Osocio NL

The White House and friends deliver tough talk on sexual consent

Posted by Tom Megginson | 30-04-2014 16:44 | Category: Violence

The White House and friends deliver tough talk on sexual consent

Yes, it’s another PSA with a selection of popular actors delivering a scripted message. But when that message includes the President and Vice President of the United States of America (as well as James Bond) it’s hard not to take notice:

 



Advertiser:
The White House (Office of The President of The United States)
Source:
PolicyMic

Read more | 1 x video | Post comment (5)

Each share shortens this film about bullying

Posted by Marc van Gurp | 24-04-2014 19:35 | Category: Abuse, Education, Violence

CABCY: Each share shortens this film about bullying.

This amazing project from Singapore use the power of sharing to bring the message about bullying.
It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation.

Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%.

JWT Singapore and XM Asia made this campaign for CABCY, the Coalition Against Bullying for Children and Youth.

Unintentionally, this is a campaign that is going to provoke discussion about the value of sharing. What UNICEF said last year. Ok, that was about fundraising. How powerful is sharing in this case?

See and share the film here. And, as CABCY says: Share this film for those who are too afraid to share.



Advertiser:
CABCY

Read more | Post comment (0)

Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Posted by Marc van Gurp | 24-04-2014 13:45 | Category: Abuse, Education, Violence

Gloria Gaynor's I Will Survive targets cool kids in this Anti-Bullying Campaign

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.

It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.

The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.



Advertiser:
VH1
Agency:
Saatchi & Saatchi

Read more | Post comment (1)

A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

Read more | Post comment (1)

‘NO MORE Excuses’ Mariska Hargitay recruits Law & Order

Posted by Tatjana Vukic | 6-04-2014 16:42 | Category: Violence

Law & Order star Mariska Hargitay, founder of Joyful Heart Foundation in 2004 to help sexual assault survivors heal, has recruited celebrities to help with her new campaign to combat sexual violence using the slogan No More. I like Mariska, I like Law and Order ... The Campaign is classic Celebrity-Testimonial story with big Headlines. It works!

NO MORE Excuses' Mariska Hargitay recruits Law & Order



Advertiser:
Joyful Heart Foundation
Source:
dailymail.co.uk

Read more | 7 x print | Post comment (3)

Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

Read more | 5 x print | Post comment (2)

Back to the violence with makeup

Posted by Marc van Gurp | 23-03-2014 21:30 | Category: Social aid, Violence

Dutch Railways: Hands off our employees.

This seems like another shock campaign. It isn’t.

The Dutch Railways has recently launched a campaign about violence against their employees. Hands Off is the title. Two staff tell the story about what they have experienced.

Translating the story is not necessary. The strongest part of the campaign are the videos made in a sort of reverse Dove Evolution story. It is the story of an employee who goes back to the time of violence. Where the makeup work is an essential part of the story.

Translation of the headline in the first print ad:
“Since January 13, Iloyka is back in Breda every day.” (Breda is a city in the Netherlands)
“Hands off our employees.”



Advertiser:
Nederlandse Spoorwegen
Agency:
Selmore

Read more | 2 x video | 2 x print | Post comment (0)

How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.



Advertiser:
Action Against Violence
Source:
Glossy Inc.

Read more | Post comment (0)

Mary is crying blood and it isn’t a miracle

Posted by Marc van Gurp | 7-03-2014 17:39 | Category: Violence, Women's Issues

Maria is crying blood and it isn't a miracle. Call Lique 180

This street intervention in Brazil is made for International Women’s Day. Mary is crying blood and it isn’t a miracle. It is reality.
“This is reality for many Brazilian Maria’s. Stop violence against women. Call 180.”




Read more | Post comment (0)

Women’s Day #throughglass

Posted by Marc van Gurp | 6-03-2014 22:30 | Category: Violence, Women's Issues

Women's Day #throughglass

This surprising video came in today. Surprising in more ways than one.
Because it isn’t made for a client, or made by an agency. Being a story from everyday life including a terrible twist.
It’s a women’s day through glass. as if it is Google Glass. Looking through the eyes of a woman.

It’s made by a group of creatives based in London with their message for 8th of march, Women’s Day.




Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











World Alzheimer's Day

World Alzheimer's Day

See all posts


image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)