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Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

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Back to the violence with makeup

Posted by Marc van Gurp | 23-03-2014 21:30 | Category: Social aid, Violence

Dutch Railways: Hands off our employees.

This seems like another shock campaign. It isn’t.

The Dutch Railways has recently launched a campaign about violence against their employees. Hands Off is the title. Two staff tell the story about what they have experienced.

Translating the story is not necessary. The strongest part of the campaign are the videos made in a sort of reverse Dove Evolution story. It is the story of an employee who goes back to the time of violence. Where the makeup work is an essential part of the story.

Translation of the headline in the first print ad:
“Since January 13, Iloyka is back in Breda every day.” (Breda is a city in the Netherlands)
“Hands off our employees.”



Advertiser:
Nederlandse Spoorwegen
Agency:
Selmore

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How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.



Advertiser:
Action Against Violence
Source:
Glossy Inc.

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Mary is crying blood and it isn’t a miracle

Posted by Marc van Gurp | 7-03-2014 17:39 | Category: Violence, Women's Issues

Maria is crying blood and it isn't a miracle. Call Lique 180

This street intervention in Brazil is made for International Women’s Day. Mary is crying blood and it isn’t a miracle. It is reality.
“This is reality for many Brazilian Maria’s. Stop violence against women. Call 180.”




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Women’s Day #throughglass

Posted by Marc van Gurp | 6-03-2014 22:30 | Category: Violence, Women's Issues

Women's Day #throughglass

This surprising video came in today. Surprising in more ways than one.
Because it isn’t made for a client, or made by an agency. Being a story from everyday life including a terrible twist.
It’s a women’s day through glass. as if it is Google Glass. Looking through the eyes of a woman.

It’s made by a group of creatives based in London with their message for 8th of march, Women’s Day.




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The third option in the gun debate is just funny

Posted by Marc van Gurp | 4-03-2014 22:00 | Category: Government, Violence

Evolve - The Bill of Rights for Dumbasses.

The American gun debate is one that I will never understand as European. ‘Gun ownership is prohibited unless’ it is what we believe in. The American debate is rather defensive. A conversation that has been gridlocked for decades.

Evolve, the gun responsibility organization, brings a new option to force an opening. They are promoting responsible choices about gun safety behaviors in America. That’s why they launched their first ad campaign.

The campaign – based on the line “It’s the right to bear arms, not the right to be a dumbass” – highlights a number of outrageous examples of careless gun use. They ask gun owners to take action and to sign their code. In order to capture that they are not a dumbass.

The funny video portrays Thomas Jefferson and other political leaders and statesmen debating the language of the Second Amendment. After a heated debate, the group decides to remove a crucial “as long as you’re not a dumbass about it” caveat to the amendment.

Rebecca Bond, Co-Founder of Evolve: “Safety is not a side. Gun owners and non-gun owners live with guns in this country, and we should all be able to have a collaborative conversation about how to think about gun safety. Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.  We hope to put this conversation on the kitchen table and start talking about it.”

The campaign is indeed funny. But is still based on ‘Gun ownership is permitted unless’. And then I quit.



Advertiser:
Evolve
Agency:
Saatchi & Saatchi New York

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Domestic Child Abuse. When you ignore it, you’re taking part in it.

Posted by Tatjana Vukic | 10-02-2014 21:20 | Category: Abuse, Violence

It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help. (more after the pic)

image



Advertiser:
Alerj Legislative Assembly of Rio de Janeiro
Agency:
Staff, Brazil

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AXE and Coca-Cola sell peace at Super Bowl

Posted by Monica Brasov-Curca | 4-02-2014 08:04 | Category: Activism, Consumerism, Corporate Social Responsibility, Violence, Peace & Conflicts

What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might have actually worked. 

AXE and Coca-Cola sell peace at Super Bowl

AXE and Coca-Cola sell peace at Super Bowl



Advertiser:
AXE, Coca-Cola
Agency:
Bartle Bogle Hegarty

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The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.




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Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.



Advertiser:
Sported
Agency:
McCann London

Read more | 3 x print | Post comment (0)




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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