The Singing Mammogram

Author: Marc van Gurp
Date: Wednesday 1 October 2014
Category: Health

World’s largest breast cancer organisation Susan G. Komen started breast cancer awareness month with a campaign entitled The Singing Mammogram. The organization is not known as the most progressive and that is also reflected in the campaign video. For such a large organization, a campaign must be easily accessible. And…

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Made in Movember

Author: Reuben Turner
Date: Wednesday 1 October 2014
Category: Health

One of the great things about Movember is that they approach every November like a fashion brand would – with a new idea, a new look, a new tone, a new set of assets. Like a fashion brand, they give people a reason to get involved every year, not just…

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Let your cat doing the activist work with this scratching post

Author: Marc van Gurp
Date: Tuesday 30 September 2014
Category: Activism, Design, Human rights

When your cat is your friend in the activist game this scratching post is something for you. There are two types available, Putin and Kim Jong-un, and both are unique, there is only one copy. Both scratching posts were handcrafted by a team of artists and took over 200 hours…

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Stop Before it Gets Ugly

Author: Tatjana Vukic
Date: Monday 29 September 2014
Category: Drugs, Violence

Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the…

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Is this #HeForShe video helping feminism?

Author: Tom Megginson
Date: Monday 29 September 2014
Category: Gender issues

The United Nations’ #HeForShe campaign had a fantastic launch, with Emma Watson’s impassioned speech deservedly going viral. She stood up and described how everyday sexism continues to discourage girls and women from being strong, physical, and outspoken. And she defended the “feminist” label as a simple demand for sexual equality.…

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What does the wolverine say?

Author: Tom Megginson
Date: Friday 26 September 2014
Category: Government

This bizarre video, promoting Canada’s Banff National Park, has been making the rounds of Canadian media:

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World Contraception Day PSA tells the awful history of not getting pregnant   #WCD2014

Author: Tom Megginson
Date: Friday 26 September 2014
Category: Women's Issues

Before the latex condoms, the hormonal birth control pill, and other safe and effective forms of contraception became legal and commonplace in the 20th century, women relied on many folk remedies to prevent pregnancy. Many of these were actual herbal abortifacients, but some others were pure superstition. This video by…

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A knife, the weapon for a better neighbourhood

Author: Marc van Gurp
Date: Friday 26 September 2014
Category: Awards, Social aid

This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye…

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The best topical ad of today #bendgate

Author: Marc van Gurp
Date: Thursday 25 September 2014
Category: Human rights

There seems to be a problem with the new iPhone. Something with bending and twitter is full of it. Very important of course but there are some things that are more important. And Amnesty International points us to it with a topical call to action.

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A traveling campaign to Help Each Other Out

Author: Marc van Gurp
Date: Tuesday 23 September 2014
Category: Social aid

This amazing project is important. Because it’s about kindness, about helping and be helped. Being there during tough times. It’s local, thus nearby. Kelsey Crowe started Help Each Other Out last year. She conducted loads of research on support during tough times for an upcoming book. As she said, she…

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