you can’t help but wonder where he is heading with all that finger hammering. (Although ‘moumoune’ might offend some people.) But all in all, the message is clear and the ad is compelling.”
Vincent pointed me to a similar approach, of playing up homegrown stereotypes for laughs, for Beauport gym . So I guess it’s a uniquely French Canadian thing.
Since last month in the Croatian media is running the Campaign “What we don´t have makes us stronger” (Ono što nemamo čini nas jačima) with the intention to strengthen the position of the Paralympic sports and their athletes in the society - where they are also belong - on the same par with the so-called mainstream sports.
The campaign comes directly from the Croatian Paralympic Committee, and the conceptual idea from the advertising agency Bruketa & Zinic OM.
The reason for the launch is the fact that the Croatian Paralympic Athletes in sports and the media does not get the recognition they deserve and are still treated as a social category, rather than to apply sport disciplines as equal. Croatia has gold-crowned champions, multiple world record holder, about which, according to the qualitative research to the public, no one listened. With this campaign Croatian Paralympic Committee wants to create awareness on the situation and reduce visibility and equal treatment of Paralympic athletes in the public and the media.
Two Dutch friends, Joost Notenboom and Michiel Roodenburg, are cycling 30.000 km down the Americas trying to bring attention to, and local solutions for, the global water crisis.
Their mission is to take one bottle of icy Alaskan water from the Beaufort Sea down to the seas around Tierra del Fuego. This symbolic effort is a great statement to complete the natural water cycle and raise awareness for the global water crisis that is leaving over 1 billion people around the world without access to safe and clean drinking water.
Cycle for Water is the first ever attempt to do all this by cycling the entire route on bamboo bicycles.
FIve ads from the German betterplace.org. The ads are part of a campaign to make people aware that they can start their own fundraising event. That is what the future of fundraising is. You are the fundraiser.
There is always is special reason to start an fundraising event like your birthday.
At betterplace.org you can choose from over 2,500 projects, or start your own project on the platform to support with your collected donations.
Copy from the ad above:
Du stürzt dich in die tiefe. Damit andere es nicht tun.
You jump down into the deep. So that others do not.
betterplace.org
So spendet man jetzt
That is how you donate now
Some people think mountain biking is bad for nature. It isn’t. Research proofs the opposite. Mountain bikers behave more responsible towards the environment than most other people do. And biking is good for your health, physical and mentally.
Howell at the Moon Productions is making the documentary Pedal-Driven. It explores the conflict between bikers and land management agencies like the US Forest Service. Across the USA there is a common story of bikers who just want to be in nature and are being pushed out by agencies calling their activity criminal. Pedal-Driven is a ground-breaking documentary that will expose this controversy and point to ways of solving it.
In the USA there are 40 million mountain bikers but this conflict isn’t just an American problem. Skate punks of the forest are fighting all over the world for the rights to play in the woods.
The people behind Pedal-Driven are collecting funds right now to make the Bikeumentary.
Check it here or on Facebook and Twitter.
This video is from People for Bikes, an American organisation dedicated to channeling that passion to improve the future of bicycling. Their goal is to gather a million names of support, to speak with one, powerful voice—to make bicycling safer, more convenient and appealing for everyone.
“If I Ride” is a bicycle rider’s poem to biking and it is a call to sign their pledge.
“Imagine a place where one bike lane leads to the next. Where trails, bridges and underpasses lead safely to exactly where you want to go. And regardless of your bicycling experience and fitness, you can pedal smoothly across the street, across town, or even across the country. We believe this can be a reality and that, by uniting, we can make our world a better place to ride.”
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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