Osocio NL

A Brazilian reasons to quit smoking

Posted by Tom Megginson | 30-12-2011 00:33 | Category: Health



I am often cynical about the elaborately art directed ads I see coming out of Brazil. Not this time.

image
[“Lung cancer. You know how this story begins. Smoking can cause many health problems, such as lung cancer.”]

This one is a great piece of visual storytelling. Sure, it uses negative reinforcement, which is considered old-school. But it also recognizes all the enjoyable and even sexy reasons that people smoke, and I think that makes it more empathetic than most. Perhaps it will get through to someone before it’s too late. I hope so.



Advertiser:
Secretaria de Saúde de Pernambuco
Agency:
RGA Comunicação, Recife, Brazil
Source:
I Believe in Advertising




Comments


Comments about A Brazilian reasons to quit smoking

I am really glad that I have found this post and I thank you for letting us know about this information….This is a big help for sure!!Thanks!!

Posted by breast feeding problems | 30-12-2011 13:36



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)