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A Font to Fight a Flood

Posted by Marc | 19-12-2011 22:13 | Category: Design, Fundraising, Homelessness

A nice idea from Bangkok for typography and illustration lovers. The Thai Red Cross launched the Font Fights Flood (FFF) Project, a charity project to help relief Thai flood victims.
Each letter in the alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011.
Not very useful as a font, it’s a collection of illustrations. But still a nice idea to raise funds.

The project was done together with BBDO Bangkok.
Download and donate here: www.fontfightsflood.com or www.facebook.com/fontfightsflood.

Agency:
BBDO, Bangkok, Thailand
Additional credits:
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny
Source:
Ads of the World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.