The best of non-profit advertising and marketing for social causes

404 pages can return much more than an error

404 pages can return much more than an error

In one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association).

404_aacd_large

When browsing to a partner website with an incorrect URL (which have over 17million of uniques), instead of the usual “Page Not Found”, the user is surprised with a plea for help by AACD, inviting donations on AACD’s website. And if your organization wants to do the same, just download the 404 page assets on the website.

aacd_404_page

Turning a browsing error into a charity opportunity is a great example how we don’t always need big budgets, but rather be ingenious with what we have available.

Advertiser:
AACD
Agency:
Fischer+Fala
Additional credits:
Creatives: Bruno Mendonça and Artur Polatti
Creative Directors: Rafael Merel and Marcelo Fedrizzi
Head of Convergence: Pedro Porto
Media: Daniel Gunji
Production: Rafael Fragoso
Project Manager: Karen Hada

Source:
Fischer+Fala Blog

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more
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