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Jon Hamm wants YOU to stop rape culture

Posted by Tom Megginson | 19-09-2014 18:05 | Category: Violence

Jon Hamm wants YOU to stop rape culture.

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:



Advertiser:
It's On Us
Source:
Salon

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30 People Watching

Posted by Marc van Gurp | 17-08-2014 22:00 | Category: Discrimination, Violence

Subtle Vigilance Collective: 30 People Watching.

On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage boy in Victoria B.C. The Subtle Vigilance Collective tackles the disturbing implications of this Canadian murder in a theater play.
The play addresses bullying and violence and the violence on and disposability of racialized bodies.

Toronto based activist design studio The Public made the promotional artwork.



Advertiser:
Subtle Vigilance Collective
Agency:
The Public

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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 21:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.




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This Provocative Prevention Campaign is about Animal Cruelty and Domestic Violence

Posted by Marc van Gurp | 31-05-2014 21:30 | Category: Abuse, Violence

Spot Abuse: Domestic Violence / Animal Abuse Prevention PSA Campaign.

It is a known fact that domestic violence is often preceded by violence against animals. Research by the USA Association of Prosecuting Attorneys shows that 76% of animal abusers also abuse a member of their family.
With that agency Serve Marketing made ​the campaign Spot Abuse Project.

The campaign is a regional pilot project intended to reduce the growing percentage of domestic violence incidents in Milwaukee. The call is encourage residents to dial 911 when they suspect animal abuse.
The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), the police will then have the opportunity to uncover a higher number of domestic violence cases.

The effort, although lauded by local and national animal and domestic abuse organizations as well as law enforcement officials, is not without some controversy. The outdoor campaign, originally slated to run on over 30 bus shelters locally, was rejected by the Milwaukee County Transit System for being considered “too vulgar” for its audience. The ads are currently running on billboards around Milwaukee.

Heidi Sterricker from Serve Marketing: “We’re not going to change people’s behaviors by showing warm and fuzzy pet pictures. Considering the images that are shown on magazine covers on newsstands and on the news every night and what’s at stake here, I think people can handle seeing a picture of a dog with a bandage and a little blood on it if it saves a few lives.”



Agency:
Serve Marketing

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GunFree SA: ‘If your stolen gun was there, so were you’

Posted by Marc van Gurp | 17-05-2014 21:45 | Category: Violence

image

This video is the new campaign from Gun Free South Africa. The spot calls on all South Africans to hand in their firearms.
Frieze Films’ Tony Baggott directed the video for agency Y&R with the title ‘If Your Stolen Gun Was There, So Were You’.

Over 50 firearms are stolen or lost every day in South Africa. Tony Baggott used that in the spot by placing gun-owners at the scene of the crime.
Y&R had originally conceptualized the spot as a first-person shooter, but Tony rather suggested filming the PSA in a single, continuous take and using choreography to introduce the second person.

Bibi Lötter, Y&R’s group creative director: “Tony also added so much value in terms of audio; the placement of the gunshots over the messaging; and the silence over the logo to link the idea of a gun free South Africa to a sense of peace and quiet. He turned the audio treatment into a powerful statement of the idea.”

“I really loved the subtlety of Tony’s treatment,” says Bibi. “He’s crafted a thoughtful piece that doesn’t accuse anyone but makes people think about what it means to own a gun.”

Y&R commented on their blog: An often-repeated myth is that it’s illegal guns that are the problem. As Oscar Pistorius’s trial, in which he faces charges of murdering his girlfriend Reeva Steenkamp with a gun he legally bought for self defence, tragically illustrates this isn’t true.
In addition to the risk of being killed by a gun – whether from murder, suicide or an accident, which most often involves children finding a gun that isn’t locked away in a safe – a further risk to owning a gun is that it is stolen or lost.



Advertiser:
Gun Free South Africa
Agency:
Y&R

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The fight that caused controversy: Mixed Gender Fight

Posted by Marc van Gurp | 11-05-2014 22:30 | Category: Abuse, Violence

Disque Denúncia: The fight that caused controversy: Mixed Gender Fight

This case study is from a campaign from the Brazilian Disque Denúncia, the helpline in Rio de Janeiro.
One of the biggest MMA (Mixed Martial Arts) events announced the first ever mixed gender fight. After a week full of debates and controversy, the fighters went up the octagon. And finally, everything was revealed: it was all a campaign to raise awareness about domestic violence.

Even the case study video is in Combat-TV style.



Advertiser:
Disque Denúncia
Agency:
Agência3

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The White House and friends deliver tough talk on sexual consent

Posted by Tom Megginson | 30-04-2014 16:44 | Category: Violence

The White House and friends deliver tough talk on sexual consent

Yes, it’s another PSA with a selection of popular actors delivering a scripted message. But when that message includes the President and Vice President of the United States of America (as well as James Bond) it’s hard not to take notice:

 



Advertiser:
The White House (Office of The President of The United States)
Source:
PolicyMic

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Each share shortens this film about bullying

Posted by Marc van Gurp | 24-04-2014 19:35 | Category: Abuse, Education, Violence

CABCY: Each share shortens this film about bullying.

This amazing project from Singapore use the power of sharing to bring the message about bullying.
It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation.

Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%.

JWT Singapore and XM Asia made this campaign for CABCY, the Coalition Against Bullying for Children and Youth.

Unintentionally, this is a campaign that is going to provoke discussion about the value of sharing. What UNICEF said last year. Ok, that was about fundraising. How powerful is sharing in this case?

See and share the film here. And, as CABCY says: Share this film for those who are too afraid to share.



Advertiser:
CABCY

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Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Posted by Marc van Gurp | 24-04-2014 13:45 | Category: Abuse, Education, Violence

Gloria Gaynor's I Will Survive targets cool kids in this Anti-Bullying Campaign

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.

It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.

The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.



Advertiser:
VH1
Agency:
Saatchi & Saatchi

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