The best of non-profit advertising and marketing for social causes

A Brazilian reasons to quit smoking

Posted by Tom Megginson | 30-12-2011 00:33 | Category: Health

I am often cynical about the elaborately art directed ads I see coming out of Brazil. Not this time.

[“Lung cancer. You know how this story begins. Smoking can cause many health problems, such as lung cancer.”]

This one is a great piece of visual storytelling. Sure, it uses negative reinforcement, which is considered old-school. But it also recognizes all the enjoyable and even sexy reasons that people smoke, and I think that makes it more empathetic than most. Perhaps it will get through to someone before it’s too late. I hope so.

Advertiser:
Secretaria de Saúde de Pernambuco
Agency:
RGA Comunicação, Recife, Brazil
Source:
I Believe in Advertising

Comments

I am really glad that I have found this post and I thank you for letting us know about this information….This is a big help for sure!!Thanks!!

Posted by breast feeding problems | 30-12-2011 13:36

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.