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Wear It Pink - Look Good. Do Good

Posted by Tatjana Vukic | 18-10-2014 08:22 | Category: Environment, Health, Pinkverts, Women's Issues

Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month.

Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign which encourages the public to wear pink and make donations during October.

47 films were shortlisted and Wear It Pink selected four finalists to feature across all media platforms.
It’s the first crowd-sourced, cost-effective, video creative campaign of its kind in the UK.

Cabinet created “Animation of a flying pink elephant”, which shows an elephant painted in pink, stepping off a cliff and flying.

image



Advertiser:
wear it pink
Agency:
Carat
Source:
campaignlive.co.uk

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Little girls hijack age warnings during prime time

Posted by Marc van Gurp | 17-10-2014 18:40 | Category: Fundraising, Developing World, Women's Issues

Plan Belgium: I'm too young to watch this movie but old enough to marry.

The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising.

At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.”

Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds.

Plan Belgium: “The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.”

The video below is the translated case study.
See all original Dutch spoken video’s here.



Advertiser:
Plan Belgium
Agency:
Duval Guillaume

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The child bride who wasn’t   #stopthewedding

Posted by Tom Megginson | 10-10-2014 18:02 | Category: Women's Issues

Plan International: The child bride who wasn't  #stopthewedding

“Thea” is a 12-year-old Norwegian girl who blogged about her wedding plans. Engaged to a 37-year-old man, she wrote about organizing her dress, her wedding cake and her church, as well as unsettling speculations about sex and babies.

Complete with lots of selfies, the blog carried on for a month leading up to the October 11th wedding date. According to Adfreak’s David Griner, the posts went viral on social media and resulted in concerned calls to child welfare authorities in Norway.

Fortunately, it was all a hoax.



Advertiser:
Plan International
Agency:
Trigger
Source:
Adfreak

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Pink fracking drill bits… for the cure?  #pinkverts

Posted by Tom Megginson | 9-10-2014 16:23 | Category: Environment, Health, Pinkverts, Women's Issues

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In the years following the rise of the #pinkewashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies like Pink Ribbons, Inc., and the various PR nightmares at Susan G. Komen for the Cure, you’d think that this kind of thing would be over. But it’s not.



Advertiser:
Baker-Hughes
Source:
The Ethical Adman

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World Contraception Day PSA tells the awful history of not getting pregnant   #WCD2014

Posted by Tom Megginson | 26-09-2014 20:06 | Category: Women's Issues

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Before the latex condoms, the hormonal birth control pill, and other safe and effective forms of contraception became legal and commonplace in the 20th century, women relied on many folk remedies to prevent pregnancy. Many of these were actual herbal abortifacients, but some others were pure superstition.

This video by Engender Health, for World Contraception Day, is an amusing review of some of the stranger attempts at birth control through the ages. But it ends with a very serious message:



Advertiser:
Engender Health

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Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Posted by Oriana Lauria | 21-09-2014 19:00 | Category: Gender issues, Women's Issues

Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Women spend over 3,000 days of their lives menstruating. Pretty normal stuff. Yet, many people feel uncomfortable when it comes to discussing anything related to menstruation - except for the classic put down: “you’re a bit grumpy. Are you on your period?”

This is why Andy and Sophie, two teenagers from Girls Who Code, decided it was time to end the awkward and help the discussion ‘flow’.



Advertiser:
Girls Who Code

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Lupita Nyong’o Sesame Street: “Skin comes in lots of beautiful shades and colors.”

Posted by Monica Brasov-Curca | 17-09-2014 17:32 | Category: Culture, Women's Issues

All Lupita does is win! We all watched her joyfully win an Oscar for 12 Years a Slave, and shed some tears as she delivered the moving Essence ‘Black Women in Hollywood’ Acceptance Speech on defeating her self hate for her dark skin.  Now, on Sesame Street she comes back better then ever.

Lupita Nyong’o Sesame Street: Skin comes in lots of beautiful shades and colors.

More after the break…



Agency:
Sesame Street

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Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 18:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 16:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Discreetly powerful video about FGM #FGMrose

Posted by Marc van Gurp | 19-06-2014 12:29 | Category: Women's Issues

image

It’s not easy to visualise Female Genital Mutilation (FGM) in a discreet way. Plan UK has succeeded in doing it with a rose and a pair of scissors.
Well done!

125 million women and girls bear the scars of FGM. Plan UK wants to stop this violence and made it part of the campaign ‘Because i’m a girl’.



Advertiser:
Plan UK
Source:
Adverbox

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