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Oxfam: Follow the money

Posted by Marc | 20-02-2010 21:57 | Category: Poverty, Third world

Standing at the pump, watching the numbers tick away, do you ever wonder where the money goes? You’re not alone: People on the other end of the pipeline are wondering too. While we feel the pinch in our pockets, citizens of oil-producing countries are often not seeing the profits.
This video from Oxfam America is part of the campaign ‘Right to Know, Right to Decide‘ looking at the lack of transparency in extractive industries.


Advertiser:
Oxfam America
Source:
The Rights Exposure Project

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Nominate Samuel for the Nobel Prize

Posted by Jeroen | 18-02-2010 12:26 | Category: Politics, Social aid, Third world


You just saw some Belgian politicians being asked wether they know Samuel.
The voice over explains:
Help our politicians, nominate this poor Bolivian farmer for the Nobel Prize in Sustainable Development en keep the concequences of global warming on the political agenda.

You can cast your vote for Samuel on NomineerSamuel.be
image
(site also in dutch only).


Advertiser:
Broederlijk Delen
Agency:
Markee

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Vancouver isn’t the center of the world

Posted by Marc | 15-02-2010 23:30 | Category: Health, Poverty, Sport, Third world

“All media turn the attention away from Haiti and look at Vancouver.”

PSA from the Canadian Red Cross.
This spot was broadcasted during the opening day of the Olympic Games. 


Advertiser:
Canadian Red Cross
Agency:
Cossette Communication-Marketing
Source:
Ads of the World

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8 Goals 8 Directors: No Time Left

Posted by Marc | 10-02-2010 23:01 | Category: Discrimination, Education, Environment, Gender issues, Health, Poverty, Third world, War & conflicts

8 - No Time Left

LDM Film has gathered 8 filmmakers to share their vision on the challenges set by the UN for 2015, the so called Millennium Goals. A few days ago all 8 films became available for a month on YouTube
The 8 directors are: Jane Campion, Jan Kounen, Gaspard Noé, Abderrahmane Sissako, Gael García Bernal, Mira Neir, Gus van Sant and Wim Wenders.
See all 8 films after the break.

- The 8 No Time Left website
- 8 No Time Left Facebook fan page
- 8 No Time Left at Twitter



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Hands of Hope for Haiti

Posted by Marc | 3-02-2010 23:31 | Category: Homelessness, Poverty, Religion, Third world

People of The United Methodist Church: Hands of Hope for Haiti

One video and three print ads from the People of The United Methodist Church.
The campaign directed those inside and outside the church to 10thousanddoors.org to find out how to help after the Haitian earthquake, in any way they could. The point of the posters was simply to convey that faith + action = hope.

“Of all the things earthquakes can destroy, the human spirit is not one of them.
Find out how to to help the people of Haiti at 10thousanddoors.org."

The prayer wall at Facebook.


Advertiser:
People of The United Methodist Church
Agency:
Bohan Advertising | Marketing, Nashville, USA
Source:
Ads of the World

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Bringing Solar Internet To Rural Uganda

Posted by Marc | 24-01-2010 22:26 | Category: Education, Poverty, Third world

Former U.N. Secretary General Kofi Anan warns of the danger of excluding poor rural communities from the Internet:
“People lack many things: jobs, shelter, food, healthcare and drinkable water. Today, being cut off from basic telecommunications services is a hardship almost as acute as these other deprivations, and may, indeed reduce the chances of finding remedies to them.”

With this in mind Project FOCUS works with local organizations in rural Southwest Uganda to launch an Internet Café, providing access to information and communication previously unavailable to residents of the region. The Café will also provide technology skills training, a revenue source for a local community-run primary school, and allocate space and tools for the production of creative multi-media projects.
Web access provides communities with the opportunity to improve social welfare, and claim their voice in the global conversation on strategies for rural development. With this service, the local populace will benefit from direct links to job, educational, weather, and health information, as well as more efficient markets for produce and products.

The community Internet café will be administered by I.T. trained staff members from the local partner organization ICOD (Integrated Community Efforts for Development), and will provide technology skills training, a revenue source for a local community-run primary school, and the space and tools for the production of creative multi-media projects. Groups of local teachers, farmers, and healthcare workers in Lyantonde will be connected with respective groups in the U.S., the latter assisting the former in utilizing best-practices while searching the web for relevant materials and networks.

For this project $25.000 is needed. More at the Project FOCUS microsite.


Advertiser:
Project FOCUS

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Fundraising for Haiti

Posted by Marc | 23-01-2010 23:44 | Category: Health, Homelessness, Poverty, Third world

It is already ten days ago that Haiti collapsed due to a devastating eartquake.
It was a month ago that an aid worker from orphanage in Haiti said that the country need a disaster to get attention from the rest of the world. Of course it was meant ironically. The country was already mentally weary and anxious.
Now it is the time for fundraising and I hope not only for first aid but also for reconstruction.

