‘80s cartoon characters talk about “bad touching”

Posted by Tom Megginson | 3-10-2012 21:34 | Category: Vintage


Every once in a while, we look back in time to feature vintage PSAs that remind us how much more sophisticated (or not) social marketing has become over the years.

Today’s flashback is a PSA created as a supplement to the 1980s cartoon He-Man and the Masters of the Universe. It features the eponymous hero, his twin sister She-Ra, and the inevitable comic relief mascot. The siblings deliver a message about inappropriate touching (child sexual abuse) and encourage victims to report it

(See the PSA after the break.)

Since the early ‘70s, American networks had been required to set aside a certain amount of Staurday morning cartoon airtime for educational or social messages. By the ‘80s, these sponsorship-style PSAs were an expected part of every child’s saturday morning.

(See also Schoolhouse Rock and The More You Know.)

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