Although, as a Commonwealth country, Canada currently has Queen Elizabeth II on every $20 bill, the only Canadian women honoured on a banknote were recently removed. In 2001, Canada’s redesigned $50 bill featured The Famous Five, a group of women who successfully petitioned the supreme court to recognize women as “persons” in the constitution of the 1920s. In 2011, a new series of bills removed the women and replaced them with an icebreaker.
A petition on Change.org began to circulate, stating “Bank notes that belong to all Canadians should depict a wider range of Canadians, of both genders as well as various ethnic origins. Who and what is celebrated on our bank notes matters, as it reflects what we consider important in our culture and history and who we consider worthy of honouring for achievement. Women are not absent from the list of notable worthies in Canada, just notably absent or under-represented in many of the images that surround us and which contribute to our view of the world and our potential role in it.”
The petition gained support from people like author/poet Margaret Atwood. But now the people behind it have found a fun way to engage the public: By having them nominate their own famous Canadian women for an upcoming issue of the $100 bill with a photo mockup tool.
Last year I wrote (And Reuben did too) a review about the Design Activists Handbook from Design Rebel and Osocio blogger Noah Scalin. A great book about the value of socially conscious design. Because designing for a better world is a little different than commercial design which only attempts to influence purchase decisions. socially conscious design seeks to connect us with other human beings. It’s in the field what we do at Osocio.
This is from our statement: “Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we don’t even know, who might be from a foreign culture, living thousands of miles away.”
As a natural next step, Noah started an online course to bring theory into practice. With 10 videos you will learn to think like a designer and an activist. It’s about passion but also your audience. The audience and the associated message is crucial in effective design.
A great part of the course is the practical assignment. It is the place where you can present your work, share and discuss.
Charities often come up with similar campaign ideas to raise awareness or funds. But to develop the same concept, with the same name at the same time of the year… well, that’s just odd.
Over the last week two different charities have launched two campaigns that mimic Airbnb’s website and use the same(ish) hashtag. Somebody has called it ‘tagjacking’, whereas others point out the potential risk of an SEO and social media fail.
Médecins Sans Frontières are using their spoof website carebnb.io to raise funds for the fight against Ebola in Guinea, Liberia and Sierra Leone. By ‘booking a night’ in one of Carebnb’s accommodations, people can donate towards medical care on the ground in West Africa. The listing pages and fake reviews featured on the website are used to show stark differences between treatment facilities in the US and Spain versus those in West Africa.
As Ebola hemorrhagic fever slowly spreads to the west, it’s important not to forget how important it is to address the areas where it hit hardest, in several countries of West Africa.
Composer and sound engineer Andrew Huggett shared this pro bono job with me at a recent recording session in Ottawa. It’s a multinational collaborative effort to help reduce the spread of the disease through “non-coercive media for social change” according to the project’s Indo-Canadian Director, Firdaus Kharas.
The very sad, and quite lengthy, poem is presented in the voice of a young man being put into isolation as he is dying from Ebola. He pleads to his family to do everything they can to prevent others from meeting the same fate.
São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.
And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.
Even environmental issues can be solved the sexist way.
UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes.
The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe.
Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will protect him. The film, ends with the message ‘There is no vaccine…there is only you. Act now to help end violence against children.’
In its report “Children in Danger: Act to End Violence against Children” UNICEF outlines that globally some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.
Governments are currently developing a new set of global targets and UNICEF are calling on David Cameron to champion this via the public’s support.
David Bull, Executive Director of Unicef UK:
“We live in a world where some children are too scared to walk out of their own front doors or play on their streets. We want children living in fear to have a chance of feeling safe and secure. A global target would galvanise action to make the world safer for children. We know from Unicef’s work on the ground that violence can be prevented and survivors supported to rebuild their lives – but this work needs to be rolled out on a wider scale. Each day we delay more children will be exposed to the corrosive impact of violence.”
AIDES, the well known French organisation, is doing remarkable Aids awareness campaigns for many years. Mostly they target specific groups like the gay community and youth. With their new campaign which is launched today they speak to all sexual active.
No condom? You better go knit.
The new campaign includes four films with accompanying print. They are named ‘Pea’, ‘Knitting’, ‘Pearls’ and ‘Puzzle’, evocative names that reveal what the long winter nights can look like….without a condom.
Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month.
Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign which encourages the public to wear pink and make donations during October.
47 films were shortlisted and Wear It Pink selected four finalists to feature across all media platforms.
It’s the first crowd-sourced, cost-effective, video creative campaign of its kind in the UK.
Cabinet created “Animation of a flying pink elephant”, which shows an elephant painted in pink, stepping off a cliff and flying.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.