Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.
The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.
At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.
Download the app here (iPhone).
BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Liron Cohen, Shachar Aylon
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish, Reni Bracha
VP Production: Dorit Gvili
Programming: Yonatan Mor, Oren Shtark
Digital Designer: Michael Shely
“Bekol” Advisor: Sara Fridman