An award that should be superfluous, that is the Rusty Radiator Award. SAIH, the Norwegian Students and Academics International Assistance Fund, came last year with the first edition of this award. It is a demand for change the way fundraising campaigns are communicating issues of poverty and development.
The promo video for the second edition is extremely funny just like last year. ‘Who Wants to Be A Volunteer’ is a variant of Who Wants to Be a Millionaire. Do you recognise the familiar stereotypes of how the African continent tends to be portrayed? Or the image of the “white hero” and the “exotic other”?
The freedom to tweet is not for everyone. As for the people in China, Iran and North Korea.
Reporters without Borders Belgium came up with a solution. They let birds sing the tweets with #FREEDOMOFTWEET.
Functionally it is rather useless, but that isn’t the intention. The twitter bird sings an appealing song about freedom of speech that is fun to share.
Like this relevant song.
The campaign points out the absurdity of a store prohibiting things like skateboards, outside foods, and shirtlessness from their stores, to protect shoppers, while allowing loaded guns. “This inconsistency is particularly shocking given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm. In all states, but especially those where gun laws are lax, businesses have an obligation to protect their employees and patrons,” says Shannon Watts, founder of Moms Demand Action.
The sounds from torture go beyond the ones suffering in this campaign from Amnesty International Portugal, where several artists and musicians built a musical instrument made up of objects used in torture methods.
The drum set is traveling the whole country to help spread this message, amplifying the pain sounds so everyone listens. You can also test each instrument (be sure to use headphones) at Soundsfromtorture.com
Climate action organisation 10:10 published this tonight. #ItsHappening is a wonderful compendium of solutions to climate change, happening now all over the world. A wonderful piece of positive affirmation that reminds us that change is possible.
I’ve often commented that while progressive causes get caught up in numbers, our opponents are simply better at telling stories that stick. This is a great piece of content that proves we have the stories too—and inspires us to do more. Please do check it out.
Although, as a Commonwealth country, Canada currently has Queen Elizabeth II on every $20 bill, the only Canadian women honoured on a banknote were recently removed. In 2001, Canada’s redesigned $50 bill featured The Famous Five, a group of women who successfully petitioned the supreme court to recognize women as “persons” in the constitution of the 1920s. In 2011, a new series of bills removed the women and replaced them with an icebreaker.
A petition on Change.org began to circulate, stating “Bank notes that belong to all Canadians should depict a wider range of Canadians, of both genders as well as various ethnic origins. Who and what is celebrated on our bank notes matters, as it reflects what we consider important in our culture and history and who we consider worthy of honouring for achievement. Women are not absent from the list of notable worthies in Canada, just notably absent or under-represented in many of the images that surround us and which contribute to our view of the world and our potential role in it.”
The petition gained support from people like author/poet Margaret Atwood. But now the people behind it have found a fun way to engage the public: By having them nominate their own famous Canadian women for an upcoming issue of the $100 bill with a photo mockup tool.
Last year I wrote (And Reuben did too) a review about the Design Activists Handbook from Design Rebel and Osocio blogger Noah Scalin. A great book about the value of socially conscious design. Because designing for a better world is a little different than commercial design which only attempts to influence purchase decisions. socially conscious design seeks to connect us with other human beings. It’s in the field what we do at Osocio.
This is from our statement: “Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we don’t even know, who might be from a foreign culture, living thousands of miles away.”
As a natural next step, Noah started an online course to bring theory into practice. With 10 videos you will learn to think like a designer and an activist. It’s about passion but also your audience. The audience and the associated message is crucial in effective design.
A great part of the course is the practical assignment. It is the place where you can present your work, share and discuss.
Charities often come up with similar campaign ideas to raise awareness or funds. But to develop the same concept, with the same name at the same time of the year… well, that’s just odd.
Over the last week two different charities have launched two campaigns that mimic Airbnb’s website and use the same(ish) hashtag. Somebody has called it ‘tagjacking’, whereas others point out the potential risk of an SEO and social media fail.
Médecins Sans Frontières are using their spoof website carebnb.io to raise funds for the fight against Ebola in Guinea, Liberia and Sierra Leone. By ‘booking a night’ in one of Carebnb’s accommodations, people can donate towards medical care on the ground in West Africa. The listing pages and fake reviews featured on the website are used to show stark differences between treatment facilities in the US and Spain versus those in West Africa.
As Ebola hemorrhagic fever slowly spreads to the west, it’s important not to forget how important it is to address the areas where it hit hardest, in several countries of West Africa.
Composer and sound engineer Andrew Huggett shared this pro bono job with me at a recent recording session in Ottawa. It’s a multinational collaborative effort to help reduce the spread of the disease through “non-coercive media for social change” according to the project’s Indo-Canadian Director, Firdaus Kharas.
The very sad, and quite lengthy, poem is presented in the voice of a young man being put into isolation as he is dying from Ebola. He pleads to his family to do everything they can to prevent others from meeting the same fate.
São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.
And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.
Even environmental issues can be solved the sexist way.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.