Osocio NL

20 guys get a wax below the belt

Posted by Marc van Gurp | 2-04-2014 15:00 | Category: Health



Testicular Cancer Canada: 20 guys get a wax below the belt to raise awareness for Testicular Cancer.

How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day.
Agencies Crush and BBDO took the image for Testicular Cancer Canada in a hilarious way.

It is another check your balls campaign. Despite that, awareness of testicular cancer is low. But this is perhaps one that impresses.

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early.

I would opt for the razor anyway…



Advertiser:
Testicular Cancer Canada
Additional credits:
Agencies: Crush & BBDO Toronto

ECDs: Gary Thomas (Crush) / Peter Ignazi & Carlos Moreno (BBDO)
Creative Director / Director: Andre Arevalo (Crush)
ACD: David Whiteson (Crush),
ACD: Nancy Crimi-Lamanna (BBDO)
Copywriter: Nancy Crimi-Lamanna (BBDO)
SVP: Timothy Welsh (BBDO)
Producer: Natalia Winardi (Crush)
Assistant Director: Errol Colautti (Crush)

Offline Post House: Panic & Bob
Offline Editors: Steve Puhach & Kat Webber

Online Post House: Crush
Flame Artists: Andre Arevalo & Greg Dunlop

Colour Transfer: The Faculty
Sr Colourist: Daniel J. Kelly
Source:
Glossy Inc.







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)