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World Contraception Day PSA tells the awful history of not getting pregnant   #WCD2014

Posted by Tom Megginson | 26-09-2014 21:06 | Category: Women's Issues

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Before the latex condoms, the hormonal birth control pill, and other safe and effective forms of contraception became legal and commonplace in the 20th century, women relied on many folk remedies to prevent pregnancy. Many of these were actual herbal abortifacients, but some others were pure superstition.

This video by Engender Health, for World Contraception Day, is an amusing review of some of the stranger attempts at birth control through the ages. But it ends with a very serious message:



Advertiser:
Engender Health

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Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Posted by Oriana Lauria | 21-09-2014 20:00 | Category: Gender issues, Women's Issues

Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Women spend over 3,000 days of their lives menstruating. Pretty normal stuff. Yet, many people feel uncomfortable when it comes to discussing anything related to menstruation - except for the classic put down: “you’re a bit grumpy. Are you on your period?”

This is why Andy and Sophie, two teenagers from Girls Who Code, decided it was time to end the awkward and help the discussion ‘flow’.



Advertiser:
Girls Who Code

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Lupita Nyong’o Sesame Street: “Skin comes in lots of beautiful shades and colors.”

Posted by Monica Brasov-Curca | 17-09-2014 18:32 | Category: Culture, Women's Issues

All Lupita does is win! We all watched her joyfully win an Oscar for 12 Years a Slave, and shed some tears as she delivered the moving Essence ‘Black Women in Hollywood’ Acceptance Speech on defeating her self hate for her dark skin.  Now, on Sesame Street she comes back better then ever.

Lupita Nyong’o Sesame Street: Skin comes in lots of beautiful shades and colors.

More after the break…



Agency:
Sesame Street

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Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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Discreetly powerful video about FGM #FGMrose

Posted by Marc van Gurp | 19-06-2014 13:29 | Category: Women's Issues

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It’s not easy to visualise Female Genital Mutilation (FGM) in a discreet way. Plan UK has succeeded in doing it with a rose and a pair of scissors.
Well done!

125 million women and girls bear the scars of FGM. Plan UK wants to stop this violence and made it part of the campaign ‘Because i’m a girl’.



Advertiser:
Plan UK
Source:
Adverbox

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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 21:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.




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New campaign on sexual violence: It’s a men’s issue.

Posted by Marc van Gurp | 23-04-2014 15:30 | Category: Abuse, Women's Issues

MUJER: Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence.

This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom.
The target region is Ontaria, Canada. The target audience is the Latin-American community.

Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.
For the last year the organisation has been working with the Latin-American community to analyze how stereotypical portrayals of what it means to be a woman or a man can lead to violence, harassment, stalking, sexual assault and rape as part of the gender inequity.



Advertiser:
MUJER

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Does the new @Dove campaign copy a 1966 Star Trek episode?

Posted by Claire | 9-04-2014 18:12 | Category: Women's Issues

A new Dove campaign imagines a world where women are so enslaved to beauty products they could believe a sticker can make them beautiful.

Dove seems to be worrying deeply about us. They’re concerned the average woman is self-hating, naive, desperate ... Unaware of all the marketing tactics thrown in our face since birth ... We might fall for anything sold to us as long as it sounds scientific.

Does the new @Dove campaign copy a 1966 Star Trek episode?

Fortunately, a cosmetics company is willing to tell us how the world really is.

“Dove Patches”

Cringe as the women slowly come to the realization that they were beautiful all along. Good trick bro.

These are real women handpicked for their reactions. “I’ve been more social with the patch on,” is just one heartbreaking comment.

AdAge commented on the weirdness here: “All of the women quickly absorb the lesson, reacting with a lack of bitterness reminiscent of when Dorothy Gale learned she could have left Oz five minutes after arriving.”

The concept of “beauty product as placebo” is an old one. It was memorably expressed in a 1966 episode of Star Trek.

In “Mudd’s Women”, a mining planet is sold “beautiful space women” who (twist!) are actually normal space women made beautiful through space pills.

Does the new @Dove campaign copy a 1966 Star Trek episode?

However, thanks to Captain Kirk’s meddling, it’s soon revealed (second twist!) that the pills are actually space placebos and it’s just plain old self-confidence that makes women beautiful. Good to know.

If Dove imagines themselves in the Captain Kirk role, are their customers helpless space ladies in need of rescue?

Watch Matt McKinney walk us through the ending of Mudd’s Women, which is as terrible in 2014 as it was in 1966.

Dove is looking for another viral hit. Do their chances look good? You have to flip the patch over for the answer.



Advertiser:
Dove
Agency:
Ogilvy & Mather

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A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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