For this post I collected some fundraising PSA’s. Feel free to give tips in the comments or via Twitter about more campaigns.

The PSA above is from the Netherlands. Agency N=5.

Widget from the International Medical Corps available for you own website:




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Design for Haiti

Posted by Marc | 23-01-2010 23:03 | Category: Design, Health, Homelessness, Poverty, Third world

Kyle Ellis: Design for Haiti

One in a serie of three from Kyle Ellis also including a t-shirt design and a video.
See it here.

Christopher Griego: Design for Haiti

One in a serie of three from Christopher Griego.
See it here.

Great post at Design Informer: Help Haiti: Designers Getting Involved.

See also:
- How can designers help Haiti?
- 26 Well Designed Websites that Help Haiti
- Design for Haiti

Do you know more work about the Haiti disaster? Let us know in de comments.


Source:
Design Informer

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Save the Children “I WAS…” films

Posted by Reuben Turner | 21-01-2010 17:57 | Category: Poverty, Third world

Very hard-hitting films from Save the Children as part of their new ‘EVERY ONE’ campaign. These are filmed profiles of children who have died of easily or preventable diseases. Their parents and siblings talk about who they were, so they don’t become another statistic I guess. Very sad and very true.

I WAS PHILIP

After the jump, I WAS ALFRED, I WAS SAVITA, I WAS PARMESH, I WAS CHUNILAL


Advertiser:
Save the Children
Agency:
Unknown: email if it's you!
Source:
Save the Children YouTube channel

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Photographers Without Borders

Posted by Marc | 9-12-2009 23:41 | Category: Design, Education, Third world

Fotografi Senza Frontiere

“Looking at the world and looking at ourselves through the camera lens.”

The Italian Fotografi Senza Frontiere (Photographers Without Borders) embodies the idea that the “other” always has a story to tell, and by listening to their story, they become less “other” than we thought.
Feelings and emotions frozen in a photograph are able to immortalize a moment, and to explain our differences, which are also our uniqueness.
Through photography, those who do not have a voice – and who, in the collective imagination exist only in the news – can find their own place, and in this way, can come to know themselves and relate to others.
These are our own convictions. Our projects begin from here.

In short: Fotografi Senza Frontiere is working to raise a new generation of photographers.



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Kaa Chonjo (Watch Out!)

Posted by Marc | 26-11-2009 23:23 | Category: Human rights, Poverty, Third world

Kaa Chonjo - Watch Out!

This outdoor ad is part of a new campaign from Kenya. It is a nationwide multimedia campaign to raise awareness and stimulate discussions on issues related to human trafficking. The campaign launched at 12 November in Eldoret in Kenya’s Rift Valley Province.

The Kaa Chonjo (Watch Out!) campaign will use a wide variety of communication channels including radio, television, mobile cinemas, billboards, posters and road shows to raise awareness among communities living in Northern Kenya and the North Rift Valley made vulnerable by drought, the food crisis, as well as civil and political unrest, all of which have often resulted in forced displacement.
The information campaign, which will run until the end of the year, is part of a larger project to provide assistance to vulnerable families in the Rift Valley and Northern Regions of Kenya funded by the Japanese government and supported by its Kenyan counterpart.

“Forced displacement disrupts social and economic support systems within communities and is conducive for traffickers to recruit, transport and exploit women, children and men,” says IOM’s regional counter-trafficking officer Tal Raviv in Nairobi.

An assessment carried out by IOM in the target regions establishes poverty and the search for livelihood as key factors that render people vulnerable to trafficking. It notes for instance that impoverished families from the North Rift Valley tend to migrate to coastal areas in search of employment in the hospitality sector, where they are exposed to exploitation. 

In addition to awareness raising activities, IOM’s counter-trafficking team has established a referral system that enables vulnerable households within the targeted areas to embark on livelihood activities. 

“Providing grants for small scale entrepreneurship or to help poor families send their children to school reduces their vulnerability to human trafficking, smuggling and other forms of irregular migration,” Raviv adds.


Agency:
McCann, Kenya
Source:
APO

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I Want a Goat

Posted by Marc | 25-11-2009 23:52 | Category: Poverty, Third world

Donate a goat!

This hilarious video is made by Debbie Glasband who recently volunteered in eastern India for 6 months, working with the tribal people you see in this video. They are indigenous to Koraput, the second poorest district in India. Due to their poverty, illiteracy and status as the bottom of the caste system, they are often taken advantage of by landowners and local officials who deny them their rights, steal what little money they do have and treat them with disdain.
The video stars people from Puki and Nua Kerenga villages, two of many villages that were displaced by hydroelectric dams and mining projects. Forced onto land that is difficult to cultivate, they have resorted to migrant work and borrowing money from landlords in order to survive.

