This is one of the strangest fundraising campaigns I ever saw. Pregnant Belgium women use their belly to make paintings for SOS Children’s Villages (SOS Kinderdorpen).
Infant and child mortality in Togo is very high. As early as the pregnancy, mothers have to fight for their unborn child’s chances of survival. That’s why the organization has set up mother-child clinics to help them.
The work of the Unborn Artists is used to raise funds to support the clinics in Togo.
Brussels-based artist Isabelle de Borchgrave is the godmother of the project. She exhibits the collection in her gallery.
SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.
“Thousands of unborn babies do not survive their own birth. This number needs to go down. Belgian unborn babies support African unborn babies.”
Not a stunning campaign video, visually speaking. Although the call to action is a little complicated, the visuals are okay.
But what terrible music! Is it stock music or is it made with the cheapest keyboard in town?
This isn’t what we are used to seeing and hearing from Save the Children. We know they a can do a lot better. Like what they did with the campaign website for this action.
The Christmas business is booming. Many consumers want clothing, toys, computers, and flowers that were produced under decent working conditions and are ready to grab for it even deeper into their pockets. Child labor, wages below the subsistence level, unhealthy working conditions and unregulated, excessive working hours: These grievances have millions of workers in the garment, especially in Asian, African and Latin American low-wage countries. The developmental organization in Austria, Südwind (southwind) makes regular attention to these inhumane working conditions and let created a representative study from the Ethical Consumer market research firm Nielsen based on 1000 telephone interviews. The results are available now.
Let see the Barbie graphicks first:
- span Chinese production company, internal Chinese transport 1,90 €
- wages factory workers 0,40 €
- Margin trading, profit shareholders, transport, promotion 14,00 €
- customs duty 0,40 €
- material costs 1,30 €
- final price in the trade 18,00 €
Who earned on Barbie-business?
Maybe he doesn’t. Or at least Unicef Sweden seems to think so with their latest campaign, trying to get the Swedes to shop their Christmas gifts at unicef.se.
From measles vaccine to story books there’s plenty to choose from and Santa will certainly have a gift for children in poor countries.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
Not new but I just discovered this confrontating installation from Indonesia. It was made by JWT Jakarta for KRuHA (Koalisi Rakyat untuk Hak Atas Air - People’s Coalition for the Right to Water).
A specially built projector with motion and time controller was installed in public toilets and basins. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water.
The campaign won Silver at the 2011 CLIO Awards) for Innovative Media and Bronze at the 2011 Asia Pacific Advertising Festival (AP AdFest), 2011 for Electronic Poster/Video.
Advertisers Without Borders got the case study:
87% of the Indonesian population has no access to clean water. Even public tap water is unsafe to drink. Poor sanitation and unclean water is responsible for 80% of all sickness and disease, killing more than 136 children every day. Despite the staggering statistics and widespread scale of the problem very little has been done to address the issue. Affluent Indonesians buy bottled water–the rest are left to fend for themselves. We wanted to raise the profile of this problem in a very public and provocative way–to get people talking about the issue and hopefully drive action from the government. A specially built projector with motion and time controller installed in hundreds of public toilets. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water. For the first time the issue was being openly disscused on all media.
A very powerful video from One International. Not only powerful because of the graphics but especially by the music.
The message seems to be clear:
“Drought is an act of nature. Famine is man-made.”
But it isn’t that in general. It is a call to sign a petition which become apparent only after visiting the One website.
A little bit of criticism about great campaign video.
Dear World Leaders,
The famine in Somalia could kill 750,000 in the coming months, and tens of thousands have already died. When you meet at the Group of 20 (G20) Summit in November, you have the opportunity to break the cycle of famine and ensure people are hungry no more. Lives are in your hands. Please keep the promises you have made to the 2 billion poor people who depend on farming for their livelihoods.
This is why I started Osocio. And what I miss in today’s life and politics: solidarity.
The video is part of a campaign from the Spanish Acción contra el Hambre (Action Against Hunger).
“In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”
They launched this experiment named Experiment Comparte (The Share Experiment) to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share.
The video is also part of the campaign website where visitors can interact and donate. Easy to do, and appealing to create awareness.
The also use Twitter and Facebook to strengthen the campaign.
[3 +1] was temporarily stopped for several reasons. But here we are again! Our guest this week is Paul de Gregorio, a great guy who I met on Google+.
And I’m glad I discovered his blog also. Fundraising isn’t my forte. He is doing great writings on this topic. Inspirational!
About [3+1]: it is sharing 3 favourite campaigns, designs or other visual things. And 1 failure, something annoying. In short: 3 x good (green), 1 x bad (red).
Paul is Head of Mobile at UK fundraising agency Open Fundraising. He has been fundraising since 1996. Before joining Open to head the agency’s mobile offering in 2011, Paul was client services director at telephone fundraising agency Pell & Bales. He has worked with many charities and membership organisations - including Cancer Research UK, the NSPCC, The Labour Party, UNICEF UK and National Trust - to deliver fundraising and campaigning activity that inspires people to take action. He can be found on Twitter @pauldegregorio. He also blogs about fundraising with a focus on mobile and individual giving.
Christian Aid Malaria nets advert
One of the key reasons I’m doing what I do now is this advert from Christian Aid. The first time I saw it I was truck by it’s simplicity and compelled to take the action. But more than that, it re-enforced my view that text and mobile were tools for fundraisers and campaigners that if properly used could push us unto a whole new level of supporter and public engagement with causes.
Successful text response campaigns have a very clearly defined ‘itch’, the issue or situation that makes us feel uncomfortable and a ‘scratch’ the action we can take to relieve us from the uncomfortable feeling and make us feel good.
The Christian Aid advert is a brilliant example; the itch in this case is clearly the fact that a child dies every 45 seconds from malaria. The scratch, just as simple, you can provide a net, right now for £3, which will save a child’s life.
It is Blog Action Day today, and World Food Day also. Bloggers worldwide are posting about food security and related issues. This is my contribution.
Why are 925 million people living in hunger today, despite there being enough food in the world? There are many reasons, which together add up to: food insecurity, the world’s no.1 health risk.
Hunger and malnutrition kill more people than tuberculosis, AIDS and malaria combined, and are the world’s biggest health risks. Yet one-third of the UK population has never heard of food insecurity.
(Strangely Wikipedia have a page about about food insecurity, not about food insecurity)
The British Red Cross started a campaign about food insecurity earlier this month: Seeds of Change. A complicated problem told in 3 minutes. And the Red cross even give the solution.
Food distribution can help in the short term but breaking the cycle requires investment. The cycle is explained in the first half of the video.
For you, watching the video, it is easy to break the cycle. Just donate to the Red Cross… That sounds fairly strict and is enhanced by the music and the imperative tone of the voiceover.
That is the down side of this video which is unfortunate because we all know the Red Cross is doing great work worldwide.
The campaign website is clear and honest:
People are food insecure when they are unable to get enough food, or enough nutritious food. The reasons behind it are complex and varied – poverty, drought, floods, natural disasters, conflict and inflation are all factors.
The Red Cross is tackling food insecurity by helping people protect their health, their homes and means of earning a living when times get tough.
The Seeds of Change campaign, running through October 2011, aims to explain what food insecurity is, the issues behind it, and what can be done to help break the cycle of poverty and hunger.
In the Democratic Republic of Congo or DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground or SFCG, it is estimated that there…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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Paul is Head of Mobile at UK fundraising agency 
