“Oh that’s so cute !” That’s generally the reaction you have when you see a kitten picture on the web. Kittens, lolcats and other cute animals have invaded the web and they are great weapons to generate audience on your website or views on youtube.
Advertising and marketing people have understood that and use now this strategy in their campaigns. But for a non-profit organisation, it could be a little more tricky to use this kind of humor in their communication.
But the French Red Cross did it on Facebook launching a “cute overload firts aid training awareness campaign” also inspired by the “demotivational posters”.
« First aid, If even the squirrels are training, what are you waiting for? »
FRC have one of the most active non-profit French communities on Facebook and it’s a very smart way for the community manager to run his fanpage.
French Red Cross