#Manning is the act of cupping your hand onto a pair of (clothed) balls. A friend’s. A colleague’s. Maybe even a Michael Jackson-esque selfie?
It’s about awkwardness of checking our balls and to show awareness of testicular cancer.
Men are most at risk between the ages of 15 and 35 and doctors recommend that they should be checking their balls monthly. All the procedure involves is for a man to carefully feel their balls after a hot shower to check for any abnormalities.
t’s awkward. But it can save lives.
And the best thing removing awkwardness is to share it on Instagram and other networks.
#Manning is created by two male advertising creatives, as a parody project to the fantastic #Mamming campaign.
And the link with Chelsea Manning is purely coincidental. Or not?
For a non-American, it was a pleasant experience to discover StoryCorps. I found this animated storytelling on Vimeo recently. And found out that StoryCorps started recording stories long before it became a new trend in marketing.
Real stories like this one from Gweneviere Mann.
She lost her short-term memory, following surgery to remove a brain tumor, she was forced to navigate life in a new way. But she wasn’t alone. With the support of her boyfriend, Yasir Salem, Gweneviere found she could tackle the challenges her condition threw her way—and a few more.
Since 2003, StoryCorps has collected and archived more than 45,000 interviews with nearly 90,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our weekly broadcasts on NPR’s Morning Edition and their website.
This is new fundraising idea as far as I know.
In light of the recent events in the Philippines, the Belgian 12-12 Consortium, a collective of 5 major humanitary organisations, adopted a new mode of donation that doesn’t only makes helping easier, but also a little more tangible. On haiyan2121.be, a website developed by mortierbrigade, donations become visible instantaneously after they’re made. Users click and drag along a map of the destructed area and “rebuild” the selected area by donating. The larger the selected area, the larger the corresponding sum.
The donation is then immediately processed by the 12-12 Consortium and the piece of the map permanently transforms into a reconstructed area.
White Ribbon is the world’s largest male-led movement to end men’s violence against women. White Ribbon Australia is a non-profit organisation and Australia’s only national, male-led primary prevention campaign to end men’s violence against women.
This is a refreshing, new approach by White Ribbon on an issue that traditionally takes the route of either: in-your-face-violence (which can quickly put off audiences) or positive role-play ads. The later, although much better at encouraging the audience to embrace solutions, can sometimes feel awkward or unrealistic.
The Australia, land of secrets CSA smartly contrasts images which evoke feelings of national pride against one simple, shameful fact: One woman a week dies from an act of domestic violence. I also admire the campaign’s restraint in focusing, on just one powerful statistic. I hope it succeeds in challenging audiences to rethink what we should and shouldn’t be proud of as a nation.
To celebrate White Ribbon Day you can swear never to commit, excuse or remain silent about violence against women.
Bedsider is perhaps my favourite birth control cause marketer. They continue to pump out hilarious and sex-positive campaigns that acknowledge the fact that sex can be messy and awkward — but that using birth control doesn’t have to be.
This new campaign, according to AdFreak’s Roo Ciambriello, was done a partnership with the Ad Council and BET Networks to target African-American women ages 18-29. But the scenarios in the PSAs are accessible to all youth and parents alike:
(This first video, my favourite, is Flash-only for now; if you’re on an iThing you can still view the other two PSAs as YouTune links below.)
Sanitation is more than a third world problem. It’s not just about the lack of toilets.
That’s what this topical outdoor ad from Denver Water is about.
Sukle Advertersing who made this long copy bus shelter ads:
Seeing as how today is world toilet day, it’s a fitting time to unveil some new work. The assignment was to raise awareness that Denver Water is offering $75 rebates to encourage people to switch to high-efficiency toilets.
To make sure people actually read them, Sukle installed toilets right in front of the ads.
This new campaign from homeless charity Crossroads by specialist healthcare agency Saatchi & Saatchi Wellness aims to engage New Yorkers to give not because it’s good for homeless people, but for themselves. After all, we all know that supporting charities helps us feel less stressed, more connected, and can ultimately help us live longer, happier lives.
But is that why we do it? In my experience, people are in an altruistic, emotional and often impulsive state when they give. Not a considered, self-interested one. That’s what I think. What do you think?
PS: As an aside, a cynic might say that only a campaign from the US would ask what homeless people can do for you, and not the other way around.
This bizarre ad from the UK’s Electrical Safety Council tries pretty hard to be Monty Python, but falls short. Nonetheless, I give it points for getting a serious public saftey message across using humour to get around people’s defences against “shock” ads:
I love this poster, and so will all my writer and editor friends. It skewers trolls, bullies, and other tools not just for their attitudes, but also for the general ignorance that often goes along with the hate speech.
It’s part of a series by Stonewall, “The Lesbian, Gay and Bisexual Charity” in the UK.
One of the best ways to tackle homophobic language is to make young people reflect on their use of the word ‘gay’. ‘Stonewall’s ‘Gay. Let’s get over it posters!’ are designed to do just that. The posters deliberately challenge pupils’ assumptions that it’s okay or cool to use homophobic language and encourage young people to think about why they use the word gay in the way that they do.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.