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805 Million Names with Zlatan Ibrahimović

805 Million Names with Zlatan Ibrahimović

805 million people are suffering from hunger today, yet the world doesn’t know about it.
What do we know about? Football, with one of the biggest stars being Zlatan Ibrahimović.

And yesterday, against Caen, Zlatan played his most important game to date, showing underneath his sweater 50 names he had tattooed, of people he’d never met but kept close, for they were amongst the 805 million people suffering from hunger.

Screenshot 2015-02-15 14.56.13

The World Food Programme campaign, created by Forsman & Bodenfors, can be visited at http://WFP.org/805millionnames showing the detailed stories of victims of war, civil conflict and natural disasters and highlighting the voluntarily nature of the fund, part of United Nations.

805 Million Names with Zlatan Ibrahimović

805 Million Names with Zlatan Ibrahimović

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more
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