A masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention - here’s a new one for the israeli anti drug authority, this time on Weed effects.
In 3 interactive videos, they showed young people talking about marijuana as a deadly drug, and telling it’s the best thing that ever happened to them.
Teen audience can switch freely between the two offered solutions, watch the stories of drug addicts and realize that none of them are actually true, and learn about the real effects of smoking weed.
Take a look here the great interactive page and find out the truth about the Weed http://www.grass-truth.co.il/indexEn.asp
During the Jewish Holiday of Hanukkah, Latet (Hebrew for “to give"), a humanitarian aid organization, wanted to create a unique fundraising event.
In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook.
Israeli celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers.
Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011
This really weird campaign for the Beneva Foundation (which appears to be based in Romania, even though the ads are Slovakian) assumes that you are aware of some of the most infamous internet shock sites of the past few years. If you are (and I have to admit that I am) then these children’s versions — implying that your kids have visited those sites themselves — are horribly hilarious. If you are not familiar, I will do my best to explain in the most professional manner possible.
Lemon Party (Wikipedia link) is the least shocking, at least in internet terms. It shows three naked, elderly men having a graphic threesome. The ice cream cone seems like a nod to the SFW Porn meme.
The other two are more infamous. See them after the break.
No pitiful, neglected and abused animals in this campaign from the American Shelter Pet Project. Just sweet cuteness with our favorite hairballs. Unconditional love and understanding, who doesn’t want that?
The Shelter Pet Project is a public service ad campaign focused on spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to find a new best friend.
The Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns in the USA, The Ad Council.
In this post 4 videos and two print ads from the campaign which started last November.
More print ads, radio spots and web banners here.
Last weeks I discussed with friends and allies about the cultural and regional differences in communication, and therefore in cause marketing, several times. It is a very interesting subject. Our Campaign of the Year competition shows how big those differences can be.
As a European I know the sentiment about Americans. Mostly ambivalent. But there’s one thing no one can beat them: storytelling. Americans are the best speakers in the world. Fluent, robust and convincing.
That is what I was thinking about seeing this video from Linda. She made a strong statement about the Susan G. Komen Foundation debacle from last week. Linda is a breast cancer victim and a Komen supporter.
The reason for this video is bizarre but it shows the strength of the story. I already got over 200,000 views on YouTube.
One of the biggest challenges for charities and NGOs is how to use storytelling in their communication strategy. Or a more ethical question: should they do? It is a subject we like to discus in various posts this year.
According reports of the UN, violence against women is the biggest killer of women (Age 15-44 years). One form of violence against women is the so-called “honor killing”. Honor killings are a pre-Islamic practice that is not justified with the theology of Islam. They are characteristic of archaic tribal societies organized before particularly in the Middle East.
The honor killing is not only practiced in the Islamic context, however, is a special honor killings of accumulation observed in Islamic societies.
But such practices persist in Sikh and Hindu communities as well, and only a few decades ago, crimes were still committed in the name of honor in Mediterranean countries like Italy, Spain, Greece, and are still happening in Albania, Kosovo, Montenegro, in the eastern parts of Turkey…
India occupies a particularly prominent role. This video of International Campaign Against Honour Killings shows us the world where the crime is still happening, where the crime is part of tradition.
Posted by Marc | 5-02-2012 13:19 | Category:
Activism
Nice idea for activists and grassroots. Make your presence seen with the location based service from Foursquare.
Occupy Amsterdam used the service to occupy all companies around the hearth of the Amsterdam financial center Damrak.
This nifty tool is easy to use, low budget and perfect for making a cause visible at crowded locations.
It isn’t a new idea. Occupy Wall Street used it across the US. See this map at the Washington Post.
Disclaimer: I combined a few Foursquare screens to make the image above.
Strong traditions have always kept domestic violence hidden behind closed doors.
We know that only a few want to talk about it. It’s a vicious circle where the history of violence in many cases ends with murder. It is easy to judge from the outside and say: why did not the woman leave the man ... how it could happen, they looked so happy ... we have not seen it coming ... they were a very normal family ... An ordinary family. You can see the family photos and wonder: happy faces. But I’ll tell you one thing: domestic violence victims do not run around with the sign where it stands on it: this is happening in my family…
If we would care more about the people around us, if we would hear exactly what they say ... if we could hear better ... could see it ... it would be clear. The neighbors, work colleagues, teachers, doctors and family members ... You’ve missed all the signals and you overlook it every day. One should not hide it. You should report it. The times have changed. We can All help.
This Domestic Violence PSA, to be broadcast as soon as next week by Maine television stations, features photos of murdered women and children, and Gov. Paul LePage standing with a group of men who denounce the violence.
It’s sometimes hard to tell. Particularly because the Italian clothing brand in question has always looked for new ways to grab attention.
From the press release:
Diesel is proud to announce a new milestone in its ongoing campaign for successful living. To make a free lifestyle possible for young women in emerging markets, it will help them conquer a key life challenge: the right to safe abortion. Welcome to Misopolis, a brave new world for female factory workers.
What would it be like to give the female factory workers the same lives as successful people? Give them rights, fair wages and proper working conditions? Pregnancy leave? The right to safe abortions? A factory for only the brave?
After launching Diesel Island, Land of the Stupid and Home of the Brave, Diesel now creates Misopolis, a factory where brave female workers can have happy accidents without consequences. Misopolis will be the least fucked-up fashion factory in the world. But this is not just another factory – it is a destination that finally grants them real autonomy.
Our new website www.dieselforwomen.com shows the creation of the world’s happiest garment factory. Female factory workers in Misopolis live an exciting life; filled with fun and wild parties. Think Metropolis but with lots of sex.
This is just the start of our grand vision. There will be more photos and videos of life in Misopolis, the opportunity to donate abortion pills and of course to buy workers’ rights-friendly clothes! It’s the beginning of a real revolution.
It’s the news female factory workers all over the world have been waiting for. After being marginalized, abused, raped, impoverished and exploited by the garment industry, we are giving them recognition, dignity, the right to have a safe abortion and fun.
Seldom do the words “abortion” and “fun” appear in the same sentence, and yet throughout the Diesel for Women site, references to the controversial procedure (which many people consider “murder") are tossed tossed around with wild abandon as models lounge around languidly.
Only this image hints at the real message underneath:
Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.
See the male version (which works for straight women, gay men and MSM alike) after the break.
In the DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground, it is estimated that there are over 400,000 surviving rape victims living…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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