Amnesty International campaign takes over UK’s busiest train station

Author: Arbie Baguios
Date: Saturday 19 April 2014
Category: Human rights

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home. As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo…

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Fuss about singing tablets

Author: Marc van Gurp
Date: Friday 18 April 2014
Category: Culture

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art. Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets. The organizer of the festival likes the stir about the campaign video. And writes about it…

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Is smoking a good look? Tinder says “no”

Author: Tom Megginson
Date: Wednesday 16 April 2014
Category: Drugs

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the…

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A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Author: Marc van Gurp
Date: Tuesday 15 April 2014
Category: Peace & Conflicts

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode. Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week. It gives me an uncomfortable…

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“I Touch Myself” finds new life as a PSA

Author: Tom Megginson
Date: Tuesday 15 April 2014
Category: Health

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that…

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A hearing test disguised as a mobile game

Author: Marc van Gurp
Date: Tuesday 15 April 2014
Category: Health

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People. They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use…

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Minorities unite with animated campaign ahead of EU elections

Author: Marc van Gurp
Date: Tuesday 15 April 2014
Category: Discrimination, Gender issues

This animated campaign explains the choice given to Emma, an EU voter, in the May elections. Emma faces an important choice between candidates who oppose her friends’ rights, or who care about both Emma and her community. The campaign comes from ILGA-Europe (International Lesbian, Gay, Bisexual, Trans & Intersex Association)…

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WWF warns you with Snapchat for the #LastSelfie

Author: Marc van Gurp
Date: Monday 14 April 2014
Category: Environment, Fundraising

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest. Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people. WWF Denmark and Turkey…

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Salvation for Peta. And perhaps also for male chicks.

Author: Marc van Gurp
Date: Friday 11 April 2014
Category: Animal rights

Peta has seen the light. No more boobs and butt. Finally. Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. And the video below is…

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Emojew: Fun and Fundraising with the Jewish Emoji app

Author: Marc van Gurp
Date: Thursday 10 April 2014
Category: Fundraising, Poverty

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages. EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators. The app is primarily…

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