Into the night with a dictator

Author: Marc van Gurp
Date: Saturday 30 August 2014
Category: Human rights

These posters are made for an event about dictatorship. The event is held in The Hague in The Netherlands. It is a varied and active program of lectures, exhibitions, night tours, films and debates titled The Night of Dictatorship. The Night of the Dictatorships is created to deal with the…

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Priority Seats for those who want to make friends

Author: Marc van Gurp
Date: Thursday 28 August 2014
Category: Social aid

Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do. In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL.…

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Homes without kitchens

Author: Reuben Turner
Date: Thursday 28 August 2014
Category: Consumerism

Another example of commercial brands addressing social issues. Uncle Bens (rice) have launched this viral in the UK showing how important it is to keep passing our cooking skills on – or we risk our children growing up not knowing how.  More and more corporates are positioning themselves as tackling…

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A Systems Story in a new and accessible way

Author: Marc van Gurp
Date: Thursday 21 August 2014
Category: Design, Environment, Health

This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing. The problem is that…

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Alzheimer’s patients as news editors

Author: Marc van Gurp
Date: Thursday 21 August 2014
Category: Health, Media

This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease. Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute. On World’s Alzheimer’s day…

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A wildlife trophy that saves lives

Author: Marc van Gurp
Date: Wednesday 20 August 2014
Category: Animal rights, Fundraising

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant. 50 cents from the sale of each stamp…

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The new Greenpeace ad is fragile just like the Arctic is

Author: Marc van Gurp
Date: Monday 18 August 2014
Category: Environment

Well done by Greenpeace. It’s the newest part of the campaign about the arctic done in a fragile and almost meditative way by actor Emma Thompson. She and her daughter Gaia Wise spent 10 days on board the Esperanza in the Arctic bearing witness to the pristine and fragile environment.…

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30 People Watching

Author: Marc van Gurp
Date: Sunday 17 August 2014
Category: Discrimination, Violence

On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage boy in Victoria B.C. The Subtle Vigilance Collective tackles the disturbing implications of this Canadian murder in a theater play. The play addresses bullying and violence and the violence on and…

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Down syndrome eyes as selling point

Author: Marc van Gurp
Date: Thursday 14 August 2014
Category: Ableism, Sport

The image above, without the copy, goes round and round on most of the social media channels since yesterday. It is famous Belgium footballer Kevin De Bruyne with Down’s Syndrome eyes. Today it became known what it is about. It is a frequently used technique for the launch of a…

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#StripForScope: UK disability charity wants you to strip for a good cause

Author: Arbie Baguios
Date: Tuesday 12 August 2014
Category: Ableism, Fundraising

After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad. It’s always good to see disabled people portrayed in a very positive - and very attractive…

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