Buy a pixel meets Facebook connect. That’s the technique used in this fundraising campaign for the Interval House, Canada’s first centre for abused women and children.
It’s based on the data that every second in Canada an act of violence against women occurs.
86,400 seconds is the number of seconds in a day.
The Facebook connect driven website puts familiar faces on victims of domestic violence, and prompts visitors to take a stand by buying a second of the day.
Amazing animated typographic conversation shows what it’s like to speak to a helpline counsellor.
The animation is made for ChildLine. It is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine deals with any issue that causes distress or concern, one of which is unfortunately sexual abuse.
The video is also one of the eye catchers at the ChildLine website. Good work from the helpline to prepare and convince. To take the first step.
@ItsLoosh: “I just fell down the stairs” @Anoufenani “I wish I could tell her”
A very important consideration about social change is that it must come from within the society. That’s why this social media campaign from Saudi Arabia is so powerful.
According to Aljazeera, this is a grassroots movement organized by a group of young Saudis, sponsored by Jeddah-based music management agency Libra Productions. They are Tweeting photos of themselves holding signs, in Arabic, sharing their thoughts about violence against women. The hashtag, #اضربها (#HitHer) ties it all together.
This perfect combination of storytelling, poetry and animation is online since Feb 19 and got over 7,6 million viewers on YouTube.
It is a project from Canadian Poet, Author and Performer Shane Koyczan.
“To This Day is a project to further explore the profound and lasting impact that bullying can have on an individual.”
Shane Koyczan: “My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.”
I can tell you how impressed I am. But I think it is better to give some quotes:
“Everyday before I sleep I watch this”
“The first bullying video that actually said something to me…thanks. I needed it”
“still amazing. they showed this at my school and usually everyone talks through the news but not a soul dared move when this was playing.”
“i’ve watched this at least 100 times since the day it was released. it is the only thing keeping me going at this point. thank you shane.”
“I think the last line “our lives will only be a balancing act that has less to do with pain and more to do with beauty.” I think it means that although we’ve been through horrible painful things, we have to find beauty and balance out the good and bad. Thats how you make it, you find beauty even when you think it’s over.”
“What if” games — imagining how history would have changed if key events had unfolded differently — have always been interesting to me. So this new campaign by the Anti-Defamation League (for their centenary) was bound to get my attention. It features several prominent victims of deadly hate crimes from the recent and not-so-recent past, imagining how they might have contributed to the world had they lived.
After 100 years of fighting bigotry and fostering respect, we are celebrating our successes, while at the same time recognizing that we still have a long way to go to achieve the reality of a world without hate. Join us by watching, sharing and taking steps every day to create a world without hate.
This is a new campaign from Milwaukee USA organization Running Rebels targets youth gun violence. Serve Marketing made the campaign with great typography.
One in five gun crimes involve juvenile offenders. When a juvenile in Milwaukee is charged with possession of a firearm, they will often end up on the doorstep of local organization Running Rebels – a non-profit that annually provides more than 2,500 at-risk youth with positive alternatives to violence, gangs and substance abuse.
Bus shelters were put up around Milwaukee and digital billboards were donated to the cause. All media features real teens affected by gun violence with the headline “I Can Stop A Speeding Bullet.”
Look at these tiny sculptures by street artist Slinkachu, created for UK charity War Child to celebrate their 20th anniversary.
I love the way they use humour and everyday scenes to highlight the vulnerability of children in war.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.