The best of non-profit advertising and marketing for social causes

A different kind of bath bomb

A different kind of bath bomb
Bath Bomb

You’ve got to love LUSH. A major UK retailer of soaps and bath stuff and gooey things that smell nice, they’re a presence on every major high street and train station. And they also put their conscience right up front, just as Body Shop used to when Anita Roddick was alive and before they were bought by L’Oreal.

Bath Bomb

On sale, this bath bomb which raises funds to free Andy Tsege, an Ethiopian dissident currently being held in an undisclosed location. Hadn’t heard of him? You have now.

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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