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An annual report difficult to read because of a handicap

Posted by Marc van Gurp | 9-08-2014 21:40 | Category: Ableism, Awards, Design

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function.

The brief of CSPD was to create a provocative annual report that told their financial story, but which can also be used to raise awareness (and funds) for the organisation.

WAX decided to make the annual difficult to read by using a single staple in the centre of the pages. WAX then told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
By simply placing a single staple in the middle of the report, WAX created a simple yet incredibly powerful metaphor for the struggle that persons with disabilities face every day of their lives. Because “being handicapped is hard”.

WAX won a Black Pencil prize at the D&AD Awards this year with the annual.
It is the second time WAX has been awarded for work with the CSPD. In 2009, the 2008 CSPD Annual Report earned In Book, where the entire annual report was written by hand, on objects that were purchased from fundraising efforts to help people living with disabilities.



Advertiser:
Calgary Society for Persons with Disabilities (CSPD)
Agency:
WAX Partnership

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New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 12:30 | Category: Environment, Fundraising

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale



Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand

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Amnesty International takes over Tinder to promote women’s rights

Posted by Arbie Baguios | 7-08-2014 00:59 | Category: Gender issues, Human rights

image

It’s not the first time Tinder has featured in the world of charities and nonprofits - there was that social experiment by ASH (Action on Smoking & Health) that asked whether smoking is sexy (spoiler alert: it’s not); and then, there is the cringe-fest that is Humanitarians of Tinder.

Now Amnesty International wants in on the action, too. And, indeed, action is one thing Tinder, the popular hook-up app, is in abundance of.

In this campaign developed by digital agency Circul8 for Amnesty International Australia, they ask members of the public to sign-up for an account, change their profile picture to one of these below, and add the following caption: “Amnesty stands up for women’s rights, will you?”

image

And if you think hook-up apps and women’s rights aren’t compatible, think again. According to Tinder co-founder and CMO Justin Mateen, “Empowering women is a vital part of Tinder’s overall mission.”

This partnership certainly is a match! Amnesty Australia’s Director of Marketing and Fundraising, Peter Thomas, said, “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms. Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.”

Human rights and human swipe-rights - what’s not to like?



Advertiser:
Amnesty International Australia
Agency:
Circul8

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Campaign sheds light on the STI stigma

Posted by Marc van Gurp | 6-08-2014 22:00 | Category: Health

Planned Parenthood Toronto: Campaign sheds light on the STI stigma.

Toronto based activist design studio The Public has recently made ​​a campaign about the stigma on STIs (sexually transmitted infections). The project is a collaboration with Planned Parenthood Toronto and is designed to address the stigma around STIs which often prevent people from having open communication around their health and well-being, or getting tested and treated.

The Public did the concept, creative, copy-writing and art-direction. The illustration is from Hyein Lee. The posters took up space on subways and transit shelters across Toronto.



Advertiser:
Planned Parenthood Toronto
Agency:
The Public

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In this video ATM stands for Automated Thanking Machine #TDThanksYou

Posted by Marc van Gurp | 6-08-2014 19:04 | Category: Corporate Social Responsibility, Social aid

TD Bank Group: Automated Thanking Machine

This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the video.

The Canadian TD Bank Group is doing an annual customer appreciation day and this year they did it with their ATM transformed into an Automated Thanking Machine.
Specially invited customers thought they were coming in for a focus group for a new ATM.

Watch the - 7.5 million views until now - video below. Today.com has the story.

Hat tip @gibarra!




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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 17:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.



Advertiser:
The Canadian Cancer Society
Agency:
Lowe Roche, Toronto

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New Zealand’s rivers, oceans and public conservation land is up for sale

Posted by Marc van Gurp | 5-08-2014 16:00 | Category: Environment, Government

Forest & Bird: New Zealand’s rivers, oceans and public conservation land is up for sale.

Forest & Bird: New Zealand’s rivers, oceans and public conservation land is up for sale.

