This is not an anti-smoking campaign. The same goes for the opposite.
It all started with the personal tragedy of Vanessa Lynch. After the murder of her father she sought ways of fighting crime in her country South Africa. She started an organization: the DNA Project. Her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.
In South Africa, the National DNA Database has under 130.000 DNA profiles and there are only two labs that can perform DNA profiling onforensic samples.
“I would like to believe that by making a difference, I can at least ensure that my father’s life was not taken in vain by creating something good out of something so awful. Perhaps the fulfillment of the objectives of the DNA Project will ensure that all those lives in SA that have been violated and taken from us so violently, may too be given the respect that they and their families deserve — it’s time the majority took back, from what the small minority in this country have taken away from us.”
The video above is the second video ever produced for the DNA project.
The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies.
This is an interesting anti-bullying short created by Everynone, “a filmmaking team located in the redwood forest.” It shows the nerdiness and comical awkwardness that one normally sees and laughs at as “fails” online, then shines a harsh light on the reality of bullying and its emotional consequences. Powerful stuff. The team is Will Hoffman, Daniel Mercadante and Julius Metoyer III.
Morgan Harrington was a young student at Virginia Tech student who was last seen alive just after METALLICA concert in Charlottesville in October 2009. She had been attempting to hitch a ride home. Her remains were found the following January in a nearby hayfield. Through forensic investigation, police found a link between Morgan’s death and an unsolved abduction and sexual assault in northern Virginia in 2005. This resulted in a suspect profile and sketch.
One of many similar sad stories from around the world, of people preyed upon by rapists and killers. But in this case, the family decided to fight back through an ad campaign that uses their tragedy to try to save other young women from a similar fate at the same hands.
Online ads like this one lead to a campaign site, helpsavethenextgirl.com, which offers a reward of $100,000 reward for information leading to the arrest and conviction of the person or persons responsible for Morgan Harrington’s disappearance. It also says that Metallica is offering an additional $50,000 reward to bring justice for their lost fan.
The ads are blunt, angry and sentimental as only a message from distraught parents could be. Mother Gil Harrington told Roanoke News, “They’re stark. But, you know, the reality we are living with is stark.”
It is done before but it is still a nice idea this print ad from Missing Children Europe: Find Billy.
Missing Children Europe is the European Federation for Missing and Sexually Exploited Children. As an umbrella organisation, it represents 24 Non Governmental Organisations (NGOs) active in 17 Member States of the European Union and Switzerland. Each of these organisations is active in cases of missing and/or sexually exploited children at grassroots level, including prevention and support for victims.
“Give-a-Shit.org is not like all those other charities. We’re not asking you to give us money. We’re asking you to Give a Shit. Now, don’t be packaging it up and mailing it to us or anything, just pick a cause, and show us what you Give a Shit about”
Nice new idea and yes I have my best thoughts mostly on the toilet too.
We are determined to harness the power of mass consciousness.
But in our frenetic, fast-paced existence when do folk have the time to really care about the problems of the world?
Well, everyone has those moments of God-given contemplation while on the toilet.
The perfect time for people to give a shit is while having a shit.
That’s how the “Give a Shit” movement was formed.
And that’s how caring became sharing as people shared their shit.
A special video featuring Nikki Reed from Twilight:
Now and then you will find a pearl on the Internet which seems to be forgotten. The range of creativity is so great that some art doesn’t stand.
Like this video which was released 9 months ago. It is directed and animated by Royal College of Art graduate Em Cooper. She made it for the ADVA/Devon County Council (UK).
Em Cooper use oil paint on glass animation technique. The film was created as part of a campaign of awareness about domestic violence in schools across Devon.
She worked with one of the groups of young women to devise the concept and style of the film. She interviewed them about their experiences, and some of the voices in the film are theirs. Some contributions have been re-voiced by actors.
I feel anger. I feel fear. The whole week.
But I refuse to feel hate. That’s what I tried this week.
For now there is just one thing to do: remember the lives lost and families left behind in Norway.
We can do it together with an online minute of silence to remember. Friday 29th July 2011 @ 5pm Dublin, Ireland Time.
I don’t want to say much after this weekend. The Terrorist’s attack in Norway was expected in some way. It is the result of the political climate in Europe. It is about hate and thinking and acting from hostility.
And it comes very nearby because of the reference Anders Brehing Breivik made about my country.
It is important to make a statement. One of the things which can be done is holding hands virtually against this impermissible attack.
Over 400.000 people already are connected by holding hands on this page of VG Nett, a Norwegian news site. You can do it here too.
“Hold sammen – hold hender”
I found this quote today on Facebook. It is the only answer which can be made in a civilized world:
G.W. Bush, 9/11: “We’re gonna hunt you down.”
Stoltenberg, 22/7: “We will retaliate with more democracy”. #oslo
A new campaign about abuse from Albuquerque, New Mexico, USA. Esparza Advertising made this campaign for the Family Advocacy Center (FAC).
No complex interactive storylines or messages. Just “abuse is a never ending cycle – unless you choose to break it”.
That is what abuse victims need, a clear and powerful line. No vagueness.
The campaign contains a video, a print ad, 5 different billboards, a radio spot. And most important a well designed but basic website: abusestopshere.org.
Good work!
I can’t believe this. Is this really happening in a civilized country like the USA? In the United States, citizens, soldiers and prisoners are protected from being physically punished, beaten or abused. But that does not apply to students.
19 states in America still allow the paddling of students, otherwise known as Corporal Punishment.
To put that in perspective, over 200,000 students are left victims of violence from their teachers or administrators. Every 23 seconds a public school student is beaten in their classroom by an educator.
Earlier this year Fashion designer Marc Ecko has launched a campaign encouraging people to take action against corporal punishment in classrooms across the U.S.
Marc Ecko and Unlimited Justice are providing the tools for anyone to take a stand, be heard, and help end paddling in U.S schools with the campaign website http://ecko.com/* and an iPhone app.
And, of course, on Facebook and Twitter.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
2 x video | Post comment (0)
