And I thought we in the Netherlands have a problem with fireworks during the New Year celebrations. In some countries it is a lot worse. Like in Puerto Rico.
In Puerto Rico, children have died in the past two years on New Year’s Eve as a result of stray bullets originated by the unfortunate practice of firing weapons into the air as part of the 31st December celebration. Many people have also been wounded in years past celebrations.
Agency Badillo Saatchi & Saatchi made a campaign about this problem entitled Niños Contra Balas (Children Against Bullets). The campaign portrays children in huge posters in an obituary format announcing their death on the 31st December. These posters were placed in the areas where the children live, creating a commotion among the residents and generating an energy which was expected to discourage people from firing guns into the air.
Samuel González, president of Fondos Unidos de Puerto Rico (United Way): “It was a shocking, highly impactful but necessary campaign. We were able to do this thanks to the support of the many parents who allowed the images of their children to be used because they were tired of living in fear that their children could suffer the fate of Karla Michelle last year or Francisco the previous year, who died while they were enjoying the traditional New Year’s Eve celebration. The agency has used fear to create a dramatic, shocking and impactful message. The campaign generated controversy in some segments of our society but this was good because it instigated a frank dialogue about this problem.”
Musician Chris Frantz (of Tom Tom Club and Talking Heads fame) is using his extensive social network to promote Healing Through The Arts. (Chris lives in nearby Game Cock Island, Connecticut, with Tina Weymouth, his wife and lifelong musical collaborator.)
The new Healing Through the Arts site is gathering money and artists’ commitments to help Newtown citizens work through their trauma with 2-D, 3-D and performance arts projects. It is managed by the Newtown Cultural Arts Commission, supported by the Cultural Alliance of Western Connecticut and the Connecticut Office of the Arts (COA).
This post is intended as a public service announcement. We’ll follow up on the projects when details are shared.
The video features Jon Hamm, Steve Carell, Jamie Foxx, Paul Rudd, Jason Bateman, Sarah Silverman, Amy Poehler, Aubrey Plaza, Amanda Peet, Busy Philipps, Nick Offerman, Megan Mullally, Adam Scott, Cameron Diaz, Courteney Cox, Christina Applegate, Zooey Deschanel, John Slattery, Debra Messing, Elizabeth Banks, Max Greenfield, Kristen Bell, Peter Dinklage, Brooke Shields, Joel McHale, Conan O’Brien, Rashida Jones, Will Ferrell, Aziz Ansari, Olivia Munn, Julianne Moore, Jeremy Renner, Jennifer Garner, Jessica Alba, Chris Rock, Ellen DeGeneres, Selena Gomez, Kate Hudson and Gwyneth Paltrow. (List via E! Online)
People from all over Zurich and Geneva came out in the cold on Human Rights Day (December 10) to form a human chain across the two cities to demonstrate their support for UNICEF’s campaign to stop violence against girls. The local participants that lit up the cities with glowing signs and balloons were joined by Anatole Taubman, the Swiss-born actor known internationally for his roles in Band of Brothers (HBO), Spooks (BBC) and The Tudors (BBC).
It was the final event of the national campaign ‘Stop Violence against Girls’ which began on 20 November for International Children’s Day. Created by Saatchi & Saatchi Zurich for UNICEF, the campaign includes a series of graphic images and films shot by internationally renowned photographer Marco Grob, most famous for his series of 9/11 photographs.
The campaign features images of girls from different cultural backgrounds, telling anonymous stories based on factual cases from India, Pakistan, the Democratic Republic of the Congo, Nicaragua, Nigeria and the Ukraine. Each of the striking images contains a direct call to action to ‘Stop violence against girls’ and donate to ‘give them back their own voice’. In recognition of this, each member of the human chain wore a specially created mask over their mouths, symbolising the plight of girls around the world.
Ok, to be clear the campaign is only about drugs. However nothing smells of success more than a campaign promoting the war against the war on drugs. The campaign also has the rock and roll part featuring famous celebrities such as rapper Dizzy Rascal and eye candy, like Mexican actor Gael Garcia Bernal.
Besides a promising documentary, I like that rather than bombarding viewers with only the problems, “Breaking the Taboo” campaign offers clear solutions. I like that it is supported by many dignitaries, politicians and non-government organizations such as the Global Commission on Drug Policy many of whom are thought leaders on the subject. I also like the strong call to action which covers various sectors affected by the war on drugs.
After the break watch some featured videos from the Youtube campaign.
The new campaign continues a fairly frank and confrontational approach in addressing male sexual aggressors:
Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the SAVE campaigns targets potential offenders - ultimately the ones who hold the power and responsibility to end sexual assault.. By addressing sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.
This approach may not be effective with men who intend to rape. But I doubt that’s the point. Rather than addressing a hardcore, repeated behaviour, these ads seem to try to shake the “nice guy” who “takes advantage” of a female peer out of his delusion that what he did was OK. And perhaps to encourage victims to report what is really a crime and a violation committed against them, for which they need not feel guilt.
On April 23, 2012, President Obama stated that “the world must not allow such ‘seeds of hate’ to take root…” Marc Daniels the visionary behind the “Weed Out Hate” national campaign agrees, in the literal and symbolic sense.
Recently, I had the pleasure to have a chat with Daniels about his innovative “seeds” campaign. I can say it was truly inspirational to learn how he has taken the simple idea of planting seeds, the same way his grandfather, an agricultural innovator did, and augment it into a message of peace. A message that Daniels feels “better connects, future generations of gardeners, and kindergartners, with nature for the higher purpose of improving the fabric of society.” The “Weed Out Hate” campaign currently targets school children in Des Moines, Iowa and Springfield, Illinois through a specialized teaching curriculum, peace rally’s, planting sunflower “peace” seeds and a call to ask the Obama administration to work towards weeding out hate from America. Daniels however feels this message can resonate with many in the USA and hopes to expand and target a national audience.
“I don’t have a latrine. I just go to neighbours. Sometimes they refuse so I have to go to a bar. If they see me, they refuse to let me in. I have no other option. I feel bad. I feel embarrassed, but what can I do?
At night, I go in a tin in my home. It’s dangerous to go out alone at night. People can rape you. I would love to have a toilet.”
Katherine Mulemba, pictured in Zambia, October 2012 by Candace Feit for WaterAid.
1 in 3 women worldwide risk shame, disease, harassment and even attack because they have nowhere safe to go to the toilet. WaterAid campaigns today on World Toilet Day about this problem transposing the situation from low income countries to a high income country.
In April, the world’s governments committed to increase their efforts to provide access to water and sanitation for all. The UK Government promised to double the number of people they would reach by 2015 – to 60 million.
Therefore WaterAid ask you to sign their pledge to remind the governments about their commitment.
This interactive video for the ‘Support a Friend’ campaign is the latest phase of the 1in4women campaign, launched by national domestic violence charity Refuge and Avon. How you respond to the questions asked will determine how the video plays out.
The target audience is not the victim of domestic violence but the family and friends of women who might be in trouble. Therefore the campaign is entitled Support a Friend.
The campaign reflects the statistic that one woman in every four will experience domestic violence at some point in her lifetime.
Refuge made 9 videos for this campaign. 8 of them contains a question for the the viewer. The last video will drive people to the campaign website www.1in4women.com.
The videos are animated by French musician and film director Fursy Teyssier.
Try the interactivity with the first video for the campaign below.
Violence is not beautiful. But for some reason, BETC, Paris seem to have tried to make it so.
The original French-language campaign can be seen, in thumbnail form only, on the front page of the Ni Putes Ni Soumises (neither whores nor submissives) web site. The big images on the press release are broken links.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.