This campaign launched last year, but I just stumbled upon it today when Slutwalk Toronto shared one of the ads from Everyday Feminism‘s Facebook page.
Make Your Move Missoula is “a group of community organizations dedicated to ending sexual violence” in Montana, USA.
Almost a year ago, Jezebel reported that the city of Missoula the was known as the “rape capital of America” due to an alarming number of sexual assaults at the University of Montana. This campaign is a reaction to that issue.
The creative may be a little gimmicky, but the conversation is an important one. It continues on Facebook, where people are sharing their “best moves” to end sexual violence.
As Buzzfeed’s Copyranter quips, “The commercial is via Moms Demand Action for Gun Sense in America, who are attempting to become the Mothers Against Drunk Driving group for gun control.”
The ad is certainly a low-budget shocker, like many anti-drunk-driving ads. But is the approach equally problematic? I’m not sure.
This perfect combination of storytelling, poetry and animation is online since Feb 19 and got over 7,6 million viewers on YouTube.
It is a project from Canadian Poet, Author and Performer Shane Koyczan.
“To This Day is a project to further explore the profound and lasting impact that bullying can have on an individual.”
Shane Koyczan: “My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.”
I can tell you how impressed I am. But I think it is better to give some quotes:
“Everyday before I sleep I watch this”
“The first bullying video that actually said something to me…thanks. I needed it”
“still amazing. they showed this at my school and usually everyone talks through the news but not a soul dared move when this was playing.”
“i’ve watched this at least 100 times since the day it was released. it is the only thing keeping me going at this point. thank you shane.”
“I think the last line “our lives will only be a balancing act that has less to do with pain and more to do with beauty.” I think it means that although we’ve been through horrible painful things, we have to find beauty and balance out the good and bad. Thats how you make it, you find beauty even when you think it’s over.”
“What if” games — imagining how history would have changed if key events had unfolded differently — have always been interesting to me. So this new campaign by the Anti-Defamation League (for their centenary) was bound to get my attention. It features several prominent victims of deadly hate crimes from the recent and not-so-recent past, imagining how they might have contributed to the world had they lived.
After 100 years of fighting bigotry and fostering respect, we are celebrating our successes, while at the same time recognizing that we still have a long way to go to achieve the reality of a world without hate. Join us by watching, sharing and taking steps every day to create a world without hate.
Posted by Marc | 1-03-2013 23:00 | Category:
Violence
This is a new campaign from Milwaukee USA organization Running Rebels targets youth gun violence. Serve Marketing made the campaign with great typography.
One in five gun crimes involve juvenile offenders. When a juvenile in Milwaukee is charged with possession of a firearm, they will often end up on the doorstep of local organization Running Rebels – a non-profit that annually provides more than 2,500 at-risk youth with positive alternatives to violence, gangs and substance abuse.
Bus shelters were put up around Milwaukee and digital billboards were donated to the cause. All media features real teens affected by gun violence with the headline “I Can Stop A Speeding Bullet.”
Look at these tiny sculptures by street artist Slinkachu, created for UK charity War Child to celebrate their 20th anniversary.
I love the way they use humour and everyday scenes to highlight the vulnerability of children in war. See more.
I like the idea of this new plug-in for Google Chrome. Of course it doesn’t work because the biggest assholes on the internet will roar with laughter.
The idea is simple. A special chrome plug-in which recognizes offensive words and offers the user positive alternatives, just before he hits the ‘send’ button. Just what I tried as seen in the image above.
Agency BBR Saatchi & Saatchi recently hosted a workshop for the StartupSeeds teens in which they were introduced to the basics of advertising. The main objective of the workshop was to come up with a solution to cyber-bullying. The decision to invite the teenagers stemmed from the understanding that they understand best what it feels like and would be best suited to identify, tackle and fight the problem.
Out of dozens of ideas, the agency chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forums.
Even though I think the action will not be successful I like the sign. I’m very happy living in a country where I can say anything. But there is a question I often imposes: it is necessary to say everything what cross my mind?
India is one of the most dangerous places in the world for women to live in. To address this issue, with the recent terrible rape cases in mind, a small group of men took to the streets in Bangalore wearing a skirt.
It was an idea of Samarpita Samaddar and her friend Adithya Mallya: “I was furious over Alwar BJP MLA Banwari Lal Singhal’s statement banning girls wearing short skirts to school. As we spoke more about this, Adithya wondered if men wore skirts, would they get molested? That’s how we came up with a plan to walk on Brigade Road in skirts on January 12.”
It is an action like Slut Walk Toronto we wrote about often.
As Samarpita said on the Facebook event page: “Why does wearing a skirt make a difference? It’s a satirical take on the issue to draw attention to the absurd idea that what a woman wears invites sexual assault. Wear that skirt as a symbol of your support to a woman’s right to wear what she wants, be who she is, exercise her rights, and be safe in her city. Nothing shows more solidarity with women than breaking barriers and boundaries of “his” and hers”.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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