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The child bride who wasn’t   #stopthewedding

Posted by Tom Megginson | 10-10-2014 19:02 | Category: Women's Issues

Plan International: The child bride who wasn't  #stopthewedding

“Thea” is a 12-year-old Norwegian girl who blogged about her wedding plans. Engaged to a 37-year-old man, she wrote about organizing her dress, her wedding cake and her church, as well as unsettling speculations about sex and babies.

Complete with lots of selfies, the blog carried on for a month leading up to the October 11th wedding date. According to Adfreak’s David Griner, the posts went viral on social media and resulted in concerned calls to child welfare authorities in Norway.

Fortunately, it was all a hoax.



Advertiser:
Plan International
Agency:
Trigger
Source:
Adfreak

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Pink fracking drill bits… for the cure?  #pinkverts

Posted by Tom Megginson | 9-10-2014 17:23 | Category: Environment, Health, Pinkverts, Women's Issues

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In the years following the rise of the #pinkewashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies like Pink Ribbons, Inc., and the various PR nightmares at Susan G. Komen for the Cure, you’d think that this kind of thing would be over. But it’s not.



Advertiser:
Baker-Hughes
Source:
The Ethical Adman

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These strawmen want you to #carelikecrazy about voting

Posted by Tom Megginson | 8-10-2014 20:26 | Category: Politics

Rock The Vote: These strawmen want you to #carelikecrazy about voting

Rock The Vote is a non-partisan not-for-profit in the USA that has been trying to engage more youth in democracy since 1990. But although they represent no particular political party, the new flight of ads designed to increase voter participation in the American mid-term elections are clearly progressive on social issues.

Each ad represents a spokesperson for a regressive point-of-view. While there are certainly real people out there who are as unpleasant — or worse — than these caricatures, they are clearly fictionalized straw men standing in for extreme views.

Here’s the ant—feminist:



Advertiser:
Rock The Vote
Source:
Bustle

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Kevin Spacey has spoken: I’m the rainforest

Posted by Marc van Gurp | 8-10-2014 17:00 | Category: Environment

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“Nature doesn’t need people. People need nature.” The message is simple, the execution is overwhelming.

It’s is the new campaign from Conservative International about the future of our planet. Nature Is Speaking aims to raise awareness that people need nature in order to survive. It contains seven short films voiced by celebs including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey.

In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean and The Rainforest.

Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.

“We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.



Advertiser:
Conservative International
Agency:
TBWA\Media Arts Lab

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#FeelingNuts and #WakeUpCall - bets are on for which will be the next #icebucketchallenge

Posted by Oriana Lauria | 7-10-2014 21:51 | Category: Fundraising

Just when you thought the #icebucketchallenge frenzy had worn off, and no charity would ever attempt another #nomakeupselfie campaign, here it comes the new selfie challenge… two of them, actually.
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Amnesty International bypasses Russian demonstration laws with mannequins

Posted by Tom Megginson | 7-10-2014 17:48 | Category: Human rights

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Amnesty International just shared this video, of an unusual one-person demonstration in Moscow:



Advertiser:
Amnesty International

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What do our future cities need?

Posted by Marc van Gurp | 6-10-2014 21:00 | Category: Environment

RE-SEEties: Cities of the Future.

This is final video of the two-year long South-East European project RE-SEEties. The project was about addressing the problem of inefficient resource use in cities. The goal was, and still is, to help municipalities develop integrated waste-and-energy solutions, in order to create resource efficient urban communities.

The clever idea behind the project is the local approach. Currently 50% of the world’s population lives in cities. By 2050 this wil increase to 75%. Local solutions can be quite different.
The project website now offers city-planning advice and free materials for other municipalities.

Gyula Gábor Tóth from BEE Environmental Communication: “Usually when a big project like this ends it comes up with a final brochure - that nobody reads. So we convinced the communication leader of the project to produce a stylish video to promote the results and spread the message of the future cities.”

The video was completed on behalf of the RE-SEEties program, with the BEE’s main partner Energiaklub.



Agency:
BEE Environmental Communication

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The Singing Mammogram

Posted by Marc van Gurp | 1-10-2014 21:30 | Category: Health

Susan G. Komen: The Singing Mammogram.

World’s largest breast cancer organisation Susan G. Komen started breast cancer awareness month with a campaign entitled The Singing Mammogram. The organization is not known as the most progressive and that is also reflected in the campaign video. For such a large organization, a campaign must be easily accessible. And there are plenty of other bold campaigns.

A 1950’s-style Doo-Wop group sings about the importance of “protecting your pair” and to “celebrate your breasts with this reminder to get a test.”

Kim Getty from agency Deutsch LA: “Breast cancer is a disease that has affected too many people we love, both within our Deutsch LA family and beyond. We knew we wanted to create something that was both shareable and entertaining, and use levity to motivate women rather than doom and gloom.”

The Singing Mammogram can be found at www.singingmammogram.org. Komen hopes women across the USA will take action both in scheduling an appointment and sharing the video; the organization’s goal is to reach one million shares and likes.



Advertiser:
Komen LA
Agency:
Deutsch LA
Source:
Glossy Inc.

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Made in Movember

Posted by Reuben Turner | 1-10-2014 12:21 | Category: Health

Made in Movember: Makers

Made in Movember: Doers

One of the great things about Movember is that they approach every November like a fashion brand would – with a new idea, a new look, a new tone, a new set of assets. Like a fashion brand, they give people a reason to get involved every year, not just once. Last year it was about 70s biker gangs and solidarity. This year, it’s about Made in Movember – showcasing sharp tailoring and men’s roles as doers (for others). Love it so far.



Advertiser:
Movember

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Let your cat doing the activist work with this scratching post

Posted by Marc van Gurp | 30-09-2014 22:30 | Category: Activism, Design, Human rights

Kim Jong-un Cat Scratching Post.

When your cat is your friend in the activist game this scratching post is something for you. There are two types available, Putin and Kim Jong-un, and both are unique, there is only one copy.

Both scratching posts were handcrafted by a team of artists and took over 200 hours each to complete and therefore not cheap: £4,500.
All money will be donated to charity according the the artists on their webshop.

For activists with a smaller purse there is also a £3.00 litter tray.

Check also our Dictator board on Pinterest.

Protest Cat Litter Tray.




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