This new campaign comes from Germany and is addressing this horrible crime of Female Genital Mutilation (FGM).
FGM is partial or total removal of the external female genitalia or other injury to the female genital organs.
The campaign shows German model and actress Manon von Gerkan, the voice-over tell that she is almost perfect. She will be perfect when her clitoris is cut out.
“Genitally mutilated women are the ideal in many parts of the world.
Support our fight against this appalling crime.”
STOP-FGM-NOW.com
Berlin based agency Heyman Brand de Gelmini created and financed the campaign for the Waris Dirie Foundation.
Waris Dirie is a model, author, actress and human rights activist. In 1997, Waris abandoned her modeling career to focus on her work against female circumcision.
I didn’t watch the Superbowl, but it’s almost impossible to miss the cavalcade of high-end commercials that are produced for the event. And despite the fact that 45% of the viewers are female, most of the ads are aimed squarely at the stereotypical man. The Dodge Charger commercial “Man’s Last Stand” is a perfect example, in which a male voice explains all the “sacrifices” men make, mostly for women, and of course equating that with a need for a new car. While it might take a while for a traditional women’s rights group to create a campaign in response, the great thing about current technology is that an individual can put their response online only days after the commercial airs. “Woman’s Last Stand” is a spot on parody by YouTube user mackenziefegan who provides no details about herself and is not officially associated with any organization, yet she has already garnered almost 200,000 views and thousands of comments! Here’s hoping it creates more debate about the depiction of women in the media…
[Warning there is some Not Safe For Work language]
If you haven’t seen the original you can watch it below…
This amateurish video, which is a compilation of Hollywood sex scenes, causes a lot of discussion in Sweden. The video is made by the Swedish Feministiskt Initiativ (Feminist initiative political party).
“Feminists have better sex” (Feminister gör det bättre) is based on the idea that for a better sexlife a relationship on an equal footing is needed.
Gudrun Schyman (Photo, FI), the Feministiskt Initiativ party leader in Newsmill: “I would not say that feminists by definition are more fortunate than others but there is now scientifically established that gender relations, at all levels, lasts longer and the feminists, of all the sex, have better sex. It may well in any case seen as a step in the right direction ...”
Elin Grelsson in Expressen.se: “Campaign is based somewhere on the tiresome myth that “ordinary” men are not very good in bed and not very interested in women’s pleasure. Similarly, based on the myth that “ordinary” women are bad at taking for themselves, and that heterosex is always a power difference between man and woman.”
The campaign contains also a Facebook group, buttons, shirts and bags.
After Ingres. The bather of Valpinçon, Oil on canvas, 146/98cm. 2009
These paintings made by Remus Grecu are part of a campaign from earlier this year made for ANAD, the German eating disorder aid foundation.
Is the museum the place to show the beauty ideal? The three oil paintings where shown in the Städel Museum in Frankfurt with a lot of impact (see the video after the break).
On a plaque next to the painting:
Beauty ideals change. Today, the media and the cosmetics and fashion industries all promote body measurements that are unattainable for people with healthy eating behaviors, effectively turning disorders like anorexia and bulimia into trends.
But while in most countries models with a body mass index below 18 are banned from work, in Germany the seriousness of the issue is still downplayed.
Support prevention and education: www.antianorexia.net
On Oct. 1, 2009, the first day of World Breastfeeding Week, the Department of Health Promotion and Protection in Nova Scotia Canada, launched a new social marketing campaign. The main message of the campaign is: Breastfeeding: Learning makes it natural.
Research with mothers, families and health care professionals revealed that moms often don’t feel prepared or have realistic expectations about breastfeeding. Many think it’s going to be easier and more “natural” than it feels when their babies are first born. They also say they need more support and want to know where to go for help.
This new campaign has been designed to depict the successes and challenges associated with breastfeeding in an honest and realistic way. It includes TV, print and online ads; posters and bookmarks; and a website, first6weeks.ca. The website will help mothers connect with other moms who are going through the same experiences, and will help them find support for breastfeeding.
No high tech but just a few line drawings, with no words, just music. Produced by RP3 Agency on behalf of the Washington Area Women’s Foundation, this tale of one woman’s journey from a position of need to one of strength shows the power of investing in women and girls.
The video is meant for fundraising, goal is build a social media fueled movement at bethatwoman.org. The next phase will involve sharing personal stories of women who have made a difference in people’s lives.
Founded in 1998, Washington Area Women’s Foundation is dedicated to helping women in the Washington, D.C., metropolitan area thrive through philanthropy that invests in and empowers all women, girls and their families. The foundation is doing by this donor education and engagement, grantmaking and leadership development, and public awareness programs and research.
Where ReThink Breast Cancer failed in their communication for this years Breast Cancer Awareness Month, Pink Ribbon magazine made a wonderfull approach: Circle of life. The campaign shows the evoluation in womens life. Don’t let breast cancer interrupt.
Is sexism really the only way to get attention from a younger audience? Do we have to save boobs from breast cancer because we like them? I’m not a saint but in this case I don’t get it. What is exactly the message from ReThink Breast Cancer in this new campaign made to kick off Breast Cancer Awareness month.
It seems to be a new trend, showing breast for creating awareness. I don’t have any problem with it when the key message is top priority.
This video, showing the pearls from MTV host Aliya-Jasmine, make the boys horny and educate girls to keep their breast healthy because it is important to show both of them any time any place.
I asked some friends on Twitter and by mail: awareness or sexism?
Florian Engel: “i think it really cries out for a spoof - haven’t seen anything so outrageous since the recent peta ads...”
