Onstuimig

Social Experiment: Abandoned Baby Crying

Posted by Marc van Gurp | 9-04-2014 09:00 | Category: Fundraising

Social Experiment: Abandoned Baby Crying

An abandoned baby carriage at a public spot with a crying baby at -25°C. How many people would intervene?
It’s a new social experiment done in Russia for a charity Garage Sale.

Only 10% stopped and cared for the baby. Each of them received a message: “Abandoned children can not ask for help, but it does not mean that they do not need it” and an invitation to a charity Garage Sale of second hand goods.

Advertising agency Red Pepper made a video about the experiment. This video got a lot of free media on Internet and was shown on TV. A great way to contact the target audience with instruments without having any advertising budget.



Advertiser:
Charity Garage Sale

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Notes From The Last HIV Generation

Posted by Marc van Gurp | 8-04-2014 20:59 | Category: Health

Notes From The Last HIV Generation

This amazing project called The Last HIV Generation is a New York-based awareness campaign aimed at stopping the spread of HIV/AIDS.
There are solutions to stop the virus. The use of condoms is the most obvious. And there’s Truvada, a drug used for the treatment of HIV. And more will come.
Therefore the people behind this new project declares that we are The Last HIV Generation.

Collecting notes from all over the world is the idea. Write a note to someone who has been affected by HIV/AIDS. Messages will be documented on the campaign website and placed in The Last HIV Generation time capsule, set to be buried August 15th.

Notes From The Last HIV Generation




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A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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Women looking for their 300K with funny photography

Posted by Marc van Gurp | 8-04-2014 15:30 | Category: Discrimination, Women's Issues

Women's Inc: Women looking for their 300K with funny photography.

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
- Shameful campaign about fat, black, bald and ruddy people
- How To Get A Raise In 47 Seconds
- Satisfaction: the Granny Remake for EqualPayday
- Equal Pay Day 2010
- It’s not the hormonal rages
- Equal Pay Day



Advertiser:
Women Inc.
Agency:
Kesselskramer

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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:



Advertiser:
The Pilion Trust

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Snack manufacturer gives a positive response to hate

Posted by Marc van Gurp | 7-04-2014 11:00 | Category: Corporate Social Responsibility, Discrimination

Honey Maid response to hate: love.

Honey Maid, the snack manufacturer, did a campaign recently with all kind of families. Not only traditional families but also interracial and same-sex couples. And they received a lot of negative comments.
They asked two artists to give a positive answer. See what they did.



Source:
Joop

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Outdoor art installation targets drone operators #NotABugSplat

Posted by Marc van Gurp | 6-04-2014 20:00 | Category: Activism, Peace & Conflicts

Outdoor art installation targets drone operators #NotABugSplat

This massive portrait is facing in the Khyber Pukhtoonkhwa region of Pakistan where drone attacks regularly occur.
When viewed by a drone operator through his camera it isn’t an anonymous dot on the landscape, but an innocent child face.

The project is a collaboration of artists with the help of the Reprieve/Foundation for Fundamental Rights under the name #NotABugSplat.
Drone operators often refer to kills as ‘bug splats’ because killing through a grainy video image gives the sense of an insect being crushed.

More about the project including the background story and images at the #NotABugSplat website.




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‘NO MORE Excuses’ Mariska Hargitay recruits Law & Order

Posted by Tatjana Vukic | 6-04-2014 16:42 | Category: Violence

Law & Order star Mariska Hargitay, founder of Joyful Heart Foundation in 2004 to help sexual assault survivors heal, has recruited celebrities to help with her new campaign to combat sexual violence using the slogan No More. I like Mariska, I like Law and Order ... The Campaign is classic Celebrity-Testimonial story with big Headlines. It works!

NO MORE Excuses' Mariska Hargitay recruits Law & Order



Advertiser:
Joyful Heart Foundation
Source:
dailymail.co.uk

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Stop the Violence, Don’t Speed Ad Campaign

Posted by Tatjana Vukic | 6-04-2014 14:58 | Category: Road safety, Violence

I have found this jewel from the past year while I have researched last week for new campaigns. The campaign is ​​technically and aestetically perfect made. I like the combination between illustration and photography - the elements are harmonizing very good. What catches my eye right away is the concept of the pictures. It bothers me that the Agency uses an image of violence against women as keyvisual. Naked, intentional violence as a symbolic language for too fast driving to me goes a bit too far. Hairy male arm is punching a woman in the face: I immediately forget the real intention of the campaign and I see only the faces of the women.

It shocks how simplified is used the language of violence at all and of course that was intention,.. but it shocks more how they didn’t think about it what message they may bring if they show a beaten woman. It shocks that the intentional violence against women is comparabel with anything at all, .. or that a Creative Director can treat a intentional violence against women and a unintentional violence (too fast driving) as equivalent.

Stop the Violence, Don’t Speed Ad Campaign



Advertiser:
ECOVIAS
Agency:
Terremoto Propaganda, Brazil

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20 guys get a wax below the belt

Posted by Marc van Gurp | 2-04-2014 15:00 | Category: Health

Testicular Cancer Canada: 20 guys get a wax below the belt to raise awareness for Testicular Cancer.

How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day.
Agencies Crush and BBDO took the image for Testicular Cancer Canada in a hilarious way.

It is another check your balls campaign. Despite that, awareness of testicular cancer is low. But this is perhaps one that impresses.

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early.

I would opt for the razor anyway…



Advertiser:
Testicular Cancer Canada
Source:
Glossy Inc.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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