Cancer kills faster

Author: Marc van Gurp
Date: Monday 1 September 2014
Category: Health

Beautiful artwork and well-intentioned. But maybe I’m missing something, I think that the animal is always faster. The posters were made for World Day Against Tobacco on August 29.

3 x print | Read more

Nordic Noir stars want higher penalties for child abuse

Author: Marc van Gurp
Date: Monday 1 September 2014
Category: Abuse

In Sweden, the penalties for child abuse are extremely low. In 2011 the country had been criticized by the UN on this issue. Often enough, the abuse is dismissed with a fine. The Swedish organization ECPAT would like a national debate about this and used the comparison of spitting chewing…

2 x video | Read more

The rescue mission in Syria that he will never forget

Author: Marc van Gurp
Date: Sunday 31 August 2014
Category: Peace & Conflicts

This powerful video is from the Syria Campaign in which, Khaled Farah, a Syrian volunteer rescue worker recounts one rescue he’ll never forget. It is the miraculous rescue of a baby beneath a collapsed building following a barrel bomb attack. It is a moving example of what The White Helmets…

Read more

Into the night with a dictator

Author: Marc van Gurp
Date: Saturday 30 August 2014
Category: Human rights

These posters are made for an event about dictatorship. The event is held in The Hague in The Netherlands. It is a varied and active program of lectures, exhibitions, night tours, films and debates titled The Night of Dictatorship. The Night of the Dictatorships is created to deal with the…

3 x print | Read more

Priority Seats for those who want to make friends

Author: Marc van Gurp
Date: Thursday 28 August 2014
Category: Social aid

Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do. In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL.…

1 x video | 2 x other | Read more

Homes without kitchens

Author: Reuben Turner
Date: Thursday 28 August 2014
Category: Consumerism

Another example of commercial brands addressing social issues. Uncle Bens (rice) have launched this viral in the UK showing how important it is to keep passing our cooking skills on – or we risk our children growing up not knowing how.  More and more corporates are positioning themselves as tackling…

1 x video | Read more

A Systems Story in a new and accessible way

Author: Marc van Gurp
Date: Thursday 21 August 2014
Category: Design, Environment, Health

This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing. The problem is that…

Read more

Alzheimer’s patients as news editors

Author: Marc van Gurp
Date: Thursday 21 August 2014
Category: Health, Media

This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease. Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute. On World’s Alzheimer’s day…

1 x video | 2 x print | Read more |1 Comment

A wildlife trophy that saves lives

Author: Marc van Gurp
Date: Wednesday 20 August 2014
Category: Animal rights, Fundraising

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant. 50 cents from the sale of each stamp…

3 x print | Read more

The new Greenpeace ad is fragile just like the Arctic is

Author: Marc van Gurp
Date: Monday 18 August 2014
Category: Environment

Well done by Greenpeace. It’s the newest part of the campaign about the arctic done in a fragile and almost meditative way by actor Emma Thompson. She and her daughter Gaia Wise spent 10 days on board the Esperanza in the Arctic bearing witness to the pristine and fragile environment.…

Read more