The National Crime Prevention Council (NCPC) unveiled today a new Internet resource in partnership with Google/YouTube and renowned ad agency Saatchi & Saatchi.
The video shows a typical 14-year old YouTube user who is passionate about dolphins but is being bullied and harassed by fictitious comments on site. When he sees one particularly hurtful comment he reaches down, grabs the comment, and then responds to it in the remainder of the video.
According to new research from NCPC, young people state that disrespect is growing rapidly in the digital world and say they need help defining and restoring respect among their peers.
YouTube also has a safety center where users can report bullying and other aggressive behaviors on the site or get the valuable tips and information on how to prevent these problems.
I noticed it by myself that I seldom give comments at blogs anymore. And not because of bullying but due to disrespect and indifference most commenters expose these days. And like many friends do, the place to discuss all kind of issues is the safe environment of social networks. It makes blogs and places like YouTube less valuable.
Great use of media at YouTube from the London Metropolitan Police. You choose the ending: “Take the knife” or “Don’t take the knife”.
When writing this post 199.000 choose for option one and 191.000 choose option two. For what it’s worth, I think most people choose both.
But there are more choices to make. Try it for yourself.
These storytelling video’s are part of a campaign partly aimed to promote a new website: droptheweapons.org. The website from the Metropolitan Police is made to show how real people can turn away from violent crime.
“Know when to say no. Picking up a gun or a knife always makes a situation worse never better.”
Sexual violence affects millions across the globe, shattering the lives of women, men and children. Urgent medical care within the first 72 hours is vital to limit the serious long-term consequences of rape.
To visualize this time based need of help Artsen Zonder Grenzen, the Belgium Docters Without Borders/Médecins Sans Frontières, made a flash animation. Try it yourself.
Unfortunately, in many places, victims of sexual violence have nowhere to go. Even when care is available, stigma and fear stop many from seeking help.
At the website you can shatter your own photo and change your profile picture on Facebook, MySpace and other platforms for 72 hours.
See also this hearthbreaking video.
When home became a theatre of abuse and violence something is terribly wrong.
Three ads from KPAI (Komisi Perlindungan Anak Indonesia), the Indonesian governmental child protection commission.
“Sadly the one place they should feel save is the one place they fear most. Help report child abuse”
A guerilla marketing action by Group Eight was front page news in Singapore last november. Dressed-up child actors portraits victims of child abuse complete with fake bruises. Less than 20 people going on to approach the ‘abuse victims’ in the span of five hours.
The action was part of an integrated campaign for the Ministry of Community Development, Youth & Sports (MCYS) and aimed to send a message out to Singaporeans to be more sensitive and aware to the plight of abused children.
The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
“Nie mów nikomu, co się dzieje w domu” is the original copy of these three Polish ads from Niebieska Linia. Roughly translated it means “Home Sweet Home” “don’t tell anyone, what happens at home” (see comments).
The three ads are very subtile, maybe too subtile, showing ordinary scenes until looking closer. Domestic violence in three shapes: physical, alcoholical and sexual.
The ads are published in magazines and outdoor.
Niebieska Linia (The Blue Line) is a social aid organisation working with the victims of domestic violence affiliated with the Institute of the Psychology of Health of the Polish Society of Psychologists.
Just launched hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid - the UK’s domestic abuse charity.
2 women are killed every week in the UK, it’s time to say cut.
The film is being shown in cinemas and on television (after the watershed) from 2nd April 2009. It is also being shown online at this micro site in hi-res.
The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print.
Posted by Marc | 20-02-2009 12:26 | Category:
Violence
Greater Vancouver Crime Stoppers unveiled a hard-hitting public service announcement campaign yesterday to help battle escalating violence plaguing metro Vancouver this year. The campaign encourages people to report crimes and suspicious behaviour, and compellingly reinforces Crime Stoppers’ new positioning, “You remain anonymous, criminals don’t.”
“The new campaign will refresh people’s perceptions about Crime Stoppers and reassure people of their anonymity who are still hesitant to contact us with their tips,” says John Ashbridge, board of directors’ member, Greater Vancouver Crime Stoppers. “It also highlights the type of criminal activities that we encourage the public provide tips on.”
India’s Shri Ram Sene, a right-wing Hindu group, is responsible for violent attacks on women who wear attire that they claim “violates Indian norms.” To counter the thuggery, Bangalore-based Alternative Law Forum (ALF) has launched a satirical campaign seen above, titled “A Consortium of Pubgoing Loose and Forward Women”.
Shri Ram Sene has threatened to attack couples found celebrating Valentine’s Day, and on 5 February 2009, the ALF issued this rallying cry:
This year let us send the Sri Ram Sena some love. Let us send them some PINK CHADDIS. Look in your closet or buy them cheap. Dirt-cheap. Make sure they are PINK. Send them off to the Sena.
In addition, the ALF is encouraging women to walk to the nearest pub and buy a drink, and raise a toast to the Sri Ram Sena.
The campaign has sparked controversy, but its organizers are already asking “What happens after Valentine’s Day?”:
After Valentine’s Day we should get some of our elected leaders to agree that beating up women is ummm… AGAINST INDIAN CULTURE.
