LDM Film has gathered 8 filmmakers to share their vision on the challenges set by the UN for 2015, the so called Millennium Goals. A few days ago all 8 films became available for a month on YouTube.
The 8 directors are: Jane Campion, Jan Kounen, Gaspard Noé, Abderrahmane Sissako, Gael García Bernal, Mira Neir, Gus van Sant and Wim Wenders.
See all 8 films after the break.
Aman Ki Asha is a new campaign initiated by The Times of India and the Jang Group (Pakistan’s largest newspaper organization) to help create “a stronger Track 2 in the diplomatic and cultural relations between India and Pakistan”. More information about the campaign, which features full-page newspaper ads (shown below) can be found HERE.
Tomorrow marks the first anniversary of the Mumbai Attacks which killed 173 people and wounded at least 308. The coordinated series of shootings and bombings rocked the megacity with key attacks at the Taj & Oberoi Hotels, Cama Hospital, Nariman House, Leopold Cafe and CST Station.
!dea Cellular is marking the anniversary with their Talk for India campaign. I stumbled upon these promoters of the campaign today in Colaba – at the heart of last year’s chaos.
For one hour between 8:36 pm and 9:36 pm, !dea customers (over 53 million mobile subscribers nationwide) will have the opportunity to make their calls count towards the strengthening of national security. The net income of all voice calls made within India during this hour will be donated to the Indian police force.
Overview of 37 innovation principles and inspiring examples for a better world. Made by Marc Heleven from New shoes today, a ídea factory based in Belgium.
New shoes today is a growing number of soulmates in business who give support to people and organisations on their road to creation, innovation and change. Together with clients they take on 21st century challenges. Their values: open - drive - unity - fun - care - today.
The transcript of the slideshare presentation with all links can be found here.
This is the follow-up of the ‘Boy version’ video from Médecins Sans Frontières UK. This time it is about a teenage girl who give birth to twins under horrible circumstances.
It’s good! Much better than the first one with which gives a lot of discussion.
MSF is very curious about your opinion and ask you to give your comment here on Osocio. And we will do an interview with the people of MSF UK. What is your question?
Clever direct mail piece by Y&R Johannesburg for UNICEF: a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers
The package went to Unicef supporter mailing lists as well as potential corporate sponsors, with a meaningful reaction from the recipients.
This PSA is from iWatch, the citizen surveillance program from the Los Angeles Police Department. As said in the PSA it is a kind of neighbourhood watch for the whole city. “It is a community awareness program created to educate the public about behaviors and activities that may have a connection to terrorism.”
A neighbourhood watch program can be very useful but I agree with Jim Harper’s comment on opposingviews.com:
Asking amateurs for tips about terrorism will have many wasteful and harmful results, like racial and ethnic discrimination, angry neighbors turning each other in, and—given the rarity of terrorism—lots and lots of folks just plain getting it wrong. People with expertise—even in very limited domains—can discover suspicious circumstances in their worlds almost automatically when they find things “hinky.”
Although the iWatch program is about behaviors and activities, not individuals, it will not work that way.
Dutch politician Jan Pronk is the ambassador for IKV Pax Christi the biggest movement for peace in The Netherlands. In this unusual video we see another side of Pronk’s past, that of a Mexican wrestler. Pronk is looking for the next generation of freedom fighters who can succeed him in his fight for peace. This viral is a call for young people to join the IKV Pax Christi movement and attend the Night of the Peace; an event combining debates, video-art and music in Amsterdam.
IKV Pax Christi is also active on Dutch social network Hyves and Twitter to communicate with the next generation of freedom fighters.
“One of our doctors is treating a 5-year-old boy.
Militia have just raped his two sisters.
Then clubbed his parents to death.
We can’t operate without your help.
Visit msf.org.uk”
Heartbreaking video with bad copy. The call to action doesn’t have any connection with the rape and murder. But who cares, every viewer understands immediate help is necessary.
Update: MSF UK loves to read your comments about this advert. Does it work for you? How does it make you feel? You can give your comment here on Osocio or on this page at the MSF website.
“In an ideal world, children once forced into slavery, conflict and trafficking would be living enriching lives with the support of families and schools,” said Suzanne Dvorak, chief executive of Save the Children in Australia. “Children deprived of a playful, stimulating and happy childhood would be a thing of the past.”
Save the Children Australia is hosting a national exhibition to raise awareness of child abuse, slavery and neglect, issues that are often overlooked. The national exhibition started in July at the Southern Cross Station in Melbourne.
Next dates: 3 - 8 August: Westfield Carousel, Cannington; 21 - 30 August: Westfield Carindale, Carindale; 11 - 20 September: Westfield Bondi Junction, Bondi Junction.
Save the Children is hosting an online exhibition besides a print and outdoor advertising campaign.
Oxfam International has been given a bold, typocentric makeover by Barcelona’s Hey Studio which is expected to resonate with a young Spanish audience. Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues through confronting icon-typographic mash-ups applied to a vividly coloured range of products from posters to pencils.
With every powerful people’s movement for change, a symbol emerges--an image that can change the world. For the Iranian democracy movement, that image is of Neda, the 26 year old Iranian young woman struck down by a bullet to the heart.
Last week, her devastated family was ordered by the Iranian regime to bury her quietly and without circumstance.
Avaaz.org wants you to send a message of commemoration and solidarity by buying a t-shirt. Proceeds will go to support projects that enable Iranians to freely access the internet.
CEDC, the Center for Educational Design and Communication, helped Avaaz with the design of a t-shirt concept.
