Every expectant parent knows uncertainty. Questions about health and future. But what if you are told that you are expecting a child with Down syndrome?
Saatchi & Saatchi has developed a campaign for CoorDown on the occasion of the World Down syndrome Day, which will be celebrated on March 21st.
The chosen theme this year was inspired by an email that a pregnant mother, expecting a child with Down syndrome, has sent to CoorDown: “What kind of life will my child have?”
Saatchi & Saatchi filmed 15 people with Down syndrome, from all over Europe, with a message to that future mom.
And that resulted in touching, honest and encouraging answers.
Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of Tv: Raffaella Scarpetti
Original Music: Alessandro Cristofori & Diego Perugini for Stabbiolo Music Post Production: XChanges Vfx
Color Grading: Band
Audio Post Production: Top Digital / Cat Sound International
VO: Pasquale Anselmo