It is done before but still a great idea. Melting statues as a metaphor for the result of skin cancer. Advanced melanoma is a disease that kills 700 people each year in Spain. 700 lives that disappear. Because of the sun.
Just like the ice statues that agency Bungalow 25 created for this ambient marketing campaign.
The campaign is made for Bristol-Myers Squibb, a global BioPharma company.
I think this is quite the powerful campaign- and it really generates a lot of word of mouth buzz. In an age where the social landscape is increasingly cluttered by messages generated by advertisers in the more traditional print and TV mediums, I think that is important to create innovative new ways to communicate a message. Although this is a non-profit ad, I think that in a way it is an example of “murketing” - or murky marketing in that is uses an unconventional means to spread the message.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.