Scamming consumers to educate them about online scams
Author: Tom Megginson
Date: Wednesday 16 May 2012
Category:
Consumerism
We’ve all seen these types of web sites, promising weight loss, easy money and other things. But this one is not what it seems. Click any navigation on the page, and it takes you here: This online campaign by the Massachusetts Office of Consumer Affairs and Business Regulation alerts…
They’ll be sexually active earlier than you think
Author: Tom Megginson
Date: Wednesday 16 May 2012
Category:
Animal rights
I like this campaign. It’s funny, and it plays with the emotions of parental protectiveness to get a very serious message across. It’s a very different approach than the pathos of Sarah McLachlan’s famous SPCA PSA. (TM Advertising’s CCO, Bill Oakley, told AdFreak, “When I see those Sarah McLachlan…
Save the Niger Delta with Shell. Live with it!
Author: Marc
Date: Tuesday 15 May 2012
Category:
Activism, Environment
Nice spoof campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie. They created this campaign to hold Shell accountable for their reckless pollution in the Niger Delta. Shell’s Live With It! application explores the role technology can play in addressing the tragedies inherent in the oil and gas industry.…
A tweet can change everything #actionsahel
Author: Marc
Date: Monday 14 May 2012
Category:
Health, Poverty, Third world
This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again. Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition. To make the people of…
Violence in traffic starts with words, even with a hashtag
Author: Marc
Date: Sunday 13 May 2012
Category:
Road safety, Violence
Two nice ads from the Municipality of Parnamirim. Parnamirim is a city in Rio Grande do Norte, Brazil. I love the signs used for gross terms. “Violence in traffic starts with words.”
Fishtagram - An Instagram-fueled petition
Author: Marc
Date: Saturday 12 May 2012
Category:
Animal rights, Awards, Environment
This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions. This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram. The idea is simple.…
The Hemoncology Lip Dub
Author: Marc
Date: Saturday 12 May 2012
Category:
Health
A very successful lip dub viral. On YouTube since May 6 and got already over a million impressions. It is made by the patients and staff from hemoncology [Wikipedia] floor of the Seattle Children’s Hospital. It is based on the powerful ‘Stronger’ from Kelly Clarkson: What doesn’t kill you…
Pressure Change with the Mother’s Night Belly Band
Author: Marc
Date: Friday 11 May 2012
Category:
Health, Third world, Women's Issues
This is a new campaign from Mother’s Night (Moedernacht) which launches on Mother’s Day. The organization is a partnership of a number of European non-profits. Their aim is to create awareness of the unnecessary number of deaths that occur during childbirth in developing countries. As the agency behind the…
Poets slam violence against Indigenous Canadian women
Author: Tom Megginson
Date: Friday 11 May 2012
Category:
Women's Issues
Slam poet Khodi Dill and hip hop artist Theresa Point (AKA T MelaD of Rapsure Risin)wrote Stop the Silence as a “PSA Poem” to raise awareness of violence against Indigenous Canadian women and to raise funds and support for affected families as they struggle for justice. It’s part of…
Experience Autism in Carly’s Café
Author: Marc
Date: Thursday 10 May 2012
Category:
Health
Campaigning about Autism is one of the most difficult things to do. Autism comes in many variants and it is hard to recognize the signs. The last I wrote about an Autism awareness campaign endorsed this again. This new campaign from Canada is a much better attempt. And there…