A great use of the #lolcats trends with the French Red Cross

Posted by Aurélia Courtot | 1-08-2012 11:01 | Category: Articles, Health, Social aid

“Oh that’s so cute !” That’s generally the reaction you have when you see a kitten picture on the web. Kittens, lolcats and other cute animals have invaded the web and they are great weapons to generate audience on your website or views on youtube.

Advertising and marketing people have understood that and use now this strategy in their campaigns. But for a non-profit organisation, it could be a little more tricky to use this kind of humor in their communication.

But the French Red Cross did it on Facebook launching a “cute overload firts aid training awareness campaign” also inspired by the “demotivational posters”.


« First aid, If even the squirrels are training, what are you waiting for? »

FRC have one of the most active non-profit French communities on Facebook and it’s a very smart way for the community manager to run his fanpage.





French Red Cross

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)