Onstuimig

Does the new @Dove campaign copy a 1966 Star Trek episode?

Posted by Claire | 9-04-2014 18:12 | Category: Women's Issues

A new Dove campaign imagines a world where women are so enslaved to beauty products they could believe a sticker can make them beautiful.

Dove seems to be worrying deeply about us. They’re concerned the average woman is self-hating, naive, desperate ... Unaware of all the marketing tactics thrown in our face since birth ... We might fall for anything sold to us as long as it sounds scientific.

Does the new @Dove campaign copy a 1966 Star Trek episode?

Fortunately, a cosmetics company is willing to tell us how the world really is.

“Dove Patches”

Cringe as the women slowly come to the realization that they were beautiful all along. Good trick bro.

These are real women handpicked for their reactions. “I’ve been more social with the patch on,” is just one heartbreaking comment.

AdAge commented on the weirdness here: “All of the women quickly absorb the lesson, reacting with a lack of bitterness reminiscent of when Dorothy Gale learned she could have left Oz five minutes after arriving.”

The concept of “beauty product as placebo” is an old one. It was memorably expressed in a 1966 episode of Star Trek.

In “Mudd’s Women”, a mining planet is sold “beautiful space women” who (twist!) are actually normal space women made beautiful through space pills.

Does the new @Dove campaign copy a 1966 Star Trek episode?

However, thanks to Captain Kirk’s meddling, it’s soon revealed (second twist!) that the pills are actually space placebos and it’s just plain old self-confidence that makes women beautiful. Good to know.

If Dove imagines themselves in the Captain Kirk role, are their customers helpless space ladies in need of rescue?

Watch Matt McKinney walk us through the ending of Mudd’s Women, which is as terrible in 2014 as it was in 1966.

Dove is looking for another viral hit. Do their chances look good? You have to flip the patch over for the answer.



Advertiser:
Dove
Agency:
Ogilvy & Mather

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A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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Women looking for their 300K with funny photography

Posted by Marc van Gurp | 8-04-2014 15:30 | Category: Discrimination, Women's Issues

Women's Inc: Women looking for their 300K with funny photography.

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
- Shameful campaign about fat, black, bald and ruddy people
- How To Get A Raise In 47 Seconds
- Satisfaction: the Granny Remake for EqualPayday
- Equal Pay Day 2010
- It’s not the hormonal rages
- Equal Pay Day



Advertiser:
Women Inc.
Agency:
Kesselskramer

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How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.



Advertiser:
Action Against Violence
Source:
Glossy Inc.

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How To Get A Raise In 47 Seconds

Posted by Marc van Gurp | 10-03-2014 21:30 | Category: Discrimination, Women's Issues

Annelie Nordström, Chairwoman of Kommunal. How To Get A Raise In 47 Seconds

It is no coincidence that this is the time to talk about wage gap between women and men. The campaign in previous post is the prelude to Equal Pay Day, March 18.
In this post a Swedish campaign made for Women’s Day.

Watch Annelie Nordström as she becomes a man to protest against unequal salaries between men and women. Nordström is Chairwoman of Kommunal, Sweden’s biggest union with over 80 % female members. It looks a bit like Dove’s Evolution, isn’t it?
Workers in female-dominated professions get a statistically lower salary, and this inequality is changing very slowly. At the current pace it will take us over a hundred years until women’s salaries equal men’s.
Even in a progressive and gender equal country like Sweden.




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Shameful campaign about fat, black, bald and ruddy people

Posted by Marc van Gurp | 10-03-2014 16:30 | Category: Discrimination, Women's Issues

Equal Pay Day: Fat people should earn less.

This is the yearly campaign from the Belgian Zij-kant.
The translation explains it all:
“Fat people should earn less.”

Smaller copy at the bottom:
“You think this is outrageous for fat people. Why not for women?”
“Women still earn 21% less than men.”

The video below is in Dutch, the idea is the same as in the print ad.
The three other campaign items are about black, bald and ruddy people. And women.
See them after the break.



Advertiser:
ZIJ-KANT
Agency:
Mortierbrigade

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Mary is crying blood and it isn’t a miracle

Posted by Marc van Gurp | 7-03-2014 17:39 | Category: Violence, Women's Issues

Maria is crying blood and it isn't a miracle. Call Lique 180

This street intervention in Brazil is made for International Women’s Day. Mary is crying blood and it isn’t a miracle. It is reality.
“This is reality for many Brazilian Maria’s. Stop violence against women. Call 180.”




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Women’s Day #throughglass

Posted by Marc van Gurp | 6-03-2014 22:30 | Category: Violence, Women's Issues

Women's Day #throughglass

This surprising video came in today. Surprising in more ways than one.
Because it isn’t made for a client, or made by an agency. Being a story from everyday life including a terrible twist.
It’s a women’s day through glass. as if it is Google Glass. Looking through the eyes of a woman.

It’s made by a group of creatives based in London with their message for 8th of march, Women’s Day.




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No respect for these posters, like the subject

Posted by Marc van Gurp | 21-01-2014 17:45 | Category: Discrimination, Women's Issues

Pro Sentret

Who is the person behind the title ‘whore’ or ‘prostitute’. That was the goal of the 30th anniversary from Pro Sentret. The organisation is the Norwegian national center of expertise on prostitution.
Prostitutes as less worthy human beings is the general picture. Not only in Oslo.

Advertising agency Anti came up with a different way of using outdoor media for this campaign.
Anti: “By altering the outdoor media and showing women being stepped on, treated like trash and falling out of the frame, we didn’t convey our message in explicit words, but rather in actions representing how society treat persons selling sex.”

The campaign was also guided on various social media channels like Instagram and Facebook.



Advertiser:
Pro Sentret
Agency:
Anti
Source:
kampaniespoleczne.pl

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Struggling Single Moms Take Over Celebrity News

Posted by Marc van Gurp | 16-01-2014 17:00 | Category: Fundraising, Homelessness, Poverty, Women's Issues

As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.

The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day.  Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”

image



Advertiser:
WoodGreen Community Services
Agency:
DDB Canada

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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