The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.

Read more | 1 x video | 7 x other | Post comment (0)

Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.

McCann London

Read more | 3 x print | Post comment (0)

Crimestoppers UK does reverse pickpocketing: #putpockets

Posted by Marc van Gurp | 24-01-2014 15:30 | Category: Government, Violence

Crimestoppers UK does reverse pickpocketing: #putpockets

Crimestoppers has launched a campaign entitled ‘#putpockets’ to highlight the dangers and raise awareness of pickpocketing across the UK.

This integrated campaign produced by agency OgilvyOne UK, includes footage of sleight of hand experts, including a former pickpocket and magician, sliding cards into people’s pockets and bags to highlight how easy it is to be a victim of this crime.
The cards were shaped in the style of everyday items we are likely to carry in our pockets or bags, including smartphones, tablets and wallets, carrying the message that if someone can get something into your bag, they can also get something out.

Crimestoppers UK
OgilvyOne UK

Read more | 1 x video | 2 x other | Post comment (0)

A story about missing children in a raw and terrifying short film

Posted by Marc van Gurp | 19-12-2013 14:45 | Category: Abuse, Violence

ISPCC - Missing Children's Hotline

The great advantage of this digital age is that charities don’t have to buy expensive media airtime. The reach of services such as YouTube is large and has an enormous effect on the shape and content.
Like this new short film from the Irish ISPCC, the Missing Children’s Hotline. Almost 7 minutes raw and terrifying video shot in the first person.
The video was launched the 4th December, Ireland’s inaugural Missing Persons Day.

We watch from ‘Molly’s’ point of view as she decides to run away from home and is exposed to a dangerous and terrifying city alone. This powerful short movie highlights just one scenario that could occur when a child goes missing.

Ashley Balbirnie, CEO of the ISPCC: “Since 2008 there have been over 30,000 missing children reports in Ireland so it is vital that the public is aware that the 116 000 service is in operation. We launched the hotline in June and we have been receiving a growing number of calls.  The short movie shows a tragic scenario of a young girl who has run away and the key message behind the video is that when you think you have nowhere left to run, you still have somewhere left to turn: the ISPCC 116 000 Missing Children’s Hotline.

More ISPCC posts:
- Brutally powerful anti-child-abuse ad
- Another hard-hitting child abuse PSA from the ISPCC

ISPCC - Missing Children's Hotline
Ogilvy & Mather

Read more | Post comment (0)

Australia’s dark secret: one woman killed every week

Posted by Adam Valvasori | 24-11-2013 23:56 | Category: Abuse, Violence, Women's Issues

What starts out looking like a tourism ad to visit Australia is in reality a new CSA engaging audiences to uncover stories about domestic violence around the nation.

White Ribbon is the world’s largest male-led movement to end men’s violence against women. White Ribbon Australia is a non-profit organisation and Australia’s only national, male-led primary prevention campaign to end men’s violence against women.

This is a refreshing, new approach by White Ribbon on an issue that traditionally takes the route of either: in-your-face-violence (which can quickly put off audiences) or positive role-play ads. The later, although much better at encouraging the audience to embrace solutions, can sometimes feel awkward or unrealistic.

The Australia, land of secrets CSA smartly contrasts images which evoke feelings of national pride against one simple, shameful fact: One woman a week dies from an act of domestic violence. I also admire the campaign’s restraint in focusing, on just one powerful statistic. I hope it succeeds in challenging audiences to rethink what we should and shouldn’t be proud of as a nation.

To celebrate White Ribbon Day you can swear never to commit, excuse or remain silent about violence against women.

White Ribbon Australia
Archibald / Williams

Read more | Post comment (0)

Getting medieval on rape prevention?

Posted by Tom Megginson | 25-10-2013 13:13 | Category: Violence

ARWEAR Anti-Rape underwear

It’s a chastity belt. No, really:

ARWEAR from ARWEAR on Vimeo.

