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700 Lives that disappear

Posted by Marc van Gurp | 26-10-2011 21:10 | Category: Health

It is done before but still a great idea. Melting statues as a metaphor for the result of skin cancer.
Advanced melanoma is a disease that kills 700 people each year in Spain. 700 lives that disappear. Because of the sun.
Just like the ice statues that agency Bungalow 25 created for this ambient marketing campaign.
The campaign is made for Bristol-Myers Squibb, a global BioPharma company.

Done before? See it after the break.

Hat tip to Martina from Adverblog.


Different cause: Melting Moms from the Truth Campaign (anti-tobacco education campaign from the USA):

Bristol-Myers Squibb
Bungalow 25


Comments about 700 Lives that disappear

I think this is quite the powerful campaign- and it really generates a lot of word of mouth buzz. In an age where the social landscape is increasingly cluttered by messages generated by advertisers in the more traditional print and TV mediums, I think that is important to create innovative new ways to communicate a message. Although this is a non-profit ad, I think that in a way it is an example of “murketing” - or murky marketing in that is uses an unconventional means to spread the message.


Posted by murkymouse | 29-10-2011 16:19

My comment


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