This stunning artwork and flash animation is made to introduce the world to Eglantyne Jebb, founder of Save the Children. Twelve lessons in leadership tells her story of making a ngo succesful.
Shocked by the aftermath of World War 1 and the Russian Revolution, Eglantyne and her sister Dorothy Buxton were determined to secure improvements to children’s lives. Their goal was to create a powerful international organisation, which would extend its ramifications to the remotest corner of the globe. This was soon achieved – and Save the Children continues to build on this success.
Gold Lion in Cannes in the category Design.
Child labour is a big problem in India. People in India are averse to contributing for social causes because they feel their contributions won’t make a difference. The objective of this piece from the Care Foundation was to reverse the trend and drive donations towards the child labour cause.
Each individual’s contribution can help alter the current situation of a child; this was the essential message to be communicated in the ambient space.
A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words ‘Your contribution can end child labour’ was painted over it. This installation was placed in several malls with high volume footfalls across the city.
Since 1996 KickStart has been the leader in micro-irrigation technologies through the development and sales of its popularly known series of manually operated “MoneyMaker” pumps. Watch this video by Maasai rap artist Mr. Ebbo to learn more about this life-changing technology.
KickStart is a non-profit organization that develops and markets new agricultural technologies in Africa. These low-cost technologies are bought by local entrepreneurs and used to establish highly profitable new small businesses. They create new jobs and wealth, enabling the poor to climb out of poverty forever. The Lemelson Foundation has provided funding for KickStart initiatives.
This campaign from Terres des Hommes was running last couple of weeks in the Netherlands. In a aggressive hyperventilating MTV style Terres des Hommes ask viewers to send a sms in order to help Aids/HIV orphans in East Africa.
“Adopt the abandoned Aids Orphan. SMS Aids to 3669.”
A SMS to Terres des Hommes costs €1,50, €0,99 of it is for the Aids orphan project. After donating a animated wallpaper was sent in return showing a thank-you-kiss from the Aids orphan.
With this confrontating campaign Terres des Hommes tries to reach the young audience in the age of 15 - 25. It looks funny at first sight but this ringtone look-a-like psa isn’t after all.
Another part of the campaign is the dedicated page on the Dutch social network Hyves: mercylife.hyves.nl.
“In Africa, not everyone dies from hunger.”
Ad from the France department of SOS Sahel. Good copy, strange design. Person looks like a pregnant skeleton.
Brilliant design, shocking message from Amnesty International Hungary.
“My camp is my home, and the men here are part of my family. I don’t want to let them die by the hands of the melitiamen. So I made a decision in order to keep the men out of danger, I get the firewood myself. That is my gift for them; to face rape every day.”
Stop the daily rapes in Darfur.
This new video from Greenpeace, which is launched today, is a parody of the awardwinning Dove Onslaught campaign. Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. By their own admission, Unilever is the biggest single user of palm oil in the world.
Greenpeace is not calling for a boycott. They are asking Unilever to act responsibly and to ensure that their products have not been produced at the expense of Indonesian rainforests and the climate. That means that their suppliers are not involved in the continued destruction of these rainforests.
More background on the campaign here.
Suffering from war, hunger and disasters is in some parts of the world a never ending thing. The French organisation Douleurs Sans Frontières (Pain Without Borders) tries to give the first social aid in these areas like Docters Without Borders do for health care.
This new campaign, made by TBWA/MAP Paris, is meant for fundraising and shows the never ending cycle which Douleurs Sans Frontières tries to break through.
A child’s well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. The World Health Organisation (WHO) drinking water project is encouraging people to give out financial help to these areas.
The strategy was doing campaign in Beijing and give out the glasses. Print a skinny child image on the glass, as the water filed the glass, by the effect of refraction, the skinny child began getting “fat” visually shows the theme of “Having water to drink, he will improve” therefore encourage people to donate money.
People’s attention were drawed to the drinking water issue and within one day, among all the campaign site all toegether donated RMB 153200,-
Copy on the glass: “Provide him water, make him improve immediately. Please donate WHO drinking water project.”
