Jon Hamm wants YOU to stop rape culture

Author: Tom Megginson
Date: Friday 19 September 2014
Category: Violence

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:

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We can’t reverse what’s happened in Syria

Author: Marc van Gurp
Date: Thursday 18 September 2014
Category: Peace & Conflicts

In reverse, in a campaign video it’s possible. Not in Syria. But we can change how the story ends in the country with the huge amount of civilian casualties. Martin Stirling, the director behind The Most Shocking Second A Day brings us this heartbreaking but hopeful message. With the death…

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Native American group calls out FedEx for Redskins sponsorship

Author: Tom Megginson
Date: Thursday 18 September 2014
Category: Discrimination

Artist and filmmaker Steven Paul Judd stars in this short parody of a FedEx commercial, intended to shame a major corporate sponsor of the controversial Washington Redskins NFL team: Not the most subtle of satire, its point is pretty clear: Why do so many Americans have a different standard for…

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Shelter dog rescues office worker

Author: Marc van Gurp
Date: Thursday 18 September 2014
Category: Animal rights

Reverse thinking in this campaign from the Australian The Lost Dogs Home, the largest animal shelter in the country. They did their first Human Walking Program last April. The idea was to helping get Melbourne office workers out from behind their desks and into the fresh air with shelter dogs.…

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Topless advertising grows up   #whatnormalfeelslike

Author: Tom Megginson
Date: Wednesday 17 September 2014
Category: Pinkverts

Coppafeel, a British charity promoting self-examination to catch breast cancer early, has been a regular subject on Osocio for some time. But while they have experimented with a number of tactics, from sexy to silly, I think this is the first time I’ve seen one of their campaigns address their…

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Lupita Nyong’o Sesame Street: “Skin comes in lots of beautiful shades and colors.”

Author: Monica Brasov-Curca
Date: Wednesday 17 September 2014
Category: Culture, Women's Issues

All Lupita does is win! We all watched her joyfully win an Oscar for 12 Years a Slave, and shed some tears as she delivered the moving Essence ‘Black Women in Hollywood’ Acceptance Speech on defeating her self hate for her dark skin.  Now, on Sesame Street she comes back…

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I dare you not to spend time staring at this WWF ad

Author: Tom Megginson
Date: Wednesday 17 September 2014
Category: Environment

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).

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Is this anti-FASD ad about love… or shame?

Author: Tom Megginson
Date: Tuesday 16 September 2014
Category: Health

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here. I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada,…

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The Dancing Traffic Light

Author: Marc van Gurp
Date: Tuesday 16 September 2014
Category: Corporate Social Responsibility, Road safety

Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world. Nothing new here, it is one of the key factors of behaviour change. The dancing…

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HIV in five episodes: speak or ignore

Author: Marc van Gurp
Date: Monday 15 September 2014
Category: Health

This is a local HIV prevention campaign from Russia. Most campaigns in Russia are done on a federal level and it is very uncommon to do such things in city like Yekaterinburg, the forth largest city in the country. I think it is smart to do it this way, it…

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