Dramatically beautiful music from WWF about the tragedy below sea level

Author: Marc van Gurp
Date: Thursday 24 April 2014
Category: Animal rights, Environment, Fundraising

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic. It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level. Seastars is the name of the campaign from WWF-The Netherlands.…

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Each share shortens this film about bullying

Author: Marc van Gurp
Date: Thursday 24 April 2014
Category: Abuse, Education, Violence

This amazing project from Singapore use the power of sharing to bring the message about bullying. It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once…

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A new version of “The pen is mightier than the sword” for Ukraine

Author: Marc van Gurp
Date: Thursday 24 April 2014
Category: Peace & Conflicts

These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”. Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst. We urge leaders of Ukraine, Russia and the world to stop and…

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Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Author: Marc van Gurp
Date: Thursday 24 April 2014
Category: Abuse, Education, Violence

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1. The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their…

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New campaign on sexual violence: It’s a men’s issue.

Author: Marc van Gurp
Date: Wednesday 23 April 2014
Category: Abuse, Women's Issues

This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom. The target region is Ontaria, Canada. The target audience is the Latin-American community. Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that…

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The Brazilian sea is bleeding on MapLink

Author: Marc van Gurp
Date: Tuesday 22 April 2014
Category: Animal rights

Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched. Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil…

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Amnesty International campaign takes over UK’s busiest train station

Author: Arbie Baguios
Date: Saturday 19 April 2014
Category: Human rights

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home. As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo…

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Fuss about singing tablets

Author: Marc van Gurp
Date: Friday 18 April 2014
Category: Culture

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art. Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets. The organizer of the festival likes the stir about the campaign video. And writes about it…

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Is smoking a good look? Tinder says “no”

Author: Tom Megginson
Date: Wednesday 16 April 2014
Category: Drugs

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the…

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A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Author: Marc van Gurp
Date: Tuesday 15 April 2014
Category: Peace & Conflicts

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode. Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week. It gives me an uncomfortable…

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