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404 pages can return much more than an error

Posted by Armando Alves | 27-03-2011 23:01 | Category: Health



In one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association).

image

When browsing to a partner website with an incorrect URL (which have over 17million of uniques), instead of the usual “Page Not Found”, the user is surprised with a plea for help by AACD, inviting donations on AACD’s website. And if your organization wants to do the same, just download the 404 page assets on the website.

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Turning a browsing error into a charity opportunity is a great example how we don’t always need big budgets, but rather be ingenious with what we have available.



Advertiser:
AACD
Agency:
Fischer+Fala
Additional credits:
Creatives: Bruno Mendonça and Artur Polatti
Creative Directors: Rafael Merel and Marcelo Fedrizzi
Head of Convergence: Pedro Porto
Media: Daniel Gunji
Production: Rafael Fragoso
Project Manager: Karen Hada

Source:
Fischer+Fala Blog




Comments


Comments about 404 pages can return much more than an error

Check out the 404-pages of betterplace.org, a German Non-Profit:
http://www.betterplace.org/campaigns/erdbeben-japan123

After the classic
“404 - page not found” - you see “Not found yet either” and then a list of missing children in Germany. Each name is connected to a Facebook profile which shows additional information about the missing child, like a picture and a desciption, as well where the kid was last seen.

A great idea to use this space for good!

Posted by Anica | 28-03-2011 11:39



My comment



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