Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association.
I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.
Motor Neurone Disease Association (MNDA)
ALS - Amyotrophic Lateral Sclerosis - England - Lou Gehrig’s disease - MND - Motor Neurone Disease - Uk