For tribal people who are landless, raising goats is a great alternative source of income. Families who breed goats can earn a good profit selling the kids in the local market. The extra income provides a safety net for families that can be used for things like medicine, food during lean periods and farm equipment.

More information at Debbie’s website Donate a Goat.

The video above is the explicit version. The version after the break is ‘clean’.


Advertiser:
Donate a goat

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Refugees would like to have the same problems you have

Posted by Marc | 21-11-2009 21:18 | Category: Human rights, Poverty, Third world

Refugees would like to have the same problems you have

Three ads from UNHCR / ACNUR.
Would you like to have the same problems refugees have? 


Agency:
Young & Rubicam, Buenos Aires, Argentina
Source:
Ads of the World

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Giving a $%@#

Posted by Marc | 17-11-2009 23:12 | Category: Poverty, Third world

Holiday shopping stinks! So, make the right choice this year: give manure ($12) from Oxfam America Unwrapped.


Advertiser:
Oxfam America
Agency:
15 Ideas, Chicago, USA

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37 ways for a better world

Posted by Marc | 15-11-2009 22:15 | Category: Activism, Consumerism, Corporate Social Responsibility, Design, Education, Environment, Government, Health, Human rights, Media, Politics, Poverty, Third world, War & conflicts

View more presentations from Marc Heleven.

Overview of 37 innovation principles and inspiring examples for a better world. Made by Marc Heleven from New shoes today, a ídea factory based in Belgium.

New shoes today is a growing number of soulmates in business who give support to people and organisations on their road to creation, innovation and change. Together with clients they take on 21st century challenges. Their values: open - drive - unity - fun - care - today.

The transcript of the slideshare presentation with all links can be found here.



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Lesser Gods don’t Exist

Posted by Marc | 13-11-2009 23:52 | Category: Health, Homelessness, Poverty, Third world

Childrens Foundation Bodhgaya

Poster for the Stichting Kinderhulp Bodhgaya (Children’s Foundation Bodhgaya) made from paper leftovers and scrap. Bodhgaya aims to help homeless Dalit (low caste or untouchables) children in Bihar, India and offers them education, medical care and a place to live. The heading in the back says: Mindere Goden bestaan niet / Lesser Gods don’t Exist.

Copy: Children’s Foundation Bodhgaya provides free housing for orphans and abandoned children; offering a home again, medical care, education and vocational training. Contribute to their future!


Advertiser:
Stichting Kinderhulp Bodhgaya
Agency:
I DON/T BUY IT

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Nuru

Posted by Marc | 8-11-2009 23:59 | Category: Education, Poverty, Third world

It is hard to surpise me with new creative work after blogging four years about social advertising. But Nuru did! In this post three gorgeous video’s all made in house. It is a combination of personal stories and animated storytelling.
Nuru, a Kiswahili word meaning “light”, is a new humanitarian organization at the crossroads of innovation and extreme poverty.

Nuru founder and CEO Jake Harriman attended the U.S. Naval Academy and served over 7 years in the Marine Corps as an Infantry Platoon Commander and a Special Operations Platoon Commander for an elite unit called Force Recon. During his career, Jake assisted in numerous humanitarian and disaster relief operations in the developing world including Indonesia and Sri Lanka after the Asian tsunami, and he completed 2 combat tours in Iraq. After witnessing the fight against terror firsthand, Jake came to believe that the war against terrorism won’t be won on the battlefield alone. It must be won by eradicating the root causes of terrorism: extreme poverty, lack of education and injustice. Jake left his old life in the Marine Corps and dedicated himself to studying humanitarian development, organizational leadership, innovation, and the problem of extreme poverty. He enrolled in Stanford University’s Graduate School of Business (GSB) where he began learning at the legendary Center for Social Innovation.

Jake Harriman tells his story in his own way in the video above.


Advertiser:
Nuru

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MSF: We can’t operate without your help II

Posted by Marc | 4-11-2009 01:48 | Category: Health, Third world, War & conflicts

This is the follow-up of the ‘Boy version’ video from Médecins Sans Frontières UK. This time it is about a teenage girl who give birth to twins under horrible circumstances.
It’s good! Much better than the first one with which gives a lot of discussion.
MSF is very curious about your opinion and ask you to give your comment here on Osocio. And we will do an interview with the people of MSF UK. What is your question?

More information about the campaign here at the MSF UK website.


Advertiser:
Médecins Sans Frontières UK
Agency:
McCann Erickson London, UK

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Sell The Vatican, Feed The World

Posted by Marc | 13-10-2009 21:39 | Category: Poverty, Third world

Sarah Silverman’s ambitious plan for feeding the world.

