These two video’s are the winners in the Nationwide (USA) Cyberbullying PSA Development Contest organised by Sony Creative Software, The Ad Council and the National Crime Prevention Council. The purpose of the cyberbullying PSA contest was to leverage the talents of multimedia creators in a way that contributes to the greater good of the online community.
Above the video from Marvin Jimenez. For his entry, Words Really Do Hurt, Jimenez aimed for a sense of loneliness, and the thought of someone deliberately hurting another through the use of technology in the form of words on a computer screen. “The students involved in the cyberbullying PSA project did an exceptional job,” he said. “This was a great opportunity to expose them to communicating through video to support what educators call ‘differentiated instruction’, working with the medium of video on a very meaningful project.”
“As designers we have a social obligation to raise awareness of the horrors that less fortunate people face. Tibet has been illegally occupied by China since 1950 and yet only recently with the Olympic Torch fiasco have these attrocities been recognised by the popular radar...”
“...Please note that this society does not condone the discrimination or slander of any race, especially the Chinese, as they themselves have no idea what has been going on. Thus the sole purpose of this society is to raise awareness of the facts and not to make judgement upon anyone, let alone discriminate against them...”
DATA is currently working on its first project, collaborating with some of the most renowned designers, illustrators, digital artists, photographers and motion designers to create a book.
Some confirmed participants are:
Adhemas Batista, Alex Trochut, Bram Timmer, David Carvalho (Karpa) Greig Anderson, Pawel Nolbert (hellocolor), Pete Harrison (Aeiko), Mike Harrison (Destill), Si Scott, Justin Maller (superlover and depthcore), Diogo Potes (six letter word) etc.
Although at this moment in time, participants for the book in project 1 are by invite only.
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An interesting initiative, in my opinion they should open this to more people because there other designers who have a lot to share. Especially those in the social design field like Kate Andres, the team from Change, etc. :D
This indoor guerilla campaign just got a 2008 Finalist Certificate at the New York Festivals (innovative advertising award). The campaign is from Gabriela Women’s Party (Philippines), a sectoral party dedicated to promoting the rights and welfare of marginalized and under-represented Filipino women through participation in the country’s electoral system and organs of governance.
To advocate awareness on the increasing rate of domestic violence in the Philippines through an ad that can be seen on a regular basis. According to records of the Philippines National Police, a woman is physically abused by her partner every hour.
Modified clocks were placed in offices, women’s dorms, school canteens, police stations, train terminals and other places with high pedestrian traffic. The clock has a picture of an angry man place on the minute hand and a picture of a battered woman placed on the hour hand.
Three ads from the Aware Helpline in Singapore showing that domestic violence include verbal abuse also.
Copy: “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support, monday to friday from 3PM to 9.30 PM on 1800 774 5935.”
The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.
This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.
With 100 days to go until the Beijing Olympics, Amnesty International UK launched today (30 April) the first in a series of four hard-hitting animated films. The video’s are part of a dedicated campaign about the Chinese abuse of human rights in relation to the Olympic Games. In this first video the risks are shown of peacefully protesting in China.
Thanks Ali from Free Lantern for sending.
I wish it wasn’t but this will be a award winner: Amnesty International’s new anti-waterboarding advert found on unsubscribe-me.org, the fight against human rights abuse in the ‘war on terror’.
Waterboarding is a form of torture that consists of immobilizing a person on their back with the head tilted downward (the Trendelenburg position), and pouring water over the face and into the breathing passages. Through forced suffocation and inhalation of water, the subject experiences the process of drowning and is made to believe that death is imminent. (Wikipedia)
New video from Pablo Olmos Arrayales showing a father and his son speaking about domestic violence. No violence is seen but this minute of images and words explode right into your face. Very well done. (full credits here)
Probable one of the cheapest campaigns I ever saw. A danish group called Vandaler Mod Vold (Vandals Against Violence) place post-it notes throughout the city of Copenhagen, Danmark. The group started this action in response to recent violent incidents in Copenhagen. The notes showing handwritten statements and reminders such as “only the weak resort to violence”.
More here (in Danish).
Thanks James David (Groundswell Collective) for the tip.
A poster campaign from the Women’s Aid Organisation of Malaysia to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post−it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post−it notes and signing the petition on the back.
The 2008 Life. Love. Game Design Challenge is seeking entries from designers for games playable in Flash 9 that “educate about Teen Dating Violence without using Violence in the game itself.” The sponsoring organization is Jennifer Ann’s Group, which commemorates the life of Jennifer Ann Crecente, a Texas high school honors student who was murdered by her ex-boyfriend, by raising awareness about potential domestic violence among adolescents.
