Osocio NL

A Day Without Dignity 2012 Campaign

Posted by Monica Brasov-Curca | 20-04-2012 06:03 | Category: Activism, Human rights, Social aid

“A Day Without Dignity”, 2012 campaign held on Monday April 16th highlighted how humanitarian aid and other development interventions often do more harm than good.  The campaign features the use of social media channels such as blog posts, tweets and other media to share stories of local champions making a difference.


The campaign was originally launched for the first time last year, as a counter-protest to TOMS One Day Without Shoes campaign which challenged the general public to walk barefoot for one day to raise awareness for those who do not have shoes.  TOMS shoes is a social enterprise which has a buy one give one policy: for every pair of shoes that are purchased one is given to poor children in developing countries.

“A Day Without Dignity” wanted to highlight the dilemmas that are incurred when communities are inundated with humanitarian aid, such as shoes, or food, clothing-  it is detrimental to the local economy as it often competes with local vendors of the same products and might drive them out of business.  Further according to campaign organizers this type of aid creates dependency and can deprives populations of their dignity by giving them charity instead of empowering them to help themselves.

The A Day Without Dignity campaign 2012 drew its inspiration from thef Kony2012 campaign, which calls the international community to make Joseph Kony famous so that he can face justice. According to the bloggers that initiated the A Day Without Dignity Campaign, NGO’s like Invisible Children and TOMS shoes are examples of “White Savior Industrial Complex” behavior that they feel perpetuates the image of “Whites In Shining Armor”, that of the Global North forever being the savior of the Global South (and especially of Africa). 

The"Day Without Dignity Campaign” has chosen to focus on “Local Champions” in the developing world which are using local capacity to empower themselves.“The blog “Good Intentions Are Not Enough” is hosting the 46 and counting blogs which cover topics ranging from Burkas to Tracksuits, clearing landmines and cluster munitions, Madagascar and Liberia. It is definitly an interesting and compelling set of blogs which tell a story of the possibility of helping without hurting. The campaign was even featured on AJStream: Al Jazeera on April 16th, as it covered the topic of Aid Effectiveness in Africa.

The campaign is the vision of a group of bloggers: Tom Murphy @viewfromthecave,  Saundra Schimmelpfennig @saundra_s, Jennifer Lentfer @intldogooder, and Teddy Ruge @tmsruge Good Intentions Are Not Enough

- - -


Comments about A Day Without Dignity 2012 Campaign

Is there a link to the 2012 campaign, I can only find the videos posted 2011. Thank you!

Posted by Cat V | 22-04-2012 08:42

Comments about A Day Without Dignity 2012 Campaign

Hi Cat,  yes please click on the word in red “Good Intentions Are Not Enough on the last paragraph or between the two videos.  It was mostly a campaign where the action was for bloggers to collectively write about local champions and than it was cross posted on “Good Intentions are Not Enough” Blog

Posted by Monica Curca | 23-04-2012 05:06

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)