The best of non-profit advertising and marketing for social causes

404 pages can return much more than an error

Posted by Armando Alves | 27-03-2011 23:01 | Category: Health

In one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association).

When browsing to a partner website with an incorrect URL (which have over 17million of uniques), instead of the usual “Page Not Found”, the user is surprised with a plea for help by AACD, inviting donations on AACD’s website. And if your organization wants to do the same, just download the 404 page assets on the website.

Turning a browsing error into a charity opportunity is a great example how we don’t always need big budgets, but rather be ingenious with what we have available.

Advertiser:
AACD
Agency:
Fischer+Fala
Additional credits:
Creatives: Bruno Mendonça and Artur Polatti
Creative Directors: Rafael Merel and Marcelo Fedrizzi
Head of Convergence: Pedro Porto
Media: Daniel Gunji
Production: Rafael Fragoso
Project Manager: Karen Hada

Source:
Fischer+Fala Blog

Comments

Check out the 404-pages of betterplace.org, a German Non-Profit:
http://www.betterplace.org/campaigns/erdbeben-japan123

After the classic
“404 - page not found” - you see “Not found yet either” and then a list of missing children in Germany. Each name is connected to a Facebook profile which shows additional information about the missing child, like a picture and a desciption, as well where the kid was last seen.

A great idea to use this space for good!

Posted by Anica | 28-03-2011 11:39

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.