The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.
This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.
A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the organization’s language, the campaign features “children and thought-provoking headlines to help the community realize that children who live in violent homes grow up to be victims and abusers.” The campaign has captured national attention recently, in large part due to criticism from Glenn Sacks, who blogs for the Massachusetts-based Fathers & Families nonprofit advocacy group.
The Dallas News writes that Sacks finds the ads misleading, that they “stereotype men as batterers and women as just victims of domestic violence.” His criticism has prompted this defense of the campaign, which I find compelling.
Child Focus, the European Center for Missing and Sexually Exploited Children launched a new campaign to promote the Belgian civil hotline for reporting child pornography on the web, stopchildporno.be.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
Each day, some twenty Indian women are tortured, stabbed, hung or burned. That’s over 7000 dowry deaths per year.
That was the message the Vimochan Development Society wants to communicate.
These two video’s are the winners in the Nationwide (USA) Cyberbullying PSA Development Contest organised by Sony Creative Software, The Ad Council and the National Crime Prevention Council. The purpose of the cyberbullying PSA contest was to leverage the talents of multimedia creators in a way that contributes to the greater good of the online community.
Above the video from Marvin Jimenez. For his entry, Words Really Do Hurt, Jimenez aimed for a sense of loneliness, and the thought of someone deliberately hurting another through the use of technology in the form of words on a computer screen. “The students involved in the cyberbullying PSA project did an exceptional job,” he said. “This was a great opportunity to expose them to communicating through video to support what educators call ‘differentiated instruction’, working with the medium of video on a very meaningful project.”
“As designers we have a social obligation to raise awareness of the horrors that less fortunate people face. Tibet has been illegally occupied by China since 1950 and yet only recently with the Olympic Torch fiasco have these attrocities been recognised by the popular radar...”
“...Please note that this society does not condone the discrimination or slander of any race, especially the Chinese, as they themselves have no idea what has been going on. Thus the sole purpose of this society is to raise awareness of the facts and not to make judgement upon anyone, let alone discriminate against them...”
DATA is currently working on its first project, collaborating with some of the most renowned designers, illustrators, digital artists, photographers and motion designers to create a book.
Some confirmed participants are:
Adhemas Batista, Alex Trochut, Bram Timmer, David Carvalho (Karpa) Greig Anderson, Pawel Nolbert (hellocolor), Pete Harrison (Aeiko), Mike Harrison (Destill), Si Scott, Justin Maller (superlover and depthcore), Diogo Potes (six letter word) etc.
Although at this moment in time, participants for the book in project 1 are by invite only.
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An interesting initiative, in my opinion they should open this to more people because there other designers who have a lot to share. Especially those in the social design field like Kate Andres, the team from Change, etc. :D
This indoor guerilla campaign just got a 2008 Finalist Certificate at the New York Festivals (innovative advertising award). The campaign is from Gabriela Women’s Party (Philippines), a sectoral party dedicated to promoting the rights and welfare of marginalized and under-represented Filipino women through participation in the country’s electoral system and organs of governance.
To advocate awareness on the increasing rate of domestic violence in the Philippines through an ad that can be seen on a regular basis. According to records of the Philippines National Police, a woman is physically abused by her partner every hour.
Modified clocks were placed in offices, women’s dorms, school canteens, police stations, train terminals and other places with high pedestrian traffic. The clock has a picture of an angry man place on the minute hand and a picture of a battered woman placed on the hour hand.
Three ads from the Aware Helpline in Singapore showing that domestic violence include verbal abuse also.
Copy: “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support, monday to friday from 3PM to 9.30 PM on 1800 774 5935.”
The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.
This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.
With 100 days to go until the Beijing Olympics, Amnesty International UK launched today (30 April) the first in a series of four hard-hitting animated films. The video’s are part of a dedicated campaign about the Chinese abuse of human rights in relation to the Olympic Games. In this first video the risks are shown of peacefully protesting in China.
Thanks Ali from Free Lantern for sending.
I wish it wasn’t but this will be a award winner: Amnesty International’s new anti-waterboarding advert found on unsubscribe-me.org, the fight against human rights abuse in the ‘war on terror’.
Waterboarding is a form of torture that consists of immobilizing a person on their back with the head tilted downward (the Trendelenburg position), and pouring water over the face and into the breathing passages. Through forced suffocation and inhalation of water, the subject experiences the process of drowning and is made to believe that death is imminent. (Wikipedia)
New video from Pablo Olmos Arrayales showing a father and his son speaking about domestic violence. No violence is seen but this minute of images and words explode right into your face. Very well done.
Probable one of the cheapest campaigns I ever saw. A danish group called Vandaler Mod Vold (Vandals Against Violence) place post-it notes throughout the city of Copenhagen, Danmark. The group started this action in response to recent violent incidents in Copenhagen. The notes showing handwritten statements and reminders such as “only the weak resort to violence”.
More here (in Danish).
Thanks James David (Groundswell Collective) for the tip.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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The Shrine Down the Hall
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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