“What is the Vatican worth? Like 500 billion dollars? This is great! Sell the Vatican, take a big chunk of that money, build a gorgeous condominium for you and all of your friends to live in - all the amenities: swimming pool, tennis court, water slide. And with the money leftover, feed the whole fucking world. You preach to live humbly and I totally agree, so now maybe it’s time for you to move out of your house that is a city. On an ego level alone you will be the biggest hero in the history of ever.”



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Canadian Red Cross: Tsunami

Posted by Marc | 9-10-2009 23:29 | Category: Health, Homelessness, Third world

Canadian Red Cross: Tsunami

Great use of the media in this ad from the Canadian Red Cross. Smart typography and the fold visualizing last weeks disasters in Asia.
“After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope.”


Advertiser:
Canadian Red Cross
Agency:
Cossette, Montréal, Canada
Source:
I Believe in Advertising

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Mapping hell stations

Posted by Marc | 7-10-2009 21:42 | Category: Activism, Environment, Human rights, Poverty, Third world

Amnesty: mapping hell stations

Kind of déjà vu: hell stations. Remember the last days of Apartheid in South Africa. Shell was banned in Europe by a lot of people because of the wrong choices they made. Removing the “S” from their logo was done often.

Now Amnesty International is doing something similar with the use of Google maps to publicly highlight the damage Shell is doing in the Niger Delta (see Amnesty’s report for further details). You can help by taking photos that obscure the S of the Shell sign from view, and sending them to Amnesty.



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Climate Change Destroys Lives: Let’s Face It

Posted by Marc | 31-08-2009 21:04 | Category: Environment, Poverty, Third world

New campaign from Oxfam Ireland: Climate Change Destroys Lives: Let’s Face It and Change It.
The purpose of the campaign is to show how the world’s poorest people are the ones most directly affected by climate change.

The concept for the ad and website show a person being eroded and damaged by climate change, but then being restored by positive action. The ad features some really beautiful 3D animation, and the voiceover was done by Jeremy Irons.
The website shows a human figure that is gradually restored as more and more people sign the petition for government action at Copenhagen in December.


Advertiser:
Oxfam Ireland
Agency:
McConnells

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You have 72 seconds to put this shattered picture back together

Posted by Marc | 13-08-2009 21:46 | Category: Abuse, Health, Third world, Violence

Artsen Zonder Grenzen: You have 72 seconds to put this shattered picture back together

Sexual violence affects millions across the globe, shattering the lives of women, men and children. Urgent medical care within the first 72 hours is vital to limit the serious long-term consequences of rape.
To visualize this time based need of help Artsen Zonder Grenzen, the Belgium Docters Without Borders/Médecins Sans Frontières, made a flash animation. Try it yourself.

Unfortunately, in many places, victims of sexual violence have nowhere to go. Even when care is available, stigma and fear stop many from seeking help.

At the website you can shatter your own photo and change your profile picture on Facebook, MySpace and other platforms for 72 hours.
See also this hearthbreaking video.

Thanks for the tip Superblyhuman.


Advertiser:
Artsen Zonder Grenzen

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Imagining Mozambique

Posted by Armando Alves | 12-08-2009 18:58 | Category: Third world

From civil war to natural disaster, Mozambique has been plagued with an uncertain future. ImaginingMozambique.com brings to attention this daily struggle, exhibiting the works of several artists as an inspiration to the African country.

image
123Klan, Carlos Serrao, Catalina Estrada, Akinori Oishi, Balint Zsako, Florence Manlik, Giuliano and Federico, Marcos Chin, Matt Maitland, Parra, Superdeux collaboreted on this effort for ASEM, a charity founded to help the children of Mozambique.

image

image

On the website a firefly shotboux allows users to leave their messages of support to the cause, with a exhibition gallery featuring the works.
The traveling art show premieres 27th August at Maxalot Gallery, Amsterdam until 10th September, later residing in the offices of Wieden+Kennedy.


Advertiser:
ASEM
Agency:
Studio Cartelle

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MSF: We can’t operate without your help

Posted by Marc | 8-08-2009 23:08 | Category: Health, Third world, War & conflicts

“One of our doctors is treating a 5-year-old boy.
Militia have just raped his two sisters.
Then clubbed his parents to death.
We can’t operate without your help.
Visit msf.org.uk

Heartbreaking video with bad copy. The call to action doesn’t have any connection with the rape and murder. But who cares, every viewer understands immediate help is necessary.

Update: MSF UK loves to read your comments about this advert. Does it work for you? How does it make you feel? You can give your comment here on Osocio or on this page at the MSF website.


Advertiser:
Médecins Sans Frontières UK
Agency:
McCann Erickson London, UK

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