Onstuimig

A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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‘NO MORE Excuses’ Mariska Hargitay recruits Law & Order

Posted by Tatjana Vukic | 6-04-2014 16:42 | Category: Violence

Law & Order star Mariska Hargitay, founder of Joyful Heart Foundation in 2004 to help sexual assault survivors heal, has recruited celebrities to help with her new campaign to combat sexual violence using the slogan No More. I like Mariska, I like Law and Order ... The Campaign is classic Celebrity-Testimonial story with big Headlines. It works!

NO MORE Excuses' Mariska Hargitay recruits Law & Order



Advertiser:
Joyful Heart Foundation
Source:
dailymail.co.uk

Read more | 7 x print | Post comment (0)

Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

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Back to the violence with makeup

Posted by Marc van Gurp | 23-03-2014 21:30 | Category: Social aid, Violence

Dutch Railways: Hands off our employees.

This seems like another shock campaign. It isn’t.

The Dutch Railways has recently launched a campaign about violence against their employees. Hands Off is the title. Two staff tell the story about what they have experienced.

Translating the story is not necessary. The strongest part of the campaign are the videos made in a sort of reverse Dove Evolution story. It is the story of an employee who goes back to the time of violence. Where the makeup work is an essential part of the story.

Translation of the headline in the first print ad:
“Since January 13, Iloyka is back in Breda every day.” (Breda is a city in the Netherlands)
“Hands off our employees.”



Advertiser:
Nederlandse Spoorwegen
Agency:
Selmore

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How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.



Advertiser:
Action Against Violence
Source:
Glossy Inc.

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Mary is crying blood and it isn’t a miracle

Posted by Marc van Gurp | 7-03-2014 17:39 | Category: Violence, Women's Issues

Maria is crying blood and it isn't a miracle. Call Lique 180

This street intervention in Brazil is made for International Women’s Day. Mary is crying blood and it isn’t a miracle. It is reality.
“This is reality for many Brazilian Maria’s. Stop violence against women. Call 180.”




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Women’s Day #throughglass

Posted by Marc van Gurp | 6-03-2014 22:30 | Category: Violence, Women's Issues

Women's Day #throughglass

This surprising video came in today. Surprising in more ways than one.
Because it isn’t made for a client, or made by an agency. Being a story from everyday life including a terrible twist.
It’s a women’s day through glass. as if it is Google Glass. Looking through the eyes of a woman.

It’s made by a group of creatives based in London with their message for 8th of march, Women’s Day.




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The third option in the gun debate is just funny

Posted by Marc van Gurp | 4-03-2014 22:00 | Category: Government, Violence

Evolve - The Bill of Rights for Dumbasses.

The American gun debate is one that I will never understand as European. ‘Gun ownership is prohibited unless’ it is what we believe in. The American debate is rather defensive. A conversation that has been gridlocked for decades.

Evolve, the gun responsibility organization, brings a new option to force an opening. They are promoting responsible choices about gun safety behaviors in America. That’s why they launched their first ad campaign.

The campaign – based on the line “It’s the right to bear arms, not the right to be a dumbass” – highlights a number of outrageous examples of careless gun use. They ask gun owners to take action and to sign their code. In order to capture that they are not a dumbass.

The funny video portrays Thomas Jefferson and other political leaders and statesmen debating the language of the Second Amendment. After a heated debate, the group decides to remove a crucial “as long as you’re not a dumbass about it” caveat to the amendment.

Rebecca Bond, Co-Founder of Evolve: “Safety is not a side. Gun owners and non-gun owners live with guns in this country, and we should all be able to have a collaborative conversation about how to think about gun safety. Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.  We hope to put this conversation on the kitchen table and start talking about it.”

The campaign is indeed funny. But is still based on ‘Gun ownership is permitted unless’. And then I quit.



Advertiser:
Evolve
Agency:
Saatchi & Saatchi New York

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Domestic Child Abuse. When you ignore it, you’re taking part in it.

Posted by Tatjana Vukic | 10-02-2014 21:20 | Category: Abuse, Violence

It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help. (more after the pic)

image



Advertiser:
Alerj Legislative Assembly of Rio de Janeiro
Agency:
Staff, Brazil

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AXE and Coca-Cola sell peace at Super Bowl

Posted by Monica Brasov-Curca | 4-02-2014 08:04 | Category: Activism, Consumerism, Corporate Social Responsibility, Violence, Peace & Conflicts

What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might have actually worked. 

AXE and Coca-Cola sell peace at Super Bowl

AXE and Coca-Cola sell peace at Super Bowl



Advertiser:
AXE, Coca-Cola
Agency:
Bartle Bogle Hegarty

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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