New Zealand’s rivers, oceans and public conservation land is up for sale to the highest bidder, and Forest & Bird wants to stop it. The New Zealand government is currently selling exploitation rights to 925,200 hectares of conservation and private land, and more than 39 million hectares of ocean, through an international tender process. 

Forest & Bird is a ngo that wanted to bring to the attention of the New Zealand voting public (its election year in New Zealand) that the government had put large amounts of public land and oceans have been put “on the block” for companies to tender for to prospect for minerals, fossil fuels and oil. Also through a large government irrigation subsidy the New Zealand freshwater is also being sold to commercial interests.

Graphic Designer Marie Holdaway made the campaign pro bono in eye-catching, legible and authentic ‘real estate’ billboard designs.

Marie Holdaway: “I’m sure we’re all aware that most real estate signs are more about catching your eye and screaming ‘FOR SALE!!!’ than they are about beautiful pieces of art, so I thought it was important that these billboards mimicked the in-your-face, bold and bright real estate property signs in order for the message to be conveyed strongly.
I designed 11 billboards all up, which are erected throughout New Zealand and photos of them shared on Forest and Bird’s social media accounts, encouraging people to print their own billboards and share them on their social accounts.”

Official campaign video:




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Information is ammunition unfortunately

Posted by Marc van Gurp | 4-08-2014 21:45 | Category: Human rights, Media

CJFE, Canadian Journalists for Free Expression: Information is ammunition.

‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible variation on ‘The pen is mightier than the sword’.

Every sane person will understand that the used visuals in this campaign are about the use of information in conflict areas and dictatorial countries. But anyone who follows the information about the current conflict in Gaza know that this ammunition is also used by media from countries with free press. Besides that we all became a journalist and columnist with social media. Twitter and Facebook are the modern trenches, filled with a barrage of comments, insults and irrationality.
Regardless of press freedom or oppression.

I am an advocate for free speech but not with words as ammunition. Where ammunition is used there is no room for debate and respect. Unfortunately, that doesn’t depend on press freedom.
The campaign is well intentioned but don’t speak the language of our time.



Advertiser:
CJFE, the Canadian Journalists for Free Expression
Agency:
Juniper Park, Toronto, Canada
Source:
Ads of the World

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Learn to code to escape homelessness

Posted by Marc van Gurp | 2-08-2014 21:45 | Category: Education, Homelessness

Covenant House: Learn to code to escape homelessness.

Canada’s largest homeless youth agency Covenant House was in need of a poster to let youth know about a free course they could take to learn to code. The idea was to relate to their situation and present a way out using the very language of coding. Social marketer Deborah Caprara wants to breaks through the usual workshop flyers and job notices up on the walls of Covenant House and made this design.

Deborah: “It is important to learn a skill that will lead to getting off the streets and out of the hopelessness, and into a sustainable career and a brighter future.”

The pilot program is an initiative of Global Knowledge Canada and other corporate partners for Covenant House.




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#Credence: The First Sci-Fi to challenge LGBT portrayal in film

Posted by Marc van Gurp | 31-07-2014 22:00 | Category: Gender issues

Credence: The First Sci-Fi to challenge LGBT portrayal in film.

Credence: The First Sci-Fi to challenge LGBT portrayal in film.

Ever wondered what it might look like if a science fiction film presented LGBT people the way it should be done? #Credence will be the first Sci-Fi of its kind to challenge the way gay characters are portrayed in film.

The project is in it’s early stages and there is currently an Indiegogo campaign for funding it.

Credence tells the story of a family torn apart during the last evacuation on earth after violent storms have made survival impossible. Hope has been found in the form of new worlds that support human life, however due to limited rocket capacity and life expectancy only children are permitted to evacuate, and even then - only the rich have ended up getting tickets. The short film follows 2 fathers’ decision to make the ultimate sacrifice to give up all their possessions to ensure the survival of their daughter, and the entire human race.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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