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A Brazilian reasons to quit smoking

Posted by Tom Megginson | 30-12-2011 00:33 | Category: Health

I am often cynical about the elaborately art directed ads I see coming out of Brazil. Not this time.

[“Lung cancer. You know how this story begins. Smoking can cause many health problems, such as lung cancer.”]

This one is a great piece of visual storytelling. Sure, it uses negative reinforcement, which is considered old-school. But it also recognizes all the enjoyable and even sexy reasons that people smoke, and I think that makes it more empathetic than most. Perhaps it will get through to someone before it’s too late. I hope so.

Secretaria de Saúde de Pernambuco
RGA Comunicação, Recife, Brazil
I Believe in Advertising


Comments about A Brazilian reasons to quit smoking

I am really glad that I have found this post and I thank you for letting us know about this information….This is a big help for sure!!Thanks!!

Posted by breast feeding problems | 30-12-2011 12:36

My comment


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