Osocio NL

How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 15:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?



Advertiser:
Department of the Environment (UK)
Source:
The Ethical Adman

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Why are houses collapsing in Egypt?

Posted by Marc van Gurp | 21-06-2014 21:59 | Category: Government, Homelessness

Why are houses collapsing in Egypt?

EIPR, the Egyptian Initiative for Personal Rights, recently launched an interactive website egyptbuildingcollapses.org which visualises data and analysis gathered over the course of one year, July 2012 to June 2013, documenting 392 residential building collapses which resulted in 192 deaths and 824 families made homeless.

The preliminary findings have shown that in-spite of a battery of laws that regulate, in much detail, construction and building maintenance, the lax enforcement of these laws by government authorities has led to the periodic occurrence of disastrous collapses. These unchecked actions have been responsible for 52% of collapses, in addition to a staggering 90% of deaths and 65% of the families made homeless.

EIPR’s aim is to get both authorities and residents to take these building collapses more seriously, and work towards curbing such social and material loss.

It’s the power of data visualisation which make complex information accessible for many people. The Tactical Technology Collective made the visualisation for EIPR.
EIPR also make a blog with stories about individual accidents.

See the visualisation here.




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Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 21:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




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1972: “Smoking is Very Glamorous” poster #TBT #ThrowbackThursday

Posted by Tom Megginson | 19-06-2014 22:10 | Category: Vintage

1972:

This poster hung in the teacher’s lounge in my elementary school, almost 40 years ago. All I can remember about that room is that it was always full of smoke.



Advertiser:
American Cancer Society
Source:
V&A Collection

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Discreetly powerful video about FGM #FGMrose

Posted by Marc van Gurp | 19-06-2014 13:29 | Category: Women's Issues

image

It’s not easy to visualise Female Genital Mutilation (FGM) in a discreet way. Plan UK has succeeded in doing it with a rose and a pair of scissors.
Well done!

125 million women and girls bear the scars of FGM. Plan UK wants to stop this violence and made it part of the campaign ‘Because i’m a girl’.



Advertiser:
Plan UK
Source:
Adverbox

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A lot of pens in this new ‘Your Signature Is More Powerful Than You Think’ from Amnesty

Posted by Marc van Gurp | 18-06-2014 23:00 | Category: Human rights

A lot of pens in this new Your Signature Is More Powerful Than You Think from Amnesty International

‘Your Signature Is More Powerful Than You Think’ is the well-known theme of Amnesty International. And is often used in campaign videos. This is the latest.
Amnesty is celebrating again the association’s process of mobilisation and its backbone in contributions: the signatures of supporters.

The film follows the ominous course of a persecuted protestor: arrest, detention, physical cruelty but mainly focusing on the release once thousands of pens petition to release the man from his incarceration.

The soundtrack, performed by Paolo Nutini (Iron sky), features a short excerpt from Charlie Chaplin’s speech from The Dictator providing a singular depth and meaning to the film.

The atmosphere in this latest version is a little too industrial, artificial is maybe the right word. Luckily the agency used music with a human touch.





Advertiser:
Amnesty International France
Agency:
TBWA\PARIS

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Physics professor explain the simple act of BKLUP

Posted by Marc van Gurp | 18-06-2014 12:30 | Category: Road safety

Physics professor explain the simple act of BKLUP for the New Mexico Department of Transportation

Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.



Advertiser:
New Mexico Department of Transportation
Agency:
VWK, Albuquerque

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The Scottish Government wants you to share your dirty little secrets

Posted by Marc van Gurp | 18-06-2014 10:45 | Category: Environment, Government

The Scottish Government wants you to share your dirty little secrets in this littering campaign.

This new campaign from the Scottish Government exposes the shame of Scotland’s dirtiest little secret of all…littering.  A very funny campaign with authentic lead actors who speak the beautiful Scots tongue that outsiders barely understand. Play the video’s just a couple of times and it will all be much clearer.

Some of our wee flaws come along including the dirtiest secrets. And the Scottish Government wants to beat some of the filthy ones.

The campaign is running across online, cinema, TV, outdoor and all social media channels including Spotify and primarily targeted at 16-24 year olds. There’s even an interactive booth that will be touring the country to encourage them to share their dirty little secrets.



Advertiser:
Greener Scotland
Agency:
The Leith Agency

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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