Noah Scalin: “I think it’s pretty funny and considering how much mainstream stuff looks like this anyway, it’s refreshing when it’s about something else. That said, I can still see people being upset by it, but if the point is to get people talking about Breast Cancer, it’ll probably be effective!”
Twenty thousand South African women of various ethnicities marched on Pretoria’s Union Buildings to protest the Urban Area Act in 1956. The legislation required ‘non-whites’ to carry identification documents. Demonstrators sang a song which included the line “wathint’ abafazi, wathint’ imbokodo.” (you strike women, you strike a rock) and delivered bundles of petitions for the Prime Minister.
In honour of this collective stance, August 9 was declared a public holiday in South Africa in 1994 – National Women’s Day.
Heartbreaking video from Breast Cancer Research Trust in New Zealand. But in a different way it looks at first sight.
“More women should die of old age. The sooner we get donations, the sooner we’ll find a cure”
Gold at the Cannes Lions this year.
The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
This theatre experience with the provocative title “Eye of the Cervix” comes from the BC Cancer Agency (Canada). The aim is promote their Cervical Cancer Screening Program.
Regular screening with a Pap test is important for protecting you from cervical cancer. Pap tests can find abnormal cells on the cervix. Treating these cells early can stop cancer from developing.
The BC Cancer Agency’s Cervical Cancer Screening Program is working to ensure all BC women get the screening they need to prevent cervical cancer.
Four brilliant ads from New Zealand Christchurch Women’s Refuge.
“The path to domestic violence happens one step at a time.
Many women in violet relationships don’t quite know when they’re in one.”
Regular Osocio visitors knows about the Good 50x70 yearly poster contest. It’s already the third edition this year.
The Good 50x70 Jury has finished its deliberations and settled on the 210 best responses. This year the judging was made harder than ever due to the vast number of entries received (4210).
The shortlisted posters are available to see in the Gallery on the Good 50x70 website.
I love this contest especially because of it’s worldwide approach. And every year it is a good momentum to evaluate how we look towards causes and design.
I choose two favourites in each categorie to show here.
In the United States there has been considerable mockery of the choice of Bristol Palin, the child of former Republican vice presidential candidate Sarah Palin, who is also an unwed teenage mother, as the spokesperson for a national abstinence campaign run by the Candie’s Foundation.
The fact that Palin’s daughter chose not to practice what she is now preaching is seen by many as yet another example of conservative hypocrisy, but social advertisers have often used spokespeople who serve as negative examples. Perhaps one of the most famous examples is the use of Yul Brynner in an anti-smoking spot that was released after his death in 1985.
The Candie’s Foundation had previously created a number of “Pause Before You Play” public service announcements emphasizing the terrifying transformations that could take place as the result of sexual activity. In the ad above, a bed transforms into a crib, and in another commercial a car in which a couple is passionately embracing turns into a stroller with a tagline about not expecting this to be one’s “first set of wheels.”
Just launched hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid - the UK’s domestic abuse charity.
2 women are killed every week in the UK, it’s time to say cut.
The film is being shown in cinemas and on television (after the watershed) from 2nd April 2009. It is also being shown online at this micro site in hi-res.
The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print.
Three ads about Dowry in India.
‘Each day, dowry gets an avarage of twenty Indian women hanged, stabbed or burned. That’s over 7000 innocent victims per year!
So please, stay away from it.”
Issued in the public interest by: Vimochan Development Society.
NARAL Pro-Choice America Foundation launched last month free.will.power, an innovative video-based online initiative designed to reach younger activists and recruit a new generation of young women and men into the pro-choice movement.
The video’s are made in collaboration with three young spoken-word artists – Shira Erlichman, Alvin Lau, and Deja Taylor – as well as renowned musician, DJ Spooky.
The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.
This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.
To make aware of the dreadful possibility of losing a breast because of breast cancer fightbreastcancer.ae (United Arab Emirates) placed a mannequin with one breast at Bare Essentials, a lingerie and swinwear boutique.
This was supported by breast self exam tags, stickers inside the fitting rooms as well as a website.
The campaign was launched by the Ministry of Health and is running during the months October and November. Private hospitals and centres across the country are offering discounts on mammograms during this period.
This year’s video from AECC (Asociación Española Contra el Cáncer), the Spanish organisation fighting against breast cancer. Not very creative and one the shortest video’s I ever saw but the message is clear: examine yourself regularly, breast cancer is bestly cured if it is detected on time.
The video is made in colaboration with Cosmopolitan for the ‘Day against breast cancer’ (Día contra el cáncer de mama), 19 October 2008.
I’m sorry for the headline but I think I have your attention now.
Creating awareness at the workplace about testicular cancer, would that a good idea? Of course not, that is ridiculous. And about breast cancer?
Rethink Breast Cancer from Canada is promoting it’s Fashion Targets Breast Cancer T-Shirt campaign every year with a campaign. This year with these two ridiculous video’s.
Fundfraising at the workplace is a good idea but these two video’s don’t go any further then sexualizing women at the office.
Each day, some twenty Indian women are tortured, stabbed, hung or burned. That’s over 7000 dowry deaths per year.
That was the message the Vimochan Development Society wants to communicate.
Are you for or against abortion? y/n
Do you know anyone who has ever had an abortion? y/n
Should that person be arrested? y/n
That is a painful question. Most of us know a person who had an abortion.
Ad is from IPAS, an international organization that works around the world to increase women’s ability to exercise their sexual and reproductive rights, and to reduce abortion-related deaths and injuries.
This ad was on the shortlist Film in Cannes this year.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Gudrun Schyman (Photo, FI), the Feministiskt Initiativ party leader in 
Ad offering ‘Native Extraction Service’ condemned
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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