Cool, simple and effective! How more straight to the point can it be?
This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”
Update: Warchild UK sent us some gorgeous print ads from the same campaign. See below.
Allan Harding MacKay is a renowned Canadian artist who has spent time alongside combat troops to capture their experiences for history. Some of his works hang in the National Gallery of Canada and the Canadian War Museum.
“This is a citizen’s action,” Mr. Harding told CBC. “I have art that has a power beyond my voice. So I am utilizing works that within my possession — assets that are within my possession — to shine a spotlight on things I completely disagree with in terms of this particular Harper government.”
In a controversial 2012 budget, the Conservative Majority Canadian Government of Stephen Harper made severe cuts to Veteran’s Affairs, which are expected to affect services for veterans.
CBC also reports that a spokesman for Defence Minister Peter MacKay, Jay Paxton, suggested Mr. Harding donate the works to charity rather than destroying them. But the artist insisted that sacrificing the pieces will bring more attention to the cause.
He plans to destroy four more pieces on Parliament Hill tomorrow.
We don’t have that many arms trade campaigns lately. There are too many other things happening in the world I guess.
I’m glad I received this ad from Amnesty International Croatia today. Because illegal arms trade is still a scary and important subject.
Amnesty Croatia started this campaign because their country don’t have regulations about trading weapons to countries currently in conflict.
The boy in the ad is wearing a shirt in the Croatian national colors.
A nice action done by the Dutch Warchild. They made a replica of a Sherman Panzer tank from balloons.
They placed it on a square in Den Bosch and asked the public to tweet massively to turn the tank into balloons.
April 4th commemorates the International Day for Mine Awareness. The campaign brings to light the destruction and human suffering antipersonnel landmines have caused. Often used in war antipersonnel landmines are activated when the victim steps on the explosive device, and causes great injury of even death. Often not detonated during a war they lie dormant for years and even decades under, on or near the ground until a person or animal triggers them. Antipersonnel mines are not bias and do not distinguish between a soldier or a civilian, between an adult or a child. Check out a map after the break showing where most landmines are located.
Forget about expensive ad agencies. Forget about constantly talking social marketeers. Take a look at this guy and listen to his message.
You can call him naive, a dreamer. But he caused a lot of positive energy in Israel with his call for peace in the Middle East. A reaction on the serious crisis between Israel and Iran right now,
The guy, speaking with a great accent, is Ronny, 41 years old. Father, teacher, Graphic Designer and Israeli citizen.
Rony:
On March 15th, I posted a poster on Facebook. The message was simple.
Iranians. We love you. We will never bomb your country
Within 24 hours, thousands of people shared the poster on Facebook, and I started receiving messages from Iran.
The next day, we got featured on TV and newspapers, proving that the message was traveling. Fast.
Please help us prevent this war by spreading this message. make your own posters , send this message to your friends and share it.
We are raising money in order to produce more posters and keep the movement grow.
The success isn’t like Kony but the video from Rony is already viewed over 180.000 times on YouTube and got over 22.000 likes on Facebook.
At Indiegogo Ronny started a fundraising campaign.
It is the proof that getting attention isn’t about techniques and media. It is about a great and simple idea.
“Our goal is to bridge the divide between Israelis and Palestinians and break down psychological barriers that have kept our two peoples apart. Until our ground-breaking programs launch, we hope people across the world discuss this video on Facebook and other social media platforms and start a transformational conversation.”
Quote by Executive Director Yitzhak Frankenthal, whose son Arik was kidnapped and killed by Hamas in 1994.
The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen.
The animation was a global pro-bono effort made by Creative Director Eitan Chitayat, Lobo of Brazil, The Ebeling Group, Birdo Studios, Wicked Music, Sweet Sound and Firefly Pictures.
Eitan Chitayat” “We worked together for two years with one goal in mind: to tell the human story of the conflict/ It’s not easy viewing, but we hope that what people remember is that working toward a future in which children live in peace isn’t just a goal. It’s a responsibility we all share&one we’re confident the fund will work tirelessly to achieve.”
The animation can be viewed in English, Arabic, Hebrew and Portuguese on the Fund’s dedicated YouTube channel.
Danish Blogger and photographer Sebastian Rottmair introduces the world to “The Little Peacekeeper.” Although he is a little green lego man with a blue hat, he has BIG ideas. The Little Peacekeeper believes that we live in a world that needs a lot of small and big peacekeepers. You can follow his travels to Sudan, Sierra Leon and Afghanistan here THE LITTLE PEACEKEEPER. While the site is not connected to the UNDP, Mr. Rottmair seems to be promoting the UNDP and their work all over the world. It is an interesting concept of showcasing the link between peace and sustainable development.
The past year, from Tunisia to Egypt, and currently in Syria, millions of people fought their way to democracy. This struggle was honored last February 11th by Amnesty International, on the Global Day of Action on Revolutions in Middle East and North Africa.
Amnesty International Portugal released on this date the Freedom Dictionary project, where people can select a word to set free, from the more than 155.000 to choose from the online dictionary.
The words set free on Facebook will be a part of the 11 dictionary copies sent to 11 arab countries with ongoing revolutions, the next May 3rd. Words that are not released, will not be printed, replaced instead with a blank space.
The campaign was a co-produced by marketing agency Torke and interactive agency Wiz.
It took me some time to appreciate this video from the UNHCR. Because of the use of miniature figures it looks childish at first sight but the last 20 seconds pulled me over. It is that last part which perfectly visualize the hidden truth of rape as a war crime.
“Sexual violence is the war crime that generate more refugee women in Colombia. The big problem is that it’s been unnoticed.
Help stop this. http://saynotoviolence.org/”
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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