Osocio NL

A chance

Posted by Armando Alves | 10-06-2009 14:05 | Category: Health

“Vous avez de la chance, mais cela ne va peut être pas durer.”
You have a chance, but maybe it won’t last much longer.

La chance from INPES on Vimeo.

Rough translation below:

13.8 billion years ago,
there was a 1 in 200 million chance
of Big Bang to happen and the universe to expand.

1 chance out of 800 trillion
for Earth having a temperature
where life is sustainable
and evolution happens
in a such a way that leads to mankind.

1 chance out of 20 thousand
for hundred of thousands of men
fight in battles during centuries
and build nations as they are.
1 chance out of hundred billions
for your parents having met each other
ans 1 chance in 200 millions
that a sperm cell that is you reaches the ovum.

You have an incredible chance
But that won’t last much longer.

1 smoker out of 2 dies of tobacco.
To stop, call 39 89.

One out of two smokers dies due to smoking, a risk highlighted on this recent campaign by INPES, by travelling through time and figuring the chances of landmark moments happening from the beginning of mankind.
If you are alive today, then don’t risk any more chances with smoking, and call 39 89, the new shortnumber for Tabac Info Service, and get help on how to quit smoking.

A man has a 1 in 65 million chance of being eaten by a shark. A smoke has a 1 in 2 chance of dying of smoking diseases.

The campaign has also print posters, radio ads and online display campaign leading to the new Tabac Info Service.

INPES (Institut national de prévention et d’éducation pour la santé)
DDB Paris

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)