Why don’t more amazing film-makers get to make ads about social causes (or just things that bother them)? This, from 1991, is David Lynch’s supremely disturbing TV ad about littering. I would love to have been at that meeting.
It’s like Jim Henson’s Muppets and The Hamburger Patch from McDonaldland had babies, and those babies were some parent’s prescription meds:
What the hell? From Laughing Squid:
This 1983 public service announcement from the Long Island Regional Poison Control Center stars high-pitched talking and singing blue puppet pills who warn of the serious effects of unbottled prescription drugs that look like candy. Incidentally, rapper Busta Rhymes uses lyrics from this PSA in his 1997 song, Dangerous.
Sometimes I really wish I was 30 years older, and could have made PSAs in that era.
Rock The Vote is an American not-for-profit that urges youth to register and vote in elections. Founded in 1990, the organization got its original push from PSAs starring Madonna that were played heavily on MTV.
It appeared the same year as Madonna’s video for the song “Justify My Love” was banned for its sexual content, and two years before her explicit coffee table book, Sex, was published. The young, saucy and silly Madonna of 22 years ago seems ages away from the mature songstress today. (Who was recently booed in New Orleans for endorsing President Obama during a concert.) But the campaign was successful — by 1992, election polls that year showed a 20% increase in youth turnout over the 1988 election, ending a declining trend in young Americans’ democratic participation.
Tomorrow, American voters will decide the direction their country will take for the next four years. One of the major themes of the election has been women’s rights. In the “swing states” that likely will decide which party wins, a Gallup poll demonstrated that male and female voters have very different political priorities. Women’s top concerns included “abortion,” “equal rights/pay/opportunity” and social services, issues that didn’t even show up on the men’s list. Both genders are — obviously — especially concerned with the economy, but “abortion” beat out “jobs” on the women’s list. The mobilization of women voters tomorrow could have a lasting effect on the world.
But 100 years ago, most western democracies did not allow women to vote at all. This collection of early 20th century postcards, curated by Retronaut, illustrates the intense anxiety felt by the male-dominated society about the Suffragette movement that was gaining momentum in Great Britain, the United States, and around the world.
Every once in a while, we look back in time to feature vintage PSAs that remind us how much more sophisticated (or not) social marketing has become over the years.
Today’s flashback is a PSA created as a supplement to the 1980s cartoon He-Man and the Masters of the Universe. It features the eponymous hero, his twin sister She-Ra, and the inevitable comic relief mascot. The siblings deliver a message about inappropriate touching (child sexual abuse) and encourage victims to report it
This 1968 American anti-conscription poster sums up much of what’s interesting about the 1960s — the innocence (including the pre-liberated, Lysistrata-style sexual dynamic), the earnestness, and the simplicity.
According to Wikicollecting:
Joan Baez was highly active as a political activist during the 1960s, and established the Institute for the Study of Nonviolence in 1964. She encouraged draft resistance during her live concerts, and is believed to have suggested that women opposed to violence should go for men who were resisting the military draft. This suggestion soon turned into the poster featuring Baez, which was created by Larry Gates and sold to raise funds for the Draft Resistance movement.
The poster features the celebrated U.S folk singer and political activist Joan Baez, along with her sisters Pauline and Mimi. They sit together on a couch, above which a slogan reads “Girls Say Yes To Boys Who Say No”.
The poster was created to combat the idea that draft resistance was unmanly, and openly suggested that woman who opposed the military draft should become involved with men who resisted it.
Ms. Baez deserves some sort of lifetime achievement award for artistic activism. In addition to her considerable musical accomplishments, went on to help found the American chapter of Amnesty International. More recently, she remains a prominent social influencer in causes such as opposing the death penalty, GLBT rights, environmental protection, peace and help for the poor and oppressed.
Watch her performance at Occupy Wall Street, after the break.
Back in 1987, Clint Eastwood joined the Reagan administration’s “War on Drugs,” appearing in a series of cinema PSAs funded by the Motion Pictures Association of America. The ads were shot by the now-defunct Weintraub Entertainment Group, the production company responsible for My Stepmother Is an Alien.
As America’s first “Hollywood” President, Ronald Reagan attracted celebrity power to government-endorsed campaigns. In this cinema PSA, Mr. Eastwood channels his Dirty Harry character, which was being resurrected for the last instalment in the franchise, The Dead Pool. (With a historically notable appearance by a young Jim Carrey fronting Guns and Roses.)
Crack cocaine was a huge social panic in the 1980s, with public health authorities. (It’s still a problem, but the “epidemic” ended in the ‘90s as crime rates fell overall.)
After the break, see Clint Eastwood joined by Nancy Reagan, the First Lady of “Just Say No” to drugs.
These three radio PSAs for the American Dental Association are 20+ years old, but are a fresh discovery for me that I just had to share.
Fans of Zappa’s bizarre but exacting work with enjoy hearing his humour injected into these otherwise-plain PSAs. You might even catch the naughty “Catholic Girls” lyric reference (from 1979’s Joe’s Garage) subversively thrown in on the third spot.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.