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Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Discreetly powerful video about FGM #FGMrose

Posted by Marc van Gurp | 19-06-2014 13:29 | Category: Women's Issues

image

It’s not easy to visualise Female Genital Mutilation (FGM) in a discreet way. Plan UK has succeeded in doing it with a rose and a pair of scissors.
Well done!

125 million women and girls bear the scars of FGM. Plan UK wants to stop this violence and made it part of the campaign ‘Because i’m a girl’.



Advertiser:
Plan UK
Source:
Adverbox

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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 21:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.




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New campaign on sexual violence: It’s a men’s issue.

Posted by Marc van Gurp | 23-04-2014 15:30 | Category: Abuse, Women's Issues

MUJER: Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence.

This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom.
The target region is Ontaria, Canada. The target audience is the Latin-American community.

Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.
For the last year the organisation has been working with the Latin-American community to analyze how stereotypical portrayals of what it means to be a woman or a man can lead to violence, harassment, stalking, sexual assault and rape as part of the gender inequity.



Advertiser:
MUJER

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Does the new @Dove campaign copy a 1966 Star Trek episode?

Posted by Claire | 9-04-2014 18:12 | Category: Women's Issues

A new Dove campaign imagines a world where women are so enslaved to beauty products they could believe a sticker can make them beautiful.

Dove seems to be worrying deeply about us. They’re concerned the average woman is self-hating, naive, desperate ... Unaware of all the marketing tactics thrown in our face since birth ... We might fall for anything sold to us as long as it sounds scientific.

Does the new @Dove campaign copy a 1966 Star Trek episode?

Fortunately, a cosmetics company is willing to tell us how the world really is.

“Dove Patches”

Cringe as the women slowly come to the realization that they were beautiful all along. Good trick bro.

These are real women handpicked for their reactions. “I’ve been more social with the patch on,” is just one heartbreaking comment.

AdAge commented on the weirdness here: “All of the women quickly absorb the lesson, reacting with a lack of bitterness reminiscent of when Dorothy Gale learned she could have left Oz five minutes after arriving.”

The concept of “beauty product as placebo” is an old one. It was memorably expressed in a 1966 episode of Star Trek.

In “Mudd’s Women”, a mining planet is sold “beautiful space women” who (twist!) are actually normal space women made beautiful through space pills.

Does the new @Dove campaign copy a 1966 Star Trek episode?

However, thanks to Captain Kirk’s meddling, it’s soon revealed (second twist!) that the pills are actually space placebos and it’s just plain old self-confidence that makes women beautiful. Good to know.

If Dove imagines themselves in the Captain Kirk role, are their customers helpless space ladies in need of rescue?

Watch Matt McKinney walk us through the ending of Mudd’s Women, which is as terrible in 2014 as it was in 1966.

Dove is looking for another viral hit. Do their chances look good? You have to flip the patch over for the answer.



Advertiser:
Dove
Agency:
Ogilvy & Mather

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A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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Women looking for their 300K with funny photography

Posted by Marc van Gurp | 8-04-2014 15:30 | Category: Discrimination, Women's Issues

Women's Inc: Women looking for their 300K with funny photography.

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
- Shameful campaign about fat, black, bald and ruddy people
- How To Get A Raise In 47 Seconds
- Satisfaction: the Granny Remake for EqualPayday
- Equal Pay Day 2010
- It’s not the hormonal rages
- Equal Pay Day



Advertiser:
Women Inc.
Agency:
Kesselskramer

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How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.



Advertiser:
Action Against Violence
Source:
Glossy Inc.

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How To Get A Raise In 47 Seconds

Posted by Marc van Gurp | 10-03-2014 21:30 | Category: Discrimination, Women's Issues

Annelie Nordström, Chairwoman of Kommunal. How To Get A Raise In 47 Seconds

It is no coincidence that this is the time to talk about wage gap between women and men. The campaign in previous post is the prelude to Equal Pay Day, March 18.
In this post a Swedish campaign made for Women’s Day.

Watch Annelie Nordström as she becomes a man to protest against unequal salaries between men and women. Nordström is Chairwoman of Kommunal, Sweden’s biggest union with over 80 % female members. It looks a bit like Dove’s Evolution, isn’t it?
Workers in female-dominated professions get a statistically lower salary, and this inequality is changing very slowly. At the current pace it will take us over a hundred years until women’s salaries equal men’s.
Even in a progressive and gender equal country like Sweden.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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