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UNICEF tells us something we already know and it still surprises us #violencevaccine

Posted by Marc van Gurp | 21-10-2014 15:00 | Category: Violence, Peace & Conflicts

UNICEF UK: There is no #violencevaccine. And there never will be..

UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes.

The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe.

Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will protect him. The film, ends with the message ‘There is no vaccine…there is only you. Act now to help end violence against children.’

In its report “Children in Danger: Act to End Violence against Children” UNICEF outlines that globally some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.
Governments are currently developing a new set of global targets and UNICEF are calling on David Cameron to champion this via the public’s support.

David Bull, Executive Director of Unicef UK:
“We live in a world where some children are too scared to walk out of their own front doors or play on their streets.  We want children living in fear to have a chance of feeling safe and secure.  A global target would galvanise action to make the world safer for children. We know from Unicef’s work on the ground that violence can be prevented and survivors supported to rebuild their lives – but this work needs to be rolled out on a wider scale. Each day we delay more children will be exposed to the corrosive impact of violence.”



Advertiser:
UNICEF UK
Agency:
Don't Panic London

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Luvo jumped over his addiction with sport

Posted by Marc van Gurp | 15-10-2014 19:00 | Category: Drugs, Poverty, Social aid, Sport, Violence

We Are Who We Become: about how sport unites young people around the world and helps them build their future.

The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions.

It is one of five portraits in this new campaign from Right To Play. All five sporters had their struggles, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that. We Are Who We Become is about how sport unites young people around the world and helps them build their future. The five video portraits are like Nike commercials but even more powerful by the stories of the athletes.



Agency:
Wieden + Kennedy

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Stop Before it Gets Ugly

Posted by Tatjana Vukic | 29-09-2014 20:49 | Category: Drugs, Violence

Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the (short-term) effects of alcohol and not to quit drinking ..

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Advertiser:
The New South Wales Government
Agency:
JWT Sydney

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Jon Hamm wants YOU to stop rape culture

Posted by Tom Megginson | 19-09-2014 17:05 | Category: Violence

Jon Hamm wants YOU to stop rape culture.

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:



Advertiser:
It's On Us
Source:
Salon

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30 People Watching

Posted by Marc van Gurp | 17-08-2014 21:00 | Category: Discrimination, Violence

Subtle Vigilance Collective: 30 People Watching.

On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage boy in Victoria B.C. The Subtle Vigilance Collective tackles the disturbing implications of this Canadian murder in a theater play.
The play addresses bullying and violence and the violence on and disposability of racialized bodies.

Toronto based activist design studio The Public made the promotional artwork.



Advertiser:
Subtle Vigilance Collective
Agency:
The Public

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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 16:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 20:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.




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This Provocative Prevention Campaign is about Animal Cruelty and Domestic Violence

Posted by Marc van Gurp | 31-05-2014 20:30 | Category: Abuse, Violence

Spot Abuse: Domestic Violence / Animal Abuse Prevention PSA Campaign.

It is a known fact that domestic violence is often preceded by violence against animals. Research by the USA Association of Prosecuting Attorneys shows that 76% of animal abusers also abuse a member of their family.
With that agency Serve Marketing made ​the campaign Spot Abuse Project.

The campaign is a regional pilot project intended to reduce the growing percentage of domestic violence incidents in Milwaukee. The call is encourage residents to dial 911 when they suspect animal abuse.
The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), the police will then have the opportunity to uncover a higher number of domestic violence cases.

The effort, although lauded by local and national animal and domestic abuse organizations as well as law enforcement officials, is not without some controversy. The outdoor campaign, originally slated to run on over 30 bus shelters locally, was rejected by the Milwaukee County Transit System for being considered “too vulgar” for its audience. The ads are currently running on billboards around Milwaukee.

Heidi Sterricker from Serve Marketing: “We’re not going to change people’s behaviors by showing warm and fuzzy pet pictures. Considering the images that are shown on magazine covers on newsstands and on the news every night and what’s at stake here, I think people can handle seeing a picture of a dog with a bandage and a little blood on it if it saves a few lives.”



Agency:
Serve Marketing

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GunFree SA: ‘If your stolen gun was there, so were you’

Posted by Marc van Gurp | 17-05-2014 20:45 | Category: Violence

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This video is the new campaign from Gun Free South Africa. The spot calls on all South Africans to hand in their firearms.
Frieze Films’ Tony Baggott directed the video for agency Y&R with the title ‘If Your Stolen Gun Was There, So Were You’.

Over 50 firearms are stolen or lost every day in South Africa. Tony Baggott used that in the spot by placing gun-owners at the scene of the crime.
Y&R had originally conceptualized the spot as a first-person shooter, but Tony rather suggested filming the PSA in a single, continuous take and using choreography to introduce the second person.

Bibi Lötter, Y&R’s group creative director: “Tony also added so much value in terms of audio; the placement of the gunshots over the messaging; and the silence over the logo to link the idea of a gun free South Africa to a sense of peace and quiet. He turned the audio treatment into a powerful statement of the idea.”

“I really loved the subtlety of Tony’s treatment,” says Bibi. “He’s crafted a thoughtful piece that doesn’t accuse anyone but makes people think about what it means to own a gun.”

Y&R commented on their blog: An often-repeated myth is that it’s illegal guns that are the problem. As Oscar Pistorius’s trial, in which he faces charges of murdering his girlfriend Reeva Steenkamp with a gun he legally bought for self defence, tragically illustrates this isn’t true.
In addition to the risk of being killed by a gun – whether from murder, suicide or an accident, which most often involves children finding a gun that isn’t locked away in a safe – a further risk to owning a gun is that it is stolen or lost.



Advertiser:
Gun Free South Africa
Agency:
Y&R

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The fight that caused controversy: Mixed Gender Fight

Posted by Marc van Gurp | 11-05-2014 21:30 | Category: Abuse, Violence

Disque Denúncia: The fight that caused controversy: Mixed Gender Fight

This case study is from a campaign from the Brazilian Disque Denúncia, the helpline in Rio de Janeiro.
One of the biggest MMA (Mixed Martial Arts) events announced the first ever mixed gender fight. After a week full of debates and controversy, the fighters went up the octagon. And finally, everything was revealed: it was all a campaign to raise awareness about domestic violence.

Even the case study video is in Combat-TV style.



Advertiser:
Disque Denúncia
Agency:
Agência3

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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