AR Wear (indiegogo)
My Elegant Gathering of White Snows (Blog)

Read more | 1 x other | Post comment (0)

Indian rape culture satire makes a powerful PSA (trigger warning)

Posted by Tom Megginson | 25-09-2013 16:21 | Category: Violence

Kalki Koechlin, Juhi Pande, All India Bakchod, Indian rape culture satire

Bollywood actress Kalki Koechlin and VJ/Journalist Juhi Pande teamed up with sketch comedy group All India Bakchod to produce a very uncomfortable satire on rape culture in India (and elsewhere):

The YouTube link carries the explanation, “Every sexual assault case in India inspires a string of stupid and hateful remarks against women. This is our response to those remarks.”

Global News

Read more | 1 x video | Post comment (2)

His Master’s Voice Abused

Posted by Marc van Gurp | 24-09-2013 22:00 | Category: Animal rights, Violence

Thai Society for the Prevention of Cruelty to Animals Bruise

Three ads from the Thai Society for the Prevention of Cruelty to Animals and with that name you know what this campaign is about.
Three attempts, from subtle to a bit forced. The bruise in the first ad looks like a human wound.
But the message is clear, in all three ads. Mission accomplished!

Tagline: Report before it looks so natural.

Thai Society for the Prevention of Cruelty to Animals
BBDO Proximity, Thailand
Ads of The World

Read more | 3 x print | Post comment (0)


Posted by Tatjana Vukic | 9-09-2013 20:51 | Category: Religion, Violence, Women's Issues

This powerful advertising campaign made by Ad agency Taproot recreated scenes from old hand-painted images of Indian goddesses.The images were commissioned by Save the Children India. Save Our Sisters (SOS), an Anti Human Trafficking program of Save The Children India, was started as a movement in the year 2000 focussing on Prevention of Human Trafficking of women and children for commercial sexual exploitation..

Each ad includes a phone number to report abuse to “Save Our Sisters.”

Goddess Lakshmi, goddess of wealth

Save Our Sisters - Abused goddesses

‘Pray that we never see this day. Today, more than 68 per cent of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.’

Save Our Sisters
taproot, india

Read more | Post comment (4)

Homophobia. The Trailer. From Poland.

Posted by Marc van Gurp | 21-08-2013 22:30 | Category: Discrimination, Gender issues, Violence

Homofobia szkodzi tobie i osobom w twoim otoczeniu. Homophobia harms you and those around you.

When I saw this video today I realized that only a few campaigns are made ​​on homophobia. There are plenty campaigns on the subject of gay marriage and equal opportunities. Or HIV/Aids awareness campaigns targeting gay men.
I expected campaigns on homophobia after the recent discussions about home rights in Russia. And this is one of the first of the year, From Poland, a country known for it’s widespread homophobia. In the European study of tolerance towards sexual minorities Poland is always at the tail end.

The people behind this new campaign chose the form of a trailer for a thriller about a man living in danger and tension, which leads him to disaster. He destroys everything, work, family and friends. Why? Because of his homophobic obsession.

Previous Polish community campaigns against homophobia focused on defending its victims. In this spot, the people behind the campaign deal with homophobia from the “other side”, showing that it is the victim of a homophobic himself and his surroundings.

LaCamera (the production company): “Homophobes are still unaware victims from social prejudices, stereotypes and fears. Most of them takes over passively the popular attitude towards LGBT people. Our film can irritate them, but we would prefer to give them food for thought.”

Tagline: “Homofobia szkodzi tobie i osobom w twoim otoczeniu.”
“Homophobia harms you and those around you.”

More at the campaign website (in Polish). The English version will be launched soon.

The version of the video below is with English subtitles.

Kampanie spoleczne

Read more | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

From the archive: This cancer-fighting warrior wears a pink tutu

This cancer-fighting warrior wears a pink tutu

Read more

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

Osocio on Twitter

Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)