The March 18 Movement was born out of a tragedy. On this day in 2009, Omid Reza Mir Sayafi, Iranian blogger and journalist, died in Evin Prison in Tehran. The December before his death, he was sentenced to two and half years in prison for allegedly insulting religious leaders, and engaging in propaganda against the Islamic Republic of Iran. Omid Reza was the first blogger to die in prison and his death reveals that getting censored is far from the worst thing that can happen to a blogger.
The March 18 Movement aims not only to make sure that Omid Reza is remembered, but also that other persecuted bloggers around the world do not disappear into interrogation rooms and prison cells. The March 18 Movement would like to become a voice for bloggers everywhere who are in risk of being crushed under the heavy machinery of repression.
“Let the first blogger to die in prison be the last.”
The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
Organizations are finally catching on to the idea of using social media tools like Twitter and Facebook to really spread the word about their causes.
Above is just one example: Invisible Children - which if you don’t know about already, you should - is using Twitter to spread awareness about their TRI campaign - $3 a week to bring home 3,000 child soldiers. This, coupled with their How It Ends event set to take place in DC at the end of the month, shows how mobilizing the masses around a cause can be a snap with a real-time tool like Twitter.
As part of their campaign this spring to coordinate efforts in over 100 cities in dfferent countries around the globe, the campaign also used tools like Youtube, Mogulus, and Facebook. For details on the “abduction” campaign, see here.
But that’s just one success story. Kevin Jones, founder of a VC firm for social enterprise and the man behind the (awesome!) madness that will be the SoCap09 conference in San Francisco in September, was so kind to chat with me about how socially conscious operations using innovative social media tactics to make real change. Read on for more standout examples.
The International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a joint online initiative on 8 April to raise awareness of the world’s most pressing humanitarian challenges and to show what individuals are doing to make a meaningful difference.
The new web portal, www.ourworld-yourmove.org, puts the spotlight on the human cost of wars, climate change, displacement, disease, food insecurity and forgotten crises. It also invites members of the public to post videos and photos, and write about what they are doing to help others. The online gateway features images from award-winning photographers such as James Nachtwey and Ron Haviv, personal accounts from conflict and disaster survivors, and a wealth of ideas for anyone looking for ways to be involved.
The site’s launch in 2009 coincides with the 150th anniversary of the battle of Solferino, which led to the creation of the International Red Cross and Red Crescent Movement.
As part of the online initiative, a new 60-second 3D video was made (see above).
“Simple gestures can make a difference. Make yours.”
Second part of the campaign made by the Croatian agency Hype for Amnesty International Croatia.
Toy Soldiers is a print campaign which concerns a grim issue of executions being done in Somalia. These horrible acts have become a part of daily life in this war-torn country and Somali children are often witnesses to gruesome murders.
“In the eyes of a Somali child, war is barely a game.”
Regular Osocio visitors knows about the Good 50x70 yearly poster contest. It’s already the third edition this year.
The Good 50x70 Jury has finished its deliberations and settled on the 210 best responses. This year the judging was made harder than ever due to the vast number of entries received (4210).
The shortlisted posters are available to see in the Gallery on the Good 50x70 website.
I love this contest especially because of it’s worldwide approach. And every year it is a good momentum to evaluate how we look towards causes and design.
I choose two favourites in each categorie to show here.
New York based agency Big Ant International have won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards with their work for Global Coalition for Peace. Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq.
Absolute brilliant use of the media and the message.
“What Goes Around Comes Around. Stop the Iraq War.”
Picture yourself living with the dangerous threat of stepping on a landmine at any time.
Great ambient and online campaign from Norwegian People’s Aid (Norsk Folkehjelp) aimed to raise money and recognition for their work against landmines.
The campaign is already finished but the video tells the story.
Three ads from the Italian department of MSF: Medici Senza Frontiere.
“We cannot wave the white flag. We need that too.”
“Medici Senza Frontiere. We never surrender.”
It’s a shame I didn’t know about the Global Oneness Project. A great project about sustainability, conflict resolution, spirituality, art, economics, indigenous culture, and social justice.
The Global Oneness Project is exploring how the radically simple notion of interconnectedness can be lived in our increasingly complex world. The people behind the project travel around the globe since 2006 gathering stories from creative and courageous people who base their lives and work on the understanding that we bear great responsibility for each other and our shared world.
Apply some motion wizardry from Lobo.cx to the art of war and you won’t get a pretty picture of humanity. But you’ll sure be impressed with the motion graphics and hopefully become a volunteer for Amnesty International.
Campaign made by Better World Advertising for INPUD, the International Network of People who Use Drugs.
INPUD staged an action at the High-Level Meeting of the fifty-second session of the UN Commission on Narcotic Drugs in Vienna on March 11th and 12th. They all dressed in white, carried the banners as shown in this post and picket signs, passed out stickers and information pamphlets to the delegates and guests entering the United Nations building. There is a microsite to the campaign which invites people to join their movement towards peace to end the drug war.
I’m a statistics and a map lover so I was surprised exploring the website Gaza Solidarity Maps. As they say: “The Gaza Solidarity maps are but a small contribution from us to the Palestinians in Gaza.”
It is a project from a group of Lebanese and Palestinian designers, architects, researchers, media people, and many other random activists who have worked together previously, mainly doing media and mapping work during the summer 2006 Israeli attack on Lebanon, and some of them later on advocacy and design for the reconstruction of Nahr el-Bared refugee camp.
Although they are not an organised body or politically affiliated with a specific group, they are all pro-Palestinian.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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