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The Singing Mammogram

Posted by Marc van Gurp | 1-10-2014 21:30 | Category: Health

Susan G. Komen: The Singing Mammogram.

World’s largest breast cancer organisation Susan G. Komen started breast cancer awareness month with a campaign entitled The Singing Mammogram. The organization is not known as the most progressive and that is also reflected in the campaign video. For such a large organization, a campaign must be easily accessible. And there are plenty of other bold campaigns.

A 1950’s-style Doo-Wop group sings about the importance of “protecting your pair” and to “celebrate your breasts with this reminder to get a test.”

Kim Getty from agency Deutsch LA: “Breast cancer is a disease that has affected too many people we love, both within our Deutsch LA family and beyond. We knew we wanted to create something that was both shareable and entertaining, and use levity to motivate women rather than doom and gloom.”

The Singing Mammogram can be found at www.singingmammogram.org. Komen hopes women across the USA will take action both in scheduling an appointment and sharing the video; the organization’s goal is to reach one million shares and likes.

Komen LA
Deutsch LA
Glossy Inc.

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Made in Movember

Posted by Reuben Turner | 1-10-2014 12:21 | Category: Health

Made in Movember: Makers

Made in Movember: Doers

One of the great things about Movember is that they approach every November like a fashion brand would – with a new idea, a new look, a new tone, a new set of assets. Like a fashion brand, they give people a reason to get involved every year, not just once. Last year it was about 70s biker gangs and solidarity. This year, it’s about Made in Movember – showcasing sharp tailoring and men’s roles as doers (for others). Love it so far.


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Let your cat doing the activist work with this scratching post

Posted by Marc van Gurp | 30-09-2014 22:30 | Category: Activism, Design, Human rights

Kim Jong-un Cat Scratching Post.

When your cat is your friend in the activist game this scratching post is something for you. There are two types available, Putin and Kim Jong-un, and both are unique, there is only one copy.

Both scratching posts were handcrafted by a team of artists and took over 200 hours each to complete and therefore not cheap: £4,500.
All money will be donated to charity according the the artists on their webshop.

For activists with a smaller purse there is also a £3.00 litter tray.

Check also our Dictator board on Pinterest.

Protest Cat Litter Tray.

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Stop Before it Gets Ugly

Posted by Tatjana Vukic | 29-09-2014 21:49 | Category: Drugs, Violence

Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the (short-term) effects of alcohol and not to quit drinking ..



The New South Wales Government
JWT Sydney

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Is this #HeForShe video helping feminism?

Posted by Tom Megginson | 29-09-2014 16:25 | Category: Gender issues

Is this #HeForShe video helping feminism?

The United Nations’ #HeForShe campaign had a fantastic launch, with Emma Watson’s impassioned speech deservedly going viral. She stood up and described how everyday sexism continues to discourage girls and women from being strong, physical, and outspoken. And she defended the “feminist” label as a simple demand for sexual equality. But most importantly, she called for solidarity between men and women in achieving it.

And then this video came out:

On the surface, it looks like a group of men from all walks of life answering Ms. Watson’s call. But delve deeper, and it becomes problematic. For me, anyway.

HeForShe (United Nations)
LOOKER Content
Ads Of The World

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What does the wolverine say?

Posted by Tom Megginson | 26-09-2014 22:15 | Category: Government

Canada's Banff National Park: What does the wolverine say?

This bizarre video, promoting Canada’s Banff National Park, has been making the rounds of Canadian media:

Parks Canada
Huffington Post Canada

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World Contraception Day PSA tells the awful history of not getting pregnant   #WCD2014

Posted by Tom Megginson | 26-09-2014 21:06 | Category: Women's Issues


Before the latex condoms, the hormonal birth control pill, and other safe and effective forms of contraception became legal and commonplace in the 20th century, women relied on many folk remedies to prevent pregnancy. Many of these were actual herbal abortifacients, but some others were pure superstition.

This video by Engender Health, for World Contraception Day, is an amusing review of some of the stranger attempts at birth control through the ages. But it ends with a very serious message:

Engender Health

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A knife, the weapon for a better neighbourhood

Posted by Marc van Gurp | 26-09-2014 13:30 | Category: Awards, Social aid

Resto VanHarte: A knife, the weapon for a better neighbourhood.

This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye immediately. That was this ad from Resto VanHarte.

Resto VanHarte is a chain of 34 social neighbourhood restaurants where everyone can enjoy a healthy and inexpensive meal and a cozy environment. The aim to bring all kind of people together by cooking and eating together.

Issues in neighbourhoods can be anything and agency BBK/Door Vriendschap Sterker chose insecurity and violence with the visual of a knife. It is the power of associative thinking, knife stands for both violence and for the kitchen. It is the weapon for a better neighbourhood.

More about the NRC Charity Awards on our Dutch edition.

Click image to enlarge.

Resto VanHarte
BBK/Door Vriendschap Sterker

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The best topical ad of today #bendgate

Posted by Marc van Gurp | 25-09-2014 15:30 | Category: Human rights

Amnesty International: The best topical ad of today #bendgate

There seems to be a problem with the new iPhone. Something with bending and twitter is full of it.
Very important of course but there are some things that are more important. And Amnesty International points us to it with a topical call to action.

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A traveling campaign to Help Each Other Out

Posted by Marc van Gurp | 23-09-2014 22:40 | Category: Social aid

A traveling campaign to Help Each Other Out

This amazing project is important. Because it’s about kindness, about helping and be helped. Being there during tough times. It’s local, thus nearby.
Kelsey Crowe started Help Each Other Out last year. She conducted loads of research on support during tough times for an upcoming book. As she said, she became much kinder by reading people’s individual examples of support that got them through hard times. She could do nothing but start the project after this discovery.

Kelsey: “We are a young social venture that empowers neighbors, colleagues, peers and friends to reach out to people they know in a rough time. It could be loss, illness, any issue that people find really hard to talk about and struggle to know how to help.”

To promote their work they started a feel good public campaign that travels, hosted by neighborhood merchants, a school, hospital, or office lobby. Like the video below from an outdoor exhibit in San Francisco this summer.
Posters were created by a volunteer help at agency Wieden and Kennedy about kindnesses shown to young women with breast cancer undergoing treatment.
Click the posters in this blogpost to enlarge. And read them, then you know exactly what Help Each Other Out is about.

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