On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day.
In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede.
Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).
Last year, over 300 New York City restaurants, along with thousands of their customers and individual contributors helped to make the inaugural Tap Project a huge success by asking a minimum of $1 for the tap water. The money raised through UNICEF saved many lives by providing safe drinking water to children all around the world. This year the project is expanding nationally with the hope to raise millions during the week of March 16-22, 2008.
This post shows 12 videos and a print ad of this years project.
Senegalese singer Youssou N’Dour is sponsoring Burima, a micro-credit program with finantial support from Benetton, which also developed the website AfricaWorks, at their Fabrica studio.
In the words of Staci Smith who sent the project to my friend and art director Andre:
Late in 2007, Benetton began documenting the progress of the loan recipients through the images of photographer James Mollison. Mollison’s photos spotlight a diverse group of entrepreneurs including a fisherman, a decorator, a musician, a farmer, and a boxer. In keeping with Benetton’s commitment to social advocacy, the images are featured on billboards and print ads in the company’s new “Africa Works” global communications campaign. Benetton’s hope is that these everyday people will become tangible symbols of an Africa that uses the dignity of work to fight poverty and take back responsibility for creating its own future
A simple, zoomable navigation, trying to have a real impact on African’s looking for a way to change their lives for the better. The event launched worldwide last February 13th, with a performance by Youssou n’Dour of the song Birima (campaign video clip below).
Birima is also the name of the portal (http://www.birima.org/) where you can find more about the micro-credit program.
A simple, but ethically effective initiative was launched this week from NPO Project H Design. ‘The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods]. To read more about the project and get involved in the sponsoring, visit Project H Design.
Population Services International (PSI) recently launched a YouTube page which features a sampling of some tv-spots from around the world in all four of PSI’s health areas (malaria, reproductive health, water/child survival and HIV). PSI is a nonprofit organization based in Washington, D.C. that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries.
In this post nine examples of their work.
Above: Wise advice from an unexpected source in this ad from PSI/Russia: “Favorite Condoms. Take them with you!”
Ad from Right to Play. They uses specially-designed sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty, disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East.
Right To Play is the only global-scale implementer of Sport for Development and Peace programmes and takes an active role in driving research and policy development in this area and in supporting children’s rights.
New campaign from Amnesty International Austria.
In Indien sterben jährlich tausende mädchen nur weil sie mädchen sind.
In India every year thousands of girls get killed just because they are girls.
(English version of the poster inside)
A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.
Unicef Survival Kit for children: In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children’s lives. Every donation help.
(thanks Ellen)
To highlight the harsh realities of human trafficking, the South-African Red Cross Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life.
This e-mailing is made for EMSI (Integral Health Medical Unit). EMSI is a medical centre committed with the development of health programmes in the third world countries. This year, their main attention is focused on the Burkina Faso Project 2007, whose objective is to get funding to buy mosquito nets and eliminate malaria in the African country. This e-mailing intends to make selected recipients aware of the impossibility to fight against the malaria-transmitting mosquitoes.
Above the outdoor ad from the Dutch Artsen Zonder Grenzen (Medecins Sans Frontieres/Docters without Borders). This ad is part of a awareness campaign about there work in Darfur. The copy says it all: “Wij blijven vechten in Darfur”, “We still remain fighting in Darfur”.
This is one of the first winners this year at the Cannes Lions Advertising Festival this year. Net#work BBDO Johannesburg created this marvelous billboard, titled “Power to the people”, for the South African Nedbank and won the Outdoor Grand Prix.
The United States Holocaust Memorial Museum has joined with Google in an unprecedented online mapping initiative. Crisis in Darfur enables more than 200 million Google Earth users worldwide to visualize and better understand the genocide currently unfolding in Darfur, Sudan.
This billboard was put up by Actionaid India to urge people to log on and donate money towards relief for homeless people in Delhi.
Unfortunately the mentioned url www.delhishomeless.org isn’t working anymore.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Gold Lion in Cannes in the category Design.
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