GOOD 50x70 is back for 2008! Good 50×70, the initiative that ‘promotes awareness amongst the creative community of the power they have to be a force for good,’ is back for its second year.
Entrants are asked to design posters (on as many briefs as they wish) and the best submissions will be selected by a jury of graphic design luminaries [listed below] and given to the supporting seven charities to use for global campaigns. For 2008, seven briefs fall under the themes of: Child Mortality, Global Warming, Human Rights Violation, Hunting, STDs, War Victims and Water Scarcity.
Harry Pearce’s Burma poster has been adopted as a placard by activists in the recent international street protests against the current situation in the country. The poster, designed in 2006 for an event organised by the New York-based charity Witness to raise awareness about human rights violations in Burma, has been appearing in news footage of the protests held in cities from Bangkok to New York. Pearce’s Burma Poster is available to buy from Witness’ online shop. Previous design work for Witness includes their annual reviews, print, packaging and website, as well as undertaking an evolution of their identity. Harry Pearce’s work for Witness is created with designer Richard Wilson. Read the full Burma + Pearce story from Pentagram.
I missed this one last october. Hilarious video from Amnesty International with sour talks.
The video’s tagline is “It’s not happening here but it is happening now”. I posted a Amnesty campaign before with the same title which is the best visited post here on Osocio/Houtlust. Totally different approach, same subject.
Credits unknown. Can anybody help me with this information?
Three ads from the women’s aid center NO2Violence in Israel. Most women are threated with violence and any form of abuse inside their homes.
Copy: “For many women the threat isn’t on the outside.”
Impressive campaign from last year for the Dutch Stichting Geheim Geweld (hidden violence). The posters are called: Chair, Fists, Burns and Belt, all titles are reffering to violence against children.
Choice fm, a UK based radio station, takes their social responsibility towards their audience with this hardhitting film about gun crimes.
The radio stations concern is a rise in the number of young people carrying real or imitation firearms in an attempt to boost their image or from a mistaken idea about self-protection. Choice FM is working with the Notting Hill Carnival (an annual event which takes place in Notting Hill, London, England each August) to raise awareness in the areas that have high gun crime rates. They want to talk to those directly involved in a way they hope will make them listen and take positive action against gun crime.
Every year, thousands of young women are tricked into prostitution through the false promise of a better job abroad.
Now STOP THE TRAFFIK (together with Belgian agency Duval Guillaume) have come up with a confronting idea to raise awareness about this injustice and gather signatures for a declaration to the UN to help set up a global fund to fight human trafficking.
To support the UN in its fight against child violence, these ashtrays were placed in restaurants, bars and clubs around Mexico City.
Printed in the ashtray, people could see the face of a kid made out of ashes, and they could read: Somebody is doing the same but not on a ashtray.
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Gold at the Cannes Lions 2007 in the category Film.
Absolute brilliant video from Amnesty International France. For me this is the winner from this year. Erik Vervroegen again.
“Your signature is more powerful than you think.”
Three remarkable outdoor ads from the Brazilian Obra Social Dom Bosco to call the attention about child abuse and violence against children. The ads are seen in São Paulo and all have the signature Criança devia ver o mundo com olhos de criança (a child had to see the world through child’s eyes).
This is maybe the best and most effective artwork I ever saw. These interactive banner ads made for Amnesty International Turkey shows the most cruel scenes you can imagine. After seeing the scene the viewer is asked: Choose, stop or go on.
The use of fairy tales is not new in social advertising. It is a simple and effective way to communicate about a issue and almost everybody can understand the metaphore.
Do you want to know how it is to be in prison because of your ideas, to be tortured?
Step in to the House of Horrors. Use the arrows on your keyboard to locate and get to the source of the sound.
On 1st February 2007 Women’s Aid, the national domestic violence charity, launches a national domestic violence awareness campaign to ask everyone to ‘act until women and children are safe’– that is - admit domestic abuse is a problem, call it by its name and talk to someone about it . The campaign, which has been photographed by Rankin, uses head and shoulder portraits of famous female faces, made up to show the physical effects of domestic violence.
NAPCAN, Australia’s National Association for the Prevention of Child Abuse and Neglect, launched a thought-provoking television/cinema campaign this year with “Children See, Children Do”.
Nice ad made for the launch august 2006 of mobbingopdewerkvloer.nl, a Dutch website about Mobbing at work.
Mobbing is teasing, nagging or worse, physical or emotional violence against someone. More albout mobbing at Wikipedia.
Copy: 250.000 werknemers worden vrijwel dagelijks gepest door collega’s.
250,000 employees are teased almost daily by colleagues.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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