Mike Kirkpatrick, Marketing Director for the Canadian Cancer Society, sent me this men’s health PSA via Twitter:
From the YouTube link:
Testicular cancer may be the most common form of cancer among young men but it’s also one of the most treatable when caught early. Nutiquette is a dude’s guide to checking his nuts regularly for cancer symptoms.
The health of one man’s balls is everyone’s business. Practise proper nutiquette and spread the word!
As we are just days away from “Pinktober” — the month when we see and review the best and worst of what we call Pinkverts for breast cancer — it’s interesting to take note of how men’s intimate cancers are talked about.
While humour is also used to explain self-diagnosis in women by groups like Coppafeel, it’s interesting to note that they involve men’s sexual interest as part of the pitch. The men’s ones are a solo act. (But then again, how attractive is the idea of handling balls to most women?)
Anyway, a catchy jingle. The main actor is Simu Liu, BTW.
Canadian Cancer Society